21 September 2009 1

The Defensive Driver

CS-410 Concept Presentation

Presenter:

221 September 2009

Outline

Problem (Defined/Evaluated) What Is The Solution Who Is Our Customer Is There A Market Who Is Our Competition Computer Components Solution (Benefits/Problems)

321 September 2009

So What Is The Problem?

In 2008 There Were 37,261 Human Fatalities Due To Vehicular Accidents

In 2008 There Were 2,346,000 Human Injuries Due To Vehicular Accidents

1 2

2

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Problem Statistics

0%

5%

10%

15%

20%

25%

30%

35%

RearImpact

SideImpact

StationaryObjectImpact

Head OnImpact

Accidents

Fatalities

3

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Causes

Speeding Unsafe Lane Changing Turn Signal Use Tailgating Not Yielding Ignoring Traffic Signals Driving While Impaired

5

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Really Quick Poll

How Many Of You Have Sped Over 10Mph Recently

How Many Of You Have Caught Yourself Tailgating

How Many Of You Know The Two-Second Rule

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Fact

Most Accidents Occur Within A Two Second Time Frame

8

821 September 2009

How Do We Fix This

Combating A Few Of The Top Causes Of Car Accidents Will Change How Safely We Drive

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The Defensive Driver

Is A Device That In Real Time Will Monitor The Distance/Speed Ratio Between Your Vehicle And The Vehicle In Front Of You

It Will Give Visible And Audible Alerts To Let You Know When Unsafe Driving Is Occurring

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The Defensive Driver (Cont.)

Will Have Custom Tailored Information For Individual Drivers/Cars

No Bigger Than Any Mobile GPS Unit Currently Being Sold

1121 September 2009

Customers

Everyday Drivers There Are Currently Over 200 Million

Drivers In The United States

Car Companies

5

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Market

In LA Country Alone Over 144,000 Drivers Attend A Defensive Driving Course Every Year

Average Insurance Cost Per Claim Up 85% From 1994 To 2004, Reflected In Higher Premiums

Car Accidents Cost Taxpayers Over 30 Billion Each Year

6

8

7

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Any Competition

10

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Any Competition (Cont.)

9

1521 September 2009

Defensive Driver Solution

Defensive Driver

LCD Screen Unit

Laser Ranger

Unit SoftwareUnit Hardware

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Defensive Driver Benefits

Will Work With Any Vehicle Can Be Customized To Individual

Driver/Vehicle Portable Can Be Purchased Already Installed In A

New Vehicle, Or Can Be Installed By Customer

1721 September 2009

Defensive Driver Problems

Will Not Work Around Tight Corners Warnings May Not Be Enough To Keep

Drivers Safe May Fail In Inclimate Weather May Be A Distraction

1821 September 2009

Questions

1921 September 2009

Sources

1 http://media.photobucket.com/image/smart%20car%20between%20two%20trucks/dhb2/POLITICS/image0022.jpg

2 http://www-nrd.nhtsa.dot.gov/Pubs/811172.pdf

3 http://www.bestsyndication.com/?q=node/23333

4 http://www.carinsurancelist.com/car-accident-statistics.htm

5 http://wiki.answers.com/Q/How_many_licensed_drivers_are_there_in_the_US

6 http://trafficschoolonline.com/news/la-times.html?aid=7911&lcode=&ts=1252475994&siteID=136&orderTypeID=1

7 http://autos.savvy-cafe.com/defensive-driving-statistics-show-justification-for-classes-2007-08-24/

8 http://www.docstoc.com/docs/10477358/Safe-Driving-Practices-for-Employees

9 http://www.autospies.com/images/users/turbox/Ford%20Collision%20Warning%20Brake%20System.jpg

10 http://www.dot.state.mn.us/trafficeng/tailgating/Tailgating-finalreport.pdf

11 http://www.autospies.com/images/users/turbox/Ford%20Collision%20Warning%20Brake%20System.jpg