22 tips combat social media fear

T oby Bloomberg Five Social Media Elephants in the Room With 22 Tips

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Page 1: 22 Tips Combat Social Media Fear

Toby Bloomberg

FiveSocialMedia

ElephantsintheRoom

With22Tips

Page 2: 22 Tips Combat Social Media Fear

Trolls

Listenfornega-vereviews

Watchyoursocialchannels

SetGoogleAlerts

CreateTalkWalkerAlerts

DevelopaReputa-onManagementPlan

Page 3: 22 Tips Combat Social Media Fear

Sales

Ask“Whatinfluencedyourpurchasedecision”TrackordersfromFacebookandPinterest

Trackwebsiteconversa-ons

Addtrackingcodes

ConsiderotherformsofReturnonInvestment:Reach,Awareness,Amplifica-on,Rela-onships

Page 4: 22 Tips Combat Social Media Fear

TechnologySpend-melearningaboutthechannelsthataremostsuccessfulforyourbrandSandbox1or2networksjusttolearnandplayCreateGoogleandTalkWalkerAlerts

Followthenetworksonsocialmedia

SubscribertoblogsandnewslePers

Readbooks,aPendconferences,Searchoutwebinars

Page 5: 22 Tips Combat Social Media Fear

TrackReviewyourroadmapDeterminehowyoudefinedsuccessReturnonInvestmente.g.ReachAwarenessAmplifica-onRela-onshipEngagementConversionTraffic

Page 6: 22 Tips Combat Social Media Fear

TimeDependentoncontentdirec-on&numberofsocialchannels

Createtopicdrivencontentcalendar

Build-meto:Research&createcontentEngageListenReviewanaly-cs

An-cipateatleast3hours/week

Page 7: 22 Tips Combat Social Media Fear

Continue the Conversation

TobyBloomberg@tobydiva|@divafoodies

Divamarke-ngblog.com|[email protected]

Page 8: 22 Tips Combat Social Media Fear

About Toby Bloomberg TobyBloombergisfounderofDivaMarke-ngblog,notedbyForbesasoneofthe20bestblogsonsocialmediaandmarke-ngbyawoman.Launchedin2004,DivaMarke-ngisoneofthelongestsustainedbusinessblogs.Toby’spassionishelpingbrandstelltheirstoriesinthedigitalconversa-onworld.ThroughBloombergMarke-ng/DivaMarke-ng,TobyworkswithB2B,B2CandNPOclientstoensuresocialmedia/digitalini-a-vesareintegrated,accountableandreflectthebrand'scorevalues.SheisthecofounderofDivaFoodieswhichservestheculinaryworldincludingchefs,foodmedia,foodTVcelebritychefs,cookbookauthorsandfoodentrepreneurs.Tobyisavailableforconsul-ngassignments,[email protected]

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