2021 Capabilities BrochureWhen You Think Marketing, Think TÆNKE. taenkemarketing.com

Catering to the Built

Environmentand the Greater

Good.

INDUSTRIES

ARCHITECTURE

ENGINEERING

CONSTRUCTION

REAL ESTATE

DEVELOPMENT

NOT-FOR-PROFIT

Reactive Marketing (Putting Out Fires)

Status Quo Approaches

Siloed Sales vs. Marketing

Big Firms Always Win

Quantity Over Quality

Keeping Up With the Joneses

Proactive, Strategic Marketing

Innovative, Outside-the-Box Thinking

Integrated BD & Marketing

Small/Mid-Sized Firms Have Game

Excellence Above All Else

Trailblazing, Setting New Standards

What If?

CHANGE

The Problem

Decades ofdoing things“the way we’vealways done it.”

The SolutionVALUE PROPOSITION

TÆNKE helps small to mid-sized professional services firms embrace change and get outside their comfort zone, where they can be more innovative and successful.

COMFORTZONE

WHERE THE MAGIC HAPPENS.

Improved Market Knowledge

Invigorated Marketing Operations

Inspired Marketing Programs

Increased Market Share

The Result

MEDIOCRE MEDIOCRE MARKETINGMARKETING

MARKETING ASSESSMENT

STRATEGIC PLANNING & IMPLEMENTATION

SPECIAL PROJECTS

PURSUIT FACILITATION

ConsultingChiefMarketingOfficer

TÆNKE’s services are offered under a CCMO Business Model.

Services / Approach

Spearhead Discovery

Document Key Findings

Define Strategic Initiatives

Lead Prioritization

Develop Roadmap

Marketing Assessment & Strategic Planning

Advise Executives

Mentor Assigned Resources

Drive Implementation

Emphasize Productivity

Provide QA/QC

Lead Key Initiatives

Collaborate on Pursuits

Manage Processes

Function as an Extension of the Internal Team

CONSULTING CHIEF MARKETING OFFICER (CCMO) SERVICES – AREAS OF FOCUS

Executive Resource & Team Mentor

Project Manager & Contributor

1 2 3

Services / Approach, continued

GRAPHIC DESIGN

PROPOSAL SUPPORT

PROJECT MANAGEMENT

COMMUNICATIONS

COPYWRITING/EDITING

SOCIAL MEDIA

WEBSITE SUPPORT

VIDEO/ANIMATION

CCMO

NETWORK OF CREATIVE RESOURCES

CONSULTING CHIEF MARKETING OFFICER (CCMO+) SERVICESPLUS

Services / Approach, continued

As an agency, TÆNKE Marketing offers expanded CCMO+ Services through its Network of Creative Resources.

SENIOR-LEVEL STRATEGIC MARKETING LEADERSHIP

ECONOMICAL ALTERNATIVE TO FULL-TIME HIRE

SOUNDING BOARD FOR EXECUTIVES AND BD

MENTOR TO IN-HOUSE MARKETING STAFF

SEAMLESS INTEGRATION (ON-SITE AS NEEDED)

QUICK IMPACT WITH MEASURABLE ROI

Benefits of Engaging a CCMO

CRTKL Marketing Manager 2001-2003

#6

Global Design Firm Experience.1 As ranked by Architectural Record 2020:

Wight & Company Vice President, Marketing & Communications2014-2015

MB Real EstateSenior Vice President/Chief Marketing Officer2015-2016

SMPSPinnacle Award for New Website2015

Local Design/Build & Commercial Real Estate Experience.

Building on more than 20 years of corporate marketing experience, Tamara

Jensen founded TÆNKE Marketing in 2016 in order to bring executive-level marketing consulting services to the AEC industry and beyond. She works with executives, practice leaders, seller-doers, and marketing teams to assess the quality and effectiveness of internal marketing and business development programs, processes, and outcomes; she establishes solutions that raise the bar and capitalize on competitive advantages.

With deep expertise in all facets of mar-keting, communications, branding, and public relations, Tamara serves as a valued resource to her clients on an ongoing basis through a Consulting CMO business model. Her approach combines AEC industry best practices and cutting-edge methodologies from other industries to encourage ahead-of-the-curve innovation that helps her clients to better compete in their markets.

Tamara’s ability to ‘see the forest for the trees’ facilitates a healthy dialogue about both long-term needs and short-term pri-orities, as well as best use of resources, to achieve the greatest possible ROI.

Tamara Jensen, leed apCONSULTING CMO | MARKETING STRATEGIST | CHANGE AGENTPresident, TÆNKE Marketing

Bio

Proven Marketing & Strategy Consulting Experience.

PROFESSIONAL HIGHLIGHTS

2

3

HOKMarketing Manager2003-2012

Perkins+Will Marketing Director 2012-2013

HOKMarketing Associate1996-2000

Notable Recognition during professional tenure:

NAIOPFinalist for Property Management Firm of the Year2016

#6 #2#12

Current Consulting CMO engagements shown in red:

NewGround 2016-2017

Anixter Center2016-2017

Epstein2017-2020

AltusWorks2017-2021

A4E 2018-2021

FitzGerald2018-2020

IHC Construction 2018-2019

CVG Architects 2018-2021

Portman Architects 2019

Chicago Women in Architecture2018-2020

ConopCo2019-2020

a+c architects 2020-2021

P. McEnroe Photography2020

SMPS Chicago 2018-2019

2016

3rd Coast Imaging 2020

Ravenswood Technology Group 2021

In Her ShoesFoundation2018-2019

When You Think Marketing, Think TÆNKE.

tamara@taenkemarketing.com

312.678.9004

www.taenkemarketing.com

CONTACT