CREATIVITY & MANAGEMENT OF INNOVATION

By,

DINESH.H

CREATIVITY

Creativity is defined as the production of new and useful ideas concerning products, services, processes and procedures by individuals or small groups of persons working together.

INNOVATION

Innovation is introduction of a new idea into the marketplace in the form of a new product or service, or an improvement in organization or process.

WHY CREATIVITY & INNOVATION The highly competitive nature

of today’s business needs creative and innovative ideas for dominant success. Although good service is the essence of a successful business (in long term), novel ideas are jumping advancements; thus, a company has no chance to win this competitive game in the absence of creativity and innovation.

DO IT IS A PROCESS FOR CREATIVITY

D - Define problem

O - Open mind and apply creative techniques

I - Identify best solution

T - Transform

CREATIVE PEOPLE IN ORGANIZATION

This creative group is divided to two different groups namely initiators and problem solvers.

Creative people can be said to have :

A particular Style Originality Experience Determination Flexibility Positive outlook

TWO TYPES OF INNOVATION

Incremental Innovation:

Incremental innovation is generally exploiting existing ideas , like Pentium Dual Core shows and incremental on

Pentium IV.

Radical Innovation:

Radical Innovation is like finding a commodity , something new to world like the transistors , these generally require R&D and take a lot of time.

WHERE DO INNOVATIVE IDEAS COME FROM?

Unsatisfied customers.

Demographic changes in society.

Vision.

Problem solving.

INNOVATION IN AUTOMOBILE INDUSTRY Automobile industry is one of the most competitive

industry , which has to innovate much in its R&D .

TATA created a revolution with the Nano , the worlds cheapest car.

Mahindra and Mahindra, which was mostly known only for tractors , had to come up with the Scorpio and Scooter that changed the way people looked at M & M.

WHERE DO MANAGERS FIT IN HERE ?

Understand the need for creativity innovation and change.

Identify risks.

Inspire , Motivate and mobilize employees.

It’s not just innovation , but quality of innovation should also be their key focus.

THINGS NOT TO DO

Delay time until you get hold of report gathered from full research.

Not following up on time.

Call up many meetings aimlessly.

Boost the cost estimates. Viz Book Cooking.

Worry about the budget.

CAN YOU IMPROVE YOUR CREATIVITY? YES! HOW?

Gather as much information as you can (read, talk with experts, etc.) and brainstorm. Just think about the problem or issue until an idea comes to you. Is the solution reasonable? If so, try it. If not, keep thinking. If you tried out an idea, did it work? If so, great! If not, begin the process over again. Do not put barriers on your mind. Put these steps to use.

LATERAL THINKING

A man walks into a bar and asks the barman for a glass of water. The barman pulls out a gun and points it at the man. The man says 'Thank you' and walks out.

SOLUTION

The man had hiccups. The barman recognized this from his speech and drew the gun to give him a shock. It worked and cured the hiccups - so the man no longer needed the water.

THANK YOU