2021 IntroductoryLookbook

www.pixoulinc.com PROUDLY HEADQUARTEREDIN DALLAS, TX

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ABOUT US

We are Pixoul™.

Our name is an extension of our design philosophy—to empower our clients to scale their teams and

work across every pixel of their digital landscape.

We believe that human-centered problem solving begins by capitalizing on business value to tell an

engaging story that unites the deep-rooted motivations inside every user.

Our team lives and breathes design and technology. Everything we sketch, prototype, and test

answers an intricate corporate opportunity.

We look forward to working with you.

Devon Fata

CEO & Founder, Pixoul

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ABOUT US

Selected clients

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So, what does Pixoul do?

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WHAT WE DO

Our approach:Design Thinking

People are not interested in you. Theyare not interested in me. They areinterested in themselves— morning,noon, and after dinner."

"

DALE CARNEGIE

HOW TO WIN FRIENDS AND INFLUENCE PEOPLE

In other words, we design solutions for intended users.This can be applied to digital products, business models,branding, and even physical spaces.

We put the needs of the user at the center of everythingwe create—the most powerful way to capture desiredoutcomes.

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WHAT WE DO

How it works

Discover insights > Define goals > Execute beautifully

Within this process, we follow Agile principles initerative cycles of ideating, executing, and validating.

The result?

Effective, beautiful, and beloved user experiences.

To kick things off, we use a fast paced, user centric,and facilitated framework that defines and prioritizesuser needs, creates user journeys, surfaces actionableinsights, makes strategic recommendations andproduces tangible results.

This is an integral step in our overall process:

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WHAT WE DO

Our services and capabilities

We craft beautiful, smart, and inspired work that is focused on abusiness’s goals and their customers.

STRATEGY

KICKOFF WORKSHOP

DIGITAL ROADMAPPING

PROJECT ADMINISTRATION

MANAGE CLIENT DELIVERABLES

TRAFFIC CONTROL

BUDGET/TIMELINE TRACKING

DESIGN

DISCOVERY & RESEARCH

USER EXPERIENCE DESIGN

UX AUDITS

INFORMATION ARCHITECTURE

PERSONA CREATION

USER JOURNEYS

EXPERIENCE MAPPING

CONTENT STRATEGY

HI-FIDELITY DESIGN SYSTEMS

PROTOTYPING & DEMOS

GUERILLA TESTING

USABILITY TESTING

USER SENTIMENT ANALYSIS

SURVEY ADMINISTRATION

FOCUS GROUPS

DESIGN THINKING WORKSHOPS

DEVELOPMENT

FULL-STACK DEVELOPMENT

SERVER-SIDE

CLIENT-SIDE

WEB & MOBILE

DATABASE/INDEX

DATA & MACHINE LEARNING

OTHER:

IN-HOUSE RECRUITMENT

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WHAT WE DO

Total investment

Our pricing is ad hoc, and will be determined based onyour specific budget, needs, and expectations.

To better align with your needs, we offer flat rate projectpricing, as well as blended hourly rates. Every project willinclude dedicated account management support.

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Prove it. Let's see acase study.

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CASE STUDY

Case study

Each of our clients come to the table with unique needsand opportunities. Through collaborative design, we helpthem revitalize their digital efforts and bolster bottom-line KPIs.

Beginning with human-centered design, we turn everycreative opportunity into a new way to reach anaudience, and establish trust and goodwill.

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CASE STUDY

Velocity

CLIENTVelocity

CHALLENGEHelp Velocity become the leader indata visualization for AI-powered carand energy analytics, and open newsteams of revenue—all withoutalienating current platform adopters.

DELIVERABLESDesign Thinking StrategyUser Experience DesignUser Interface DesignUsability Testing

OUTCOMEExponential increase in ROI.Increased monthly users, retention,and satisfaction.

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Their digital solution was realigned,and they became a global leader in AI-powered analytics.

WHAT HAPPENED?

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CASE STUDY

Impact by the numbers

200%Increase in sales

$5.2MEst. ROI savings

184%Increase in page views

71%Increase in user engagement

112%Increase in funnel conversion rate

$530KDecrease in lost sales

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CASE STUDY

Research andstrategy

PHASE 1

UNDERSTANDING THE USERSVelocity is a maintenance andanalytics platform, used torevolutionized the ride-sharingeconomy. To understand the needsof these customers, we createdunique personas to represent a widearray of users. This painted a clearpicture of their demographics,psychographics, needs, and wants.

POSITIONINGResearch into Velocity’s competitivelandscape helped us redefine howthey could champion their market.

“Everything happened soquickly and seamlessly.The team was AWESOME.”

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CASE STUDY

UX/UI design andtesting

PHASE 2

CAUSING DELIGHTDesigning user experiences thatdelight is a difficult task. It takes ahighly skilled team of experts: userexperience strategists, userinterface designers, psychologyresearchers, project managers, andengineers. Pixoul assembled a teamof specialists to craft and optimizethe Velocity experience.

MEASURE, TEST, AND ADJUSTBy using an iterative approach tothe design and working closely withthe Velocity team, we were able tocompletely revolutionize the userjourney from awareness topurchase.

Tools like interactive prototypes,user testing, and user monitoringplatforms were essential to theprocess.

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Increased revenue, increasedregistered users, decreased lostsales, and…delight.

THE OUTCOME?

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CASE STUDY

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CASE STUDY

Thank you.