25 core links and listings for every lodging website

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10/27/2009 25 Listings and Links Key Websites for every VRM business Trent Blizzard President Blizzard Internet Marketing, Inc www.blizzardinternet.com

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Incoming website links are a powerful part of ranking higher than your competitors in search engines. As a vacation rental manager, how do you know which links will make the difference and which links are worth your time? At the 2009 Annual VRMA Conference and Tradeshow, Trent Blizzard presented 25 Key websites that every VRM business should have a link or a listing on to stand out to boost search engine presence. http://www.BlizzardInternet.com Newsletter.BlizzardInternet.com

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Page 1: 25 Core Links and Listings for Every Lodging Website

10/27/2009

25 Listings and LinksKey Websites for every VRM business

Trent BlizzardPresidentBlizzard Internet Marketing, Incwww.blizzardinternet.com

Page 2: 25 Core Links and Listings for Every Lodging Website

10/27/2009

Facebook#1

Example

SERS (Search Engine Results Saturation) is one goal of Facebook… Regardless of whether you have a strategy for maximizing the effectiveness of Facebook, Even a small utilization of Facebook can protect your brand name in search results.

Blizzard Fan Page

Page 3: 25 Core Links and Listings for Every Lodging Website

10/27/2009

Twitter#2

ExampleHootsuite is a tool to manage Twitter easily.

SERS (Search Engine Results Saturation) is one goal of Twitter… Twitter is a powerful communication tool that can be used to reach out to past and future guests, owners, business partners and perfect strangers. Twitter account homepages fare well in Google and should be obtained as a brand management tool. @blizzinternet on Twitter.

Page 4: 25 Core Links and Listings for Every Lodging Website

10/27/2009

Linkedin#3

ExampleLinkedin accounts do especially well in brand name and whitepage queries. LinkedIn is a favorite business networking tool. Come by and say “hi” to Trent Blizzard on Twitter

Page 5: 25 Core Links and Listings for Every Lodging Website

10/27/2009

SEO FavoritesBest of the Web #4

◦$250 Prweb #5

◦$80-$300 Per Press ReleaseDMOZ #6

◦Free but difficultBusiness.com Directory Listing #7

◦$299AboutUs #8

◦Free

Page 7: 25 Core Links and Listings for Every Lodging Website

10/27/2009

Review FavoritesWebsites that let your guests review their experience with you

Flipkey #14 Yelp #15

Judy’s Book #16 Google Local #17

Page 8: 25 Core Links and Listings for Every Lodging Website

10/27/2009

Yahoo!

Travel.yahoo.com #18Local.yahoo.com #19

Yahoo Biz Directory #20

Page 9: 25 Core Links and Listings for Every Lodging Website

10/27/2009

VRM FavoritesSites for Vacation Rental Managers

Postlets #21Viscape #22

Page 10: 25 Core Links and Listings for Every Lodging Website

10/27/2009

Learn to Fish!SEMRush #23

◦See who your “organic competitors” are and try to get listed with them.

Yahoo Site Explorer #24◦“Explore” a competitor and find a good listing from their “inlinks”

SEOMoz Juicy Link Finder #25◦Enter your top keyword phrase and find some “juicy” links.

Page 11: 25 Core Links and Listings for Every Lodging Website

Website: www.blizzardinternet.com Blog: newsletter.blizzardinternet.com Email: [email protected] Phone: 888-840-5893 Address:

Blizzard Internet Marketing, Inc50629 Highway 6 & 24Glenwood Springs, CO 81601

Blizzard Internet Marketing