1. 21POINTERS TOSHARPENYOUR WEBSITE

2. DULL WONT WORK.Hello.Goodbye? Visitors decideto stay or go inseconds Engage themimmediately Or off to Googlethey go 3. [1] Start smart. No need to start from scratch Survey your competitors and sites you like Allow the effective ideas to inform parts of your plan Mix, match and make these strategies work for your site21POINTERS TO SHARPEN YOUR WEBSITE 4. [2] Know whos there. Who do you want to visit? Whats their purpose? Whats their pain? Understand their point of view Point the way to the solution21POINTERS TO SHARPEN YOUR WEBSITE 5. [3] Generate something. Create a specic purpose for your siteGenerate visitorsGenerate leadsGenerate sales Dene your goal and ask your visitors to do it21POINTERS TO SHARPEN YOUR WEBSITE 6. [4] Build on a simple platform. Select a content management system (CMS)WordPressJoomlaDrupal GardensHubSpot Make it easy to update content without HTML skills21POINTERS TO SHARPEN YOUR WEBSITE 7. [5] Say hello to SEO.Your search strategy is your business strategy. Vanessa Fox, author Marketing in the Age of Google People are trying to nd you School yourself in SEO Choose keywords carefully21POINTERS TO SHARPEN YOUR WEBSITE 8. [6] Make it easy to navigate. KISS concept Place important links rst and prioritize their order Embrace the conventions Make the interface uncomplicated and uncluttered Limit the users choices Point the way to the solution21POINTERS TO SHARPEN YOUR WEBSITE 9. EASY DOES IT.In a recent study by HubSpot,176 participants were askedWhat is the mostimportant factor in the design of a website? 76% SAYEASY PLEASEAn overwhelming majority responded by answering:Make it easy for meto nd what I want. 10. [7] Provide clear instructions. Create a compelling call-to-action Make it map to the users needs Make it easy to nd Lead the way21POINTERS TO SHARPEN YOUR WEBSITE 11. [8] Create magnetic content. Content is your reason for havinga website Get it together early in the process Use a variety of media images video audio presentations articles Serve up new, topical andtimely content often21POINTERS TO SHARPEN YOUR WEBSITE 12. MORE CONTENT,60 MORE LEADS.5040 30 On average, B2B marketers employ eight 20different content marketing tactics10 90% expect to grow their business through content marketing0Source: Content Marketing Institute &Marketing Profs survey of over 1,000 marketers Success is measured 1: Web trafc @ 58% with the criteria 2: Sales lead quality @ 49% 3A: Direct sales @ 41%charted here: 3B: Sales lead quantity @41% 4A: Customer feedback @ 40% 4B: SEO rankings @ 40%Web trafc ranked #1 5: Inbound links @ 30% 13. [9] Use the power of you. Most common mistake: xating on yourself Your visitors arent there to read about you They have problems they seek to solve Nix the I, me and we Put the power of you to work21POINTERS TO SHARPEN YOUR WEBSITE 14. [10] Publish and push. Publish a blog Feature content users value Make it fun and informative Encourage comments Offer RSS (really simple syndication) and email subscription options21POINTERS TO SHARPEN YOUR WEBSITE 15. [11] Give your customers a voice. Get your customers talking Achieve the most powerful form of advertising word of mouth a.k.a. word of mouse Invite visitors to speak up surveys polls user forums questions product reviews21POINTERS TO SHARPEN YOUR WEBSITE 16. [12] Be social and share. School yourself on Twitter Facebook LinkedIn Google+ YouTube SlideShare Bookmarking Pinterest Q&As News And... tomorrows hot service Identify where your customers are and engage them there Use share buttons/services21POINTERS TO SHARPEN YOUR WEBSITE 17. Youre eitheror youre out.Social media. Its not a trend. Its your friend.Like it. Follow it. Get into it. Its simply not optional.Your customers use it. Your competitors do too. Ifyoure not interested in joining the conversation,youre not as committed to making your onlinemarketing work as you need to be.21POINTERS TO SHARPEN YOUR WEBSITE 18. [13] Tell customer stories. Your customer wields credibility and clout Deliver their stories to showcase how your products and services deliver satisfaction Be truthful21POINTERS TO SHARPEN YOUR WEBSITE 19. [14] Perform pay-per-click tricks. Field of Dreams was ction If you build it, promote it Use Google AdWords Advertise on targeted sites Syndicate your content21POINTERS TO SHARPEN YOUR WEBSITE 20. [15] Make mobile meaningful. Most sites are not optimized for mobilebig mistake! Fast growing population shopping on smart phones and tablets Use one of the many inexpensive mobile site creation and hosting services More trafc + better experience21POINTERS TO SHARPEN YOUR WEBSITE 21. [16] Dont keep the guests waiting. Your user has very little patience Avoid high overhead, slow loading assets of any kind Trash ash No need to show off21POINTERS TO SHARPEN YOUR WEBSITE 22. [16] Keep your eyes on the F. Studies indicate users xate their eyes in an F-shaped pattern on the page Apply this knowledge to showcase your logo in the upper left of your pages Place navigation, contacts, shortcuts and important elements in this path to increase visibility21POINTERS TO SHARPEN YOUR WEBSITE 23. [18] Trust professionals. Yes, you want to decrease the cost and speed the development of your website Using amateurs is not the answer Hire professional writers, designers and programmers Allow them to do their jobs21POINTERS TO SHARPEN YOUR WEBSITE 24. [19] Count on your metrics. Your website is a business tool designed to deliver results You cant manage what you dont measure Use analytical tools to pinpoint metrics such as visitors, leads and sales Make ongoing adjustments21POINTERS TO SHARPEN YOUR WEBSITE 25. [20] Test and compare. A/B testing is valuable, especially for landing pages Compare and contrast copy and design executions Rene accordingly Enjoy higher conversion21POINTERS TO SHARPEN YOUR WEBSITE 26. [21] Keep on keeping on. Your site is never sharp enough Theres no nish line in website development Keep... Measuring Rening Creating useful content ... and your site will become more valuable to your business21POINTERS TO SHARPEN YOUR WEBSITE 27. PENCILS OUT, SITE-SHARPENING QUESTIONSYOUR ANSWERS HAVE YOU SURVEYED YOUR COMPETITORS SITES?PLEASE.DO YOU KNOW EXACTLY WHO WILL BE VISITING? HAVE YOU ESTABLISHED YOUR OBJECTIVES?A quick review ofHAVE YOU SELECTED A CMS? ARE YOU READY TO GO WITH SEO?21 Pointers to IS YOUR NAVIGATION SIMPLE?Sharpen Your Website IS IT CLEAR WHAT YOU WANT CUSTOMERS TO DO? ARE YOU CREATING MAGNETIC CONTENT? DOES THE COPY FOCUS ON YOUR CUSTOMER? Make a few notes DOES YOUR SITE FEATURE A BLOG? Give yourself some ARE YOU ASKING CUSTOMERS TO JOIN THE CONVERSATION? IS YOUR SITE ALL SET FOR SOCIAL MEDIA?assignmentsHAVE YOU PUBLISHED CUSTOMER SUCCESS STORIES? Get to work WILL YOU BE USING PAY-PER-CLICK ADVERTISING? DID YOU MAKE A MOBILE VERSION OF YOUR SITE? ARE YOU USING SLOW-LOADING STUFF? ARE THE MOST IMPORTANT ELEMENTS IN THE F-ZONE? Good luck DID YOU, OR WILL YOU, HIRE WEBSITE PROFESSIONALS? ARE YOU MEASURING AND ANALYZING? ARE YOU TESTING THIS AGAINST THAT? WILL YOU EXPAND YOUR SITE REGULARLY? 28. Point your browser to FeldmanCreative.comfor all your online marketing needs. Owner Barry Feldmanhas been a copywriter and creative director since 1988.A seasoned storyteller, Barry will help you create an ultra-sticky website, deliver persuasive copy, execute strategiccontent marketing, and offer pointers to sharpen your site,attract and engage prospects, nurture relationships,generate sales, and build loyal brand advocates.www.feldmancreative.com