23 24 november 2015 - strategic · pdf filetop talent / top teams ... goodyear innovation...
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23 & 24 NOVEMBER 2015THE EUROPEAN CONVENTION CENTER LUXEMBOURG
Romain Hansen
Director Global Technology Projects
Goodyear Innovation Center Luxembourg
Goodyear - Global Innovation
• Tires• Consumer• Truck• Earthmover• Aircraft• Motorbike• Motorsport
• Chemical business
• Tire retail activities
The Goodyear Tire & Rubber Co.
• Founded 1898, by the Seiberling brothers
• Named after “Charles Goodyear” inventor of rubber vulcanization
• 66,000 employees
• 49 manufacturing facilities in 22 countries
The Goodyear Tire & Rubber Co.
Tires sold
(M)Sales $M
North America 61.1 8,085
EMEA 60.5 6,180
Latin America 17.4 1,796
Asia Pacific 23.0 2,077
Total 162.0 18,138
2014• Corporate HQ: Akron, Ohio, USA
• EMEA: Brussels, Belgium
• North & Latin America, Akron, Ohio, USA
• Asia Pacific, Shanghai, China
Goodyear Innovation Center (GIC*L)
Tire Plant
Mold Plant
Regional Calendar Center * Europe
Luxembourg Mounting Center (LMC)
EMEA Regional Offices
Goodyear Luxembourg Complex:
3,240 associates and 50+ nationalities
Colmar Berg
Goodyear - Complex in Luxembourg
Goodyear - Strategy Roadmap
Our Destination - Creating Sustainable Value
IndustryMegaTrends
Where We Are
Key Strategies Key How To’s
Executing Plan
Innovation Leader
Record Earnings
Value Creating
Improving Volume
US Pension Fully Funded
Top Line / Bottom Line Growth
First with Customers
Innovation Leaders
Leader in Targeted Segments
1. North America: Grow Profitably
2. Asia: Win in China / Grow Asia
3. EMEA / LA: Return to Historical Profit
Market-Back Innovation Excellence
Sales & Marketing Excellence
Operational Excellence
Enabling Investments
Top Talent / Top Teams
Competitively Advantaged
Profitable thru Economic Cycle
Cash Flow Positive
Investment Grade
Goodyear - Strategy Roadmap
Our Destination - Creating Sustainable Value
IndustryMegaTrends
Where We Are
Key Strategies Key How To’s
Executing Plan
Innovation Leader
Record Earnings
Value Creating
Improving Volume
US Pension Fully Funded
Top Line / Bottom Line Growth
First with Customers
Innovation Leaders
Leader in Targeted Segments
1. North America: Grow Profitably
2. Asia: Win in China / Grow Asia
3. EMEA / LA: Return to Historical Profit
Market-Back Innovation Excellence
Sales & Marketing Excellence
Operational Excellence
Enabling Investments
Top Talent / Top Teams
Competitively Advantaged
Profitable thru Economic Cycle
Cash Flow Positive
Investment Grade
Goodyear - Integrated Excellence
Collaborate and Align to Win at the Intersection
InnovationExcellence
“Great products meeting consumer
needs”
Sales & MktgExcellence
“Consumer-centricdriven pull”
Operational Excellence
“Right tires, right
place, right cost”
Goodyear - Global Innovation
Goodyear Global RDE&Q NetworkGoodyear Internal NetworkOpen Innovation Network
Global Supplier Collaboration
Global Innovation
Goodyear - Global RDE&Q Network
GIC*A in Akron, Ohio USA GIC*L in Colmar-Berg, Luxembourg
DDC*H in Hanau, Germany GDC*C in Dalian/Pulandian, China
Goodyear - R&D Matrix Organization
PM
O
Info
rmat
ion
Te
chn
olo
gy
Mat
eri
als
Scie
nce
Tire
Pe
rfo
rman
ceP
red
icti
on
Pro
du
ct Q
ual
ity
&
Pla
nt
Tech
no
logy
Advanced Concepts
Technology Programs
NAT Consumer
NAT Commercial
Latin America
Off Highway
EMEA Consumer
EMEA Commercial
Asia Pacific
Functional Expertise(resources)
Cro
ss-F
un
ctio
nal
Team
s
Tech
no
logy
Pro
du
ct
GIC
*LG
IC*A
Tire
& M
old
En
gin
ee
rin
g
Info
rmat
ion
Te
chn
olo
gy
Glo
bal
En
gin
ee
rin
g &
M
anu
fact
uri
ng
Tech
no
logy
Pro
ject
Mgm
t O
ffic
e (
PM
O)
Goodyear R&D is a Matrix Operation
Goodyear – Open Innovation
• DIK
• University Mainz
• RTWH+ ITA
Aachen
• ISAS Dortmund
• University
Dresden
• IPF Dresden
• Orion Carbons
• Fraunhofer IPA
• Fraunhofer ITWM
• TU Munchen
• TU Leipzig
• Fraunhofer IWM
• Uni. Aalto
• MMSD Warsaw
Politechnic
• TU Gdansk
• Lodz Politechnic
• University Brno
• University Lugano
• EFPL Lausanne Politechnic
• ICSI Mulhouse
• University Mulhouse
• LPMA
• LEMTA-INPL
• Rhodia/Solvay
• University San
Sebastian
• CSIC
• LIST
• University Luxembourg
• University Mons - Matera
Nova
• KU Leuven
• BRRC
• University cambridge
• Ewals Cargo
• Novacom
Goodyear Innovation Sources
2010- Cornerstone Res Group, Mentis Sciences Inc, MIT, Zyvex Inc,
CWRU, Mayaterials, Lao K LLC, M7 Corp, Univ of Cincinnati, VA
Tech, Numatics Inc, Saint Gobain, Nanosperse Inc
- Univ of Bath, Univ of Sheffield, Univ of Mons, Univ of Mulhouse,
Rhodia, CNRS Lyon, CRP Gabriel Lippmann, IPF Dresden
- Moscow State Univ, St Petersburg Inst of Tech, Algorithm, Tire
Research Inst, Inst of Problems in Mechanical Engineering
- IISc Bangalore, IIT Delhi, VRDE, IIT Chennai, National Chem Lab,
IDIADA, Cochin Univ, Rubber Park India Ltd, Aditya Birla S&T Center
- A*STAR Singapore
- Donghua Univ, QCT, Dalian Univ, Peking Univ
2015- Expanded US Effort (Oak Ridge, Lawrence
Livermore, PNL, U of Minnesota, SynecticCorp, Thermal Science Inc, MSI, AEG Corp)- Potential Latin America (Brazil, Argentina, Mexico, U of Sao Paulo, Univ of Rio de Janeiro, Unicamp)- Potential Africa (RSA, Egypt) - Expanded Eastern EU countries Effort- Expanded China Effort (Harbin, Tianjin, S. Yangtze)
2009- Stanford, CWRU, U of Akron, Ohio State, Northwestern,
U of Texas, Oregon State, ALD NanoSolutions, NanoSec,
U of Iowa, LUNA Tech, MC10
- U of Mainz, Zwieku, U Luxembourg,U Liège, U Twente,
U Eindhoven, U Cambridge, DIK, TNO
- IRMRA Mumbai, Cades Technologies, ShriRam,
Satyam, L&T, Geometric
- SHTP Vietnam
- Vector
- Beijing R&D Institute, BUCT, SCUT, Tongji Univ, QUST
2008GIC*A, GIC*L, DDC*H
Sandia, SRI Kobe
Global Innovation - Goodyear BH03 Concept
Thermoelectric sensor
Piezoelectric sensor
Global Suppliers – Rice Husk Ash Silica
Whole Grain Rice
White Rice
Rice Husk Husk Ash Silica
738 MM tonnes rice paddy harvested annually worldwide
20% of rice paddy is husk - burned as biomass fuel
RHA is the waste product
RHA contains ~ 90 wt% silica (25 MM tonnes annually!)
Goodyear - Global Opportunities
Global Legislation
Global CustomersOENon-Traditional OE
Connected Consumer
Global Opportunity
Global Legislation
30+ additional country legislations in last 10 years
Global Legislation - EU Tire Label
Tire Performance => Consumer Benefit
• Rolling Resistance => Fuel Consumption
• Grip => Wet and Dry Braking Distance
• Noise => Comfort and Well Being
EU: Since November 2012 3 Tire Performance Criteria
Japan
Korea
3 – 15 – 50 Concept
Others
Rolling Resistance
100
110
100
115
100
105
Wet /Dry Performance
3 EU Label Criteria Magazine: +/- 15 Criteria Goodyear: 50+ Criteria
Global Customers
Global customersGlobal OE Request for Quotation (RFQ) Global purchase decisions
New customersGoogle, Amazon, others?
Connected customers/consumersDirect performance feedbackInteraction
Global Challenges
New Materials Connected New transport modes
Sustainable, Safe and Integrated
Thank you !
Questions and
answers