EUFRIN WG ON VARIETY TESTING MEETING LLEIDA

JAN VAN INGEN 

Introduction

Van Ingen Group b.v.

100%P. van Rijn Wamel b.v. 

100 %Jabema b.v

25%TreeQuattro b.v.

10%Springquest b.v.

‐Maribelle / Lola ®‐ Hermansz / Rembrandt ®‐ Annabelle‐ Karmozijn

‐ SQ 159 / Natyra ®‐ SQ 133 / Allurel ®‐ PRI resistant varieties‐ restistant by cisgenises

Jabema b.v.Founded in march 2010

Adopted the varieties from private breeder “De Sonnavile”

variety management

managing production of trees

set up testing plots

organizing growers meetings

local collecting and sorting of fruit

responsable for the sales of Maribelle under the brand Lola ®

Breeder Ir. P. de Sonnaville

Breeder of Septer ( parent of Elstar)Karmijn de SonnavillePaassterMeiprinsesMaribelleRembrandtKarmozijn

Rembrandt

• Variety name: Harmensz (vrds 0401)

• Brand name: Rembrandt ®

• Elstar x Paasster (septer x jan steen)

Rembrandt• Fruit small to medium

flat

flat

greasiness of skin: medium

ground colour: yellow

overcolour: dark red

pattern of overcolour: solid striped

light to medium russet

length of stalk: short to medium

yellow colour of flesh

sucker 15 brix

Firmness 8 – 8.5 kg / cm2

picking end of september ( elstar )

storage november til may

• Fruit medium to large

tall

conic

greasiness of skin: absent or weak

ground colour: yellow green

overcolour: pink red

pattern of overcolour: solid flush weakly defined stripe

lichte verruwing bij steel

absent or small russet

length of stalk: medium to long

white colour of flesh

sucker 14 brix

Firmness 7.5 - 8 kg / cm2

picking first october ( jonagold )

storage november til august

TESTPLOTS

2005NL Randwijk

2006NL AltforstB VelmD Bavendorf – AhrweilerCH WadenswillI LaimburgA Graz

2008 DK FajoD JorkUK FavershamB Rosoux - Heers SA Stellenbosch

2010CA Fingal

Fajo

Altforst

Velm

Ahrweiler

Bavendorf

Wadenswill

Graz

Laimburg

Jork

Faversham

Randwijk

Number of trees planted cum.

2008/2009 7.400 trees2009/2010 51.000 trees2010/2011 121.000 trees2011/2012 190.000 trees2012/2013 293.000 trees2013/2014 440.000 trees 2014/2015 640.000 trees

Total spring 2013 97 growers 010002000300040005000600070008000900010000

ProductieTon

Plantings

Aim of Jabema b.v.

High positive return for the producer

Strategy

secure and manage production and number of trees and licenses

put on efficient central sales structure for the fruit in the different production areas.

coordinate sales of fruit under the brand Lola ®

short lines by facility deployment existing marketing structures

1 provider 1 price

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Countercyclical pricing

Principals:- basic product price 2 months fixed- variable + or - € 0.05 p/kg- cooling costs + € 0.02 p/kg per 2 months- fixed prices service providers

-Packer-Transporter-Cooler

- fixed margin traders

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Countercyclical pricing

example- product price € 0.800- cooling costs € 0.020 - tranport costs € 0.025 - sorting € 0.120- packing mat. (box ) € 0.213- buying fee € 0.020- jabema fee € 0.060- trader margin € 0.035

- Sales price from packhouse € 1.293

JABEMA B.V. Company of the year 2012

SummaryMaribelle is a free varietyGrower can decide every year to sell his fruit as Lola ® No discussion about priceMake use of the existing marketing structuresProviders must have add valueIf Jabema doesn’t have add value it makes itselfredundant

Thanks for you attention