2021 - q3 digital rates
TRANSCRIPT
2021 - Q3
DIGITAL RATES
207.06.21DIGITAL 2021-Q3
THE BASIS OF OUR ADVERTISING STRATEGY IN 3 STEPS
2
3
1 Choose your product
Pick a data targeting segment
Choose your preferred buying method
Pro
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DISPLAY VIDEO AUDIO
DATA
DIRECT (IO) PROGRAMMATIC
307.06.21DIGITAL 2021-Q3
TABLE OF CONTENT
DIRECT BUYING pg.
Display advertising direct 5
Video advertising direct - Longform - Broadcast VOD - Shortform - Outstream
667
Branded content - Native article - Publi article
89
Performance Advertising 10
Local Advertising - Adstudio 11
Partnermailing 12
Zimmo 13
Webmail login 14
Audio advertising 15
Spotify 16
Made in 17
LinkedIn 18
Snapchat 19
Microsoft 20
PROGRAMMATIC BUYING pg.
Display advertising programmatic - Former Mediahuis network - Former Pebble Media network - Former Skynet network
222324
Video advertising programmatic - Former Mediahuis network - Former SBS network - Former Pebble Media & DaviD network - Former Skynet network
25262728
Spotify programmatic 29
DATA pg.
Data based targeting options 31
Data - Pixel-placement 32
Database matching 33
CONTACT pg.
Contact 34
DIRECT BUYING
507.06.21DIGITAL 2021-Q3
DISPLAY ADVERTISING DIRECTDISPLAY ADVERTISING DIRECTBASE RATE : € 5 CPM (RON, CAP 3)
CPM (Cost Per Thousand Impressions)
Run of Newsbrands € 1 DS, NB, HBvL, GvA
Run of Popular Newsbrands € 2 NB, HBvL, GvA
Run of Sportbrands € 12 Sporza, Eurosport, Sportwereld
Run of Car € 5 Autofans, Autolive, Auto55, VROOM
SITE(S)
MOBILE ONLY
Paralax € 3
Social Ad € 3
HOW TO CALCULATE YOUR CPM RATE ?CPM = Base rate + Site + Format + Target Behavioral/Context + Sociodemo + Add-ons. Sociodemo, Behavioral and Context targeting are only possible on “Run of ...” or Specific News Brands.
AuFéminin € 5 Fashion & Lifestyle, Health, Kids & Parents
Auto55 € 7 Cars
Autofans.be € 7 Cars
Autolive.be € 7 Cars
Bruzz € 3 News, Entertainment
Dagelijkse Kost € 15 Culinary
De Slimste Mens Ter Wereld game app € 10 Entertainment, Gaming, Music &
Youth
De Standaard € 7 News
Doctissimo € 5 Health, Kids & Parents
één € 3 Entertainment
Eurosport € 10 Sport
Gazet van Antwerpen € 3 News
Het Belang van Limburg € 3 News
Het Nieuwsblad € 3 News
MadeIn € 7 Business
Marie-Claire.fr € 3 Fashion & Lifestyle
Marmiton € 10 Culinary
MNM € 3 Entertainment, Music & Youth
Njam! € 10 Culinary
Radio 1 € 3 News, Entertainment
Radio 2 € 3 Entertainment
Sporza € 15 Sport
Studio Brussel € 3 Entertainment, Music & Youth
Vroom.be € 7 Cars
Zimmo.be € 3 Immo
Other sites (ROS) € 3
3D Cube € 3
Billboard € 0
Halfpage (sticky) (newsbrands only) € 3
Halfpage ad (not on newsbrands) € 2
Large Leaderboard € 0
Leaderboard € 0
Medium Rectangle € 0
Takeover € 20
TV Leaderboard (newsbrands only) € 0
Wide Skyscraper (not on newsbrands) € 0
Wide Skyscraper (sticky) (newsbrands only) € 3
FORMATS++
OR
DESKTOP ONLY
Conversation Ad € 6
Technical targeting € 2
Custom capping € 2
Viewability boost on demand
100% SOV on demand
++ ADD-ONS ²
Always check with your sales representative if the combination of your choice is possible.1 see available data segments, page 31²combination of several criteria is possible
OR
CONTEXT TARGETING
Beauty, fashion & lifestyle € 5
Business & Finance € 10
Culinary € 10
Custom context € 10
Entertainment € 3
Gaming € 10
Health € 5
Regional news channels € 3
Sport € 10
Sport - football € 15
Travel € 5
Weather € 3
Women € 5
Youth € 3
Behavioural - standard segment € 2
Behavioural - specific segment € 3
Intent segment - standard € 3
Intent segment - specific € 4
Custom segment € 4
BEHAVIORAL TARGETING 1++ SOCIODEMO TARGETING
GENDER
Men € 1
Women € 1
AGE
18+ € 1
18-24 € 1
18-34 € 1
18-54 € 1
35-44 € 1
45-54 € 1
55+ € 1
Millenials € 1
Custom age € 2
WEALTH
Wealth class 1-2 € 1
Wealth class 1-4 € 1
Wealth class 5-8 € 1
LANGUAGE
NL € 0
FR € 0
++
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
607.06.21DIGITAL 2021-Q3
VIDEO ADVERTISING DIRECT
HOW TO CALCULATE YOUR CPM RATE ?CPM = Context + Format + Target Behavioral/Sociodemo + Add-ons
CPM (Cost Per Thousand Impressions)
FORMAT
Instream 15'' € 33
Instream 20'' € 38
Instream 25'' € 43
Instream 30'' € 48
FORMAT
Instream 6'' * € 13
Instream 15'' ** € 23
Instream with companion ad *** € 25
* only on content <= 30’’ **Max 30’’, but skippable after 15’’***Preroll + leaderboard or medium rectangle (only on DS, NB, HBVL, GVA)
SOCIODEMO TARGETING
GENDER
Men / Women € 1
AGE
18+ € 1
24+ € 2
34+ € 3
GENDER
Men / Women € 1
AGE
18+ € 1
FULL SITES & SECTIONS
Entertainment : GoPlay
Sport : Eurosport, Sporza, Sportwereld
News : DS, NB, HBvL, GvA, ATV, TVL, ROBtv, TVO
Run of Network : Default, all available sites
CONTEXT
Entertainment € 3
Sport € 3
News € 2
ADD-ONS
Specific Capping € 2
Program Sponsorship € 4,50
ADD-ONS
Specific Capping € 2
Completion rate 100% * € 5* for ads of max 15’’, on skippable inventory
SHORTFORM
LONGFORM - GOPLAY
++
++ SOCIODEMO TARGETING ++
Ads will be delivered in entertainment context only.
BEHAVIORAL TARGETING 1
Behavioral - standard segment € 2
Behavioral - specific segment € 3
Intent segment - standard € 3
Intent segment - specific € 4
Custom segment € 4 1
see available data segments, page 31
++
++
++
707.06.21DIGITAL 2021-Q3
VIDEO ADVERTISING DIRECT
HOW TO CALCULATE YOUR CPM RATE ?CPM = Context + Format + Target Behavioral/Sociodemo + Add-ons
CPM (Cost Per Thousand Impressions)
FORMAT
Outstream video € 11GENDER
Men / Women € 1
AGE
18+ € 1
FULL SITES & SECTIONS
Sport : Eurosport, Sporza, Sportwereld
News : DS, NB, HBvL, GvA
Run of Network : Default, all available sites
CONTEXT
Sport € 3
News € 2
ADD-ONS
Specific Capping* € 2
OUTSTREAM
++ SOCIODEMO TARGETINGBEHAVIORAL TARGETING 1
Behavioral - standard segment € 2
Behavioral - specific segment € 3
Intent segment - standard € 3
Intent segment - specific € 4
Custom segment € 4 1
see available data segments, page 31
++OR++
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
* default capping 3
807.06.21DIGITAL 2021-Q3
NATIVE ARTICLE
SITE # ARTICLES # READS PRODUCTION MEDIA VALUE BUDGET C/READ LANGUAGE
CULINARY
Dagelijkse Kost (één) 3 10.000 € 2.500 € 15.000 € 17.500 € 1,50 NL
Marmiton 3 10.000 € 2.500 € 15.000 € 17.500 € 1,50 FR
HEALTH
Doctissimo 2 10.000 € 1.500 € 15.000 € 16.500 € 1,50 FR
WOMEN
Radio 2 3 5.000 € 2.500 € 7.500 € 10.000 € 1,50 NL
Auféminin 2 10.000 € 1.500 € 15.000 € 16.500 € 1,50 FR
Marie Claire (fr) 3 8.000 € 2.500 € 12.000 € 14.500 € 1,50 FR
Cosmopolitan (fr) 3 8.000 € 2.500 € 12.000 € 14.500 € 1,50 FR
Marie Claire & Cosmopolitan (fr) 3 12.000 € 2.500 € 15.000 € 17.500 € 1,25 FR
één 3 3.000 € 2.500 € 4.500 € 7.000 € 1,50 NL
YOUTH
MNM 3 3.000 € 2.500 € 4.500 € 7.000 € 1,50 NL
GENERAL
Radio 1 3 3.000 € 2.500 € 4.500 € 7.000 € 1,50 NL
Studio Brussel 3 3.000 € 2.500 € 4.500 € 7.000 € 1,50 NL
NEWS
De StandaardorHet NieuwsbladorHet Belang van LimburgorGazet van Antwerpen
1 6.000 € 750 € 7.800 € 8.550 € 1,30 NL
3 12.000 € 1.650 € 15.000 € 16.650 € 1,25 NL
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
907.06.21DIGITAL 2021-Q3
PUBLI ARTICLEResponding to the trend of content marketing, but bearing in mind that business managers also want to put their case and brand name in the spotlight, Mediahuis offers advertisers the opportunity to set up a publication page on our news sites.
Such a page is always combined with boosters on our news sites, so we are sure that your message and brand is sufficiently brought to the attention of our visitors.
SITE PRODUCTION MEDIA VALUE BUDGET FORMAT BOOSTER - TRAFFIC DRIVERS
NEWS
Het Nieuwsblad orHet Belang van LimburgorGazet van Antwerpen
€ 500 € 1.950 € 2.450 fixed format
1 article, with takeover on the article detail page------
1 week medium rectangle - provincial (newsletter) ------
1 week medium rectangle - 1 region cluster of your choice (medium rectangle 250.000 targeted impressions)
BUSINESS
Made in - National € 350 € 8.225 € 8.575 fixed format
1 week “Made in Select” carousel + homepage------
Minimum 500.000 impressions RON B2B newsbrands & Made in------
1 week Made in newsletter (Made in Select) ------
Social media post (Facebook & LinkedIn) + Boost
Made in - Regional € 250 € 2.100 € 2.350 fixed format
1 week “Made in Select” carousel + homepage------
Minimum 100.000 impressions RON B2B newsbrands & Made in------
1 week Made in newsletter (Made in Select) ------
Social media post (Facebook & LinkedIn) + Boost
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
1007.06.21DIGITAL 2021-Q3
PERFORMANCE ADVERTISING
* Combination of Display & Konvento Discovery boxy; Clicks are guaranteed.
BASE RATE : Run of Network & minimum 1 month
Minimum spend of € 12.500
CPC (Cost Per Click)
VERIZON & OUTLOOK NATIVE ADS
PRODUCT FORMAT DOMAIN(S) CPC * PACK PRICE CLICKS DAYS
Native Ads Native Ads Verizon RON € 0,55€ 8.000 12.600 14
Native Ads Native Ads Verizon RON & Outlook € 0,63
HIGH PERFORMANCE CLICK*
CLICKS BUDGET
14.705 € 12.500
17.650 € 15.000
23.530 € 20.000
* segment-targeting = € 1 CPC
VERIZON BRAND STORIES
PRODUCT FORMAT DOMAIN(S) CPC PACK PRICE * CLICKS DAYS
Brand stories Native Ads Verizon RON € 0,75 € 5.000 6.667 30* 5.000€ is set as minimum budget
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
1107.06.21DIGITAL 2021-Q3
LOCAL ADVERTISING - ADSTUDIO
SOCIODEMO TARGETING
Business B2B
Car
Car lovers
Construction
Culture lovers
Cycling
Eco & sustainability
Electric cars
Energy
Fashion
Fashion & beauty
Foodies
Football
Garden
Health
Intent cars
Interior
Investors
Luxury lovers (female)
Luxury lovers (male)
Movies
Multimedia lovers
Music lovers
Parents with kids
Sports fans
Travel
GENDER
Men + Women
Men
Women
AGE
18-24
25-34
35-54
65+
BEHAVIORAL TARGETING ++CHANNEL CPM
Run of Newsbrands 1 € 10
Facebook + Instagram variable
Google Search Ads variable
CHANNELS
CPM (Cost Per Thousand Impressions)
1 run of newsbrands : obligated in selection
(standaard.be + nieuwsblad.be + gva.be + hbvl.be)
Create & deliver yourselve free
Creation by Ads & data € 99
CREATIVES
Within a radius of x km around your business.
LOCATION++ ++
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
1207.06.21DIGITAL 2021-Q3
PARTNERMAILING
1 number of addresses that opted-in on our third parties newsletters
MADE IN
CIRCULATION 1 CPD
Made in Limburg 15.000 € 6.000
Made in Kempen 8.300 € 3.300
Made in Antwerpen 10.200 € 4.100
Made in Mechelen 4.000 € 1.500
Made in East-Flanders 8.500 € 3.300
Made in Flemish Brabant 7.000 € 2.800
Made in West-Flanders 6.500 € 2.600
National 59.500 € 20.000
NEWSBRANDS
TITLE CPM
De Standaard € 270
Het Nieuwsblad orHet Belang van Limburg orGazet van Antwerpen
€ 250
TARGETING OPTION* CPM
Gender € 50
Age € 50
Location € 50
Interest Business € 50
Interest Sports € 50
Interest Lifestyle € 50
TECHNICAL COST
€ 500
++ ++
* Combination of several criteria are possible. Pricing is cummulative.
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
ZIMMO
CIRCULATION CPD
Zimmo partnermailing 340.000 € 12.500
1307.06.21DIGITAL 2021-Q3
FORMAT CPM
Leaderboard € 8
Medium rectangle € 8
Halfpage € 11
CPM (Cost Per Thousand Impressions)
FORMAT RATE
Region / province, type offer, type real estate, price, #bedrooms, EPC-rating € 2
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
1418.03.21DIGITAL 2021-Q3
WEBMAIL LOGIN
PRODUCT FORMAT DOMAIN(S) PACK CPM PACK PRICE IMPRESSIONAS DAYS
Mail login Full screen mail login ad*
Proximus mail, Yahoo mail € 7,69 € 5.000 650.000
7Yahoo mail € 8,92 € 2.500 280.000
Proximus mail € 9,53 € 5.100 535.000
Proximus mail, Yahoo mail € 7,57 € 7.500 990.000
9Yahoo mail € 8,79 € 3.250 370.000
Proximus mail € 9,71 € 6.800 700.000
DISPLAY PACKSDISPLAY PACKS
* full-screen format offers advertisers an opportunity for maximizing creativity
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
1507.06.21DIGITAL 2021-Q3
AUDIO ADVERTISING
De Standaard Podcast is the daily podcast of de Standaard (5 episodes a week). Each episode handles a different socially relevant topic with a focus on quality, innovation and opinion.
SITE FORMAT INTEGRATION COST TECHNICAL FEE 1
De Standaard podcasts Pre- or midroll - max 30’’ ² 20 episodes € 15.000 € 1.500
Het Nieuwsblad podcasts Pre- or midroll - max 30’’ ² 4 episodes € 5.000 € 1.5001
Creation of sponsored message by Adsanddata.²Price per month. Min commitment = 1 month
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
DE STANDAARD PODCASTS
Het Nieuwsblad is big on sports. Now, the total experience of this popular newsbrand is even more complete with ‘Sjotcast’, the weekly football podcast of Het Nieuwsblad and ‘De Koers is van Ons’, a podcast about all the cycling news.
NIEUWSBLAD PODCASTS
1618.03.21DIGITAL 2021-Q3
TYPE FORMATS DEVICE TYPE OF BUY
Audio Audio Everywhere Desktop + Mobile CPM € 18,00
Audio Audio Desktop CPM € 20,70
Audio Audio Mobile CPM € 20,70
Display Overlay Everywhere Desktop + Mobile CPM € 22,00
Display Overlay Desktop CPM € 25,30
Display Overlay Mobile CPM € 25,30
Display Leaderboard Desktop CPM € 5,75
Video Takeover Everywhere Desktop + Mobile CPCV € 0,035
Video Takeover Desktop CPCV € 0,04025
Video Takeover Mobile CPCV € 0,04025
Video Sponsored Sessions Mobile CPCV € 0,045
Display Homepage Takeover Desktop CPD € 5.500
Display Headliner: Overlay & leaderboard Desktop + Mobile CPD € 3.200
Display Headliner: Overlay & leaderboard + HPTO Desktop + Mobile CPD € 6.400
Video Headliner: Sponsored Session & Video Takeover Desktop + Mobile CPD € 3.200
Video Headliner: Sponsored Session & Video Takeover + HPTO Desktop + Mobile CPD € 6.400
Audio Headliner: Audio Everywhere Desktop + Mobile CPD € 2.000
Audio Headliner: Audio Everywhere + HPTO Desktop + Mobile CPD € 5.400
Mix Sponsored Playlist Desktop + Mobile Fixed on demand*
TARGETING
WHO ARE THE SPOTIFY FREE LISTENERS ?
Language 0%
Age & Gender +15%
Geography +15%
Interest & Behavior +25%
++
WHAT ARE THEY LISTENING TO ?
Playlist +25%
Genre +25%
WHEN & HOW ARE THEY LISTENING ?
Daypart +15%
Device +15%
Mobile carrier +25%
Retargeting +25%
Gaming console +25%
In Car +100%
INTEREST & BEHAVIOR
Health & Fitness +25%
Parents +25%
Tech & Telco +25%
Commuters +25%
Festival Goers / Party People +25%
Cooking & Foodies +25%
Travel +25%
Gamers +25%
Audio & Video Creatives Budget under €17K: maximum 3 creatives per language. Budget over €17K: maximum 5 creatives per language.
Minimum spend of € 10.000
* Pricing depends on monthly streams of the playlists
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
1707.06.21DIGITAL 2021-Q3
BASE RATE : € 12 CPM
CPM (Cost Per Thousand Impressions)
HOW TO CALCULATE THE RIGHT CPM PRICE ?CPM = Base rate + Target Behavioral + Target Context + Site + Format + Technical Targeting.
MADE IN CONTEXT
Made in sectoren € 12
Homepage € 3
Starters € 5
Falingen € 5
Dossiers € 5
Agenda € 5
SPECIAL INTEREST (SECTOREN)
Behavioral - standard € 5
CONTEXT TARGETING
- visibility for at least 1 year - branding + content - come out as an expert - professional content plan
PARTNER PACKAGES
MADE IN CONTEXT RATE
Made in Limburg € 37.500
Made in Kempen € 24.000
Made in Antwerpen € 22.500
Made in Mechelen € 17.500
Made in Oost-Vlaanderen € 20.500
Made in Vlaams-Brabant € 19.500
Made in West-Vlaanderen € 20.500
Nationaal € 125.000
MINI package : - 6x native reports, incl. traffic drivers - 6x medium rectangle in sectorial newsletter - 100.000 impressions display ad in a contextual tageted sector - 1x partnermailing
MAXI package : - exclusivity on sector-level - 20x native reports, incl. traffic drivers - 20x medium rectangle in sectorial newsletter - 500.000 impressions display ad in a contextual tageted sector - 1x partnermailing
- choice for 1 sector - always national - exclusivity within this package for the duration of 1 year of 3 months
SECTOR PACKAGES
PERIOD RATE
MINI package 3 months € 15.000
MAXI package 1 year € 50.000
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
1818.03.21DIGITAL 2021-Q3
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs. .
OBJECTIVES
AWARENESS CONSIDERATION CONVERSIONS
AD FORMATS BRANDAWARENESS
WEBSITEVISITS VIDEO VIEWS ENGAGEMENT WEBSITE
CONVERSIONSLEAD
GENERATIONJOB
APPLICANTS
Single Image Ad
Carousel Ad
Video Ad
Text Ad
Dynamic Ad
Message Ads
Objective Selection determines Optimization criteria -> choose wisely.
OBJECTIVE OPTIMIZATION
Awareness Brand awareness Impressions
Consideration
Website visits Landing page clicks
Engagement All clicks (landing page, social actions, Linkedin Page follow)
Video views Video view
Conversions
Lead generation Lead gen submissions
Website conversions Conversions
Job applicants Landing page clicks
Talent Leads Landing page clicks
LinkedIn pricing model under Ad Auction - Second price auction (highest second price + 1 eurocent).
1918.03.21DIGITAL 2021-Q3
SNAPCHAT
SNAPCHAT
TYPE FORMATS DELIVERY TYPE OF BUY
Display / Video Snap Ads Biddable Non guaranteed Est. CPM
Display / Video Snap Ads Reach & Frequency Guaranteed Est. CPM
Display / Video Collection Ads Biddable Non guaranteed Est. CPM
Display / Video Story Ads Biddable Non guaranteed Est. CPM
Augmented Reality Lens Biddable Non guaranteed Est. CPM
Augmented Reality Lens Reach & Frequency Guaranteed CPM
Augmented Reality Lens* National Guaranteed, IO buying CPD
Display Filter Biddable Non guaranteed Est. CPM
Display Filter* National Guaranteed, IO buying CPD
Display GeoFilter** Fixed Non guaranteed Fixed
THE ESTIMATED CPM WILL VARY BASED ON TARGET AUDIENCE: USE SNAP’S 1P DATA : SOCIO DEMO + BEHAVIOURAL IMPLEMENT THE SNAP PIXEL TO CREATE NEW SEGMENTS
Beauty Music Lovers Gamers
Foodies Sport Lovers Automotive
Retargeting Lookalikes Custom Audiences
There are more audiences available! Ask your sales rep for full list of available segments.
All campaigns run via the Snap ads manager.* Different prices apply for alcohol brands or lenses running during the Christmas Holidays** Pricing depends of size of the fence + length of the campaign
2018.03.21DIGITAL 2021-Q3
STANDARD RATES
PRODUCT FORMAT DOMAIN(S) CPM
Microsoft RON Standard formats Microsoft Network € 3,40
Microsoft RON Large formats Microsoft Network € 4,00
MSN Native + SD MSN € 2,69
MSN Native + BT MSN € 2,90
MSN Native + SD & BT MSN € 3,28
MSN ROS Standard formats msn.com € 3,40
MSN ROS Large formats msn.com € 4,00
MSN ROS Native ads msn.com € 2,40
MSN ROS Banner stream msn.com € 7,70
Outlook Standard formats Outlook ROS € 2,00
Outlook Large formats Outlook ROS € 3,30
Outlook Native desktop Outlook ROS desktop € 1,00
Outlook Native mobile Outlook ROS mobile € 0,50
Outlook desktop Native + SD Outlook € 1,09
Outlook desktop Native + BT Outlook € 1,14
Outlook desktop Native + SD & BT Outlook € 1,21
Outlook Mobile Native + SD Outlook € 0,74
Outlook Mobile Native + BT Outlook € 0,63
Outlook Mobile Native + SD & BT Outlook € 0,76
Windows mobile & in-app Standard formats Windows RON € 0,70
CPM (Cost Per Thousand Impressions)
The data cost comes on top of the standard price of the format.
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
PRODUCT FORMAT DOMAIN(S) CPM
Datacost Profile (age/gender) Microsoft € 0,50
Datacost Behavioral targeting Microsoft € 0,90
Datacost Both Profile & BT Microsoft € 1,69
DATACOSTS
PROGRAMMATIC BUYING
2207.06.21DIGITAL 2021-Q3
DISPLAY ADVERTISING PROGRAMMATICFORMER MEDIAHUIS NETWORK
TRANSACTION TYPESProgrammatic guaranteed (Google adex), preferred deal, private auction, open auction. HOW TO CALCULATE YOUR FLOOR RATE ?Floor rate = Site/Context + Sociodemo + Behavioral
Publisher ID: pub-3977246851012126
TITLE PMP FLOOR
PREFERRED DEAL
Mediahuis - Run of Network € 3,5 € 4,5
Het Nieuwsblad € 4,4 € 5,7
Gazet van Antwerpen € 4,4 € 5,7
Het Belang van Limburg € 4,4 € 5,7
De Standaard € 7,5 € 9,8
Zimmo € 2 € 2,6
Inmemoriam € 2 € 2,6
Made in € 4,4 € 5,7
++RUN OF NETWORK & BRANDS
CPM TARGETING
Socio Demo € 1
Behavioral - standard segment € 2
Behavioral - specific segment € 3
Intent segment - standard € 3
Intent segment - specific € 4
Custom segment € 4
CONTEXTUAL
TITLE PMP FLOOR
PREFERRED DEAL
CT Homepage € 7 € 9,1
CT Beauty € 7 € 9,1
CT Business € 10 € 13
CT Culture, Leisure & Media € 7 € 9,1
CT Fashion & Lifestyle € 7 € 9,1
CT Food € 7 € 9,1
CT Health € 7 € 9,1
CT Housing € 7 € 9,1
CT Lifestyle € 7 € 9,1
CT News € 7 € 9,1
CT Regio € 7 € 9,1
CT Smarter Life € 10 € 13
CT Sports € 7 € 9,1
CT Sports - Football € 7 € 9,1
CT Travel € 7 € 9,1
CT Wealth Targeting € 7 € 9,1
AVAILABLE FORMATSTV leaderboard / IAB bilboard, Medium rectangle, Halfpage / Skyscraper (sticky), Leaderboard.For guaranteed only : Takeover, Paralax, Conversation Ad, Carrousel Ad, Social Ad.
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
2307.06.21DIGITAL 2021-Q3
DISPLAY ADVERTISING PROGRAMMATIC
TRANSACTION TYPESPreferred deal, private auction, open auction.
++
FORMER PEBBLE MEDIA NETWORK
TITLE PMP FLOOR
PREFERRED DEAL
David - Run of Network € 3,5 € 4,5
Pebble - Run of Network € 3,5 € 4,5
Bruzz € 3,5 € 4,5
één € 6,5 € 8,5
Marie-Claire.fr € 6,5 € 8,5
MNM € 6,5 € 8,5
Radio 1 € 6,5 € 8,5
Radio 2 € 6,5 € 8,5
Studio Brussel € 6,5 € 8,5
Eurosport € 13,5 € 17,5
Njam! € 13,5 € 17,5
Dagelijkse Kost € 18,5 € 24
Sporza € 18,5 € 24
RUN OF NETWORK & BRANDS
AVAILABLE FORMATSIAB bilboard, Medium rectangle, Halfpage / Skyscraper, Leaderboard.
From now on you can connect DaviD with your own DSP.* Behavioral targeting on the complete Pebble or DaviD network.
CONTEXTUAL
TITLE PMP FLOOR
PREFERRED DEAL
CT Entertainment € 7 € 9,1
CT Fashion & Lifestyle € 7 € 9,1
CT Music & Youth € 7 € 9,1
CT Kids & Parents € 7 € 9,1
CT News € 7 € 9,1
CT Health € 7 € 9,1
CT Gaming € 7 € 9,1
CT Business & Finance € 10 € 13
CT Culinary € 7 € 9,1
CT Sport € 7 € 9,1
CPM TARGETING
Province € 1
Behavioral - standard segment * € 2
Behavioral - specific segment * € 3
Custom segment € 4
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
beschikbare SSP’s
2407.06.21DIGITAL 2021-Q3
DISPLAY ADVERTISING PROGRAMMATIC
TRANSACTION TYPESProgrammatic guaranteed (Google adex), preferred deal, private auction, open auction.
FORMER SKYNET NETWORK
Publisher ID: pub-0928917523760106
TITLE PMP FLOOR
PREFERRED DEAL
Skynet - Run of Network € 3,5 € 4,5
CT Sport € 7 € 9,1
CT Car € 10 € 13
CT Car Classifieds € 10 € 13
CT Weather € 7 € 9,1
RUN OF NETWORK & CONTEXTUAL
AVAILABLE FORMATSIAB bilboard, Medium rectangle, Halfpage / Skyscraper, Leaderboard.For guaranteed only : Takeover, Paralax, Conversation Ad, Carrousel Ad, Social Ad.
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
2507.06.21DIGITAL 2021-Q3
VIDEO ADVERTISING PROGRAMMATIC
TRANSACTION TYPESProgrammatic guaranteed (Google adex), preferred deal, private auction, open auction.
HOW TO CALCULATE YOUR FLOOR RATE ?Floor rate = Format + Sociodemo + Behavioral
Publisher ID: pub-3977246851012126
FORMER MEDIAHUIS NETWORK
TITLE PMP FLOOR
PREFERRED DEAL
Mediahuis Run of Network Instream 15’’ * € 12 € 15,6
Mediahuis Run of Network Instream 6’’ € 7 € 9,1
Mediahuis Run of Network Outstream € 10 € 13
++VIDEO
CPM TARGETING
Gender € 1
Age € 2
Behavioral - standard segment € 2
Behavioral - specific segment € 3
Intent segment - standard € 3
Intent segment - specific € 4
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
* Instream: max 30’’, skippable after 15 sec
2607.06.21DIGITAL 2021-Q3
VIDEO ADVERTISING PROGRAMMATICFORMER SBS NETWORK
TITLE PREFERRED DEAL
SBS - GoPlay € 30
LONGFORM VIDEO
HOW TO CALCULATE YOUR FLOOR RATE ?Floor rate = Format + Gender + Age
Publisher ID: pub-1225214911904015TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
++ CPM TARGETING
Gender € 1
Age € 2
2707.06.21DIGITAL 2021-Q3
VIDEO ADVERTISING PROGRAMMATICFORMER PEBBLE MEDIA & DAVID NETWORK
TITLE PMP FLOOR
PREFERRED DEAL
DaviD - Run of Network € 12 € 15,6
Pebble - Run of Network € 12 € 15,6
CT Sport € 15 € 19,5
RUN OF NETWORK & CONTEXTUAL - INSTREAM 15’’ *
* Instream: max 30’’, skippable after 15 sec
HOW TO CALCULATE YOUR FLOOR RATE ?Floor rate = Run of Network/Contextual + CPM targeting
++
From now on you can connect DaviD with your own DSP.* Behavioral targeting on the complete Pebble of DaviD network.
CPM TARGETING
Behavioral - standard segment * € 2
Behavioral - specific segment * € 3
TITLE PMP FLOOR
PREFERRED DEAL
DaviD - Run of Network € 7 € 9,1
Pebble - Run of Network € 7 € 9,1
CT Sport € 10 € 13
RUN OF NETWORK & CONTEXTUAL - INSTREAM 6’’
TITLE PMP FLOOR
PREFERRED DEAL
DaviD - Run of Network € 10 € 13
Pebble - Run of Network € 10 € 13
CT Sport € 13,5 € 17,5
RUN OF NETWORK & CONTEXTUAL - OUTSTREAM
++
From now on you can connect DaviD with your own DSP.* Behavioral targeting on the complete Pebble of DaviD network.
CPM TARGETING
Behavioral - standard segment * € 2
Behavioral - specific segment * € 3
++
From now on you can connect DaviD with your own DSP.* Behavioral targeting on the complete Pebble of DaviD network.
CPM TARGETING
Behavioral - standard segment * € 2
Behavioral - specific segment * € 3
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
TRANSACTION TYPESPreferred deal, private auction, open auction.
beschikbare SSP’s
2807.06.21DIGITAL 2021-Q3
VIDEO ADVERTISING PROGRAMMATICFORMER SKYNET NETWORK
TITLE PMP FLOOR
PREFERRED DEAL
Skynet Run of Network* € 12 € 15,6
CT Entertainment € 15 € 19,5
CT & BT News - Sport € 15 € 19,5
RUN OF NETWORK & CONTEXTUAL - INSTREAM 15’’ *
* Instream: max 30’’, skippable after 15 sec
TRANSACTION TYPESProgrammatic guaranteed (Google adex), preferred deal, private auction, open auction.
Publisher ID: pub-0928917523760106TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
2918.03.21DIGITAL 2021-Q3
SPOTIFY PROGRAMMATIC
TYPE FORMATS DEVICE PMPFloor rate*
DEMOGRAPHICFloor rate*
Audio Audio Desktop € 10,00 € 11,50
Audio Audio Mobile € 10,00 € 11,50
Video Video Desktop € 26,36 € 30,32
Video Video Mobile € 26,36 € 30,32* second price auction
TECHNICAL SPECIFICATIONSAll ad units are placed on our mobile sites as well. Please deliver display and mobile (/tablet) formats. See our tech specs for more detail www.adsanddata.be/techspecs.
DATA ADVERTISING
3107.06.21DIGITAL 2021-Q3
NATURE LIFESTYLEBUSINESS &
FINANCECARS
CULTURE & MEDIA
SPORTSFOOD & DRINKS
HOUSE & GARDEN
MULTIMEDIA & TECHNLOGY
NEWS TRAVEL SHOPPINGLIFE
MOMENTS
Naturelovers Lifestyle Business &
FinanceCar
loversCulturelovers
Sportsfans Foodies Builiding &
renovationMultimedia
lovers News Travellovers
Web-shoppers
Parent with kids
Animallovers Wellness Personal
FinanceElectric
car loversArt
loversCycling
fansHealty foodies
Interiorlovers
Socially actives & social
media lovers
Opinionleaders
Business travelers
Price conscious shoppers
Parents with babies
(0-2 y.)
Ecologists Health fanatics Investors Movie
loversFoorball
fans
Gastro-nomicfoodies
Energy enthusiasts
Technology lovers
Coronial news junkie Daytrippers
Parents with young kids (2-9 y.)
Yoga & mind-
fullnessEntrepreurs Book
loversTennis
fansCooking
enthusiastsReal estate enthusiasts Gamers Mobility
readers Staycation Grand-parents
Fashionlovers
Business B2B
Music lovers
Motor sport fans
Beverageenthusiasts Gardeners Heavy
mobile users Politics Students
Beauty queens
Made in visitors
Festival & concert-
lovers
DIY-sport fans
Winelovers Photographers National
politics
Luxurylovers
Smallbusiness
Podcastlisteners
Athletes / sporty spices
American politics
Luxurylovers -women
Teachers / education
ShowbizzFanatics
Wintersport fans
International politics
Luxurylovers -
men
CRM database
(per sector)
TVlovers
Nightlifeenthusiasts
DATA BASED TARGETING OPTIONS
TERMS AND CONDITIONSAll rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden
PREREQUISITEA preliminary estimate of the available inventory will be required for any campaign.
BEHAVIORAL INTENT
CARS IMMO
Carbuyers
Immo about to
move
Car buyers:popular cars
Immo buyers
Car buyers:premium
carsImmo
renters
Immostudent
room
Immo professional
property
Immo recently moved
PRICING
Behavioral - standard € 2
Behavioral - specific1 € 3
Intent - standard € 3
Intent - specific1 € 4
Custom € 41 Specific targets are subsets of the above mentioned targets. Example: Football fans and Tennis fans are a subset of Sports fans.
SOCIODEMO
Sociodemo possibilities can be found on the product details:
Display direct: p. 5 Video direct: p. 6+7 Display programmatic: p. 22-24 Video programmatic: p. 25-28
3207.06.21DIGITAL 2021-Q3
DATA - PIXEL-PLACEMENTBased on a pixel on the advertiser’s website.For each former network (Mediahuis, Pebble, Skynet, SBS) a different pixel must be placed on the advertiser website.
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
ADVANCED ADD-ONS
Additional profiling data: interest segments, puchase intent, reading behavior,… € 600
Tailor-made segments based on the visitors profiles € 400
Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000
Lookalike modelling € 800
Follow-up of vistor profiles & tailormade segments, including reporting on KPI's of the campaign € 300
CONDITIONS
Yearly fee
Can be used as an add-on for all digital campaigns or can be a stand alone service
No additional discount
BASIS PACK
General report with sociodemographic profile of the visitors of the advertisers’ site
€ 1.500 Quarterly updates of the report
(re)targeting of the visitors of our news sites
3307.06.21DIGITAL 2021-Q3
DATABASE MATCHINGMatch your customer / prospect database with our readers database.
TERMS AND CONDITIONS All rates are in Euros, VAT excl. General terms and conditions: www.adsanddata.be/algemene-voorwaarden/
ADVANCED ADD-ONS
Database analysis & identification of segments based on behavior of visitors/clients/prospects € 400
Lookalike modelling € 800
Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000
Keep the database up to date, monthly or weekly frequency € 100 / update
Monitoring of the database Monitoring of monthly evolution of the data base including reporting. Quarterly presentations € 800
CONDITIONS
Yearly fee
Can be used as an add-on for all digital campaigns or can be a stand alone service
No additional discount
Your database contains at least 50.000 people including at least first name, last name and e-mail address. Date of birth, location, phone number are optional fields.
Format of database is a csv file
BASIS PACK
Identify your customers on the Mediahuis sites, exclude them from campaigns to reach only new client or include your existing client to sell additional products. € 1.500
CONTACT
www.adsanddata.be
www.linkedin.com/company/adsanddata