203b e commerce

7/23/2019 203b e Commerce

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Dr.G.R.Damodaran College of Science(Autonomous, affiliated to the Bharathiar University, recognized by the

UGC)Re-accredited at the 'A' Grade Level by the NAACand ISO 9001:2008Certified

CRISL rated 'A' (TN) for MBA and MIB Programmes

I B.Com (CA) [2014-2017]Semester II

Core: E-Commerce 203BMultiple Choice Questions.

1. Digitally enabled business transactions are called___________ A. E-Commerce. B. E-Goverence. C. E-Ticket. D. E-University. ANSWER: A

2. The word "E" in E-Commerce refers about A. Email. B. English. C. Electronic. D. Ever. ANSWER: C

3. Major transactions in E-Commerce is

A. Buying and Selling a product over internet. B. A study of commerce in internet. C. Electronic communication. D. Giving Advice. ANSWER: A

4. B2B Stands for A. Begin to Begin. B. Buyer 2 Buyer. C. Business to Buyer. D. Business to Business.

ANSWER: D

5. C2C stands for A. Communication to Communication. B. Cost to Cost. C. Customer to Customer. D. Customer to Cost. ANSWER: C

6. B2C Stands for


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A. Buyer to Cost. B. Business to Cost. C. Basic to Customer. D. Business to Customer. ANSWER: D

7. P2P Stands for A. Point to Point.

B. Public to Public. C. Peer to Peer. D. Purchase to Purchase. ANSWER: C

8. M-Commerce means A. Mobile Commerce. B. Multiple Commerce. C. Money Commerce. D. Managerial Commerce. ANSWER: A

9. ____________ is derived from 'e-commerce' is conducting business on the Internet, but not justbuying and selling but also servicing customers and collaborating with business partners. A. E-Business. B. E-Government. C. Email. D. E-Payment ANSWER: A

10. A _________ is the set of planned activities designed to result in a profit in a marketplace.

A. business model. B. profit model. C. business plan. D. revenue model. ANSWER: A

11. Which of the following is not a key element of a business model? A. value proposition. B. competitive advantage. C. market strategy. D. universal standards.

ANSWER: D

12. _______ it deals with conducting the transactions with the help of mobile.A. M-Commerce.

B. E-Commerce. C. E-Business. D. E-Transaction. ANSWER: A

13. Which of the following is an example of a portal?


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A. Amazon. B. eBay. C. Yahoo. D. Face book. ANSWER: C

14. All of the following are major B2C business models except ______. A. content provider.

B. industry consortium. C. transaction broker. D. service provider. ANSWER: B

15. The _________ business model involves an independently owned vertical digital marketplace fordirect inputs. A. e-distributor. B. exchange. C. e-procurement. D. private industrial network.

ANSWER: B

16. Compared to Internet users, the number of cell phone subscribers is _________. A. about the same. B. slightly fewer. C. much fewer. D. much larger. ANSWER: D

17. Industry structure is defined as _____.

A. the nature of the players in an industry and their relative bargaining power. B. a set of plans for achieving long term returns on the capital invested in a business firm. C. set of planned activities designed to result in a profit in a marketplace. D. how a company's product or service fulfills the needs of customers. ANSWER: A

18. The area of actual or potential commercial value in which a company intends to operate is a_______. A. market space. B. marketplace. C. perfect market.

D. Bertrand market. ANSWER: A

19. _____________is used to transfer files on World Wide Web. A. HTML. B. XLS. C. HTTP. D. DOC. ANSWER: C


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20. Which of the following is not a horizontal portal? A. AOL. B. Yahoo. C. Sailnet. D. MSN/Windows Live. ANSWER: C

21. -------------is an example of an object it represents the existing or new objects seeming relevant.

A. Object. B. Thing. C. Thought. D. Model. ANSWER: D

22. ------------is a set of planed activities designed to result in a profit in a market place. A. Business model. B. Business design C. Market place D. Market design

ANSWER: A

23. Which of the following is not one of the stages of the development of the Internet? A. Innovation. B. Institutionalization. C. Globalization. D. Commercialization. ANSWER: C

24. In 1961, __________ published a paper on "packet switching" networks.

A. Leonard Kleinrock. B. Ray Tomlinson. C. Bob Metcalfe. D. Vint Cerf. ANSWER: A

25. The component of TCP/IP that provides the Internet's addressing scheme and is responsible for theactual delivery of packets is ______. A. TCP. B. IP. C. the Network Layer.

D. the Application Layer ANSWER: B

26. Which protocol permits users to transfer files from the server to their client computer, and viceversa? A. HTTP. B. SMTP. C. IMAP. D. FTP. ANSWER: D


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27. __________ is a program that you can run from the DOS prompt in the Windows operating systemin order to check the connection between your client and the server. A. Ping B. Telnet C. Tracert D. SSL ANSWER: A

28. Broadband is generally considered to be any communication technology allowing streaming audioand video at or above _____. A. 100 Kbps. B. 56.6 Kbps. C. 30 Kbps. D. 10 Kbps ANSWER: A

29. Which of the following connections allows the fastest download speeds? A. DSL.

B. cable modem. C. T1. D. T3. ANSWER: D

30. Which of the following is not a limitation of the current Internet? A. insufficient capacity throughout the backbone. B. network architecture limitations. C. insufficient reach. D. best-efforts QOS.

ANSWER: C

31. ________________describes the format in which the web pages should appear and how the textand graphics should be placed. A. HTTP B. HTML C. SMTP D. IMAP ANSWER: B

32. Which of the following is a new and disruptive Web feature or service?

A. XML. B. diffserv. C. blogs. D. CDMA. ANSWER: C

33. All of the following are examples of 2G wireless phone technologies except _______. A. CDMA. B. W-CDMA. C. TDMA.


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D. GSM. ANSWER: B

34. All of the following are wireless Internet access network technologies except ________. A. Wi-Fi. B. Bluetooth. C. Zigbee. D. GigaPoP.

ANSWER: D

35. ____________ applications normally use SMTP (Simple Mail Transfer Protocol), POP (PostOffice Protocol) or IMAP (Internet Mail Access Protocol) to send and receive information. A. E-mail B. Web C. Internet D. Server ANSWER: A

36. Which of the following was the first commercial Web browser?

A. Mosaic. B. Mozilla. C. Netscape Navigator. D. Internet Explorer ANSWER: C

37. All of the following are steps in the systems development life cycle except ______. A. Systems Design. B. Testing. C. Implementation.

D. Debugging. ANSWER: D

38. A _________ describes the flow of information at your e-commerce site and the infrastructure thatwill be used in the system. A. system design. B. logical design. C. tactical design D. physical design. ANSWER: B

39. All of the following are factors in optimizing Web site performance except _____. A. page retrieval. B. page generation. C. page delivery. D. page content. ANSWER: A

40. The largest component of a Web site budget is_____. A. system maintenance. B. system development.


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C. content design and development. D. telecommunications. ANSWER: A

41. The dominant Web server software is ______. A. Zeus. B. Apache. C. Microsoft IIS.

D. Google. ANSWER: B

42. What Web server functionality allows it verify usernames and passwords and process certificatesand encryption information? A. Processing of HTTP requests. B. File Transfer Protocol. C. Data capture. D. Security services. ANSWER: D

43. The underlying computing equipment that the system uses to achieve its e-commerce functionalityis called a ______. A. hardware platform. B. content platform. C. transaction platform. D. scalability platform. ANSWER: A

44. Redundant navigation refers to _________. A. pages that work, load quickly, and point the customer toward your product offerings.

B. simple, fool-proof navigation. C. a site working with the most popular browsers. D. alternative navigation to the same content. ANSWER: D

45. The set of standards for communication between a browser and a program running on a server thatallows for interaction between the user and the server is known as _______. A. Active Server Pages (ASP). B. Java Server Pages (JSP). C. Common Gateway Interface (CGI). D. VBScript.

ANSWER: C

46. E-commerce merchant server software includes all of the following except_______. A. online e-mail. B. online catalog. C. online shopping cart. D. online credit card processing. ANSWER: A

47. Which of the following is not a widely used midrange or high-end e-commerce suite?


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A. Microsoft Commerce Server. B. WebTrends Marketing Lab2. C. IBM WebSphere Commerce. D. Broadvision Commerce. ANSWER: A

48. The ability to change the product to better fit the needs of the customer is called ________. A. customization.

B. personalization. C. privacy. D. accessibility. ANSWER: A

49. All of the following are tools for optimizing a Web site's location in search engine listings except______. A. keywords and page titles. B. identifying market niches. C. buying ads. D. benchmarking.

ANSWER: D

50. The most common type of Internet crime according to the IC3 is ______. A. Credit card fraud. B. Check fraud. C. Non-delivery. D. Auction fraud. ANSWER: D

51. In the e-commerce security environment, which of the following constitutes the inner-most layer?

A. people. B. data. C. technology solutions. D. organizational policies and procedures. ANSWER: B

52. All of the following are major categories of computer viruses except _____. A. Macro viruses. B. File-infecting viruses. C. Script viruses. D. Trojan viruses.

ANSWER: D

53. A worm is designed to spread _________. A. from computer to computer. B. from file to file on a computer. C. from Web site to Web site. D. from Web site to computer ANSWER: A

54. Malicious hackers who act with the intention of causing harm are __________.


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A. White hats. B. Black hats. C. Grey hats. D. Brown hats. ANSWER: B

55. When hackers flood a Web site with useless traffic to overwhelm the network, it is called ______. A. phishing.

B. pharming. C. a Denial of Service (DoS) attack. D. spoofing. ANSWER: C

56. Which of the following is not a dimension of e-commerce security provided by encryption? A. availability. B. message integrity. C. nonrepudiation. D. confidentiality. ANSWER: A

57. The most widely used encryption standard is ______. A. Advanced Encryption Standard (AES). B. Data Encryption Standard (DES). C. Universal Encryption Standard (UES). D. Optimal Encryption Standard (OES). ANSWER: A

58. The most common form of securing channels is through ______. A. S-HTTP.

B. VPNs. C. SSL. D. PPTP. ANSWER: C

59. Firewalls perform all of the following functions except ______. A. Forbids communications from untrustworthy sources. B. Allows communications from trustworthy sources. C. Eliminates viruses and other malicious attacks. D. Filters traffic based on packet attributes. ANSWER: C

60. A security plan begins with a(n) is ______. A. security policy. B. risk assessment. C. implementation plan. D. security organization. ANSWER: B

61. The only payment system that is instantly convertible without intermediation is _______. A. Credit card.


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B. Accumulating balance. C. Stored value. D. Cash. ANSWER: D

62. The most prevalent online payment method is ______. A. PayPal. B. checks.

C. credit cards. D. debit. ANSWER: C

63. ___________ is a kind of "address" that is unique to each resource on the web. A. Uniform Resource Identifier. B. Mail ID. C. Server name. D. client name. ANSWER: A

64. After sending e-mail, which of the following activities is most common among Internet users? A. sending instant messages. B. reading someone else's blog. C. using a search engine to find information. D. getting news. ANSWER: C

65. __________ influence the behavior of others through their personality, skills, or other factors. A. Opinion leaders. B. Direct reference groups.

C. Indirect reference groups. D. Lifestyle groups. ANSWER: A

66. All of the following are reasons more people don't shop online except ________. A. lack of trust in online merchants. B. lack of convenience. C. inability to touch and feel the product. D. fear of misuse of personal information. ANSWER: B

67. A good or service for which there are many dealers supplying the same product, and all products inthe segment are essentially identical is known as _______. A. commodity. B. core product. C. actual product. D. augmented product. ANSWER: A

68. Complete price transparency in a perfect information marketplace is necessary for ____________to take effect.


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A. Bertrand's Law. B. the Law of Universal Prices. C. the Law of One Price. D. the Law of Perfect Commerce. ANSWER: C

69. A(n) _________ represents data as two-dimensional tables with records organized in rows andattributes in columns.

A. database management system. B. data warehouse. C. SQL query. D. relational database. ANSWER: D

70. All of the following are types of data mining except ______. A. selective data mining. B. query-driven data mining. C. model-driven data mining. D. rule-based data mining.

ANSWER: A

71. Which of the following market entry strategies are the most common for existing firms? A. first mover B. fast follower. C. brand extender. D. alliances. ANSWER: C

72. The process of getting customers to pass along a company's marketing message to friends, family,

and colleagues is known as _______. A. affiliate marketing. B. viral marketing. C. permission marketing. D. blog marketing. ANSWER: B

73. The per-product price consumers are willing to pay for a bundle ____________ as the number ofgoods in the bundle increases. A. decreases. B. increases.

C. varies from product to product. D. stays the same. ANSWER: B

74. Creating multiple versions of information goods and selling essentially the same product todifferent market segments at different prices is called_______. A. versioning. B. bundling. C. transactive content. D. price discrimination.


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ANSWER: A

75. All of the following are examples of intelligent agent technology except ________. A. automated response systems. B. automatic shipping confirmation. C. order status reports. D. online web bugs. ANSWER: D

76. EFT stands for A. Electronic Fund Transfer. B. Electronic Finance Transmission. C. Emerging Fund Transaction. D. Emerging Financial Technique. ANSWER: A

77. The set of applications and technologies that allow users to create, edit, and distribute contentonline is known as______.

A. Internet.

B. social networking. C. virtual life. D. Web 2.0. ANSWER: D

78. Which of the following represents a limiting factor for the growth of e-commerce? A. Persistent cultural attraction of physical markets and traditional shopping experiences. B. Inadequate selection of goods compared to physical marketplaces. C. E-commerce lacks the convenience of other methods of transacting business. D. The potential audience for e-commerce is too low to support it as a widespread method of

commerce. ANSWER: A

79. The fastest growing form of online advertising is _________.A. banner ads.

B. pop-up ads C. rich media/video ads. D. pop-under ads. ANSWER: C

80. All of the following are among the most common categories of spam except ______.

A. fraud. B. commercial products. C. finance. D. health (drugs). ANSWER: A

81. All of the following are types of social marketing except ______. A. affiliate marketing. B. blog advertising C. social network advertising.


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D. game advertising. ANSWER: A

82. Which of the following measures the percentage of people exposed to an online advertisement whoactually click on the banner?

A. impression rate. B. view-through rate. C. click-through rate.

D. stickiness ratio. ANSWER: C

83. Which of the following is a measure of the percentage of purchasers who return to a Web sitewithin a year?

A. loyalty. B. reach. C. recency D. unique visitors. ANSWER: A

84. All of the following are metrics for e-mail campaigns except ______. A. open rate. B. delivery rate. C. bounce-back rate. D. cart conversion rate. ANSWER: D

85. As consumers become more accustomed to new online advertising formats, click-through ratestend to _______. A. remain constant.

B. decrease. C. increase. D. rapidly increase. ANSWER: B

86. The ethical principle which states that if an action is not right for all situations, then it is not rightfor any situation is known as ______. A. The Golden Rule. B. Slippery Slope. C. No Free Lunch. D. Universalism.

ANSWER: D

87. Which of the following statements about privacy is true? A. It is a moral right to be left alone. B. Only corporations and government need to be concerned about it. C. It has only just recently become a concern. D. It is most easily obtained on the Internet. ANSWER: A

88. The ability of consumers to review and contest the accuracy and completeness of data collected


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about them involves which of the following FTC fair information practice principles? A. Security. B. Enforcement. C. Choice/Consent. D. Access/Participation. ANSWER: D

89. The __________ is the first major effort to adjust the copyright laws to the Internet age.

A. Platform for Privacy Preferences (P3P). B. Center for Democracy and Technology. C. Digital Millennium Copyright Act (DMCA). D. E-Government Act of 2002. ANSWER: C

90. SSL stands for A. System Software License. B. Secure Socket Layer. C. System Serial Locator. D. Secure Service Locator.

ANSWER: B

91. The number of business methods patents granted is ___________ compared to the number ofpatents applied for. A. substantially smaller. B. slightly smaller. C. close to equal. D. equal. ANSWER: A

92. The redirection of traffic from a legitimate site to an infringing site is called _______. A. cybersquatting. B. cyberpiracy. C. metatagging. D. keywording. ANSWER: B

93. During which period of Internet governance was Network Solutions given a monopoly to assignand track high-level domains? A. Government Control Period. B. Privatization.

C. Self-Regulation. D. Governmental Regulation. ANSWER: B

94. The taxation system for e-commerce sales is best described as ______. A. complex. B. streamlined. C. universal. D. standardized. ANSWER: A


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95. All of the following are acts Congress has passed or attempted to pass to protect children onlineexcept ______. A. Video Privacy Protection Act. B. Children's Online Protection Act. C. Communications Decency Act. D. Children's Internet Protection Act. ANSWER: A

96. _________is a collection of information stored on the networked computers over the world. A. WEB. B. INTERNET. C. NETWORK. D. EXTRANET. ANSWER: A

97. What is the first step in a P3P-enabled transaction? A. send Web page. B. http GET request Web page.

C. Send P3P policy files. D. http GET request P3P policy files. ANSWER: B

98. All of the following are types of intellectual property protection except_______. A. patents. B. trademarks. C. governance. D. copyrights. ANSWER: C

99. All of the following are challenges to online retail except ______. A. Consumer concerns about the security of transactions. B. Consumer concerns about the privacy of personal information given to Web sites. C. Delays in delivery of goods when compared to store shopping. D. Inability to change prices nearly instantly. ANSWER: D

100. Which of the following is an industry strategic factor that relates to whether new entrants face adisadvantage when attempting to enter an industry? A. barriers to entry

B. power of suppliers. C. power of consumers. D. industry value chain. ANSWER: A

101. Companies that have a network of physical stores as their primary retail channel, but also haveintroduced online offerings are called ______. A. Virtual merchants. B. Bricks and clicks. C. Catalog merchants.


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D. Manufacturer-direct. ANSWER: B

102. ____________ is a term used to describe a computing model for the development ofcomputerized systems. A. Client/Server. B. Hardware. C. Software.

D. Internet. ANSWER: A

103. The major impact of Internet real estate sites is in ______. A. completing property transactions online. B. influencing offline decisions C. reducing commissions. D. e-mail marketing to consumers. ANSWER: B

104. Which of the following is the largest online travel service?

A. Travelocity. B. Orbitz. C. Priceline. D. Expedia. ANSWER: D

105. The __________ is any computer process that requests services from the server. A. object. B. user. C. hardware.

D. client. ANSWER: D

106. The largest segment in the recruitment business is_____. A. General job recruitment. B. Executive search. C. Specialized job placement services. D. Managerial recruitment ANSWER: A

107. The majority of job seekers rely on which of the following?

A. Word-of-mouth leads. B. Employment agencies. C. Internet and newspapers equally. D. Internet only. ANSWER: C

108. The most popular type of media in terms of total hours of consumption per year is _____. A. television. B. radio. C. Internet.


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D. newspaper. ANSWER: A

109. Which of the following describes paid content's relation to free user-generated content? A. Free content jeopardizes paid content B. Paid content jeopardizes free content C. Free content and paid content can both work in tandem cooperatively. D. Paid content is viable now but will not be in the future.

ANSWER: C

110. The top U.S online video site is ______. A. MySpace. B. YouTube. C. AOL. D. Google Video. ANSWER: B

111. Which of the following is not a type of media convergence? A. technological convergence.

B. content convergence. C. industry convergence D. community convergence. ANSWER: D

112. The online content revenue model in which free content drives offline revenues is called the______. A. marketing model. B. advertising model. C. pay-per-view model.

D. subscription model. ANSWER: A

113. The combination of technical and legal means for protecting digital content from unlimitedreproduction without permission is known as _____. A. Digital rights management. B. Digital protection schemes. C. Digital distribution regulation. D. Digital rights protection. ANSWER: A

114. What is the most commonly offered interactive feature of newspaper Web sites? A. video. B. comments on blogs. C. RSS feeds. D. podcasts. ANSWER: C

115. Which of the following is an advantage of e-books? A. reduced transaction costs for the user. B. requirement of expensive devices to use.


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C. portability compared to print books. D. copyright management. ANSWER: A

116. After television, the next largest major player in the commercial entertainment industry is ______ A. video games. B. music. C. radio.

D. film. ANSWER: D

117. Which of the following is not an entertainment industry value chain model? A. content owner direct model. B. user distribution model. C. aggregator model. D. Internet innovator model. ANSWER: B

118. ___________ is a secure method of accessing or sending information across a web page.

A. HTTPS. B. HTTP. C. FTP. D. SMTP. ANSWER: A

119. Any message exceeding a network-defined maximum length is broken up into shorter units,known as _____________ A. data. B. information.

C. packets. D. sockets. ANSWER: C

120. Social networking sites primarily earn their revenue through ______. A. advertising. B. subscriptions. C. donations. D. service fees. ANSWER: A

121. The type of social network described as a community built around a common interest such asgames, sports, music, and so on is called _____. A. general community. B. practice network. C. affinity community. D. interest-based social network. ANSWER: D

122. _______ is the basic communication language or protocol of the internet. A. TCP/IP.


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B. software. C. program. D. HTML. ANSWER: A

123. Which of the following is not considered to be a drawback of Internet auctions? A. market inefficiency. B. trust risks.

C. fulfillment costs. D. delayed consumption costs. ANSWER: A

124. The marketplace for auction sites is best described as _____. A. many sites attaining similar levels of profitability. B. easy to enter due to minimal barriers. C. populated mostly with small, thriving specialty sites. D. dominated by a handful of sites with established networks. ANSWER: D

125. A dynamically priced market that features few buyers and many sellers is a market that exhibits______. A. market neutrality. B. buyer bias. C. seller bias. D. owner bias. ANSWER: B

126. The most popular type of auction on eBay is the ______. A. Dutch Internet auction.

B. Name Your Own Price auction. C. English auction. D. Professional service auction. ANSWER: C

127. Which of the following is not a primary function of a portal? A. navigation of the Web. B. social networking. C. commerce. D. content. ANSWER: B

128. Which portal business model best describes Yahoo? A. general purpose portal. B. affinity group based vertical market. C. focused content based vertical market. D. none of the above. ANSWER: A

129. Which of the following portal revenue models involves charging for premium content? A. ISP services.


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B. General advertising. C. Subscription fees. D. Tenancy deals. ANSWER: C

130. Which of the following best describes predicted growth in C2C and B2C auction spending? A. B2C spending will overtake C2C spending. B. Both types of spending will increase.

C. C2C spending will decrease while B2C increases. D. Both types of spending will decline at similar rates. ANSWER: B

131. An auction that has multiple winners that all pay the same price is an example of________. A. uniform pricing. B. discriminatory pricing. C. bid rigging. D. price matching. ANSWER: A

132. The communication standard for sharing business documents and settlement information thatemerged in the 1970s is called_____. A. ECD. B. EDI. C. IDE. D. BCB. ANSWER: B

133. All of the following are potential benefits of B2B e-commerce except_________. A. reduced amount of 'first-mover' advantages.

B. decreased product cycle time. C. increased opportunities for collaborating with suppliers and distributors. D. increased production flexibility. ANSWER: A

134. Goods directly involved in the production process are known as _____. A. MRO goods. B. procured goods. C. indirect goods. D. direct goods. ANSWER: D

135. A materials requirements planning (MRP) system is an example of ______. A. spot purchasing. B. a multi-tier supply chain. C. a legacy computer system. D. electronic data interchange. ANSWER: C

136. The foundation for contemporary supply chain management systems includes all of the followingexcept _____.


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A. supply chain simplification. B. continuous inventory replenishment. C. ERP systems. D. B2B electronic storefronts. ANSWER: D

137. The two main types of Internet-based B2B commerce are______. A. Net marketplaces and private industrial networks.

B. EDI and collaborative commerce. C. Net marketplaces and collaborative commerce. D. EDI and private industrial networks. ANSWER: D

138. The type of Net marketplace characterized by indirect inputs and spot purchasing is called an_______. A. industry consortium. B. independent exchange. C. e-distributor. D. e-procurement marketplace.

ANSWER: C

139. ___________ is a generic term that refers to the act of encoding data and can be securelytransmitted via the Internet.

A. Information. B. Encryption. C. Email. D. Data source. ANSWER: B

140. All of the following are objectives of private industrial networks except ________. A. developing efficient purchasing and selling business processes industry-wide. B. operating on a local scale. C. creating increased supply chain visibility. D. reducing industry risk. ANSWER: B

141. _____________ are networks that connect people within a company to each other and to thecompany network. A. Bitstreams. B. Extranets.

C. Internets. D. Intranets. ANSWER: D

142. _______________ is the encompassing term that involves the use of electronic platforms -intranets, extranets and the Internet - to conduct a company's business. A. E-marketing. B. E-business. C. E-procurement. D. E-commerce.


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ANSWER: B

143. Which of the following is not one of the benefits of e-commerce to sellers? A. E-commerce offers greater flexibility in meeting customer needs. B. E-commerce is a powerful tool for customer relationship building. C. E-commerce can help to reduce costs. D. E-commerce increases the net cost per contact. ANSWER: D

144. The E-commerce domain that involves business activity initiated by the consumer and targeted tobusinesses is known as ______. A. Business to Business (B2B). B. Consumer to Consumer (C2C). C. Consumer to Business (C2B). D. Business to Consumer (B2C). ANSWER: C

145. A _________ is a B2B trading network that links a particular seller with its own trading partners. A. bitstream.

B. virtual network. C. web community. D. private trading network. ANSWER: D

146. The type of website that is designed to build customer goodwill and to supplement other saleschannels rather then sell the company's products directly is known as a ______________ website. A. marketing. B. click-and-mortar. C. customer service.

D. corporate. ANSWER: D

147. EDI stands for A. Electronic Data Interchange. B. Election Data Information. C. Electronic Display Information. D. Easy Data Interchange. ANSWER: A

148. ______________ marketing is the Internet version of word-of-mouth marketing.

A. Visceral. B. Virile. C. Viral. D. Virtual. ANSWER: C

149. Why would a merchant want to customize products?A. To charge a higher price.

B. To decrease costs. C. It is required in EC.


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D. Customers will only accept customized products. ANSWER: A

150. A_____________system accomplishes its task with no unintended side effects. A. server. B. client. C. secure. D. user.

ANSWER: C

Staff NameGopu G .

203b e commerce

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