21 steps to become a social media superstar: building your brand online

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21 Ideas Blueprint: Be a Social Media Superstar! Building your brand online JOLYNN OBLAK Marketing Professional/Blogger and Trainer www.jolynnoblak.com

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Knowing how to promote yourself and your brand is critical to being successful in business. Learn how you can have a huge impact and dominate social media like a superstar. Get this step-by-step guide today and explode your business online! www.jolynnoblak.com/smst eBook has a 21 step guide and tutorial on how to setup your social media profiles the right way to attract hot leads. It also includes examples of proven strategies that have worked for other successful business leaders to gain added exposure and maximize reach and a rolodex with 22 resources to use for your business. This PRESENTATION is a brief overview of the 21 steps. Get the eBook which goes into more detail and includes invaluable resources to help you be successful as a social media superstar! http://www.jolynnoblak.com/smst

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Page 1: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

21 Ideas Blueprint: Be a Social Media Superstar! Building your brand online

JOLYNN OBLAK Marketing Professional/Blogger and Trainer www.jolynnoblak.com

Page 2: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Who I am

Jolynn Oblak, entrepreneur, trainer, blogger. Life coach, motivator

Marketing professional with over 10 years exp. in medical, insurance, human services industries Marketing campaigns and communications- print, email, online, digital ads

Product launches and portfolio management

Training/education- Complex medical training products, product differentiation and market positioning

Interests: Personal branding

Target market

Storytelling / user stories

Blogging- connect+ relate= sell

Love cool marketing tools and technologies- social media for branding and lead generation

Health and wellness

Learn more here: www.jolynnoblak.com/about

Page 3: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

What You Will Learn

Why is personal branding important?

Brief overview of the 21 steps to becoming social media superstar.

Examples of best practices used by top leaders to brand themselves

A free tool to put these steps in action

Page 4: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Why is personal branding important?

Build credibility

Show what you know

Engage with your audience

Give of yourself

Stand out from the crowd

What makes you different

Relate to your target market

Listen and learn

Your Why-Simon Sinek's awesome book on this topic, Start With Why by Simon Sinek's

“Without a why, there's very little left for an audience to connect with a brand emotionally—other than a mild and apathetic form of loyalty. In this state, your only why is "make money." That means the relationship between a brand and its audience becomes purely transactional. Employees get paid to do work; customers buy products and services. That creates a flat, boring existence as a brand—and being boring is one step away from irrelevance.”*

*Source: http://www.marketingprofs.com/opinions/2014/25372/six-stupid-things-marketers-do-to-mess-up-their-brands#ixzz35Dh9JWbe

Page 5: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 1: Specialize Focus on one network to reach the niche interested in- Then LEARN about that network

Top B2B Social Media Platforms

33% LinkedIn

31% Facebook

16% Twitter

11% Blogging

3% Google+

3% YouTube

Top B2C Social Media Platforms

68% Facebook

10% Twitter

6% Blogging

6% LinkedIn

2% YouTube

2% Google+

2% Pinterest

1% Social Review Sites (Yelp)

Choose the one platform that you think will yield the best results starting out and study it.

Have a business profile on each social media platforms

Page 6: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 2: Showcase Your Specialty Create a Facebook photo that showcases your specialty

Page 7: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 3: Offer Free Webinars

Point out 3 key benefits of attending

Create a scheduled post on Facebook to promote the webinars

Page 8: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 4: Use Share Buttons

Make the most of every opportunity

Include Share buttons on your webinar registration page

Use plugins like Shareaholic or flare for wordpress

Page 9: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 5: Ask for the Share

Don’t assume people will take action

ASK people to share your information!

Page 10: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 6: Use Hashtags

Hashtags can multiply your shares & capture targeted audience members

Page 11: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 7: Provide Top Quality Tips

Share tips that will make your fans’ lives easier!

Page 12: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 8: Illustrate Your Posts & Links with Graphics

A photograph will capture attention

Should tell reader exactly what they will learn

Page 13: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 9: Credit & Share

Share & give credit to people who have written relevant blog posts

Share your followers’ posts

People love to be acknowledged!

Page 14: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 10: Vary Your Posts

Alternate among photos, contests, quizzes, polls, questions, blog links, personal posts, videos & infographics

Page 15: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 11: Install Google Analytics

Yes, you CAN do this on Facebook pages!

Watch YouTube Video to how to put google analytics on Facebook.

Page 16: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 12: Use Promoted Tweets

When a download is involved, the response rate is over 10% higher than other types of posts

Page 17: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 13: Don’t Serial Post

Avoid multiple postings, one right after the other

Rather than attracting followers, this is seen as an annoyance

Page 18: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 14: Don’t Over Promote

Make 80% of your posts helpful, educational or entertaining

Make 20% of your posts promotional

Page 19: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 15: Develop Relationships

Follow & respond to favorite key influencers

Share & credit their work

Also respond to their questions, polls & quizzes

Page 20: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 16:Create Useful Infographics

They are seen instantly & immediately judged

Quickest way to get people to see your key information

I like using Piktochart which is free design tool

Page 21: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 17: Use Fiverr

Especially useful if you’re just getting started

Great for infographics & Facebook Cover Photos

Always read reviews & ratings

Page 22: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 18: Run Contests

Contests general viral buzz & interaction

Check your local rules & guidelines

Always check the rules for each social platform

Page 23: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 19:Offer a Service Sample for Free

Use an App, in conjunction with another offer or as a contest

Page 24: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 20: Track Your Conversions

How many people take the specific actions you request?

Most social networks have built in tools to track this info

Page 25: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Tip 21: Be There

Engage your audience daily

Build your trust & your community

Page 26: 21 Steps To Become a Social Media Superstar: Building Your Brand Online

Download the eBook for a detailed resource list and guide on how to implement these steps

Purchase the eBook here:www.jolynnoblak.com/smst