237034 iimc golden jubilee specification manual 1
TRANSCRIPT
National Institute of Design, Paldi, Ahmedabad - 380 007
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Indian Institute of Management, Calcutta Golden Jubilee Logo Design
SpeCIfICatIonS ManuaL
National Institute of Design, Paldi, Ahmedabad - 380 007
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Content
Colour & Greyscale 3
The Clear Zone 4
Symbol & Logotype with different sizes 5
Logo Symbol Usage 6
Colour Models 7
Incorrect Symbol Treatment 9
Grid Drwaing 10
Deliverables 11
National Institute of Design, Paldi, Ahmedabad - 380 007
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Colour & Greyscale
National Institute of Design, Paldi, Ahmedabad - 380 007
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The Clear ZoneThe logo unit shall maintain an established ‘Clear zone’. This
is intended to maintain the signatures integrity and to avoid
visual distraction. No type or artwork should come within the
clear zone if possible.
a
a
a a
National Institute of Design, Paldi, Ahmedabad - 380 007
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The Symbol & Logo Type in Different SizesIdeally the logo and symbol must always be used together
and only in the configuration shown. This configuration is the
‘signature’ of the company, hence the relationship between
the logo & symbol should be maintained strictly in it’s usage
on any product of material. The space between the logo
& symbol should be maintained in the same ratio when
reduced or enlarged. Only then its intigrity and recognition
as a protected trademark be assumed. Whereever possible
the imagesetter should be used for reproduction.
National Institute of Design, Paldi, Ahmedabad - 380 007
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The Logo Symbol UsageThe logo unit should not be used on the darker & cluttered
backgrounds to maintain its legibility.
National Institute of Design, Paldi, Ahmedabad - 380 007
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C=100 M=100 Y=100 K=100
C=0 M=60 Y=100 K=0
C=0 M=45 Y=100 K=0
C=0 M=35 Y=100 K=0
R=35 G=31 B=32
R=244 G=129 B=32
R=248 G=156 B=28
R=251 G=174 B=23
CMYK for four color Offset Printing
RGB for Screen viewing
Colour models
National Institute of Design, Paldi, Ahmedabad - 380 007
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C=0 M=0 Y=0 K=100
R=35 G=31 B=32
Pantone DS process Black C
#231F20
CMYK for four color Offset Printing
RGB for Screen viewing
Pantone for Screen printing & Spot color printing
Hexidecimal no. for web
Colour models
National Institute of Design, Paldi, Ahmedabad - 380 007
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This logo is not meant ot be placed closely in be-tween the text. This logo is not meant ot be placed closely in between the text. This logo is not meant ot be placed closely in be- tween the text. This logo is not meant ot be placed closely in between the text. This logo is not meant ot be placed closely in between the text
Incorrect Symbol Treatments
Do not change the color value Do not change orientation diagonally or vertically
Do not place the logo in a bounding box
Do not change the positioning of the logo type Do not stretch or skew the logo
Do not place the logo symbol in between the text
National Institute of Design, Paldi, Ahmedabad - 380 007
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Grid Drawing
Grid - 5mmModules - 20x20
National Institute of Design, Paldi, Ahmedabad - 380 007
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Deliverables
Folder name - IIMC Golden Jubilee LogoSubfolder - Illustrator FilesFile Name - IIMC Golden Jubilee Logo.aiVersion - CS3, CS2, CS
Folder name - IIMC Golden Jubilee LogoSubfolder - CorelDraw FilesFile Name - IIMC Golden Jubilee Logo.cdrVersion - X3, 12, 11
Folder name - IIMC Golden Jubilee LogoSubfolder - EPS File File Name - IIMC Golden Jubilee Logo.eps
Folder name - IIMC Golden Jubilee LogoSubfolder - JPEG File File Name - IIMC Golden Jubilee Logo.jpg
National Institute of Design, Paldi, Ahmedabad - 380 007
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Deliverables
Folder name - IIMC Golden Jubilee LogoSubfolder - Illustrator FilesFile Name - IIMC Golden Jubilee Logo-Black&white.aiVersion - CS3, CS2, CS
Folder name - IIMC Golden Jubilee LogoSubfolder - CorelDraw FilesFile Name - IIMC Golden Jubilee Logo-Black&white.cdrVersion - X3, 12, 11
Folder name - IIMC Golden Jubilee LogoSubfolder - EPS File File Name - IIMC Golden Jubilee Logo-Black&white.eps
Folder name - IIMC Golden Jubilee LogoSubfolder - JPEG File File Name - IIMC Golden Jubilee Logo-Black&white.jpg