2021 marketing planner...antenas antihurto. tags para gafas am y rf. protegemos sus gafas sin perder...

2021 MARKETING

PLANNER MULTI-CHANNEL APPROACH TO

REACH THOSE IMPACTING THE LOSS PREVENTION AND

ASSET PROTECTION INDUSTRY

WINNER OF BEST B2B PUBLICATION BY NICHE MEDIA

WINNER OF GOLD MARCOM AWARD FOR MAGAZINE DESIGN LOSSPREVENTIONMEDIA.COM

THE AUTHORITY OF ASSET PROTECTION, PROFIT ENHANCEMENT, AND RETAIL PERFORMANCE

Department store, mass merchandiser 34%Discount, wholesale club, outlet, off-price 7Specialty apparel, footwear, gifts, jewelry, sporting goods 11Home center, hardware, appliances, furniture 9

Drug store, pharmacy, vitamins 6Office supplies, electronics, videos, music, books 3Grocery, supermarkets, convenience stores 14Restaurant, hospitality, entertainment 3

Other retail segment 13

LP Magazine’s primary readers are the LP management and professionals responsible for implementing, researching, specifying, recommending, and approving purchases of LP products and services.

Distribution of each print issue averages over 14,000 individuals every two months with 67% pass-along rate to 2 or more colleagues.* Plus, our extensive online presence is over 500,000 in online reach and growing quickly. The LP Magazine brand truly is the fastest growing media brand for loss prevention.

Your media strategist can provide additional readership details.

About Our Readers

14,000+

67%

OVER 500,000

Individuals every other month

Pass-along rate to 2 or more colleagues

Online reach and rapidly increasing

*2019 Annual Readership Study, September 2019; **Circulation Data; November 2020, sample of 6,577 qualified readers; ***Performance Analytics as supplied by Google Analytics

Note: Numbers may not equal 100 due to rounding

Industry Segment**

Retail Segment**

Retail Job Function**

Retail71%

60% read the magazine Cover to Cover*

68% read content on the LPM website

84% 84% read the LPM daily newsletter*

53% have direct influence on LP-related purchases within their organization*

Corporate, regional, district manager 43%Store LP manager, investigator, associate 33%DC, logistics, supply-chain, other LP manager 4%Other retail manager (non-LP) 9%

LP/SecurityManagement

62%

Other RetailManagement

9%Non-RetailManagement

29%

Non-Retail29%

About Our Readers

TODAY’S RETAIL LP LEADERS AND TOMORROW’S…

Our Readership

“…I have been a reader for many years now and I still continue to gain new knowledge and establish new connections

because of your magazine.”*

2021 MARKETING PLANNER | LOSSPREVENTIONMEDIA.COM

LP Magazine is the only print publication that uniquely targets the loss prevention professional and those who impact retail asset protection.

Run-of-Book Print RatesBlack & White Rates Full Color Rates

1X 3X 6X 1X 3X 6X

Full page $4,485 $4,265 $4,030 $6,280 $6,060 $5,830

Half page $2,910 $2,760 $2,615 $4,705 $4,560 $4,410

Grab Readers Attention: Inserts and Special PackagingInserts, bellybands, cover stickers, and other more non-traditional ad formats are opportunities to grab reader’s attention in a more unique way via our print magazine. The LP Magazine team works with you to develop the best opportunity that meets your marketing objective. Contact your media strategist for pricing and production requirements.

Share Your Expertise: Solution Showcase Feature case studies, success stories, technology discussions, or other applicable editorial developed in partnership with LP Magazine and featured across both print and digital channels maximizing reach and impact.

ReprintsReprints of Solutions Showcase articles are available at the following rates (plus shipping) and are an excellent way to extend reach to your target audience at trade shows, corporate event and as supplemental sales materials. To order reprints, contact the publisher at [email protected].

Pricing on request

En Checkpoint somos especialistas en sistemas de protección anti-hurto. Hemos creado productos específicos para el sector de ópticas, con el menor tamaño y la más alta fiabilidad. Disponemos de los sistemas más eficaces para proteger gafas, permitiendo su libre exposición, para que sus clientes puedan probárselas con toda comodidad.

Le ofrecemos: Antenas antihurto. Tags para gafas AM y RF.

Protegemos sus gafas sin perder de vista

la comodidad de sus clientes.

Checkpoint SystemsBlvd. Manuel Ávila Camacho #184 Piso 17Col. Reforma Social, 11650 México, D.F.(52)55 5281-8940 - [email protected]

ANUNCIO OPTIMODA OK.indd 1 3/3/2014 6:17:54 PM

False Covers

Cover Tip Ons

Cover Stickers

Cover Belly Bands

In Print

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THE AUTHORITY ON ALL THINGS ASSET PROTECTION

LOSS PREVENTION MAGAZINE

NOVEMBER–DECEMBER 2020 | V19.6LOSSPREVENTIONMEDIA.COM

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THE POWER OF PUBLIC-PRIVATE PARTNERSHIPS TO FIGHT ORCTHE STORY BEHIND A $50 MILLION

ORGANIZED RETAIL CRIME CASEINSIDER THREATS: OUR OWN WORST ENEMY?

THE IRRATIONAL FEAR OF CASH AND THE RISKS FOR RETAIL

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THE AUTHORITY ON ALL THINGS ASSET PROTECTIONLOSS PREVENTION MAGAZINE

SEPTEMBER–OCTOBER 2020 | V19.5LOSSPREVENTIONMEDIA.COM

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IS DOABLE BUT COMPLICATED

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REFLECTIONS ON A GENERATION OF LEADERS

IMPROVING INVENTORY RECORD ACCURACY

IMPROVING THE SCIENCE OF EVIDENCE-BASED LOSS PREVENTION

EYES WIDE OPEN KNOWING A THIEF JUST WALKED IN IS DOABLE BUT COMPLICATED

IN SICKNESS AND HEALTH

RETAIL IS FORGING AHEAD TRANSFORMED BY PANDEMIC

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THE AUTHORITY ON ALL THINGS ASSET PROTECTION

THE AUTHORITY ON ALL THINGS ASSET PROTECTIONLOSS PREVENTION MAGAZINELOSS PREVENTION MAGAZINE

MAY–JUNE 2020 | V19.3

LOSSPREVENTIONMEDIA.COM

SOLUTIONS PROVIDERS SPEAKING

OUT IN A PANDEMIC

PREPARING FOR AN ORC

EPIDEMIC POST COVID-19

THE EVOLUTION OF ORGANIZED

RETAIL CRIME IN RETAIL TODAY

LPM 0520-A.indd 1LPM 0520-A.indd 1

5/22/20 12:02 PM5/22/20 12:02 PM

High Visibility Brand Building

Know your crime risk... at your store, In Transit, and on the doorstep

See Us at Booth 307 NRF Protect

Contact your media rep for pricing.


Product and Solution Showcase Ads The Product Showcase is a special section in every issue of LPM. It creates an opportunity for our partners to feature their company’s products and services at a cost-effective rate. The showcase consists of advertiser-created ads in three specific sizes.

Pricing1/6-page—$850.001/3-page—$1,500.00 Rates are net with advertiser supplying print-ready copy.

Additional minimum $200 charge for LP Magazine to create ad.

Sizes1/6-page—2.167” wide x 4.625” deep1/3-page square—4.583” wide x 4.625” deep1/3-page vertical—2.167” wide x 9.568” deep

*Frequency discounts available for 3 or more insertions during calendar year.

PRODUCT SHOWCASE

At AFA, we deliver superior levels of customer service.

If you don’t believe us, ask our customers!

www.afap.com(866) AFA-NATL

• Fire Alarm Systems

• Design, Installation & Service

• UL Listed & FM Approved Central Station Monitoring

• Test & InspectionServices

AFA PROTECTIVE SYSTEMS, INC.SINCE 1873

AL 2019/20-823, 2019/20-1784; AR CMPY.0001511; AZ ROC208756, 18259-0; CA ACO 6484; DC 602518000003, ECS900301, DMS904597; DE FAL0197, 95-73, 1995110043; FL EF20001449; GA LVU406727; IL 127.001224; IN LAC000028; KY 145654, 144; MD MHIC No. 134919 (888) 218-5925, 107-2224, 15351392; MI 3601205553; NC 581616-CSA BPN003018P6M, SP.FA/LV.32082; NJ P00951, NJ Burglar and Fire Alarm License 34BF00009100, 2557 Rt. 130, Unit 2, Cranbury, NJ 08512 [(800) 776-8328], 189976; NV 20081367594, 0078423; NY 12000234104; OH 53 89 1300; OK 951; OR 61494; PA PA009679; RI 0608A; SC BAC 5191, FAC 3227; TN 00001438; TX B10340, ACR-1750945; UT 7437864-6501; VA 2705 026865, 11-1907; WA UBI 602 819 804; WI Sheboygan 1679; WV WV033013

INTRUSION DETECTION

DIGITAL CAMERA SYSTEM (CCTV)

FIRE ALARM SYSTEM

ACCESS CONTROL

GuardianProtection.com1.800.PROTECT

SECURITY HAS NEVER BEEN MORE IMPORTANT.

61MAY –JUNE 2020 | LOSSPREVENTIONMEDIA.COM LP MAGAZINE | MAY–JUNE 2020

LPM 0520-C.indd 61LPM 0520-C.indd 61 5/22/20 12:30 PM5/22/20 12:30 PM

In Print

New Product SpotlightsShow off new products and solutions with an integrated marketing package.The May/June and November/December issues of LPM offer a special product section and are complimented with digital marketing. Product Spotlights include ALL three of the below options for one rate.

1/4 page spotlight in printed issue of LPM (designed by LPM)Includes: Image of product/solution (horizontal images work best) Headline/Product name 50 words of text URL (short versions ie; bit.ly)

Full product release on LossPreventionMedia.comIncludes: Full product release or solution write Up (minimum of 300 words) Up to 3 images Links to specific site pages Company logo

LPM Spotlight eBlast to LPM audienceIncludes: Custom email sent to all LPM subscribers Image and 50 words of text included with links Sent after print issues published and mailed

Rate: $1500 per product

Deterrence = PreventionLosses come in many forms: slip, trip, fall, fire, and shrink. Autonomous security robots can help by providing an ever-vigilant patrol of your facility that looks for anomalies, reminds employees and visitor to be safe, and documents incidents with 360-degree high-definition, eye-level video. Book a demo today to learn how we can help you.

knightscope.com/demo

Protos = Security Officers + Monitoring

With 4,000-plus vendors across North America and technology that places you in control of your security program, Protos has the local reach and customizable options to cover loss prevention needs both large and small. Request a demo today.

bit.ly/protos-demo

New Product SpotlightNew Product Spotlight

A VMS for Today and TomorrowNow more than ever, affordable, scalable video surveillance software is essential to ensuring safety and security. Salient is enabling businesses of all sizes to continue critical monitoring activities with powerful new bandwidth management features and a new subscription offering.

resources.salientsys.com/vmsfortoday

Give Associates Peace of Mind with Motorola’s

Body-Worn CamerasThe Motorola VT100 BWC is a small, unobtrusive device that can capture customer interactions on video and lower the possibility of aggressive situations. It provides video and audio evidence of any incidents and gives employees who wear them a valuable new way to feel confident while they continue to provide superior service.

lnlsystems.com/lpvt100

68NOVEMBER–DECEMBER 2020 | LOSSPREVENTIONMEDIA.COM


2021 Editorial Calendar and DeadlinesEDITORIAL CONTACTSManaging Editor Jack Trlica [email protected]

Issue Jan/Feb Mar/Apr May/Jun Jul/Aug Sep/Oct Nov/Dec

Editorial Deadline Dec 18 Feb 12 Apr 12 June 11 Aug 13 Oct 15

Ad Space Dec 30 Feb 17 Apr 19 June 18 Aug 18 Oct 20

Materials Due Jan 8 Mar 5 May 7 Jul 7 Sep 7 Nov 5

Feature Focus

Managing Global Safety and Security

The State of the Industry

What We (Don’t) Know about ORC

How the Pandemic Has Changed LP

Emerging Smart Machines

How Counterfeit Goods Impacts Retail

Loss Prevention Across the Globe

Digital to Physical: Total Asset Protection

Measuring LP’s Value and Productivity

Survey Results: Diversity and Inclusion

RFID and other IoT Technologies

How Online Marketplaces Support ORC

How Retailers Protect Employees

Working with Operators and Merchants

Cargo Theft in the Supply Chain

Why Retailers Win or Lose Lawsuits

Insight, Efficiency, and Safety from AI

The Real Cost of Retail Crime

Ongoing Columns

Cyber Security

Interviewing

Supply Chain

Cyber Security

Interviewing

Supply Chain

Cyber Security

Interviewing

Supply Chain

Cyber Security

Interviewing

Supply Chain

Cyber Security

Interviewing

Supply Chain

Cyber Security

Interviewing

Supply Chain

Webinars Managing Mandates

ORCAs in Action

Cyber Fraud Trends

Analytics in Retail

Trends in Cash Management

Global Trends in Retail

Bonus Distribution

Innovision

ISCPO

Cyber Security Summits

RILA AP

ISC West


NRF Protect


RLPSA

Retail Canada LP

CLEAR GSX 2021 LPRC Impact

NRF Big Show Cyber Security Summits

Editorial DirectorJacque Brittain, [email protected]

Editorial Calendar

Got Content? Or Ideas for Content? LP Magazine is committed to providing the latest news, trends, and issues that impact the loss prevention industry at large. This also includes the expertise of solution providers. While our content will remain neutral, we are always willing to discuss opportunities for content from solution providers that offers thought leadership to our readers.

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THE AUTHORITY ON ALL THINGS ASSET PROTECTIONLOSS PREVENTION MAGAZINE

JANUARY–FEBRUARY 2020 | V19.1LOSSPREVENTIONMEDIA.COM

A LONG AND WINDING ROAD

DIVERSE AND INTRICATE, LP LOOKS TO HELP BETTER CONTROL THE SUPPLY CHAIN

DIVERSE AND INTRICATE, LP LOOKS TO HELP BETTER CONTROL THE SUPPLY CHAIN

A NATIONAL SHOPLIFTING PREVENTION COALITION

INCIDENT REPORTING BEST PRACTICES

HOW TO SET UP A NEW TEAM FOR SUCCESS FROM DAY ONE


Digital SubmissionsBanner Ad SpecsBanner ads adhere to IAB standards (iab.net). We accept ads in most formats, including GIF, JPEG, animated GIF, Flash, and Shockwave. All digital ads must be under 256KB file size.

Billboard—970 x 250 pixelsSuper Leaderboard—970 x 90 pixelsLeaderboard—728 x 90 pixelsMedium banner—300 x 250 pixelsMobile Leaderboard—300 x 100 pixels

LPM Daily e-Newsletter SpecsBanner ads are 300 x 250 pixels. GIF and JPEG files are supported. Animated ads should be submitted in the GIF format only. Supply URL for linking.

All print and online materials should be uploaded using our convenient file-management system at the following link: LossPreventionMedia.com/file-delivery

Ad SpecsPrint Ad Sizes (width x height) 2-page spread (non bleed)—15” x 10” 2-page spread (bleed)—16.5” x 10.875” plus 1/8” bleed on 4 sides Full page (non bleed)—7” x 10” Full page (bleed)—8.25” x 10.875” plus 1/8” bleed on 4 sides Half-page vertical—3.375” x 9.75” Half-page horizontal—7” x 4.625”

Printing is web offset at 150-line screen and perfect bound.Trim size is 8.25” x 10.875”.IMPORTANT—Image area of ads should allow 3/8” from trim to live copy.

Preferred Format—All ads must be submitted in digital format. Film is not accepted. Files must be CMYK and Macintosh compatible. Submit all ads as a high-resolution PDF. Please confirm the ad is press ready and conforms to the requirements below. Ads that are not print ready will not be accepted or will incur additional charges to prepare for print.

PDF file and all embedded graphics are 300 dpi.

All colors are CMYK (4 plates) with no spot colors and no RGB colors. Ads other than CMYK will be converted without notification.

All fonts must be embedded. For full-page bleed ads, be sure to extend graphics at least 1/8” beyond the trim marks on all four sides. Ensure

that live copy is at least 3/8” from trim. Trim size is 8.25” x 10.875”.

Alternate Formats—Adobe Illustrator and Photoshop (TIF or JPEG) files are acceptable, but not preferred. All fonts must be converted to outline and saved as final print-ready, CMYK, placeable file.

Solution Showcase Submissions Artwork and text files should be submitted via this link: LossPreventionMedia.com/file-delivery

Minimum 3X annual contract advertisers receive a one-page article (600 words).

Full-page 6X contracts receive one two-page article (maximum 1200 words).

One showcase article per contract calendar year.

Advertiser-submitted copy will be edited by LP Magazine for content, style, and length.

Articles should include appropriate product and/or retail-related photography supplied by advertiser as high-resolution digital files (300 dpi).

Electronic PDF versions of articles will be provided to advertisers for email or web marketing.

Articles will be published on the Solution Showcase page of the magazine website.

Submission of text and photograph coincides with the space reservation deadline for the specific issue as shown on the editorial calendar.

LP Magazine reserves the right to reject articles submitted by advertisers at the publisher’s discretion.

2-page spread (non bleed) 15” x 10”

Full page (non bleed)

7” x 10”

Full page (bleed)

8.25” x 10.875” plus 1/8” bleed

on 4 sides

Half -page

vertical 3.375” x 9.75”Half-page

horizontal 7” x 4.625”

2-page spread (bleed)

16.5” x 10.875” plus 1/8” bleed

on 4 sides

Ad Specs


Digital Marketing

Partner Program

Banner Ad970X250, 970X90,

or 728X90 and

300X100 for mobile Monthly

Exposure Ad

300X250

Partner Logo Bar140X60

2

1

3

Daily Exposure

Ad300X250

4

Partner Logo Bar140X60

5

EXCLUSIVE Top

Leaderboard$1,000 WEEK

$3,000 MONTH

728X90 and 300X100

(mobile devices)

LPM Digital Partner Program sponsors include an omnipresent Partner Logo bar, so your logo is seen by every visitor to the website and every enewsletter open. Plus, prominent ad positioning in both LossPreventionMedia.com and the LPM Daily enewsletters.

LIMITED TO JUST 10 COMPANIES PER MONTH, the Premium Partner Program reinforces—or establishes—your company’s leadership position in the Loss Prevention/Asset Protection industry.

$3,000 MONTHLY / $7,500 QUARTERLY / $27,500 ANNUALLYAll sponsor ads will appears in locations marked 1-5 below and rotate equally between all monthly sponsors.

LossPreventionMedia.com

LPM Daily Enewsletters

Delivered to over 14,000 opt-in subscribers.The LPM Daily e-newsletter is emailed daily with multiple promotional vehicles available. With a monthly reach of over 300,000 LP professionals, the newsletters feature both original content and other news impacting LP and retail professionals.

Monthly reports are generated for advertisers and include the overall magazine performance and advertiser-specific performance.

*limited inventory available


LPM DirectoryWe offer a complimentary Directory Listing to all loss prevention vendors to include:

One category listing (choose from Data Protection, Inventory Shrinkage, Loss Prevention Technology, Retail Fraud, Retail Security, Supply Chain Security, Employee Theft, Loss Prevention, Professional Development, Retail Industry, Shoplifting & Organized Retail Crime, Workplace Safety)

Business Name

Address

Phone Number

URL

All Media Partners will have a Basic listing at no charge which includes your company logo and 150 words of copy. Non-advertisers interested in enhancing their free listing, can choose from one of the following options:

Basic: $500 for an annual listing / includes the above free listing plus a logo and 150 words of copy and URL

Enhanced: $1,000 for annual listing / Includes Basic plus, two product images, 250 words of copy, logo, links to five offsite content pages (social media, sales sheets, etc)

Enhanced Premium Listing: $200 a month or $2,000 annual (paid upfront) / enhanced premium includes Basic and Enhanced plus embedded video, three product images, 350 words of copy

Digital Marketing

EnhancedDirectory

Listing


Website Marketing

Production Specs:

320x50 – (REQUIRED for mobile)

1440x900 – (REQUIRED) Middle 1164x900 pixels must be blank.

1600x1050 – (OPTIONAL) Will be shown on larger desktop screens only. Middle 1164x900 pixels must be blank.

1920x1050 – (OPTIONAL) Will be shown on larger desktop screens only. Middle 1164x900 pixels must be blank.

Background color – Since the desktop wallpaper doesn’t always cover the full width and height of the screen, the advertiser should supply a background color. (EXAMPLE: RGB hex format like: #01b1dd)

*JPG recommended / 250KB file size max, no animation

Cost: $3,750/month

Wallpaper Web Site Ads [Exclusive Position]

Make your brand stand out with these exclusive web site wallpaper ads.


Programmatic Advertising–also referred to Audience Extension Advertising—allows you to extend your brand reach further to our qualified audience of AP professionals as they browse other websites across the Internet. We manage the process, utilize targeted behavior on our platform, and take the guesswork out of programmatic display advertising for you with a fully managed program. This is an ideal supplement or standalone to your digital marketing efforts with LP Magazine. Why? Its very simple—this extends your visibility and reach to our audience of AP professionals.

Here’s how it works: Provide us with the following ad sizes to reach 98% of the market: 728x90, 160x600, 300x250, 300x50, 320x50.

We target our readers as they browse other websites across the Internet, both desktop and mobile devices.

Geotargeting and geofencing available. Reach higher quality websites than you can with the Google Display Network

Minimum 3-month commitment

Retargeting $500 per 10,000 10,000 minimum impressions Multiple ad sizes Tracking is impressions/clicks only

RemarketingExtend your marketing to LPM subscribers on their social media feeds. Rates based on budgets allocated 5,000 minimum impressions Multiple ad sizes Ability to post videos, multiple products, call-to-action campaigns Tracking impressions/clicks only LinkedIn and Facebook only

Speak to your sales rep on pricing and creating custom programs that fit your brand and marketing needs.

Digital Marketing

Programmatic Advertising


Focus On: Custom Newsletter Delivered to over 14,000 opt-in subscribers.The LPM Focus On newsletter is a highly focused newsletter on a topic of your choice. The Focus On newsletter will feature both LPM content and vendor supplied content to bring the most thorough content to educate the LP community on a specific subject matter.

*Exclusive Sponsorships Only

Pricing 1X 2X 3X 4X+

$3,000 $2,750 $2,500 $2,250

Ad & Content Submission Topic of Choice Company logo 300X250 Banner Ad 3 pieces of vendor content (article, video, white paper, product, etc)

Production SpecsBanner ads adhere to IAB standards (iab.net). We accept ads in most formats, including GIF, JPEG, animated GIF, Flash, and Shockwave. Non-rich media up to 35K and rich media up to 70K load, 20-loop maximum. Audio must start muted. Upload banner ads to http://www.LossPreventionMedia.com/file-delivery

Content Marketing

Content Marketing

Podcasts Podcasts and webcasts provide educational and promotional information to industry professionals through short audio presentations. Sponsor an editorial podcast or work with us to create an exclusive, custom podcast to allow industry professionals to hear directly from you. Podcasts are important channels for reaching LP professionals in other meaningful ways beyond written and visual content. It is also an evergreen sponsorship. People return to listen to podcasts or listen to an older podcast based on level of interest in the content. In our newer formats for 2021, we are also recording this via webcast to promote both the audio interview and video component.

LPM podcast sponsorships include: New podcast posted weekly Sole sponsor Minimum of 4 podcasts Sponsor is recognized with intro/outro audio with thank you and URL Promoted in LPM e-newsletters, on web site, and through social channels $1,000/month

2Cents on 2Things series include: Mention at minimum of 2x in episode with dedicated :15 spots Email blast promoting podcast including sponsor Sponsorship of the webpage and direct CTA links Social mentions promoting the podcast and the sponsor

Speak to your sales rep on pricing and creating custom programs that fit your brand and marketing needs.


LPM Voice The LPM Voice emails are original editorial on specific thought-leadership subjects written by magazine staff or contributors. Content is exclusively sponsored by individual advertisers. Each LPM Voice article goes out to the entire digital readership and will also appear in our daily e-newsletter that links to the full article on our website where it will be sponsored by the vendor indefinitely.

Pricing 1X 2X 3X 4X+

LPM Voice $3500 $3100 $2750 $2500

Production Specs

Editorial topic for a new article (OR an existing case study, white paper, thought leadership article)

Contact(s) for interview

Timeframe for execution (typically take 45 days to produce)

300X250 Banner ad

35-word text advertisement

Logo

URL of choice

LPM Spotlight Targeted LPM Spotlight is a co-branded HTML email sent to the same loyal readership as our e-newsletters, providing a means to proactively reach retail LP professionals with a focused marketing message, new product offering or survey.

Cost: $1750

Production Specs

Headline

Sub-headline

Subject line

Copy (min. 150 words, max 300 words)

Up to two images (all images will be live and linkable)

One 300X250 pixel banner ad with URL OR one text ad with URL

Up to two in-text links

Logo

Content Marketing

ExclusivelySponsored

Custom Content


LPM Custom Research and Special ReportsWhether it is industry research or quick peer polling, LPM is positioned to help you get the data you need to support your key business decisions. Our experienced staff will work with you to create a survey specific to your topic and leverage our extensive network to help target the appropriate audience for participation.

Contact Media Strategist for more details

Custom WebinarsLPM Webinars are hosted by LP Magazine to offer sponsors an opportunity to reach the loss prevention community in an in-depth, informative electronic format that remains available on our website for three or more months after the live broadcast. Attendee leads are provided to sponsors for follow up after the webinar. LPM uses Zoom as its technology platform. A 45-60 day lead time is suggested to execute a webinar successfully.Cost: $7,500Production Specs Title of webinar 300 word abstract or summary of webinar Speaker Bios + Headshots Logo URL of choice

*Timeframe for execution – 45-60 days

LPM Editorial WebinarsSponsor webinars produced and marketed by LPM while collecting contacts and associating brand with relevant content.Cost: $4,000 Production Specs: Company logo Slide or :15 second video

LPM Focus CentersTake content marketing to a new level and establish your company as a thought leader in the industry! *Loss Prevention Media maintains ownership of content supplied by LPM.

Loss Prevention Media offers a full-feature, topic-centric microsite called a FocusCenter. As the exclusive FocusCenter sponsor you work with the editors to select a topic of interest to the LP/AP community of decision makers. Your content geared toward the chosen topic is paired with content supplied by LPM’s editorial team to ensure your company name becomes synonymous with the topic you choose. 3 or 6-month program. Landing page with all content focused on selected topic. 1 new article per month written by LPM. Articles can also be used on sponsor site and social media.

Sponsor supplies 4-5 original pieces of content Sponsor can provide 2 additional articles every month for microsite Page will be promoted through LPM Insider e-newsletters (4 minimum post per month).

2 exclusive blasts to promote the page (within 3-month program). Pages and articles promoted through LPM social channels.

Cost: $15,000 for 3-month program $24,000 for 6-month program

Whitepapers and Sponsored ReportsPosition your company as a thought leader in the asset protection industry by supplying relevant downloadable content for our readers. Vendors can supply content as a PDF and allow readers to download the report for their consumption; leads provided to the vendor.

The whitepaper/sponsored report will be promoted on LossPreventionMedia.com, through the LPM daily e-newsletter, a post on LPM web site, and with a LPM Spotlight.

Pricing & Options 1X 2X 3X 4X+

White Paper $4250 $3950 $3500 $3250

Production Specs Title/Headline Abstract – 150-300 words PDF of content Logo

LEAD GENERATION: All whitepapers will be promoted until they receive 150 contacts/downloads from a specific piece of content. LPM has 90 days to achieve guaranteed contacts. Whitepaper wil remain on LPM site until asked to be removed by sponsor.

Content Marketing

* see editorial calendar for topics and timing


THE LP MAGAZINE TEAM

Contact UsWhen you partner with LP Magazine for your marketing and advertising needs, you are partnering with the full team at LP Magazine, leveraging expertise across loss prevention, marketing and advertising strategy, program implementation and media plan development, the LP Magazine team is a team of experts across various fields with a core mission of bringing the best value to our readers and the best programs to our advertising partners.

EDITORIAL / SPONSORSHIP / MARKETING

EDITORIAL NEEDS

MANAGING EDITOR Jack Trlica [email protected]

EDITORIAL DIRECTORJacque Brittain, [email protected]

DIRECTOR, DIGITAL OPERATIONSJohn [email protected]

ADVERTISING/SPONSORSHIP DEVELOPMENT

MEDIA STRATEGISTNATIONAL ADVERTISING MANAGER Ben [email protected]

PRODUCTION COORDINATORAndrea [email protected]

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