20th annual asia international coffee conference (aicc) 2014

IBCCOMMODITIES

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20TH ANNUAL ASIA INTERNATIONAL COFFEE CONFERENCE 3 – 5DECEMBER 2014

Park Royal SaigonHo Chi Minh City

Vietnam

ASIA’S LARGEST COFFEE INDUSTRY EVENT20 years • 2 Gala Dinners • 300+ Participants • 1 Global Coffee Event

Myung Kyu AhnPresident, Specialty Coffee Association

of Korea (SCAK)Chief Executive OfficerCoffee Myungga Co

Nguyen Duc Tuan VinhManaging Director

Nedcoffee Vietnam

Santiago VilaTechnical Director,

Nestlé Vietnam Ltd

Le Duc HuyVice General Director

Simexco Daklak

Luong Van TuChairman

Vietnam Coffee – CocoaAssociation (VICOFA)

Dr. Dang Kim SonDirector General

Institute of Policy and Strategyfor Agriculture and RuralDevelopment (IPSARD)

Irfan AnwarChairman and CEO

Association of Indonesian CoffeeExporters and Industries (AICE)

President DirectorCoffeeindo

Le Anh TuanChief Executive Officer

Vietnam Commodity Control &Certification Joint Stock

Company (VCC&C)

Ross BrightMaster Coffee Roaster

Spinelli Coffee Co

Do Ngoc SySourcing Manager Coffee – Asia Pacific

Mondele-z International

Annette PenselDirector Sustainability Innovations

4C Association

Eduardo GebaraAPAC Manager – Cargill Risk Management

Cargill

Supporting Associations:

www.asiainternationalcoffee.com

Gold Sponsor:

Associate Sponsor: Exhibitor:

responsAbility

Keith FluryHead of Coffee Research

Volcafe

Le Van DucVice Director, Department of Crop

Production, Ministry of Agriculture andRural Development

Head, Vietnam Coffee CoordinationBoard (VCCB)

Raja SaoudSenior Vice President – Coffee

Olam

Adrien MahyGeneral Director

Vinacof Ltd. (Sucafina SA)

Welcome Reception Sponsor:

TechnologySponsors:

Coffee Night Sponsor:Conference Bag Sponsor:

Commodities

20TH ANNUAL ASIA INTERNATIONAL COFFEE CONFERENCE

REGISTER TODAY! +65 6508 2401 [email protected] www.asiainternationalcoffee.com

CONFERENCE DAY ONE

Thursday4 December 2014

9.00 Chairman’s Opening RemarksKeith Flury, Head of Coffee Research, Volcafe

Vietnam Coffee in Focus

9.05 Vietnam Coffee Coordination Board (VCCB) Update onCoffee Policies and Programs• Vision for the industry• Key initiatives and directions• Incentives for FDI companies and growersLe Van Duc, Vice Director, Department of Crop Production,Ministry of Agriculture and Rural Development, Head,Vietnam Coffee Coordination Board (VCCB)

9.40 Driving progress in Vietnam’s Coffee Industry• The position of coffee in Vietnamís agriculture industry• Production and trade outlook• Industry investment and development plans• Sustainable coffee production in VietnamLe Van Duc, Vice Director, Department of Crop Production,Ministry of Agriculture and Rural Development, Head,Vietnam Coffee Coordination Board (VCCB)

Dr. Dang Kim Son, Director General, Institute of Policyand Strategy for Agriculture and Rural Development(IPSARD) the Ministry of Agriculture and RuralDevelopment Vietnam (MARD)

Luong Van Tu, Chairman, Vietnam Coffee – CocoaAssociation (VICOFA)

10.40 Networking coffee break

11.10 Scaling Up Growers’ Participation in Global CoffeeMarket• Current grower situation in Vietnam• Competing crops, and the attractiveness of coffee• Expectations from Government• Improved collaboration with industry

11.50 Transforming Vietnam’s Coffee Plants• Strategic aspects in supply of coffee• Roaster’s initiative to rejuvenate and replant the old

coffee plants in Vietnam• Update on the first decaf plant in VietnamSantiago Vila, Technical Director, Nestlé Vietnam Ltd

12.30 Current Coffee Markets and Global Currencies• Currency fluctuations and impacts• 2015 currency markets outlook• How is the Coffee market coping?

1.00 Networking lunch break

2.00 Vietnam’s Initiatives Coffee Production and SourcingProgramme• Focus on coffee producing provinces and work in-hand

with roasters• Implementing the national program for coffee

rejuvenation including• Public – Private Cooperation in VietnamDr. Dang Kim Son, Director General, Institute of Policyand Strategy for Agriculture and Rural Development(IPSARD) the Ministry of Agriculture and RuralDevelopment Vietnam (MARD)

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2.30 Central Highlands Coffee Region Outlook• Production and export update• Development plans for the region• Bankability for coffee farmer to credit• Opportunities for investors and trade partnersLe Duc Huy, Vice Director, Simexco Daklak

Global Coffee Trends

3.00 Where is the Coffee Market Headed in 2015-2016?• Hottest retail and consumption trends• Will the industry see supply - demand imbalance in the

coffee world?• How can the industry achieve sustainability through

quality over quantity?• Key drivers that will shape coffee markets in 2015/16Keith Flury, Head of Coffee Research, Volcafe

Nguyen Duc Tuan Vinh, Managing Director, NedcoffeeVietnam

Senior Representative, Mondele-z International

Irfan Anwar, Chairman and CEO, Association ofIndonesian Coffee Exporters and Industries (AICE) andIndonesia Specialty Coffee, President Director, Coffeeindo

Santiago Vila, Technical Director, Nestlé Vietnam Ltd

Adrien Mahy, General Director, Vinacof Ltd. (Sucafina SA)

Annette Pensel, Director Sustainability Innovations,4C Association

3.30 Afternoon Tea

4.00 Sustainable Agriculture Fund – Coffee in Focus• Impact Investments - Sustainable Coffee• What are the challenges faced by the small holders?• Scenario in coffee market financing• Investment & pipeline examplesAnand Chandani, Regional Director South & South East Asia,responsAbility Investments AG

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5.30 Close of Day One

Coffee Night 7.00pm Onwards

4.30 Coffee Cupping – Is Your Bean up to the Mark?This interactive Coffee Cupping session will involve allparticipants and give you a firsthand experience of thecupping process. Taste the finest quality coffee, observethe fragrance and aroma, experience different flavorsand judge it!• Introduction to cupping• Conducting the test• What to look for and how to assess?• Feedback and conclusionLe Anh Tuan, Chief Executive Officer, VietnamCommodity Control & Certification Joint StockCompany (VCC&C)

Taste Local Beansfrom the

2014-15 Havest!



CONFERENCE DAY TWO

Friday5 December 2014

12.00 DELTA Modern Color-Sorting Technology in Application

for Coffee Around The World

Victor Zamora, Sales Manager, DELTA Technology

Corporation, USA

12.30 Networking Lunch

Market Outlook

2.00 Arabica and Robusta Prospects from Indonesia

• Production update 2014-2015• Trade projections by types• Consumption trends in local demand• Export updatesIrfan Anwar, Chairman and CEO, Association of

Indonesian Coffee Exporters and Industries (AICE) andIndonesia Specialty Coffee, President Director, Coffeeindo

2.30 Trends in the Korean Coffee Market

• Volume and types in demand• Quality expectations• Coffee trends in South Korea ñ instant, ground, capsule?• Current demand and future outlook• Coffee sourcing countries and supplyMyung Kyu Ahn, President, Specialty Coffee Association

of Korea (SCAK) and Chief Executive Officer,Coffee Myungga Co

3.00 Key Trends in Commodity Market Participation:

The Rise of the Funds

• Fund growth since the millennium• Do the funds play a significant role in the market?• What is the relationship between fund activity and

market price?• Monitoring fund activityJulian Dixon, Commodity Broker (Coffee),INTL FC Stone (Europe)

3.30 Networking coffee break

Close of conference

9.00 Chairman’s Opening Remarks and

Brief Summary of Day one

Keith Flury, Head of Coffee Research, Volcafe

Coffee Trade and Procurement

9.05 Global Coffee Trade Forecasts

• Global production and trade update• 2014 – 2015 price outlook• Emerging markets analysis• Supply and demand side by regionsKeith Flury, Head of Coffee Research, Volcafe

9.35 Coffee Procurement – Establishing expectations from

the value chain

• Opportunities and challenges in coffee sourcing• Managing supply shocks• Sustainable sourcing and building supply chain capability• Is there unified coffee contract needed globally?• Industry collaboration with farmers, traders, suppliers

and governments

Do Ngoc Sy, Sourcing Manager Coffee – Asia Pacific,Mondele-z International

Myung Kyu Ahn, President, Specialty Coffee Association

of Korea (SCAK) and Chief Executive Officer, Coffee

Myungga Co

Ross Bright, Master Coffee Roaster, Spinelli Coffee Co

More panelists to be confirmed

10.15 Networking Coffee Break

10.45 Value Add in Global Coffee Trade Flows

• Traders view of current markets – price and demandtrends

• Physical and paper risk ñ what is changing?• Quality challenges from various source markets, and

how to manage them• What is driving the industry today?

Raja Saoud, Senior Vice President – Coffee, Olam

Keith Flury, Head of Coffee Research, Volcafe

Le Duc Huy, Vice Director, Simexco Daklak

Eduardo Gebara, APAC Manager – Cargill Risk Management,Cargill

Julian Dixon, Commodity Broker (Coffee), INTL FC Stone

(Europe)

11.30 How to Survive and Prosper in Today’s Highly Volatile

Price Environment

• Why is it so hard to get coffee pricings right• Important aspects on decision making and how to avoid

recurring mistakes• Understanding the new and more complex correlations

that affect the Asia and global coffee markets• A simple tested and proven formula when facing price

uncertainty and high volatility environmentEduardo Gebara, APAC Manager – Cargill Risk Management,Cargill

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3 – 5 DECEMBER 2014Ho Chi Minh CityVietnam

Our 20th AnniversaryValue Proposition!

Opening CeremonyTo be attended by Government officials, growers,top roasters, top traders and sustainable coffeebusiness leaders

GOLD SPONSOR

Meet the GrowersFarmers from Central Highlands (Dak Lak, LamDong, Gia Lai and Kon Tum), and from South East(Dong Na) will be invited

Meet the RoastersMajor roasters will gather at AICC and also sharetheir thoughts in a dedicated Roasters Roundtable.

Coffee Cupping!Finest quality beans from the local 2014 – 15harvest will be sampled. Taste it, smell it andjudge it!

Coffee Industry LeadersForumWhere is the Coffee Market Headed in 2015-2016?

Traders and Brokers PanelValue Add in the Global Coffee Trade FlowPanel

Hosted by:

Instant Coffee TechnologyGEA Process Engineering – the company behind the world-recognisedGEA Niro Instant Coffee plants – is a world leader in instant coffeetechnology. With decades of experience in this field, our expertisewithin spray and freeze drying, evaporation and freeze concentration,extraction, extract treatment, aroma preservation, agglomeration/granulation, and powder handling and packing is un-rivaled. Sowhether the instant coffee is to be a granulate, a fine – or coarse –powder, or in liquid form, a GEA Niro Instant Coffee plant secures thebest solution. GEA Niro equipment and process lines are applied byproducers of instant coffee all over the world.www.gea.com

responsAbilityASSOCIATE SPONSOR

Welcome Reception3rd December 2014 | 6.30pm onwards

Hosted by:

Coffee Night4th December 2014 | 7pm onwards

Olam is one of the largest origin shippers of Robusta and Arabicacoffees. It is among the most integrated trade houses in the coffeesupply chain today. With a physical presence in all major coffee growingorigins, significant investments in origin processing, upstream coffeeplantations and midstream processing of soluble coffee, Olam is theideal partner for all your coffee requirements.

CONFERENCE BAG SPONSOR

TECHNOLOGY SPONSORS

EXHIBITOR

To discuss sponsorship options, please contact Jonathan Kiang [email protected] or Tel: +65 6508 2471

IBCCOMMODITIES



BY INDUSTRIES■ Producers 16%

■ Roasters 16%

■ Finance & Insurance 14%

■ Logistics/Warehousing 13%

■ Certification 4%

■ Traders 30%

■ Government/Association 1%

■ Consultants 3%

■ Machinery 3%

Sponsorship and Exhibition Opportunities!Create a booth so that 300+ delegates can find youDisplay your products, services, success stories and achievementsMeet & greet old and new contactsBe Featured at the forefront of the event

To discuss sponsorship options, please contact Jonathan Kiang [email protected] or Tel: +65 6508 2471

Largest coffee industry gathering in the regionRefreshed and updated agendaSee and be seen – network with 300+ coffee industry leadersStay ahead of the coffee market – listen to important coffee policies, production projections, andprice outlook from industry renowned expertsGenerate new businessesSimultaneous translation into English and Vietnamese will be available throughout the conference

Who You Will Meet!

Why You Can’t Miss our 20th Anniversary!

BY REGIONS■ China 3%

■ Hong Kong 2%

■ India 1%

■ Indonesia 10%

■ Malaysia 2%

■ Singapore 5%

■ African Region 2%

■ USA 1%

■ Vietnam 60%

■ Europe 14%

Speed NetworkingIce Breakers, Business Matching andmuch more in this uniquenetworking format

3 – 5DECEMBER 2014

Park Royal SaigonHo Chi Minh City

Vietnam

FREE FOR

INTERNATIONAL

DELEGATE ONLYGROUP

DISCOUNT

This label contains your priority booking code. To expedite registration, please do not remove label. If you havealready received a copy of this brochure, we apologise. For reasons of confidentiality, your full particulars were notavailable to IBC Asia (S) Pte Ltd for deduplication prior to mail drop.

If undelivered, please return to:

111 Somerset Road,TripleOne Somerset #10-06, Singapore 238164Tel: +65 6508 2400 Fax: +65 6508 2408

20th Annual Asia International Coffee Conference – Coffee Outlook

[email protected]

Fax+65 6508 2407

Scan the QR Code with yoursmartphone and register today

Customer Service Hotline+65 6508 2401

MAIL the attached registrationform with your cheque toIBC Asia (S) Pte Ltdc/o Informa Regional BusinessServices111 Somerset Road,TripleOne Somerset #10-06,Singapore 238164

Webwww.asiainternationalcoffee.com

HOTEL INFORMATION

DATA PROTECTION

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CANCELLATIONS / SUBSTITUTION

IMPORTANT NOTE

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Payment must be received 10 business days prior to the event.To take advantage of discounts with an expiry date, registrationand payment must be received by the cut-off date.• Payment by bankers draft or cheque in S$ or US$ should be

made in favour of “IBC Asia (S) Pte Ltd” and mailed to:IBC Asia (S) Pte Ltdc/o Informa Regional Business Services111 Somerset Road, TripleOne Somerset #10-06Singapore 238164Attn: The Accounts Receivable Team

• Payment by bank transfer in S$ or US$ made payable to:IBC Asia (S) Pte LtdA/C No.:147-059513-001 (S$)A/C No.:260-457866-178 (US$)The Hongkong and Shanghai Banking Corporation Limited21 Collyer Quay, HSBC BuildingSingapore 049320Bank Swift Code: HSBCSGSGBank Code: 7232

• Payment by Credit Card (AMEX, VISA or MasterCard).The best way to pay by credit card is through our secureportal built into the website. To pay by phone please indicatethe contact name and details below and our CustomerServices Team will call within 24 hours to take payment.Please do not send credit card information by email.

The personal information entered during your registration/order,or provided by you, will be held on a database and may beshared with companies in the Informa Group in the UK andinternationally. Occasionally, your details may be obtained fromor shared with external companies who wish to communicatewith you offers related to your business activities. If you do notwish your details to be used for this purpose, please contact ourDatabase Department at Email: [email protected],Tel: +65 6508 2400 or Fax: +65 6508 2408.

Should you be unable to attend, a substitute delegate iswelcome at no extra charge. Cancellations must be received inwriting at least 10 business days before the start of the event,to receive a refund less 10% processing fee per registration.The company regrets that no refund will be made available forcancellation notifications received less than 10 business daysbefore the event.

Please quote the name of the delegate, event title and invoicenumber on the advice when remitting payment. Bank chargesare to be deducted from participating organisations own accounts.Please fax your payment details (copy of remittance advice,cheque or draft to +65 6508 2407).Attendance will only be permitted upon receipt of full payment.Participants wishing to register at the door are responsible toensure all details are as published. IBC assumes no furtherliability or obligation, beyond the refund of the paid registrationfee, in the event of postponement or cancellation by IBC.

6 EASY WAYS TO REGISTER

RESERVE YOUR PLACE TODAY!■ Yes! I/We will attend the 20th Annual Asia International Coffee Conference – Coffee Outlook

3 – 5 December 2014, Park Royal Saigon, Ho Chi Minh City, Vietnam

■ I would like to purchase the conference presentations at SGD1000 + GST (SGD1070) per log in.

CREDIT CARD PAYMENTSThe best way to pay by credit card is through our secure on-line registration process, simply log on to the website atwww.asiainternationalcoffee.com and click “Register On-line”. If you would prefer to pay over the phone please complete the contactname and details and our Customer Services Team will call within 24 hours to take payment. As we treat your credit card informationin the strictest confidence, please do not send payment details by email.

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24 Oct 2014Fee Per Delegate

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USD 1,195 USD 1,295 USD 1,395 –❑ 2 Day Package: 2 Day Conference Only

• Multiple Bookings Discount pricing is applicable to groups of 3 or more delegates from the same organisation registering for the same event, at the same time.Fee stated is the discounted price PER DELEGATE. Only one discount applies; either the early bird rate OR special rate OR group rate.

• All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.• Registration fees are subject to the prevailing government tax

Rates for wholly owned Vietnamese enterprisesUSD 500 USD 550 USD 600 –❑ 2 Day Package: 2 Day Conference Only

FOR INTERNATIONAL DELEGATES ONLY

GROUP BONUSRegister 3 Delegates from the same company and the 4th Delegate

attends FREE! (only one discount scheme is applicable)

Park Hyatt Saigon2 Lam Son Square, District 1,Ho Chi Minh City, Saigon, VietnamTel: +84 8 3824 1234 | Fax: +84 8 3822 5588Contact person: Nghiem Xuan Duc Thien (Mr)Email: [email protected]