211 personas
TRANSCRIPT
LOGO
PERSONALQUOTE
PERSONALITY
TECHNOLOGY
BRANDSBIO
NAME
IT and Internet
Software
Mobile Apps
Social Networks
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
Growth
Social
IncentiveFearAcheivement
Power
MOTIVATIONS
GOALS
FRUSTRATIONS
(The objectives this person hopes to acheive)
(Shade bar to desired level)
(The pain points they’d like to avoid)
IMAGE
QUOTE
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPETIER
PERSONA TEMPLATEFULL NAME LOGO
PERSONALQUOTE
MOTIVATIONS PERSONALITY
TECHNOLOGY
BRANDS
GOALS
FRUSTRATIONS
BIO
FIRST LAST
IT and Internet
Software
Mobile Apps
Social Networks
(A collection of greyscale brand logos representing the users favorite brands)
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
Growth
Social
IncentiveFearAcheivement
Power
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPETIER
Character model
Where they live/work
Enthusiast/Prosumer/Pro
Single or MarriedWhat they do for a living1-100
Adjective 1 Adjective 2 Adjective 3
A paragraph to describe the user journey. Should includesome background leading up to a current use case.
Goal 2Goal 3
Frustration 2Frustration 1
Frustration 3
Goal 1(The objectives this person hopes to acheive)
(The pain points they’d like to avoid)
“Personal quotation”(Should capture the essence of this persona’s personality)
IMAGE(235 x 205px)
PERSONA TEMPLATE
Tobi has a day job at a record store, but on the side she does all kinds of production work for up-and-coming artists. She never hesitates to learn something new and she often acts as tech support for her friends and clients. She is usually working on a dozen projects at a time and is trying to establish herself in the industry, so she hatesdata crashes or anything that makes her look bad. Because she works alone and in her home, collaboration is everything.
Ambitious Admired Focused
MOTIVATIONS PERSONALITY
TECHNOLOGYGOALS
FRUSTRATIONS
IT and Internet
Software
Mobile Apps
Social Networks
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
To build an audio-pro portfolioTo keep track of everything
Data crashesSlow download times
Poor communication
To grow a strong industry reputation
BIO
The Downtrodden
Oakland, CA
Senior
SingleRetired Widow67
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPETIER
Growth
Social
IncentiveFearAcheivement
Power
“If I had a way to share projectsand collaborate in real time, that
would make my workload so much easier to manage.”
211 PERSONA
MOTIVATIONS MOOD
TECH SAVVYGOALS
FRUSTRATIONS
IT and Internet
Software
Mobile Apps
Social Networks
Stressed Relaxed
To obtain a long term solution for her situationTo understand how to apply for benefits
Getting the runaroundNot knowing who to call
Difficulty navigating complex systems
NEEDS
Food OptionsHousing / Shelter
Transportation
To find resources for basic needs
Medical assistanceBill pay assistance
SITUATION
The Grandmother
Oakland, CA
Senior
WidowRetired67
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPEAGE GROUP
Staying close to church and friends
Staying close to FamilyFear of being aloneAble to pay rent and bills ever month
“If I could talk to someone who could help me find housing in Oakland it would help me stay
near my family and my church.”
211 PERSONAMARY TAYLOR
Mary was living in a rent controlled apartment in Noe Valley. Her landlord sold the building so she had to move out within 60 days. She couldn’t find another apartment to rent so she moved in with her son last month but itisn’t working out very well since he has a small space. She is living on a fixed income of SSI and a small pension from her previous job. It is important to her to stay near her son so she wants to stay in Oakland.
Cherishs Family Clear mindedLoving
MOTIVATIONS MOOD
TECH SAVVYGOALS
FRUSTRATIONS
IT and Internet
Software
Mobile Apps
Social Networks
Stressed Relaxed
To learn more about options to make decisionsTo apply for financial help if needed
Calling agencies with no vacanciesNot understanding the options
Difficult to make a decision due to overwhelming choices
NEEDS
Financial assistanceRehab referrals
Transportation
To find resources for mental health/substance abuse
Agency connectionsCounseling resources
SITUATION
The Mother
San Francisco, CA
Adult
MarriedSocial Worker50
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPEAGE GROUP
Concern for loved one’s health
Fear for her loved one’s safetyKeeping the family togetherConfidentiality
“I need someone to help me understand all the choices
available and how to pay for it all on my limited income.”
211 PERSONAJOAN SNOW
Joan is looking for help for her 27 year old son who has mental health and substance abuse issues. She is savvy on the computer and knows how to search foroptions but feels overwhelmed with the choices and lack of in-depth information. Once she has gathered enough information she will want to call someone knowledgeable to help her make the right choices and answer her many, many questions.
Concerned EnergeticPersistent
MOTIVATIONS MOOD
TECH SAVVYGOALS
FRUSTRATIONS
IT and Internet
Software
Mobile Apps
Social Networks
Stressed Relaxed
To learn more about financial assistanceTo become stable and apply for work
Housing prices are unaffordableLong lines to apply for jobs
Public transportation takes time to navigate
NEEDS
Financial assistanceStable housing
Transportation
To find housing / shelter
Health InsuranceFood Options
Job Training
SITUATION
The Veteran
San Francisco, CA
Adult
SingleUnemployed42
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPEAGE GROUP
Health concerns
Fear of living on the streetStaying close to friends and other veteransFinancial stability
“I need help in finding a stable living situation and steady work.
I don’t have health insurance and need to find food options.”
211 PERSONAMICHAEL PARK
Michael is a veteran living temporarily in a long termhotel in the Mission District of San Francisco. He has a cellphone he bought at the corner store with 180 minutes on it. He uses the computer at the local library and thelibrarian told him about the 211 website. He searchedfor housing resources but decided to call to get helpsince he might qualify for some services for veterans.
Concerned EnergeticPersistent
HOW TO USE THIS PERSONA TEMPLATE
To get started with this template, cycle through the next few layers in the“Info” section one at a time. Each section is highlighted and explained on a seperate layer. Once you’ve made it through the instructions, go ahead and hide the parent “Info” layer to get it out of the way.
The “Content” layers are filled with sample data. Simply highlight the text in each section to replace it with your own. The same goes for the image,color blocks, brand logos, fonts, etc. Customize it to your hearts content.
If you get carried away customizing and need to remember where thingsbelong, refer to the bottomt “Wireframe” layer. Everything there is laid out in generic greyscale for easy reference. And for those of you who prefer a quick and dirty approach, the final layer is a printable version that you can fill out by hand.
We hope this template makes it easy for you to create awesome personas.
Enjoy!
The Fake Crow Teamwww.fakecrow.com
LOGO
PERSONALQUOTE
PERSONALITY
TECHNOLOGY
BRANDSBIO
NAME
IT and Internet
Software
Mobile Apps
Social Networks
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
Growth
Social
IncentiveFearAcheivement
Power
MOTIVATIONS
GOALS
FRUSTRATIONS
(The objectives this person hopes to acheive)
(Shade bar to desired level)
(The pain points they’d like to avoid)
IMAGE
QUOTE
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPETIER
PERSONA TEMPLATEFULL NAME LOGO
PERSONALQUOTE
MOTIVATIONS PERSONALITY
TECHNOLOGY
BRANDS
GOALS
FRUSTRATIONS
BIO
FIRST LAST
IT and Internet
Software
Mobile Apps
Social Networks
(A collection of greyscale brand logos representing the users favorite brands)
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
Growth
Social
IncentiveFearAcheivement
Power
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPETIER
Character model
Where they live/work
Enthusiast/Prosumer/Pro
Single or MarriedWhat they do for a living1-100
Adjective 1 Adjective 2 Adjective 3
A paragraph to describe the user journey. Should includesome background leading up to a current use case.
Goal 2Goal 3
Frustration 2Frustration 1
Frustration 3
Goal 1(The objectives this person hopes to acheive)
(The pain points they’d like to avoid)
“Personal quotation”(Should capture the essence of this persona’s personality)
IMAGE(235 x 205px)
PERSONA TEMPLATE
Tobi has a day job at a record store, but on the side she does all kinds of production work for up-and-coming artists. She never hesitates to learn something new and she often acts as tech support for her friends and clients. She is usually working on a dozen projects at a time and is trying to establish herself in the industry, so she hatesdata crashes or anything that makes her look bad. Because she works alone and in her home, collaboration is everything.
Ambitious Admired Focused
MOTIVATIONS PERSONALITY
TECHNOLOGYGOALS
FRUSTRATIONS
IT and Internet
Software
Mobile Apps
Social Networks
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
To build an audio-pro portfolioTo keep track of everything
Data crashesSlow download times
Poor communication
To grow a strong industry reputation
BIO
The Downtrodden
Oakland, CA
Senior
SingleRetired Widow67
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPETIER
Growth
Social
IncentiveFearAcheivement
Power
“If I had a way to share projectsand collaborate in real time, that
would make my workload so much easier to manage.”
211 PERSONA
MOTIVATIONS MOOD
TECH SAVVYGOALS
FRUSTRATIONS
IT and Internet
Software
Mobile Apps
Social Networks
Stressed Relaxed
To obtain a long term solution for her situationTo understand how to apply for benefits
Getting the runaroundNot knowing who to call
Difficulty navigating complex systems
NEEDS
Food OptionsHousing / Shelter
Transportation
To find resources for basic needs
Medical assistanceBill pay assistance
SITUATION
The Grandmother
Oakland, CA
Senior
WidowRetired67
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPEAGE GROUP
Staying close to church and friends
Staying close to FamilyFear of being aloneAble to pay rent and bills ever month
“If I could talk to someone who could help me find housing in Oakland it would help me stay
near my family and my church.”
211 PERSONAMARY TAYLOR
Mary was living in a rent controlled apartment in Noe Valley. Her landlord sold the building so she had to move out within 60 days. She couldn’t find another apartment to rent so she moved in with her son last month but itisn’t working out very well since he has a small space. She is living on a fixed income of SSI and a small pension from her previous job. It is important to her to stay near her son so she wants to stay in Oakland.
Cherishs Family Clear mindedLoving
MOTIVATIONS MOOD
TECH SAVVYGOALS
FRUSTRATIONS
IT and Internet
Software
Mobile Apps
Social Networks
Stressed Relaxed
To learn more about options to make decisionsTo apply for financial help if needed
Calling agencies with no vacanciesNot understanding the options
Difficult to make a decision due to overwhelming choices
NEEDS
Financial assistanceRehab referrals
Transportation
To find resources for mental health/substance abuse
Agency connectionsCounseling resources
SITUATION
The Mother
San Francisco, CA
Adult
MarriedSocial Worker50
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPEAGE GROUP
Concern for loved one’s health
Fear for her loved one’s safetyKeeping the family togetherConfidentiality
“I need someone to help me understand all the choices
available and how to pay for it all on my limited income.”
211 PERSONAJOAN SNOW
Joan is looking for help for her 27 year old son who has mental health and substance abuse issues. She is savvy on the computer and knows how to search foroptions but feels overwhelmed with the choices and lack of in-depth information. Once she has gathered enough information she will want to call someone knowledgeable to help her make the right choices and answer her many, many questions.
Concerned EnergeticPersistent
MOTIVATIONS MOOD
TECH SAVVYGOALS
FRUSTRATIONS
IT and Internet
Software
Mobile Apps
Social Networks
Stressed Relaxed
To learn more about financial assistanceTo become stable and apply for work
Housing prices are unaffordableLong lines to apply for jobs
Public transportation takes time to navigate
NEEDS
Financial assistanceStable housing
Transportation
To find housing / shelter
Health InsuranceFood Options
Job Training
SITUATION
The Veteran
San Francisco, CA
Adult
SingleUnemployed42
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPEAGE GROUP
Health concerns
Fear of living on the streetStaying close to friends and other veteransFinancial stability
“I need help in finding a stable living situation and steady work.
I don’t have health insurance and need to find food options.”
211 PERSONAMICHAEL PARK
Michael is a veteran living temporarily in a long termhotel in the Mission District of San Francisco. He has a cellphone he bought at the corner store with 180 minutes on it. He uses the computer at the local library and thelibrarian told him about the 211 website. He searchedfor housing resources but decided to call to get helpsince he might qualify for some services for veterans.
Concerned EnergeticPersistent
HOW TO USE THIS PERSONA TEMPLATE
To get started with this template, cycle through the next few layers in the“Info” section one at a time. Each section is highlighted and explained on a seperate layer. Once you’ve made it through the instructions, go ahead and hide the parent “Info” layer to get it out of the way.
The “Content” layers are filled with sample data. Simply highlight the text in each section to replace it with your own. The same goes for the image,color blocks, brand logos, fonts, etc. Customize it to your hearts content.
If you get carried away customizing and need to remember where thingsbelong, refer to the bottomt “Wireframe” layer. Everything there is laid out in generic greyscale for easy reference. And for those of you who prefer a quick and dirty approach, the final layer is a printable version that you can fill out by hand.
We hope this template makes it easy for you to create awesome personas.
Enjoy!
The Fake Crow Teamwww.fakecrow.com
LOGO
PERSONALQUOTE
PERSONALITY
TECHNOLOGY
BRANDSBIO
NAME
IT and Internet
Software
Mobile Apps
Social Networks
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
Growth
Social
IncentiveFearAcheivement
Power
MOTIVATIONS
GOALS
FRUSTRATIONS
(The objectives this person hopes to acheive)
(Shade bar to desired level)
(The pain points they’d like to avoid)
IMAGE
QUOTE
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPETIER
PERSONA TEMPLATEFULL NAME LOGO
PERSONALQUOTE
MOTIVATIONS PERSONALITY
TECHNOLOGY
BRANDS
GOALS
FRUSTRATIONS
BIO
FIRST LAST
IT and Internet
Software
Mobile Apps
Social Networks
(A collection of greyscale brand logos representing the users favorite brands)
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
Growth
Social
IncentiveFearAcheivement
Power
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPETIER
Character model
Where they live/work
Enthusiast/Prosumer/Pro
Single or MarriedWhat they do for a living1-100
Adjective 1 Adjective 2 Adjective 3
A paragraph to describe the user journey. Should includesome background leading up to a current use case.
Goal 2Goal 3
Frustration 2Frustration 1
Frustration 3
Goal 1(The objectives this person hopes to acheive)
(The pain points they’d like to avoid)
“Personal quotation”(Should capture the essence of this persona’s personality)
IMAGE(235 x 205px)
PERSONA TEMPLATE
Tobi has a day job at a record store, but on the side she does all kinds of production work for up-and-coming artists. She never hesitates to learn something new and she often acts as tech support for her friends and clients. She is usually working on a dozen projects at a time and is trying to establish herself in the industry, so she hatesdata crashes or anything that makes her look bad. Because she works alone and in her home, collaboration is everything.
Ambitious Admired Focused
MOTIVATIONS PERSONALITY
TECHNOLOGYGOALS
FRUSTRATIONS
IT and Internet
Software
Mobile Apps
Social Networks
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
To build an audio-pro portfolioTo keep track of everything
Data crashesSlow download times
Poor communication
To grow a strong industry reputation
BIO
The Downtrodden
Oakland, CA
Senior
SingleRetired Widow67
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPETIER
Growth
Social
IncentiveFearAcheivement
Power
“If I had a way to share projectsand collaborate in real time, that
would make my workload so much easier to manage.”
211 PERSONA
MOTIVATIONS MOOD
TECH SAVVYGOALS
FRUSTRATIONS
IT and Internet
Software
Mobile Apps
Social Networks
Stressed Relaxed
To obtain a long term solution for her situationTo understand how to apply for benefits
Getting the runaroundNot knowing who to call
Difficulty navigating complex systems
NEEDS
Food OptionsHousing / Shelter
Transportation
To find resources for basic needs
Medical assistanceBill pay assistance
SITUATION
The Grandmother
Oakland, CA
Senior
WidowRetired67
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPEAGE GROUP
Staying close to church and friends
Staying close to FamilyFear of being aloneAble to pay rent and bills ever month
“If I could talk to someone who could help me find housing in Oakland it would help me stay
near my family and my church.”
211 PERSONAMARY TAYLOR
Mary was living in a rent controlled apartment in Noe Valley. Her landlord sold the building so she had to move out within 60 days. She couldn’t find another apartment to rent so she moved in with her son last month but itisn’t working out very well since he has a small space. She is living on a fixed income of SSI and a small pension from her previous job. It is important to her to stay near her son so she wants to stay in Oakland.
Cherishs Family Clear mindedLoving
MOTIVATIONS MOOD
TECH SAVVYGOALS
FRUSTRATIONS
IT and Internet
Software
Mobile Apps
Social Networks
Stressed Relaxed
To learn more about options to make decisionsTo apply for financial help if needed
Calling agencies with no vacanciesNot understanding the options
Difficult to make a decision due to overwhelming choices
NEEDS
Financial assistanceRehab referrals
Transportation
To find resources for mental health/substance abuse
Agency connectionsCounseling resources
SITUATION
The Mother
San Francisco, CA
Adult
MarriedSocial Worker50
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPEAGE GROUP
Concern for loved one’s health
Fear for her loved one’s safetyKeeping the family togetherConfidentiality
“I need someone to help me understand all the choices
available and how to pay for it all on my limited income.”
211 PERSONAJOAN SNOW
Joan is looking for help for her 27 year old son who has mental health and substance abuse issues. She is savvy on the computer and knows how to search foroptions but feels overwhelmed with the choices and lack of in-depth information. Once she has gathered enough information she will want to call someone knowledgeable to help her make the right choices and answer her many, many questions.
Concerned EnergeticPersistent
MOTIVATIONS MOOD
TECH SAVVYGOALS
FRUSTRATIONS
IT and Internet
Software
Mobile Apps
Social Networks
Stressed Relaxed
To learn more about financial assistanceTo become stable and apply for work
Housing prices are unaffordableLong lines to apply for jobs
Public transportation takes time to navigate
NEEDS
Financial assistanceStable housing
Transportation
To find housing / shelter
Health InsuranceFood Options
Job Training
SITUATION
The Veteran
San Francisco, CA
Adult
SingleUnemployed42
STATUS
AGE
LOCATION
OCCUPATION
ARCHETYPEAGE GROUP
Health concerns
Fear of living on the streetStaying close to friends and other veteransFinancial stability
“I need help in finding a stable living situation and steady work.
I don’t have health insurance and need to find food options.”
211 PERSONAMICHAEL PARK
Michael is a veteran living temporarily in a long termhotel in the Mission District of San Francisco. He has a cellphone he bought at the corner store with 180 minutes on it. He uses the computer at the local library and thelibrarian told him about the 211 website. He searchedfor housing resources but decided to call to get helpsince he might qualify for some services for veterans.
Concerned EnergeticPersistent
HOW TO USE THIS PERSONA TEMPLATE
To get started with this template, cycle through the next few layers in the“Info” section one at a time. Each section is highlighted and explained on a seperate layer. Once you’ve made it through the instructions, go ahead and hide the parent “Info” layer to get it out of the way.
The “Content” layers are filled with sample data. Simply highlight the text in each section to replace it with your own. The same goes for the image,color blocks, brand logos, fonts, etc. Customize it to your hearts content.
If you get carried away customizing and need to remember where thingsbelong, refer to the bottomt “Wireframe” layer. Everything there is laid out in generic greyscale for easy reference. And for those of you who prefer a quick and dirty approach, the final layer is a printable version that you can fill out by hand.
We hope this template makes it easy for you to create awesome personas.
Enjoy!
The Fake Crow Teamwww.fakecrow.com