January 22-24, 2015Toronto

conference

admissiondevelopment engagement

facility rentalsfood services

human resourcesretail services

revenue generationspecial eventsvisitor services

BursaryThe CMA has reached its quota for awarding bursaries to attend the 2015 MEC. Thank you to all who have submitted a request.

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THURSDAY, JANUARY 22

8:00 am ..........................Registration

8:00 am ..........................Welcome Coffee

8:45 – 9:00 am ................Symposium Opening & Welcome

9:00 – 10:00 am ..............Keynote Address Presenter: Peter Doyle, General Manager, Ripley’s Aquarium of Canada

10:00 – 10:15 am ...........Networking Break

10:15 am – Noon .............Educational Sessions

A Financial Management Presenter: Tom Shay, Profits Plus Solutions, Inc.

As the saying goes, “the job is much easier when you have the right tools”. So, what are the right tools for the management of your retail operation? This session will help you learn how to develop budgets, use performance measures to make informed decisions, implement inventory controls, maximize revenues and margins, and analyze and respond to financial results.

About Your Presenter: Tom Shay, a speaker and fourth generation small business owner, will be sharing his experience during three sessions at the Museum Enterprises Conference (MEC). With his knowledge of marketing, business strategy, staffing and financial management, Shay has helped museums and galleries increase their profits and marketing activities, as well as prepare for the future.

B Using Visitor Experience Plans as an Effective Teaching Tool for Museum Staff

Presenter: Jillian Passmore, Oshawa Community Museum

In 2012 the Oshawa Community Museum developed a Visitor Experience and Interpretation Plan; a document that provides recommendations that help to enhance the experience of museum visitors through improved visitor access, management and effective interpretation. Updated to reflect the museum’s 2014 objectives and strategies, this document has become a fundamental management tool within the organization. This session will take you through the critical steps of how the plan was created and effectively implemented providing attendees with the knowledge and tools needed to implement a Visitor Experience Plan for your institution.

Noon – 1:00 pm ..............Lunch

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1:15 – 2:15 pm ................Sharing Solutions 2015 Over the past 20+ years, the category-based discussion groups offered during the conference

have generated hundreds of topics for discussion. This is your chance to share your innovative solutions and learn from your peers during this interactive session. Discussion Groups have been broken down according to the operational budget of your institution.

A Budgets less than $100,000 B Budgets $100,000 – $499,000 C Budgets $500,000+

2:15 – 4:00 pm ................Educational Sessions

A New Developments in Point-of-Sale Systems Join the discussion in this roundtable on the ins and outs of retail management systems.

Find out how your colleagues are using POS systems to meet visitor needs. This session will explore topics such as trends in PCI compliance, secure mobile and tablets sales, smart phone and tablet inventory procedures, using the POS for advanced fundraising, and creating real-time dashboards.

B The Masters of Legendary Service! Presenter: Tom Shay, Profits Plus Solutions, Inc.

Are you looking for ways to increase your visitor experience satisfaction levels? Everyone has had the experience at least once; a manufacturer’s or wholesaler’s representative, or a salesperson in an independent or chain store, demonstrates a sincere and deep interest in the wants and needs of you, the customer! Why is this individual making such an effort to give you this unique experience? What is in it for them? Can you learn the motivation this person has? Can you learn the techniques the salesperson utilizes to give you a pleasant and memorable experience? You personally and your museum or gallery, will reap the rewards as you learn the secrets and techniques of becoming one of “The Masters of Legendary Service.”

4:00 – 7:00 pm ................CMA EXPO and Stars + Dogs Reception

MC: Chantal Demers, Canadian Museum of History

Meet suppliers and artisans whose products range from apparel and fair trade products to jewellery to decorative accents. Join your colleagues and valued exhibitors in an entertaining ice breaker that’s sure to be loaded with lots of laughs. Bring your best selling “Star” item (by dollar value or volume and turn) plus one “Dog” item. They’ll be displayed anonymously. Delegates and exhibitors will have the opportunity to guess which are the stars and which are the dogs.

ENTER THE DRAW FOR WONDERFUL PRIZES! To qualify for the draw, have the exhibitors initial your ballot. Deposit your completed ballot at the Prize Table by 6:30 pm on Thursday, January 22. YOU MUST BE PRESENT TO WIN

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FRIDAY, JANUARY 23

8:30 am .......................... Information

8:30 – 9:00 am ...............Morning Coffee

9:00 – 10:00 am ..............Keynote Address Henry Kim, Director and CEO, Aga Khan Museum About your speaker: Henry S. Kim is the Director and CEO of the Aga Khan Museum in

Toronto, a new museum devoted to Islamic Art that opened September 19, 2014. An ancient historian and classical archaeologist by training, Mr. Kim joined the Aga Khan Museum from the University of Oxford where he taught, curated collections and managed capital projects at the Ashmolean Museum from 1994 to 2012. Educated at Harvard and Oxford, he served as curator of Greek coins and university lecturer in Greek numismatics at the university. From 2004 to 2011, he was the Project Director for the Ashmolean Redevelopment Project, a £70 million redevelopment and transformation of the museum. Most recently, he was Director of the University Engagement Programme, a three-year project sponsored by the Andrew W. Mellon Foundation, aimed at expanding the use of the museum’s collections in teaching across the University. His publications include a number of articles on early money, particularly regarding the development of small change in Greece, on the development of numismatics in the 17th century, on the use of classical coins as sources for Renaissance medals and on the development of museums today.

10:00 – 10:15 am ...........Networking Break

10:15 – 11:45 am ............Educational Sessions

A Pricing Strategies for Maximizing Profits Presenter: Tom Shay, Profits Plus Solutions, Inc.

Looking for ways to increase your gross margin at your institution? Retailing has many rule-of-thumb guidelines. Many of these rules are used to determine the prices of merchandise sold in your retail boutique. Too often, these same rules call for taking the cost of an item and multiplying it by a certain factor. Using examples that attendees see and purchase in their everyday shopping experiences, this session will show you how to increase your margins while establishing and maintaining an image of being priced properly. Understanding how you make the determination when you buy will help you make the determinations when you price. Increased margins are sure to follow for those implementing these pricing strategies!

B Customer Relations and Human Resources Facilitator: George Hartlen and Valerie Pankratz, Friends of Riding Mountain National Park,

Onanole, MB

How do you create an exceptional visitor experience? This session will examine best practices in hiring, training, policy and procedures development to help build customer loyalty by exceeding visitor needs. Whether your institution relies on paid staff or volunteers this session will help you to build customer loyalty.

HENRY S. KIM, DIRECTOR and CEO

Henry S. Kim is Director and CEO of the Aga Khan Museum in Toronto,

a new museum devoted to Islamic Art that will open in 2014. An ancient

historian and classical archaeologist by training, Mr. Kim joined the

Aga Khan Museum from the University of Oxford where he taught, curated

collections and managed capital projects at the Ashmolean Museum from

1994 to 2012. Educated at Harvard and Oxford, he served as curator of

Greek coins and university lecturer in Greek numismatics at the university.

From 2004 to 2011, he was the Project Director for the Ashmolean

Redevelopment Project, a £70 million redevelopment and transformation

of the museum. Most recently, he was Director of the University

Engagement Programme, a three-year project sponsored by the Andrew

W. Mellon Foundation, aimed at expanding the use of the museum’s

collections in teaching across the University. His publications include a

number of articles on early money, particularly regarding the development

of small change in Greece, on the development of numismatics in the 17th

century, on the use of classical coins as sources for Renaissance medals and

on the development of museums today.

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Noon – 1:00 pm ..............Lunch

1:30 – 7:00 pm ................Offsite 2-Part Mobile Workshop Our 2015 Mobile Workshop takes us to two new and intersting sites.

Fee: Inclusive with the full conference registration and includes entry to the Kubrick exhibitions and cocktail reception (including one drink ticket).

Meet in Hilton Lobby, University Ave. Entrance

A Ripley’s Aquarium of Canada Our first stop is Ripley’s Aquarium of Canada. Immerse yourself in the waters of the world with

16,000 aquatic animals at this unforgettable learning destination. Their mission is to provide a top quality, world class aquatic life facility that will foster environmental education, conservation, and research, while simultaneously providing entertainment for visitors of all ages.

and

B A Visit to TIFF Bell Lightbox Our second stop takes us to TIFF Bell Lightbox, home of the Toronto International Film Festival.

We begin with a visit to Stanley Kubrick: The Exhibition, which makes its Canadian debut in Toronto. Drawing on extensive archives from Kubrick’s home and workplace, the exhibition features rare photographs and letters, original props and costumes, screenplays, production materials, and cameras from his nearly 50-year career. Continue your exhibition experience in our fourth floor gallery where we showcase some of Kubrick’s unfinished works and his camera lens collection. Then take a break and join us for a cocktail reception.

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SATURDAY, JANUARY 24

8:30 am ..........................Registration/Information

8:30 – 9:00 am ...............Morning Coffee

9:00 – 10:oo am ..............Keynote Address WTCBWTPFT?

Darren Dalgleish, GM and CEO, St. Lawrence Parks Commission In 2011, the St. Lawrence Parks Commission, an agency that operates Fort Henry, Upper

Canada Village, a golf club, marina, several waterfront parks and campgrounds, was in deep economic trouble. The number of visitors were declining, the agency’s operating processes were inefficient, and employee engagement was at an all-time low. Change was needed! A strategic renewal plan was developed and coined “Alive in Five”. The plan was to execute a strategy that would see the agency achieve self-sufficiency within the span of five years. It’s motto was “would the customer be willing to pay for that?” It asked: “Who defines value? The customer. And what is value: Something the customer will pay for.” Perhaps most radically, the culture of the agency changed. Darren’s keynote will examine the business renewal/turnaround of the organization and the fundamental elements of Structural Business Renewal. Plan to attend to see if you and your institution are ready to embrace WTCBWTPFT.

About your speaker: With extensive experience in business renewal and development, Darren recently joined the St. Lawrence Parks Commission as CEO charged with executing a corporate transformation to create business sustainability. His leadership style is characterized by an open charm and willingness to listen to his employees. Darren has executive leadership experience in both the public and private sectors, including as the, President of Ifastgroupe Corporation, a company that designs, manufactures, imports and distributes engineered products for many industries, General Manager of Canadian Operations with Textron Canada, a global supplier of specialized fasteners and fastening solutions, Quality Engineering roles with Decoma Autosystems, and Chief Administrative Officer of the Town of Gananoque. Darren also speaks Spanish and is married with two children. Darren’s work at SLPC is award winning. Having been selected as one of 7 recipients in Canada to receive the Canadian Government Executive Leadership award, and Tourism Champion of the Year by Tourism Industry Association of Ontario (TIAO).

10:00 – 10:20 am ...........Networking Break

10:30 am – Noon .............Educational Sessions

A Transforming the Gift Shop into the Museum Store Facilitator: Steve Bukowski and Brian McAlonie, Thinking Outside the Square

Are you looking for ways to create a one-of-a-kind destination? Are you concerned about increasing your traffic levels and keeping visitors in your store longer? Looking for ways to gain a competitive edge and increase your shops’ revenues in these challenging times? This session will help you understand how to brand your store, making it a one-of-a-kind destination by extending the museum experience into your retail space; how you can successfully work with educators and curators to access the tools needed to execute this approach and finally to create and implement an “interpretive” plan for your store.

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B Cross Canada Check In Facilitator: Chantal Demers, Canadian Museum of History

With apologies to CBC, this session will check in with a number of institutions that have launched exciting new products, programs and services in their respective institutions. Check in to see what’s hot and what’s not!

C Going Beyond the Name: What’s in a Brand? Presenter: Anne Swarbrick, Interim Executive Director, Art Gallery of Burlington

The transformation from the Burlington Art Centre to the Art Gallery of Burlington is exciting in itself, but the real change is in the creative experience that visitors and participants have as they feel the shift forward to the new brand. AGB’s brand promise “to embrace and celebrate creativity in all that we do” is at the core of their programs and services. Executing this promise includes three key elements:

• Art Gallery — providing the highest quality, stimulating exhibitions and contemporary ceramics collection

• Programs — that embrace the qualities of creativity, inspiration and supporting artistic development

• Outreach — connecting with the community through membership, events, programming and Art Etc Gallery Shop

This session will take you through the steps of their branding exercise and show you how a positive change like this could help your institution.

12:15 – 1:45 pm Luncheon and the Museum Consortium Buying Program Presenters: Robert Laidler and Sue-Ann Ramsden, Canadian Museums Association

2:00 – 4:30 pm ................Educational Sessions

A Merchandise Planning Facilitator: Nancy Helmers, Art Gallery of Burlington

Unlock the secrets to creating an engaging retail environment through visual display and design. Learn about product selection and education, selling techniques and practical tips that will help increase your sales.

B Alternatives Rock: Alternative Earned Income Generators for Museums and Galleries

Facilitator: Steve Bukowski and Brian McAlonie, Thinking Outside the Square

The slow and incremental worldwide recovery from the global recession and the reduction in federal, provincial, regional, grant and private funding has prompted museums to look beyond their normal earned income generators to cover their operating expenses. The session will explore and discuss alternative income generation for museums outside of the typical and expected such a admissions, the museum store and food service.

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C Starting Off with Google Adwords Facilitator: Derek Weidel, THEMUSEUM

Did you know that non-profits are eligible for a $10,000 a month grant in Google Adwords? Google Adwords lets you advertise right on Google with ads that are customized to people’s searches for all focuses of your organization. This session will show you how to set up an account, write your first ad and teach you simple keyword strategies to ensure your ads are relevant, and most importantly, how to get $120,000 in free Google Adwords spend every year!

4:30 – 4:45 pm ................Conference Closing

5:00 – 7:00 pm ................Reception

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o I agree that my name and contact information as it appears above will be included in the delegates’ list. This document will be made available to the delegates and exhibitors attending the CMA 2015 Museum Enterprises Conference.

o I agree to receive electronic communications from the CMA.

CANCELLATION POLICY: Only written cancellations will be considered. Fees for cancellation prior to January 15, 2015 will be refunded less a 25% administration fee. Due to financial commitments made in advance, no refunds will be granted after January 15, 2015.

o I have read and hereby acknowledge the cancellation policy. Signature: ____________________________________________________

Name ___________________________________________________

Title _____________________________________________________

Institution ________________________________________________

Address _________________________________________________

City _____________________________________________________

Province ________________ Postal Code ____________________

Telephone # ______________________________________________

Fax # ___________________________________________________

Email ___________________________________________________

o I require vegetarian meals.

o I have allergies to: ______________________________________

CMA membership number ____________________________

HOW TO REGISTEROnline: museums.ca/event/enterprises2015Fax: (613) 233-5438 Phone: (613) 567-0099 ext. 233Mail: CMA 2015 Museum Enterprises Conference, 280 Metcalfe St., Suite 400, Ottawa, ON K2P 1R7

If you have any questions, please contact Erin Doiron at (613) 567-0099 ext. 233 or edoiron@museums.ca. Please use separate forms for multiple registrants.

All-inclusive Registration CMA Non- (Includes Mobile Workshop on Friday) Member Membero Register by December 23, 2014 $499 $599 o Register by January 9, 2015 $569 $669 o Register after January 9, 2015 $629 $729

Daily Registration o Thursday $299 $399o Friday $299 $399o Saturday $299 $399

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HST Registration No: R106864374

o Cheque enclosed (payable to the Canadian Museums Association).

Please charge my: o VISA o MasterCard

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conferenceToronto Hilton Hotel

January 22-24, 2015

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