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© 2015 24/7 CUSTOMER, INC. Driving Incremental Sales and Conversions [24]7 Assist Smart Chat and Guided Self Service Thursday, April 16, 2015

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Page 1: 247 assist and guided self service

© 2015 24/7 CUSTOMER, INC.

Driving Incremental Sales and Conversions [24]7 Assist Smart Chat and Guided Self Service

Thursday, April 16, 2015

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© 2015 24/7 CUSTOMER, INC. 2

Hi. I’m Kelly. I’m going to show you how [24]7 utilizes big data, prediction

and real-time analytics to improve online chat for sales and service. Don’t worry, I won’t get too

technical. And, when we’re done, you’ll have a good understanding about why intelligent chat solution

solutions are more effective than other types of legacy chat solutions.

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Sonya is planning a backpacking trip to Thailand with her friends.

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As an avid photographer, she can’t wait to document her adventures but to do that she'll need a lighter weight travel-friendly camera which can take crisp pictures of people she meets and landscapes she visits during her travels. Sonya logs onto Smart Gadgets to find one.

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To help Sonya find the perfect camera, the website offers ‘guided self-service’ assistance to narrow down her search.

[Predictive Lead Acquisition]

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[Higher Incremental Sales]

Sonya gets personalized recommendations and is able to make a quick purchase decision on a camera that's perfect for her.

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The next day Sonya logs into Smart Gadgets to check on the shipping status of her purchase. She also decides look at a lens to go with a camera she bought yesterday.

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[Predict Intent Based on Omnichannel Data]

Because we know what camera she bought yesterday, we are able to make specific recommendations about compatible lenses.

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Using Assist, [24]7’s intelligent chat solution, the agent is able to provide Sonya with the information she needs in an instant.

Because the agent knows Sonya’s purchase history and intent, he is able to suggest appropriate products using sliders that contain information about the lens.

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Based on the recommendation Sonya is able to decide which lens is best for her and is able to make a quick purchase decision. [24]7 Assist delivers a managed service that focuses on achieving these types of outcomes.

[Outcome-driven ROI]

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[24]7 Assist continuously learns and improves from each interaction making other interactions better and creating higher incremental sales, more conversions, and happier more loyal customers.