2/24/12 facebook for business
DESCRIPTION
An overview of Facebook marketing for business.TRANSCRIPT
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Facebook for Business
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
The Global Impact of Social Media CLICK HERE FOR VIDEO
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Marti PevehouseMembership Director
GRAPEVINE CHAMBER OF COMMERCE
Kate GrigalCarlos Merla
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101What we will cover and what you will learn
An Overview of Facebook•The Fantastic FourHow to Generate Business•The Anatomy of a FB PageTake Care of Customers•Who do you Like?Build a Community of loyal and valuable Brand Fans•Conversations•Advertising on FB
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Carlos Merla
Overview of the Power of Facebook
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
A MESSAGE FROM ZUCK! CLICK HERE
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Fantastic Four of Facebook
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
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Fantastic Four of Facebook
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
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Fantastic Four of Facebook
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 10144
Fantastic Four of Facebook
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
For share of authentication via news sites, Facebook took 31% while Google was close behind with 30% and Yahoo at 25%.
With entertainment sites, Facebook was the major leader with 52% (Google was second with 17%, Yahoo with 15% and Twitter at 11%).
Fantastic Four of Facebook
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Specialty Retail 19%
Food Production, Services, Consumer
Products 19%
Commercial Banks 10%
TELCOM 9%
Computer, Software, equip
10%
General Merch 10%
Utilities 6%
Insurance Co. 27%
Sales
A Total of 289 of the Fortune 500 companies are now on the social network.
Fantastic Four of Facebook
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Fantastic Four of Facebook
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Facebook for Your Business Video CLICK HERE
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Kate GrigalDirector of Client Services
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Anatomy of A FB Page
A Breakdown of A Business Page
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Are you a Place, A Page, or a
Business?• Determining the type of Facebook page you
need is critical to the success of your
business.
• You want to be able to communicate and
have it be easy for your end users (clients) to
read and understand.
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Grapevine Chamber of Commerce is a Business Service!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Vireo Marketing is a Local Business!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Diet Coke is a Food & Beverage!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Things To Consider:
• Is your info up to date?
• Do you link back to your website?
• Do you have compelling images/pictures?
• Do you have your physical address listed on
the page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Don’t forget…
• Claim your business URL on Facebook!
• Once you get 25 “likes” you have the ability
to customize your URL
• Choose wisely- this is permanent.
• Choose something that represents your
business :
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Your Vanity URL is YOUR Facebook Address
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Who Do You Like?
Who you like is just as important as who likes you!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Things To Consider:
• Liking Partners is a great way to “network”
• Liking Neighbors is a great way to share
your community
• Like other companies that might have similar
clients- you never know!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Who You Like Reflects Who You Are!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Recommendations
It’s Ok To Ask For A Recommendation!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Things To Consider:
• Recommendations allow for real-time
sharing
• It’s ok to ask your community to write a
recommendation
• Recommendations are indexed by the search
engines!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Recommendations Build Trust
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101The Conversation
What to say?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Things To Consider:
• Conversations should be casual, and open
• Ask questions, start real conversations
• Your postings reflect your business- keep it
real!
• Do NOT have 100% of your posts sales
oriented, this WILL turn people off!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Things To Consider:
• Post Regularly- People are more comfortable
responding/engaging when they see you
posting with regularity
• Respond to questions/feedback
• Don’t delete negative comments!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Let’s Share!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Let’s Chat!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Let’s Tell People About Good Things!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Don’t forget…
• Plan your posting in advance
• Check back often to respond to any/all
questions & feedback
• Don’t be afraid to engage your
audience- they want to be heard too!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Facebook Advertising
New Ways to Reach Fans
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Things To Consider:
• Facebook Ad’s are AWESOME ways to target
your advertising to specific users
• You can set daily/monthly budgets
• You can change your campaigns at any time
• You can create multiple campaigns for
multiple needs
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Things To Consider:
• You can highlight specific postings, events,
and/or needs through Facebook Ads
• All you need is a credit card and a campaign
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
How to Launch Facebook Ads
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
How to Launch A Facebook Ad
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Who Do You Target ?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Budget Time!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Don’t forget…
• Budgets can be changed any time
• You are not locked into long-term contracts
with FB advertising
• You are in control!
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Q&A
Let’s Talk !