How to Sponsor New Clubs

218H

Why be a Sponsor? Extend your leadership skills Develop project-management

proficiency Expand your

marketing expertise

1

Your Duties Organize the new club Set up regular club meetings Complete the paperwork and plan

the charter presentation

2

New Club Support Team

Two sponsors Two mentors Lt. governor

marketing District governor

3

Identify Your Target Company size, location, revenue

and industry Names of key contacts/decision-makers

within the organization Company strategies, key initiatives,

priorities, focus and mission Recent news articles pertaining to

the company

4

Plan Your Meeting

Make an appointment Prepare for the meeting Plan your questions Mention companies that currently

sponsor Toastmasters clubs Give a value statement

5

Features/Benefits/Value Chart

6

The Sample (Demo) Meeting

Experienced Toastmasters Pique prospects’ interest Consider

audience perspective

7

After the Sample (Demo) Meeting

Explain dues and fees

Conduct Q&A Complete Application

to Organize

8

Community Club Publicity

Plan a sample (demo) meeting Use media to publicize the meeting Contact chamber of commerce Use posters Target specialized groups

9

Feed Their Enthusiasm

Announce next meeting date / time / place

Select temporary officers Collect attendees’ contact information Collect fees from those who are joining Collect the charter fee

10

Charter PR

Work with district PRO Local media announcement Follow-up Send a photo

11