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International Congress and Convention Association www.iccaworld.com How Hotel Development can effect the Image of a Destination in the MICE market 47 th ICCA Congress & Exhibition 4 th November 2008 Harry Fine, Harry Fine Associates International Congress & Convention Association

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International Congress and Convention Association www.iccaworld.com

How Hotel Developmentcan effect the Image of aDestination in theMICE market

47th ICCA Congress & Exhibition

4th November 2008

Harry Fine,

Harry Fine Associates

International Congress & Convention Association

PERCEPTION

KEY FACTORS

MAJORHOTEL

DEVELOPMENT

HOTELBRAND

HOTELTYPE

UNAFFECTED MICE

ACTIVITY

SPECIALISTMICE

ACTIVITY

LACK OFMICE

ACTIVITY

INCREASEMICE

ACTIVITY

INCREASEMICE

ACTIVITY

DUBAI

LACK OFMICE

ACTIVITY

SPECIALIST MICE

ACTIVITY

MACAU MAURITIUS

CHINA

UNAFFECTED MICE

ACTIVITY

LIBYAARMENIA

PRAGUE

ISTANBUL

MONTENEGRO

International Congress and Convention Association www.iccaworld.com

Thank you!47th ICCA Congress & Exhibition

4th November 2008

International Congress & Convention Association