2021 GameStop Virtual ConferencePartnership Kit

• Tuesday, September 14th: General Sessions, Single VTRs, Double VTRs• Wednesday, September 15th: General Sessions, Single VTRs, Double VTRs• Thursday, September 16th: General Sessions, Expo

Dates:

Theme:New GameTo obtain copies of the artwork, please email samanthaVogel@gamestop.com.

Pricing:All pricing should be negotiated through your GameStop Buyer.

Vendor Website:Please visit our Vendor Website at:http://meeting.gamestop.com/US_Conf/Conf_Vendor_Main.htmMost questions can be answered on the Vendor Website, but please reach out to SamanthaVogel@Gamestop.com with additional questions.

Partnership Overview

Last year was our first-ever virtual experience, and boy was it a whirlwind! We can’t thank our incredible sponsors enough for riding the crazy virtual wave with us through the pandemic. We have one more Virtual Conference ahead of us before we can get back together again in-person, next year in Anaheim. So let’s talk GameStop Virtual Conference, Round 2!

Last year we learned a lot about the virtual experience. We also have a full year of feedback from Store Leaders and Vendors to help guide us through what worked in the virtual world, and what didn’t. We’ve spent the last 7 months re-thinking the virtual experience and finding ways to up our new virtual game. This year, you can expect to get as close to an in-person GameStop Conference experience as possible in a virtual world.

So get ready to wow the most passionate and knowledgeable sales force in the gaming and collectibles industry...and, get ready to GO LIVE!

Virtual: Round 2!

Why Partner?

Of the MOST PASSIONATE and

KNOWLEDGEABLE Gaming & Collectibles

Sales Associates

Power Up RewardsLoyalty Members

Market Share During

Launches!

In Market Share for Collector &

Special Editions

Of GameStop CustomersSpend MORE

on gaming relatedProducts

2XBetter Game &

Accessory Attach Ratefor Next Gen

Consoles

Of Customers trust Store Leader

ProductRecommendations

Of GameStop Customers have a Positive,

Memorable, in-store shopping

Experience

+ 50%

#1

2X

91%

51%

95%

48mm

20K

Engagement Partnerships

Pre-Order Contests Pre or Post Virtual Conference, let’s throw a pre-order contest for our SLs! GameStop will facilitate contest. Vendor to provide prizing, at a minimum one winner per Division (3), but it’s even better to plan for eighteen prizes, one per region!

Conference App Splash ScreenWe’re bringing back the Conference app this year! The great news about the app is that vendors can join and get in on the fun! Sponsor the main splash screen and be the vendor all our SLs think about every time they open the app! * 1 Available

Conference App ContestsThe Conference app gives us the opportunity to chat real-time with SLs through push notifications and a live activity feed! This is a great option for us to capture content like photos or comments. Last year we had some great success with fun photo contests. Sponsor a photo contest for the 2021 GameStop Conference in our Conference app! * 4 Available (Vendor must provide prizing, minimum one per Division: Northeast, Southeast, West)

PC Gaming TournamentWe gotta brag on our accessory vendors for a minute here...the GameStop Players Cup, AKA the PC Tournament, was the bomb last year! The peripherals, the team competition, the vendors interacting in discord with the players...our SLs RAVED about this experience. So you can bet that we’re bringing it back this year. We have a new idea to open this up to a wider audience, and we’re on the hunt for an awesome new game to play this year. We just need our 2021 PC Sponsor Teams...where you at?

Conference App Scrolling Banner You might remember from what feels like 10,000 years ago, but the App highlights scrolling banners across the top of every page! This is a great way to get front and center throughout the entire Conference experience. These are hi-res and look amazing. They can also function as a click-through as well! Capture one of these hi-profile scrolling banners to be literally top of mind at Conference this year! * 10 Available

App Push NotificationsMost of the time, we decide what to push to attendees phones, but this year we’re opening it up and giving you the chance to pop up in their world! This is a great opportunity if you’re planning a live stream during Expo, or do a giveaway in your booth at a certain time! This is also a fun way to tell them you’re excited about seeing them that morning for your General Session! Or...a really fun way to use this...build a custom GameStop website landing page with a click to win prize or some type of engagement prize. Then use the push notification to send them there!

Virtual World Partnerships

GOOOOOAAAAALLLL!In addition to hoopin’, SLs can form teams and play soccer in our 3D Virtual Conference World! In this setting, you sponsor the GameStop World Cup and brand the field, the goals, etc.! * Daily Sponsorhip * 1 Available

Logo’d Avatar Tee This year, all attendees will have to build their own Avatar! And they get to choose what top their Avatar wears from what’s available in the GameStop closet! We can put your Company logo on an Avatar tee and Attendees will have the choice to choose your tee to wear that day in the Virtual World! You logo tee will be available all three days! * 3 Available

Custom Avatar Tee If a logo tee isn’t cool enough for you, what about a fully custom tee...like a yellow tee with a giant Pikachu on it? We can do that too! Upgrade to this premier sponsorship and we will fully custom design the Avatar tee! Custom tee available all three days! * 3 Available

Custom 3D ObjectsHave a hunkering to see a life size Xbox One X, PS5 or Switch in our Virtual World? What about Laura Croft, Link, or Princess Zelda? We can drop in your fully custom 3D character into our Virtual World for SLs to interact with!

BannersHA! Bet you didn’t think you’d see banners in the mix this year. But oh yes, our favorite sponsorship opportunity is back this year and boy do we have a lot to brand in our 3D world! Pick up one of these opportunities and get great visibility throughout Conference!

Basketball Court Premier SponsorDid you know the greatest power forward of all time received his scholarship offer to Wake Forest in a pickup game? I don’t know that we’ll get any college offers, but our SLs will have the chance to play some virtual pick up basketball in our virtual world...so cool! Pick up this sponsorship to brand the court, the backboards, etc. to make sure our SLs ball with you! * Daily Sponsorship* 2 Available

Virtual Conference World Scavenger Hunt ClueWant to send SLs on a secret mission to hunt down your clue in our Virtual World over 3 Conference Days? Then let’s you in on our Conference Scavenger Hunt! * 25 Available

Meals & BreaksWe gotta Eat! Last year this was a HUGE hit! Sponsoring breakfast, lunch & snacks for the Store Leaders is truly the way to their ‘s. Here’s how this works, you sponsor this opportunity and the GameStop team takes over from there. But you get all the credit! If you sponosred one of these last year, you know how thankful the SLs were and how many photos we got with them showcasing your sponsorship. Make sure to grab one of these ASAP...they’ll go fast!

Wake Wp With Us! Okay, let’s be real...our SLs have a Starbucks and Dunkin’ addiction...just like us! Hey, there’s nothing like caffeine to propel the best sales force in the industry! Make sure our SLs are waking up on Conference mornings with YOU by sponsoring this opportunity. If you want to take it to the next level, you can even design a coffee collar or travel mug we can send them in advance! Sponsorship includes: Starbucks virtual e-gift card co-branded with your logo and GameStop’s logo. Vendor to create write up to be featured on app, on website, on GSO and highlight in push notification that morning! * 3 Available (Tuesday, Wednesday, Thursday)

Lunch Love! Here’s now this works, you sponsor this opportunity and the GameStop team takes over from there. We will purchase a digital gift card for each SL, which they will receive the day before. You get to custom design the gift card image and create a fun write up that we’ll feature on the app, on the website, on GSO and in the email the SL received with the digital code! We’ll also send a push notification at lunch, highlighting YOU. Seriously, can’t go wrong here! * 3 Available (Tuesday, Wednesday, Thursday)

Regional Refreshments! At the close of Conference, our Regional Directors will be hosting Virtual Breakouts. This is the time when our teams breakout and talk about everything they’ve seen and heard from you over the past few days. Sponsor one of our Division’s refreshments during their breakout call. Our SLs will be talking about you and your brand with every bite they take! * 3 Available (One per Division: Northeast, Southeast, West)

Snack & Stretch! Virtual experiences are a bit different than moving around a convention center. While we plan to present content to our SLs over a variety of platforms, they’ll be looking at a screen several hours at a time. It’s so important that they take a little break, recharge and stretch it out! Think about creating a fun video with one of your influencers, or celebrity talent creating some fun stretching videos catered to gamers! This can be a great opportunity to have some fun with our SLs! Vendor to create fun, engaging, wellness video (Stretching, meditation, etc.). GameStop to provide snack in pre-Conference SL kit with note from you! * 3 Available

General Session & GSTV Opportunities

General Session Presentations:Showcase your vision for holiday with one of our coveted General Session spots! Keep this presentation creative, over the top, and something never before seen by our Store Leaders for the most impact. Video Presentations can be 20 minutes long. This year, General Sessions will be pre-recorded and broadcast via our Conference Tech Platform, Event Farm.

Video presentations must be pre-recorded and submitted to Samantha Vogel for review by Monday, September 6th.

Launch Week Morning GSTV Ad Spots:These were so fun last year and really made Store Associates feel extra special! Create a 2 -5 minute video ad to be played specifically for ASLs and SLs on GSTV the morning of your major launch day! This is a great way to pump-up the best-in-class gaming sales force to make your 2021 launch the best one yet! Vendor to create and film spot to send to Samantha Vogel for review. Ads must be submitted two week prior to air date.

Vendor Training Rooms & Show Guide Ads

Double Vendor Training Room: 45-Minutes You read that right...we’re bringing back Double VTRs! LevelUp VTRs last year were great and y’all did a wonderful job creating content with our LevelUp Guru, Daniel. But, SLs missed not bring able to interact 1:1 with you. This year, with more experience under our belt, we’ve found an awesome platform, Event Farm, that will allow us to host VTRs with a more in-person Conference Feel. These 45-minute slots will be a combination of live interaction and pre-recorded content. That means if you secure a Double VTR, you must have a live element to your session. We’ll show you how this works, but think normal Conference experience, just over a laptop screen! * 6 Available

Show Guide Ads SLs just love the hard copy Show Guide! They collect these over 5, 10, 15+ years as souvenirs and we can’t deprive them of that! So, we’ll be creating the hard copy, spiral bound, 2021 GameStop Conference Show Guide and mailing it to all Store & Field Leaders in the pre-Conference kit. The Show Guide is 5.5” wide x 8.5” high, full color, spiral bound with tabs so the attendees can easily find the sections.Vendor to provide full-color artwork by July 30th* 5 TABS * 20 FULL PAGE Available* 8 HALF PAGE Available

Single VTR: 20 MinutesSingle VTRs are 20 minute segments. Just like our Doubles, you have the option to do a hybrid presentation with live interaction from a presenter(s) and pre-recorded content. However, we will also give you the leeway to pre-record all of your content, if you choose. But remember, the more engagement you can create, the better! * 9 Available

ALL VTRS: LevelUp Guru Daniel West will create a mission based on your VTR for ASLs & GAs. You will approve content but not have to create it! This is a fantastic (and easy) way to train every store associate on your Q4 content. You’ll have an army of sales associates ready to increase your sales during holiday!

Show Bags & More GameStop Conference Show Bags (3,600)This is THE BAG! Our annual show bag will be mailed to all Store & Field Leaders! This is a great souvenir for our attendees and we often see our attendees carrying these around for the entire year following Conference! Vendor to produce Design. GameStop to source and ship. * 1 Available

GameStop Conference Show Bag Inserts (3,600)Do you want the leaders to see your product first? Include it in the show bag and they will have it in their hands before the 2021 GameStop Virtual Conference kicks off! Vendor to ship 3,600 units of their product to GameStop. Must arrive to GameStop Warehouse by August 1, 2021.

Conference Tee Conference tee Swag was a HUGE HIT last year! Sponsor a GameStop Conference Tee during the 2021 GameStop Conference and watch Store Leaders wear your tee in store on launch day, or a fun celebration day! GameStop to provide sizing to Vendor. Vendor to create and produce 3,600 tee’s. GameStop will ship these in the pre-Conference kit to all Store & Field leaders. Vendor to co-brand tees with GameStop logo on the tee sleeve. Tee approved to be worn in store over Conference dates and during your product launch/celebration day!Vendor to ship 3,600 units to GameStop. Tee must be approved by GameStop. GameStop happy to assist in sourcing Tee through our apparel vendors.

Conference Headset Sponsor! Have you HEARD about our new Virtual Conference technology platform, Event Farm? Well let us tell you, it’s cool! This platform has dynamic audio so if your Avatar sees your favorite Store Leader Avatar in the Virtual World, you can go up to them and Voice Chat right away. My Avatar might be next to you chatting with Eric Bright’s Avatar, and you won’t hear us. But this means, we need a dynamic audio experience to go with Conference this year! Become our PREMIER ACCESSORY SPONSOR by sponsoring 3,600 headsets. Our Store Leaders will literally hear everything through you! Vendor to ship 3,600 units to GameStop. GameStop to Ship.

Conference Mouse Pad Exciting News....SLs can complete the 2021 GameStop Virtual Conference from HOME this year! That’s great because they’ll have better tech and be 100% focused on your training! But it also gives us a chance to send them some fun Conference From Home swag! Design and produce a special Conference mouse pad and we’ll ship it out to our 3,600 attendees prior to Virtual Conference. They’ll be navigating Virtual Conference in style! Vendor to design and produce 3,600. GameStop to ship. * 1 Available

Virtual Expo

Virtual Expo BoothYou’re going to want in on Expo this year! We’ve selected a visually dynamic, 360 degree virtual experience for Expo this year. And that’s not all...want to web stream? How about chat live one on one with our Store Leaders? Thinking about doing a survey to test new products? Want to add a video to showcase your new title? Do you personally want your booth avatar to look just like you? Oh yeah, you’ll get all of that and more. And you know how we LOVE to gamify everything! So expect easter eggs, puzzles, points, a leader-board and awesome prizes for our SLs during Expo!

Virtual Expo Main Stage TimeWe’ll have some main stage time during virtual Expo...a centered area with a lineup for major announcements, raffles, or if you just want a little extra attention. Main Stage time will be called out and hyped in advance of virtual Expo, on our Conference Facebook page, in the Conference show guide, and during Expo of course! * 6 Available

2020 GameStop Black Friday Week

Black Friday Sponsorships are BACK!That’s right! We got to thinking, Black Friday week is our Superbowl and the best part of Superbowl is the sponsors...duh! This year, part of your Conference participation can be supporting our Store Leaders during the week of Black Friday! Here’s how:

Black Friday Week Co-Branded Tee’sThere’s no better way to make a big splash, both to our Store Leaders and consumers than sponsoring the tee’s all Store Leaders will be wearing one day during Black Friday week! Designs must be approved by GameStop and the GameStop logo will need to be located on the tee (sleeve is fine). This really is the week to go big...or go home! * 7 Available (Pre Black Friday Monday - post Black Friday Sunday) Wake Up, Coffee, Store Sales...Repeat! We’ll have a pumpkin spice latte with soy milk and extra whipped cream please! Yeah, we need the caffeine this week for sure! Sponsor our morning Starbucks e-gift card for all Store Leaders during this week! Your logo will be on the e-gift card! You can even go big and create & produce a tumbler for them to carry the coffee around in! Either way, during the most busy week of the year for our Store Leaders, you can bet they’ll be happy they woke up with you! * 7 Available (Pre Black Friday Monday - post Black Friday Sunday)

Pizza Party Please! This time of year, our store associates don’t have time to leave the store for lunch! Be their hero and deliver lunch to them! Each store will receive two pizza’s, garlic bread and soda. Sponsor note and logo sent to all stores via GSO! * 7 Available (Pre Black Friday Monday - post Black Friday Sunday)

Donut Delivery! Store Leaders aren’t the only GameStop associates in store during Black Friday week. The store is packed with Assistant Store Leaders, Senior Guest Advisors and more! Let’s start their day off on the right foot with a donut delivery for the whole store to enjoy! You can bet that morning sugar will get them hyped to sell, sell, sell! Each store will receive a code for breakfast delivery to order their own breakfast each morning. Sponsor note and logo on e-code! * 7 Available (Pre Black Friday Monday - post Black Friday Sunday).

Care Package Swag The Monday of Black Friday week, our Stores will also be receiving care packages from the GameStop Executives and Store Support Center. This is the primetime to lift their spirits with special swag sent to them from you! They’ll love you for it! * Qty 3,600 needed in GameStop Warehouse by October 1, 2021.

Morning Kick Off Videos! Nothing like waking up with a fun, energetic and encouraging video from one of our vendors! Over the years, our vendor partners have created real magic with fun and creative videos for our Store Leaders. This is a chance to do that when all the stakes are on the line. Sponsor a morning wake up video during Black Friday week and bring that magic directly to our SLs! * 7 Available (Pre Black Friday Monday - post black Friday Sunday)Videos to be played on GSTV to entire store staff before store opens. Videos to be produced by vendor and approved by GameStop

Information on Securing Partnerships

Theme:New GameTo obtain copies of the artwork, please email samanthaVogel@gamestop.com.

Pricing:All pricing should be negotiate through your GameStop Buyer. Once agreed upon, please complete, sign, and return the 2021 Vendor Commitment Form to your buyer.

Timelines: ALL sponsorships should be confirmed by July 30, 2021. You can find a detailed timeline for all artwork submission on our vendor website.

Partnership Art:This year we’re working a bit differently since we’re going virtual. Samantha Vogel will send you a detailed confirmation on any submissions needed to execute your 2021 GameStop Virtual Conference participation.

Vendor Website:Please visit our Vendor Website at: http://meeting.gamestop.com/US_Conf/Conf_Vendor_main.htmMost questions can be answered on the Vendor Website, but please reach out to SamanthaVogel@Gamestop.com with additional questions.