2021 the check point brand book

2021

THE CHECK POINT BR AND BOOK

2CHECK POINT BRAND GUIDELINE

4

LogoThe Check Point logo represents our company brand, and should appear on every communication. This includes solution briefs, whitepapers, PowerPoint presentations, invitations, advertisements, online webinars and event signage, both virtual and onsite.

Ideally, the Check Point logo is placed on a background that provides maximum clarity and visibility.

Use the logo with black text when it is placed on white or a light-color background.

Use the logo with white text when it is placed on black or a medium-to-dark color background.

An alternative to the four-color Check Point logo are the black-and-white line art versions seen here. These should be used for print when Pantone colors or four-color process is not an option, and for digital purposes when the full color Check Point logo does not stand out strongly enough.


PANTONE® C M Y K R G B Hex

Pantone 072 100 88 0 5 28 63 148 1C3F94

Pantone 200 0 100 63 12 211 18 69 D31245

Pantone 701 0 45 20 0 246 162 168 F6A2A8

Process Yellow C 0 0 100 0 255 242 0 FFF200

Process Black 0 0 0 100 0 0 0 000000

Opaque white* 255 255 255 FFFFFF

Logo (continued)Our audiences recognize Check Point by our colors as well as the design of our logo. This is why all of our communications must use a consistent color palette. Never change the color of the corporate logo.

The color of the logotype should only be black or white. Always use the approved Pantone (“PMS”) color or the equivalent Pantone CMYK or RGB mix to reproduce colors in the logo icon.

The chart on the right lists the formulas for the RGB colors for on-screen usage, Hex for web, and the Pantone and process (CMYK) colors for print usage.

Logo Color Palette

BluePantone 072

PinkPantone 701

White

YellowProcess Yellow C

RedPantone 200

Black


Logo (continued)The size of the Check Point Software logo, when used in communications and signage, depends on many variables such as environment, emphasis, audience, etc.

Always consider the logo as an integral part of the design, rather than as an element to be added after the design is complete. If there is a question, make the logo larger rather than smaller.

With visibility and clarity as objectives in the use of the corporate logo, a minimum acceptable size has been established to ensure readability.

The minimum size for the horizontal format logo is 1.33 inches wide.

Minimum Logo Size

1.33"

When appearing in conjunction with other company logos in an equal relationship, the Check Point corporate logo should be at least the same size and in an equally prominent position in the layout.

Size proportion for co-branding

LogoAlways give the Check Point logo enough clear space to garner “presence” on the page. A proper amount of clear space ensures that the logo will not be crowded by other elements and can be identified immediately.

Illustrations, photography or type should not enter the clear space area around the logo.

Full logo icon height Full logo icon height

Full logo icon height Full logo icon height

Mandatory clear space around corporate logo.

Clear Space Guidelines


Unacceptable Uses of the Corporate Logo

Do not alter the proportions of the logotype or the graphic symbol in any way.

Do not enclose the logo in a box or any other shape.

Do not replace the graphical elements within the screen with other graphics.

Do not place the logo on a busy background or any solid background that does not provide strong contrast with the logo colors.

Do not transpose the logotype and the graphic symbol in any way.

Do not color the one color logo with other colors. It can only be used in white or black.

Do not alter or substitute any colors of the corporate logo.

Do not use typefaces other than the approved standard for the logotype.

Logo (continued)These graphic standards have been created to protect our brand and our trademarks. They help define both authorized and unauthorized uses of the corporate logo.

Graphic treatments such as blurs and speed lines dilute the Check Point brand and lessen the value of our logo as a recognizable visual identity.

Using digital artwork downloaded from CP Image Library (http://wiki.checkpoint.com/confluence/display/EMPINFOCTR/Corporate+Identity%3A+Image+and++Photo+Library#CorporateIdentity:ImageandPhotoLibrary-CorporateLogos) is the best way to ensure proper use of the Check Point logo. When you use the logo in a layout, do not alter the proportions, colors or angles; such deviations weaken our brand and negatively impact our identity.

Primary Brand Color 1

Primary Brand Color 3Primary Brand Color 2


Color PANTONE® PANTONE® C M Y K R G B Hex

Coated Uncoated

214C 214U 12 100 36 0 214 26 105 d61a69

228C 228U 36 100 42 18 146 28 86 911b56

Cool Gray 11C Cool Gray 11U 66 59 55 36 77 77 79 4d4c4f

Color PANTONE® PANTONE® C M Y K R G B Hex

Coated Uncoated

485C 485U 0 99 100 0 237 33 36 ed2124

165C 165U 0 74 100 0 242 103 34 f26722

123C 123U 2 26 100 0 254 192 15 fec00f

2766C 2766U 100 93 31 29 31 41 92 1e295c

2985C 2985U 53 2 0 0 101 200 242 65c8f2

382C 382U 34 0 100 0 181 211 52 b5d334

Primary Colors

Accent Colors(Use no more than 20% in layout)

Note: The colors shown on this page have not been evaluated by PANTONE, Inc. for accuracy and may not match the PANTONE® color standards. For accurate reproduction, refer to the current edition of the PANTONE® Color Bridge™ Guide.

The colors on this printed page should not be used for color matching purposes. Always use the formulas provided in the chart above. PANTONE® and Color Bridge™ are registered trademarks of PA

ColorsColor plays a vital role in the Check Point brand, and when used properly provides dynamic visual expression. The brand colors appear on a variety of materials and communications and should be used consistently and appropriately.

The primary color is Pink and is often accompanied by boysenberry and dark gray.

The secondary palette is to be used sparingly with the purpose to add visual differentiation within infographics, charts, and digital materials. The use of secondary colors should always be less prominent than the use of the primary colors, using less than 20% overall.

Pantone spot color equivalents are provided for use in special applications where a solid ink color is desirable or required for reproduction purposes.

Written communications, e.g. letters or any internal/external forms, should use black text exclusively.


TypographyPrinted and online communications are an essential element of the brand. Typography plays a significant role in projecting Check Point’s visual style. DIN Pro is the primary typeface of the brand design system.

Flush left typography is preferred. For headlines use upper case. For titles and headings, upper and lower case are preferable to sentence case. Body text and headlines should never be centered or set flush right, except in some digital instances where center justified text is permissible.

For designed general communications, use DIN Pro Light. DIN Pro Regular and Bold may be used for display situations or text emphasis.

Arial is a Windows and Macintosh system typeface. Arial should be used for PowerPoint and written communications only or whenever the use of DIN Pro is not feasible.

DIN Pro Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789DIN Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789DIN Pro Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Arial (System)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789


PhotographyPhotography can be a powerful asset in promoting thebrand as well as Check Point’s specific security features. Subject matter should focus on everyday situations with contemporary people, and color schemes should take their visual cues from the photos themselves.


Photography


Design Extension: Staged ExamplesThese examples demonstrate how the Check Point design system may translate to multiple applications.

1 Brochure cover2 Brochure spread3 PowerPoint presentation slide

4 Video still5 Website content page

3

5

1 2

4

Note: The examples and colors shown on this page are intended for illustrative purposes only. Always use the approved colors on page 4.

OFFICIM QUI AUT A NIA ET

S E C U R E Y O U R E V E R Y T H I N G T m



6 White Paper7 Video still8 PowerPoint presentation slide

9 Brochure spread

7

9

6

8

Note: The examples and colors shown on this page are intended for illustrative purposes only. Always use the approved colors on page 4.



Customized Design for Special Event



Events / Field Marketing






Digital Assets



Infinity-Vision achieves gold standard unified security management and 100% breach prevention. Manages a customer’s entire security estate with a unified policy, from a single point. Exposes, investigates and shuts down attacks faster, with 99.9% precision. Includes SOC and XDR capabilities used by Check Point Research.

Quantum protects enterprise networks from the most sophisticated cyber-attacks with the highest caliber of security, real-time prevention and the world’s highest performing security gateways.

CloudGuard secures the Cloud with a unified cloud native security platform, automating security posture at scale, preventing advanced threats and providing visibility and control over any workload across any cloud.

Harmony protects remote users’ devices and access. Wherever they connect from, whatever they connect to, and however they connect, their devices, privacy and organizational data must be secure and protected from any cyber threat.

Check Point Product Category IconsCheck Point has taken over 80 products and technologies and organized them into three main pillars: Harmony, CloudGuard, and Quantum, with Infinity-Vision as their foundation.

The development of the three pillars is guided by these core principles:

• Prevention-first approach• Gold standard management• Consolidation solution

Within Infinity Vision and 3-Pillar Product Icons are various Check Point products. (See page 19 for icon variations under respective categories.)


Infinity Vision and 3-Pillar Icon Lock-up FormatThe format of the text and icon lock-ups is restricted to the following format:1. Horizontal forma: including icon with

H1 only and icon with H1 and H22. Vertical/Stacked format: including icon

with H1 only and iocn with H1 and H2

2. Vertical/Stacked format: Icon name and product category text are placed under the graphic symbol, center aligned

1. Horizontal format: Icon name and product category text are placed on the right side of the graphic symbol, left aligned


Unacceptable Uses of Check Point Product icons

Do not place the icons on a busy background

Do not alter or substitute any colors of the icons, or text.

Do not use typefaces other than the approved standard for the icon lockup.

Icon Lock-up Format (Continued)When you use the icons in a layout, do not alter the proportions, colors or angles.

QuantumSECURE THE NETWORK

Do not alter the proportions of the graphic symbol or text in any way.


Icon Graphic Symbol and Text Color

Icon Title Color C M Y K R G B Hex

Infinity 11 100 36 0 214 26 105 D61A69

Quantum 0 73 99 0 242 103 36 F26722

Cloud 68 39 0 0 85 137 199 5589C7

Harmony on light background 70 100 11 2 111 34 130 6F2282

Harmony on dark background 48 59 0 0 142 116 180 8E74B4

H2 Text 69 63 62 58 51 51 51 333333

Font and Text Style

H1: Din Pro Condensed Medium Tracking: 26pt

H2: Din Pro Condensed Tracking: 25pt

Din Pro Condensed Medium

Din Pro Condensed


Product Icon Variations

CloudGuard

Harmony

Quantum

Infinity-Vision

CloudGuard

Harmony

Quantum

Infinity-Vision

CloudGuard

Harmony

Quantum

Infinity-Vision

CloudGuard

Harmony

Quantum

Infinity-Vision

Horizontal Version ofPILLAR in H1

PILLAR LOGO VARIATIONS

Stacked Version ofPILLAR in H1

Horizontal Version ofPILLAR in H1

Stacked Version ofPILLAR in H1

CloudGuardCloudGuard

CloudGuardNetwork

Network

CloudGuard

CloudGuardPosture Management

Posture Management

CloudGuard

CloudGuardAppSec

AppSec

CloudGuard

CloudGuardWorkload

Workload

CloudGuard

CloudGuardNetwork

Network

CloudGuard

CloudGuardPosture Management

Posture Management

CloudGuard

CloudGuardAppSec

AppSec

CloudGuard

CloudGuardWorkload

Workload

CloudGuard

CloudGuardIntelligence

Intelligence

CloudGuardCloudGuardIntelligence

Intelligence

CloudGuard

CloudGuard Pillar Colorhex# 5589C7

CloudGuard’s Stacked Version of

PILLAR + SECTOR in H1 + H2

CloudGuard’s Horizontal Version of


CloudGuard’s Stacked Version of


CloudGuard’s Horizontal Version of


QuantumQuantum

QuantumMaestroMaestro

Quantum

QuantumSecurity GatewaySecurity Gateway

Quantum

QuantumSMBSMB

Quantum

QuantumSmart-1Smart-1

Quantum

QuantumSmart-1 CloudSmart-1 Cloud

Quantum

QuantumScalable ChassisScalable Chassis

Quantum

QuantumIoT ProtectIoT Protect

Quantum

QuantumDDoS ProtectorDDoS Protector

Quantum

QuantumSpark TM

Spark TM

Quantum

QuantumMaestroMaestro

Quantum

QuantumSecurity GatewaySecurity Gateway

Quantum

QuantumSMBSMB

Quantum

QuantumSmart-1Smart-1

Quantum

QuantumSmart-1 CloudSmart-1 Cloud

Quantum

QuantumScalable ChassisScalable Chassis

Quantum

QuantumIoT ProtectIoT Protect

Quantum

QuantumDDoS ProtectorDDoS Protector

Quantum

QuantumSpark TM

Spark TM

Quantum

QuantumEdgeEdge

QuantumQuantumEdge

Edge

Quantum

QuantumRuggedRugged

QuantumQuantumRugged

Rugged

Quantum

Quantum Pillar Colorhex# F26722

Quantum’s Stacked Version of


Quantum’s Horizontal Version of


Quantum’s Stacked Version of


Quantum’s Horizontal Version of


HarmonyHarmony

HarmonyEndpoint

HarmonyMobile

HarmonyEmail & Office

HarmonyConnect

HarmonyBrowse

EndpointHarmony

MobileHarmony

Email & OfficeHarmony

ConnectHarmony

BrowseHarmony

HarmonyEndpoint

HarmonyMobile

HarmonyEmail & Office

HarmonyConnect

HarmonyBrowse

EndpointHarmony

MobileHarmony

Email & OfficeHarmony

ConnectHarmony

HarmonyConnect (SASE)

Connect (SASE)Harmony

HarmonyConnect (SASE)

Connect (SASE)Harmony

BrowseHarmony

Harmony Pillar Color for Light/White BGhex# 6F2282

Harmony Pillar Color for Dark/Black BGhex# 8E74B4

Harmony’s Stacked Version of


Harmony’s Horizontal Version of


Harmony’s Stacked Version of


Harmony’s Horizontal Version of


Infinity-VisionInfinity-Vision

Infinity-VisionUnified PolicyUnified Policy

Infinity-Vision

Infinity-VisionSOCSOC

Infinity-Vision

Infinity-VisionWatchtowerWatchtower

Infinity-Vision

Infinity-VisionXDRXDR

Infinity-Vision

Infinity-VisionUnified SolutionUnified Solution

Infinity-Vision

Infinity-VisionUnified PolicyUnified Policy

Infinity-Vision

Infinity-VisionSOCSOC

Infinity-Vision

Infinity-VisionWatchtowerWatchtower

Infinity-Vision

Infinity-VisionXDRXDR

Infinity-Vision

Infinity-VisionUnified SolutionUnified Solution

Infinity-Vision

Infinity-Vision Pillar Colorhex# D61A69

Infinity-Vision’s Stacked Version of


Infinity-Vision’s Horizontal Version of


Infinity-Vision’s Stacked Version of


Infinity-Vision’s Horizontal Version of


Infinity-VisionUnified Security ManagementUnified Security Management

Infinity-Vision Infinity-VisionUnified Security Management

Unified Security Management

Infinity-Vision


Usage Examples These examples demonstrate how the Check Point product icons may be translated to multiple applications.

1 Social Banner2 Hero Banner3 Email banner4. Email banner

1

2 2

3


5 Brochure6 Social banner7 Web banner8 Socail banner

7

5

6

8

Usage Examples(Continued)


Management Software Icons

Corporate Company Icons

Gateway Icons

Endpoint Software Icons

New Icons


ContactFor any brand identity design questions please contact the brand identity team: [email protected]

2021 the check point brand book

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