7/17/2019 234340523_597183

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Assignment 

DRIVE SUMMER 2015

PROGRAM Bachelor of Business Administration- BBA

SEMESTER 2

SUBJECT CODE & NAME BBA202: BUSINESS STRATEGY

BK ID B1519

CREDIT & MARKS 2 CREDITS; 30 MARKS

Note: Answer all questions. Each question is followed by evaluation scheme. 

Q. No Questions Marks Total Marks

1 What is business strategy? Explai n the need for business strategy.

Meaning of business strategyExplanation of the need for business strategy

37

10

2 Define strategic management. What are the causes for fail ur e of Strategic

Management?

Definition of Strategic Management

Causes for failure of Strategic Management

3

7

10

3 Write shor t notes on the fol lowing:

a)  Core competencies and their importance

b)  Strategic leadershi p.

a) Core competencies and their importance

 b) Strategic leadership.

5

5

10