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21 st Century Writer By David Keener volution in the Publishing Industr Web Site: www.davidkeener.org Email: [email protected]

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Today is the best time ever to be a writer. Discover what being a professional writer used to be like, how the publishing industry is now changing in fundamental ways, and how you can become the writer you always wanted to be.

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Page 1: 21st Century Writer

21st Century Writer

By David Keener

Evolution in the Publishing Industry

Web Site: www.davidkeener.org Email: [email protected]

Page 2: 21st Century Writer

Overview

• The Jurassic Era - When Gatekeepers Ruled the Earth

• Asteroid Impact - The End of the Big Publishers

• The Modern Era - The Rise of Nimble Self-Publishers

• Questions• Homework

Page 3: 21st Century Writer

Part 1: The Jurassic Era(1980 – 2007)

Page 4: 21st Century Writer

Pop Quiz

How much money will the author make from selling a single copy of this book?

(Note: Paperback Priced at $8.99)

Page 5: 21st Century Writer

Answer

60 cents

Page 6: 21st Century Writer

When Gatekeepers Ruled…

• Lots of money being made…. - By Publishers, Retailers and Agents

• But hardly any going to the writers - Even worse than the music industry

There is no other profession besides writing in which an experienced practitioner, such as a mid-list writer, cannot make a livable wage.

Page 7: 21st Century Writer

The Agent: The 1st Gatekeeper

• Gets 15% of each deal for life

• Negotiates contracts w/o legal training• No accountability to writers - For performance or accounting• Supposed to serve writers - Often biased towards publishers

Page 8: 21st Century Writer

The Publisher: The 2nd Gatekeeper

• Accounting practices from Dark Ages • One-sided “standard” contracts• No accountability to writers• “Hold-backs” against returns• Caters to corporate buyers, not readers• Won’t publish writers without a “platform”• Increased emphasis on “blockbusters”

Page 9: 21st Century Writer

The Retailer: The 3rd Gatekeeper

• Not a level playing field for writers • Publishers pay for “placement”• Books sell in 6 weeks, then they’re dead• Automated ordering systems prevent authors from gradually growing their “base”• No insight into readers

Page 10: 21st Century Writer

Part 2: Asteroid Impact

Page 11: 21st Century Writer

Pop Quiz

What happened in 2007 that totally changed Publishing?

Page 12: 21st Century Writer
Page 13: 21st Century Writer

A Marketplace

Amazon created a new business model…

• They built a “marketplace” for books - A level playing field - READERS determine if writers succeed • Writers get 70% of list price on ebook sales *• Real-time sales data; prompt payments

* For books priced $2.99 - $9.99

Page 14: 21st Century Writer

The New E-Sellers

• Amazon.com - Worldwide • Barnes & Noble – Mostly US• Smashwords – Worldwide• Kobo – Mostly international

At least 25% of the market is now ebooks

Page 15: 21st Century Writer

The End of the Big Publishers

• Writers don’t need publishers • Writers don’t need agents• Writers have negotiating power• Writers have choices• Writers can make REAL money

Page 16: 21st Century Writer

Part 3: The Modern Era

Page 17: 21st Century Writer

Case Study: Hugh Howey

David Keener Hugh Howey

Page 18: 21st Century Writer

Hugh’s Road to “Glory”

• Self-published novellas and YA books - Gains experience; polishes craft

• Wrote “Wool” – a short story - So successful, writes 4 more novelettes

• Publishes “Wool Omnibus” - Becomes major bestseller

• Signs Simon & Schuster “Wool” contract - Keeps ebook rights

Has sold over a million books…

Page 19: 21st Century Writer

Rise of the Nimble Author

• NOW is the time to be a writer• The Gatekeepers have been removed• Formatting an ebook isn’t rocket science• You’re the source of the magic

If you’ve got something worth saying, there’s an Audience for you!

Page 20: 21st Century Writer

Questions? ~ A Presentation From ~

David Keener

[email protected]

David Keener is a writer, Internet expert,and speaker based in Northern Virginia.He speaks regularly at conferences andother events.

Copyright @ 2013 David Keener.All rights reserved.

Homework

Page 21: 21st Century Writer

Homework (1)

• The Passive Voice (from David P. Vandagriff) - Daily Publishing Industry Survey - He’s a Lawyer, his wife is a Writer - www.thepassivevoice.com• Kristine Kathryn Rusch - Award-winner – F & SF, Mystery, Romance - Loads of experience as writer, editor, publisher - Blogs on e-publishing subjects - www.kriswrites.com

Page 22: 21st Century Writer

Homework (2)

• Dean Wesley Smith - Blogs on “Killing the Sacred Cows of Publishing” - Husband of Kristine Kathryn Rusch - www.deanwesleysmith.com• J. A. Konrath - A top indie writer and self-publishing advocate - Blogs on “A Newbie’s Guide to Publishing” - Publishes real sales/dollar amounts - jakonrath.blogspot.com

Page 23: 21st Century Writer

Homework (3)• David Gaughran - 2 top books on self-publishing - davidgaughran.wordpress.com• David Keener - Blogs on diverse writing & publishing topics - www.davidkeener.org - /2013/03/my-indie-publishing- strategy-5-key-strategies


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