The 21st Century Newsroom (Redux)

Paul BradshawCFJ, Paris, May 6 2011

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What happenswhen you move from

physical monomedia to multiplatform, digital

production?

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2007:Friday, 6 May 2011

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2011:Friday, 6 May 2011

Video: live multiplatform election coverage (PBS) http://www.youtube.com/watch?v=IQrH1OuhPjk#t=42

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Stories are most engaging when they are happening, and the level of interest and engagement is only increased when they are

supplemented with context, new facts and conversation.

- Emily Bell

“Friday, 6 May 2011

http://www.flickr.com/photos/twitteroffice/5681263084/sizes/z/

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The production line is being replaced

by a network.

image by

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Video: Social Media & Student Protests (from 6mins): http://www.youtube.com/watch?v=v8_i656bVyU#t=6m

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http://www.useit.com/alertbox/participation_inequality.html

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Users control distribution

.

image by

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83% use search to find stories48% taken to unfamiliar sites

73% stumble across news while looking for other things

64% go via links, not homepage(Pew, 08)

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68% have been emailed a story47% have emailed story

30% SN users get ‘news’ from it28% customised homepages

37% contributed to/shared stories(Pew, ’08+‘10)

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Source: BBC

They're not looking at you

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We increased the reach of the NewsHour's live-stream by

having it hosted elsewhere.- Dave Gustafson, PBS

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In a NUTSHELL:

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3 things:Product from processWorking in networksPlugged in, but seeking out

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Thank you.

Twitter.com/paulbradshawLinkedin.com/in/onlinejournalistSlideshare.net/onlinejournalist

All links at Delicious.com/paulb/CFJ11

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