25 crowdfunding tips
TRANSCRIPT
crowdfunding
Using a crowd to help fund some
type of project
• Donation-based crowdfunding
• Reward-based Crowdfunding
• Equity-based crowdfunding
• Debt-based crowdfunding
kickstarter
• Everything on Kickstarter must be a project – not causes
• You set a funding goal for your project
• You set a timeframe to reach that goal, usually either 30 or 60 days
• If you don’t reach your goal, you don’t get any of the funds
• There’s no cost to get started
• You pay Kickstarter 5% of the funds raised, on top of the credit card processing fees to receive payments from your backers
• Kickstarter requires you to reach your goal to receive funds, whereas with most others, whatever money you raise, you keep
indiegogo
• More focus areas than Kickstarter. Indiegogo is completely
open to anything
• You can choose a flexible or fixed goal with your project
• With flexible goals, if you don’t reach them, you still get the funds
from those that backed your project, but you also need to make
sure you’re able to fulfill the rewards
• Like Kickstarter, there’s no cost to get started
• If you reach your goal, you pay Indiegogo 5% of funds raised; if
you don’t reach your goal, you pay 5% of the funds raised
choose a platform
• Check your projects eligibility
• Select your major strategies
• Determine cultural and personality fit
• Look for credibility display opportunities
• Evaluate platform costs
• Consider the individual platforms minor features