%22what happens in vegas%22 2015 sponsorship deck

What Happens In Vegas…

At each MAGIC fashion trade show week, Awesome Entertainment host an exclusive private celebrity lifestyle party! Invited guests get to mingle, relax, and network just before the main MAGIC festivities begin! Previous “What Happens in Vegas” events have attracted capacity crowds of up to 300.

Due to the popularity, our Summer 2015 festivities will feature even more specially invited entertainment and fashion industry executives, recording artists, celebrities and key tastemakers.

EVENT HIGHLIGHTS

Music by high profile celebrity DJs Catered food and open bar all night

Private Swedish and exotic massages Video gaming consoles

Hosted by some of Las Vegas' most beautiful models

Past celebrity attendees include Russell Simmons, Kimora Lee Simmons, Jalen Rose, Michael Rappaport, Laila Ali, Tracy Morgan, Busta Rhymes, Kool Herc, Angela and Vanessa Simmons, Bun B, Ice-‐T, Mr. FAB, DJ Whoo Kid and more. Attending media has included representatives from SiriusXM, The Source Magazine, AllHipHop.com, DrJays.com, 2DopeBoyz.com, HipHopDX.com, and more.

Magic Fashion -‐ Las Vegas

MAGIC is the largest global marketplace for contemporary men’s and women’s apparel, footwear, accessories and sourcing resources — and the world’s most comprehensive forum for fashion buyers and brands. Every February and August, the industry convenes in Las Vegas for connection, inspiration and to shop a portfolio of ten expertly merchandised and curated shows across every category, trend and price point. MAGIC fuels the business of fashion. In addition to the MAGIC show, ROJECT, WWDMAGIC, FN PLATFORM, SOURCING at MAGIC, ENK VEGAS,MEN’S, POOLTRADESHOW, WSA@MAGIC, THE TENTS and Playground, which are all part of the MAGIC community will be simultaneously taking place. These shows boost over $200 million in revenue from the tradeshows alone. This does not include what is generated during the pre and post parties.

What Happens in Vegas August, 2015

Palm’s Place -‐ Las Vegas 4321 W Flamingo Rd Las Vegas, NV 89103

The elegant and stylish aesthetic of the Palms Place is a luxurious escape. Every dwelling is an unforgettable experience unto itself. From the incredible themed suites to the gorgeous villas and penthouses, to the bars and nightclubs, these accommodations sit at the pinnacle of luxury.

Palm’s Place Penthouse This 3,120-‐square-‐foot penthouse has amazing views and the amenities to match. The Penthouse features floor-‐to-‐ceiling windows running the length of the suite, a gourmet kitchen, spacious living room, elegant bedrooms and spa-‐inspired bathrooms. With amenities like these, it’s not just the views that are breathtaking, it’s the experience that creates the everlasting memory.

Some of our Product and Media Sponsors have included:

WHAT HAPPENS IN VEGAS 2015

Some Sponsorship Amenities Include:

• Marketing on Step-‐and-‐Repeat banner • Placement on Awesome Entertainment’s and Writings of the Goddess’ Facebook,

Twitter, and Instagram pages • On-‐Air Mentions by Sirius Radio Personalities • Logo included on all promotional collateral (flyers, e-‐vites, t-‐shirts, etc.) • Gift bags • E-‐Mail Blasts to Awesome Entertainment’s database of 33,000 DJs, celebrities and

tastemakers.


Sponsorship Opportunities

Platinum Package $10,000

Presenting Rights / Exclusivity

• Event presenting sponsor • Category exclusivity • Exclusive branding of main event room


• Branding on all print and digital promotion and flyers

Sponsor Logo Featured On

• Event invitations and fliers: quantity 500 • Marketing and on-‐site collateral • Printed Materials • Logo inclusion on Step-‐and-‐Repeat • Premium positioning throughout venue (provided by sponsor) • Brand mentions by DJ throughout the duration of event

Measurement / Sampling

• On-‐site sampling opportunities or product included in event gift bags: quantity 300 • Sponsor on-‐site surveying opportunities for benefit (conducted by sponsor)

Hospitality

• Guaranteed admission for 20 representatives to event


Gold Package $7,500

Presenting Rights / Exclusivity

• Event presenting sponsor • Category exclusivity • Exclusive branding of main event room • Branding on all print and digital promotion and flyers

Sponsor Logo Featured On

• Event invitations and fliers: quantity 500 • Printed Materials • Logo inclusion on Step-‐and-‐Repeat • Premium positioning throughout venue (provided by sponsor) • Brand mentions by DJ throughout the duration of event

Measurement/ Sampling

• On-‐site sampling opportunities or product included in event gift bags: quantity 300

Hospitality

• Guaranteed admission for 8 representatives to event


Silver Package-‐ $5,000 Presenting Rights

• Table /space for sponsor to present goods to attendees, outside of main room Sponsor Logo Featured On

• Printed materials, press release, event invitations and flyers: quantity 500 • Logo inclusion on step and repeat • Signage and premium placement in venue, with exception of main room (provided by

sponsor) • Sponsor name mentions by DJ throughout the duration of the event

Hospitality

• 4 invitations to event Measurement / Sampling

• Product sampling opportunities on-‐site • Product included in event gift bags: quantity 300


Social Media Push


Social Media Marketing Campaign

An additional social media campaign will be run alongside the event itself, with Platinum & Gold sponsors. Creating a buzz and awareness using mass media outreach, the campaign can be tailored to a client’s specific branding, message, and existing marketing materials if need be. With a heavy emphasis on live interaction with the social media audience, the goal is to get the event hashtag to trend and explode via various social media platforms and online as a whole.

Phase 1

The Facebook campaign will be branded around a specific client, packaged to advertise their brand and their inclusion in our event in Las Vegas. Through an online video / photo submission contest, users will be able to submit their fashion profile and best looks, and the winners can be selected to get free tickets to the event itself. The contest will be supported with Facebook ads, Tweets and online ads on fashion related websites.

Phase 2 Before the event, ads for campaign will start to show up online, inviting people to submit their own Vegas fashion look via the Facebook app, Instagram and Twitter hashtags, etc.


Measurement / Sampling

• Attendance at the event (including media and media coverage pre and post event) -‐ Facebook likes, comments, mentions and shares.

• Number of pictures shared from the Facebook page after the event-‐ Twitter and Instagram mentions, retweets, favorites and followers.

• Number of pictures tagged on Instagram, likes and shares. • CPC click through on Facebook ads and online ads. • Number of unique visitors and amount of time spent on the microsite


Contact Information

Tedd Whiting [email protected]

201-954-1523

Qiana Williams [email protected] 347-520-3133

%22what happens in vegas%22 2015 sponsorship deck

Documents