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Tip 1: Get online and establish a strong and positive presence.

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Tip 2: Make sure your own accounts are secure.

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Tip 3: If someone mentions something positive about you on a site such as Yelp,

reward him or her with a coupon, freebie or a simple thank you.

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Tip 4: Optimize brand video with your company name on YouTube, which is widely considered to be the second largest search

engine.

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Tip 5: Be cautious about your personal activities, both past and present.

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Tip 6: Connect with the media, which can help you get positive media exposure.

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Tip 7: Publish Quality Content.

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Tip 8: Create a web presence on all social media platforms.

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Tip 9: Don’t neglect your social media accounts.

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Tip 10: Consider your brands and products.

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Tip 11: You need to build out online materials and social profiles for more than just your

company name.

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Tip 12:Protect individuals reputation associated with the business.

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Tip 13: Implement authorship where applicable.

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Tip 14: Use Blog.

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Tip 15: Avoid making controversial comments in an interview, because your personal and corporate reputations are

inseparable.

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Tip 16: Don’t bring your private life into the online world, for example posting personal

tweets, as your offline and online worlds are one and the same.

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Tip 17: Deal with the underlying cause of problems instead of concealing or ignoring them, which could show you in a bad light.

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Tip 18: Always behave yourself because anything you say and do could be made public

and will be judged.

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Tip 19: Train your employees on your reputation management plan. Let them know what your goals are because their views will

reflect on you.

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Tip 20: Be careful what you tweet or post because what you say reflects your

company.

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Tip 21: Hire the right people for submitting tweets and posts, especially those who will use the right account and not post anything

negative online.

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Tip 22: Consider your audience when tweeting or posting, as your message could

be offensive to some people.