Adapting Timeless Stories in Innovative

Ways

Notable Achievements • 2013 Primetime Emmy Award Winner – Original

Interactive Series.

• 160 in world videos across 5 YouTube Channels.

• 9.5 Hours of total video. The longest video adaptation of Pride and Prejudice in history.

• 35 social media profiles across Twitter, Facebook, Tumblr, Pinterest, and many more.

• 50+ million views across YouTube.

• $462,000 raised on Kickstarter for DVDs.

• Novelization to be published by Simon and Schuster in 2014.

• 90% females / 10% Males.

• 70% females under 25 (of Total Audience)

Began in April 2012

Notable Achievements

• Variety.com’s #2 Web Series of 2013

• 28 Videos across 2 YouTube Channels.

• 2.5 hours of video. So far

• Expanded Social Universe across Twitter, Facebook, Tumblr, Pinterest, Instagram.

• Expanded Universe to a website.

• Integrations with Samsung Mobile, Modcloth clothing.

• 5 times the revenue of The Lizzie Bennet Diaries

• 93% females / 7% Males.

• 56% females under 25. – Double digit gains in the over 18 demos.

The Importance of User Experience • User/Viewer Experience is our Top Priority

– The Story comes first. Make it easy to consume.

– Don’t require the user to do anything interactive.

• Lean back. Get a good story.

– Encourage the user to lean in - Reward them

• Interact with iconic characters.

• Explore their character archetypes

• See the story from their POV.

• Passive Integrations/Non-invasive.

– Never directly call out an item or a link.

– Show the use of a product and highlight it.

• In Video and in Social

– Make it easy for the user to find out more about the product.

– Make the product part of the story.

– If the user clicks through; it’s their idea.

SOCIAL EXPANSION The evolution of Emma Approved extends the character into a multi-platform personality brand. – Twitter, Facebook, Pinterest, Tumblr, Instagram, Website.

CLOTHING INTEGRATION

Modcloth.com Harriet’s Top

Emma’s Look on her personal

website.

Full Look – Available at Nordstrom

Galaxy Gear - Part of the Story Product Featured: Samsung Galaxy Gear Feature Demonstration: Photo Capabilities Demonstrated on video and then photo as part of the social story.

Senator Elton shows Harriet how his Galaxy Gear works, then snaps a

picture of her

Emma tweets and instagrams the picture of Harriet that was taken with Senator Elton’s Galaxy Gear

Galaxy Gear – Part of the Story

Senator Elton records Harriet singing “Picture Perfect” with his

Galaxy Gear.

Senator Elton shares Harriet’s video with Emma, then Emma tweets and

instagrams the video.

Product Featured: Samsung Galaxy Gear Watch Feature Demonstration: Camera Capabilities Video Sync Demonstrated on video and then ported as part of the social story.

PRODUCT RECOMMENDATION Holiday Gift Guide –

Product Featured: Galaxy Note 3 & Galaxy Gear

Because Emma is a lifestyle personality she can recommend items and it is authentic the character and the story world experience.

Fashion Lookbook Holiday Spirit – Watch integration.

It is both a tech device and a fashion accessory.