2020media planner - mobility management · needs of complex rehab technology providers, atps, ots...

2020

Our integrated portfolio provides marketing solutions for the complex rehab technology industry. • Print/digital magazines• e-newsletters• Websites• Webinars• A host of custom digital options for branding and lead generation• Special publications and supplements

Media Planner

mobilitymgmt.com14901 Quorum Drive, Suite 425, Dallas, TX 75254 | Advertising: Lynda Brown [email protected] 022020

Serving the Seating & Wheeled Mobility Professional

Mobility Management

*Media Owner’s Own Data, October 2019

THE complex rehab & mobility marketplace for your marketing dollars

#1 in Market Share Advertising goes where advertising pays. Mobility Management is #1 in complex rehab & mobility market share at 78.17%*.

In-depth Coverage of Seating & Mobility 200 editorial pages annually** devoted exclusively to the needs of complex rehab technology providers, ATPs, OTs and PTs—the perfect venue to reach buyers with your solution-based complex rehab & mobility products.

Online Lead Generation and More l Receive high-quality leads with our custom webinar option. l Reach 12,000+* buyers with eMobility, our rehab & mobility e-newsletter.l Launching a new product? Introducing a new educational tool? MM can create an

e-newsletter for you. l Create brand awareness with www.mobilitymgmt.com.l Get direct access to our database via email or mailing list rental.l Post your educational or new product video on www.mobilitymgmt.coml Use our target mobility/rehab database to launch an eblast for new products or services.

Exclusive Complex Rehab Show DistributionMobility Management is distributed at these events: ISS, NSM, Numotion, and U.S. Rehab/Heartland Conference.

mobilitymgmt.comServing the Seating & Wheeled Mobility Professional

Business & Industry Total % of Total

Rehab Technology Suppliers 965 7.69%

HME Provider/Mobility Retailer 5,421 43.23%

Rehab Hospital/Rehab Center/VA Healthcare Facility/Hospital with Mobility Products

3,305 26.35%

Pharmacy/Drugstore with Mobility Products

603 4.81%

Wholesaler/Distributor of Mobility Products

981 7.82%

OT/PT/Licensed Medical Pro 666 5.31%

Other 600 4.78%

Total Circulation 12,541 100%

Functions/Titles Total % of Total

President/Owner 3,549 28.30%

Vice President/President/Director/Executive/Manager

5,090 40.59%

Rehab Specialist/ATP/RTS/CRTS, Physical/Rehab/Occupational Therapist or Other Licensed Medical Professional

1,757 14.01%

Director/Manager of Sales/Marketing 759 6.05%

Purchasing Agent 197 1.57%

Other 1,189 9.48%

Total Circulation 12,541 100.0%

Targeted Circulation**

PermobilAquila Corp.Q’STRAINTDiestco Mfg.Invacare Corp.Quantum Rehab Adaptive

Engineering LabMotion ConceptsConvaid | R82 (Etac) Dynamic SystemsPrairie View

IndustriesPaceSaverLeggeroSunrise MedicalSleep Safe Beds

Clarke Health Care Products

Altimate Medical/EasyStand

Ki Mobility Adaptive Switch

LaboratoriesSymmetric DesignsInspired by DriveSoftWheelHealthline MedicalTherafinAccess4UStealth ProductsOpen SesameAlumiRampNSM

VMIFreedom DesignsPinDotAvid RehabMatrixNMEDANumotionAbilities ExpoAmyliorThomashilfenBroda SeatingVista MedicalMobilityLifterROVIMobility VenturesAqua Creek

Products

Motion CompositesNuprodxMatrix Seating USARESNABraunAbilityFreedom ConceptsRaz DesignShopriderAAHomecareREAC AB Ride DesignsNCARTU.S RehabSpinergyVicairLevoWHILL

Mobility Management’s Advertisers Represent the Entire Spectrum of Complex Rehab & Accessibility

Celebrating our 19th year in print! the only industry publication devoted exclusively to complex rehab & accessibility

*Media Owner’s Own Data


MM Special Editions The Mobility ProjectReach the end user of complex rehab & mobility equipment! This annual edition is written for consumers and is distributed at all Abilities Expos in the United States.

Seating & Positioning HandbookThis annual edition is an intensive look at various clinical aspects of highly functional seating for the CRT client and features cutting-edge seating and positioning equipment. Show-exclusive distribution at these important complex rehab events: ISS, Numotion, NSM, and Heartland Conference.

Annual Complex Rehab & Mobility Buyer’s GuideThe only Buyer’s Guide of its kind – devoted exclusively to complex rehab and mobility products. With more than 250* manufacturers listed alphabetically, by products and services, and by company profiles, this edition is a comprehensive rehab and mobility source for ATPs, OTs/PTs, rehab centers and rehab technology suppliers.

Issue Date Special Features, Themes, Editions MarketplaceBonus Distribution and Added Value

January/FebruaryAd Space: 11/19Materials: 12/4

Numotion Conference, National Seating & Mobility & NMEDA Conferences Issue

Pediatric Series #1: Growability Today & Tomorrow Creating the optimal balance of wheelchair growth for tomorrow and functional fit for today. Why Midline Matters — Clients who have lost distal strength can still have strength and greater function at midline.

Featurette — Why and how to work with your client’s mobility dealer.

Wheelchair Cushions

Numotion National Leadership Conference Dallas, TX Jan. 23-25

National Seating & Mobility SymposiumSan Antonio, TX February 6-9

NMEDA ConferenceDaytona Beach, FL March 3-5

MarchAd Space: 1/28/20Materials: 2/6/20

2020 International Seating Symposium Special Creating a Great ATP — Veteran ATPs share their experiences and their advice for the next generation of industry professionals.

Robotics + CRT — Envisioning the integration of complex rehab technology and robotics, including robotic technology that’s already here.

Standing & Gait Training

ISS Exhibitors

International Seating Symposium Vancouver, BC March 3-6

Medtrade Spring Las Vegas, NV March 4-5

April/MayAd Space: 4/1/20Materials: 4/10/20

Setting Up a First Wheelchair — So many K0005 users “hate” their first chairs for a variety of reasons. What are the best practices for “first-chair setup?”

Prosthetics & Mobility — The challenges of seating a wheelchair client who also uses prosthetic limbs for mobility.

Featurette — How client weight and weight distribution impact seating.

Accessibility for homes, vehicles and environments

AAHomecare Washington Legislative Conference Washington, D.C.May 20-21

Special EditionAd Space: 3/2/20Materials: 3/11/20

Consumer Edition: The Mobility Project 2020-21 Abilities Expos New York Metro, Chicago, Houston, Phoenix, Los Angeles, Dallas

June/JulyAd Space: 5/27/20Materials: 6/5/20

Pediatric Series #2: Technology & Duchenne MD How CRT Innovations, including greater flexibility with mounting driving controls, can help kids with Duchenne muscular dystrophy.

Kyphosis: Correct, Accommodate, Prevent? Factors to consider when assessing kyphotic postures and determining seating and mobility choices.

Featurette: Tilting in All Directions — New possibilities and applications for anterior, lateral, and posterior tilt.

Manual Wheelchairs Including ultralightweights, stroller-style, positioning (tilt-in-space/recline), lightweight, standard and transport models

VGM Heartland Conference Waterloo, IA June 15-17

January - July 2020Magazine Editorial Calendar

2020 Serving the Seating & Wheeled Mobility Professional

mobilitymgmt.com

Issue Date Special Features, Themes, Editions MarketplaceBonus Distributionand Added Value

August/SeptemberAd Space: 7/24/20Materials: 8/4/20

Breaking News: Mobility Product of the Year Winners — News coverage of our winners for 2020.

Transfer Success — Seating and mobility options can facilitate safer, more efficient transfers for both wheelchair users and caregivers.

Take Me to School — Reviews of educational CRT resources, from CEU Webinars and articles to white papers, resarch and blogs.

Featurette — Seating strategies for hemipelvectomy clients.

Power Wheelchairs Including CRT and consumer power; pediatric and adult; bariatric; all-terrain

October/NovemberAd Space: 9/24/20Materials: 10/5/20

Pediatric Series #3: When Brain Injuries Happen to Kids — How brain injuries in children differ from those incurred by adults, and how those differences can impact seating and mobility choices.

Accessibility Comparo — Pictorial of home, environmental and automotive accessibility products.

Featurette — Applications for standing frames and standing chairs.

Senior Mobility Including scooters, consumer power chairs, lightweight and standard manual wheelchairs, home and vehicle accessibility products

Comparo advertisers receive bonus listings: 3 listings for full-page advertisers, 2 listings for fractional advertisers.

Medtrade Fall Atlanta, GA Nov. 3-5

Special EditionAd Space: 9/4/20Materials: 9/15/20

SEATING & POSITIONING HANDBOOKSeating & Positioning Products

Exclusive show-only distribution at 2020 events: Numotion’s national conference, International Seating Symposium, National Seating & Mobility symposium, and Heartland Conference.

DecemberAd Space: 10/22/20Materials: 11/2/20

2021 BUYER’S GUIDEOur annual directory of manufacturers, distributors, organizations and resources for the complex rehab technology, mobility and accessibility industries.

2021 Complex Rehab/Mobility Shows

Advertisers receive free half page company profile, bolded listings throughout, and logo.

August - December 2020Magazine Editorial Calendar

2020 Serving the Seating & Wheeled Mobility Professional

mobilitymgmt.com

Mobility Management mobilitymgmt.com | 14901 Quorum Drive, Suite 425, Dallas, TX 75254 | Advertising: Lynda Brown [email protected]

Magazine Trim Size: 8 x 10 3/4 (all sizes are in inches)

Live Trim BleedFull Page 7 1/2 x 10 1/4 8 x 10 3/4 8 1/4 x 11 Spread 15 1/2 x 10 1/4 16 x 10 3/4 16 1/4 x 112/3 Vertical n/a 4 3/8 x 9 1/2 n/a½ Horizontal n/a 6 1/2 x 4 5/8 n/a½ Island n/a 4 5/8 x 6 1/2 n/a1/2 Vertical n/a 3 1/4 x 9 1/2 n/a1/3 Vertical n/a 2 1/8 x 9 1/2 n/a1/4 Vertical n/a 3 1/4 x 4 5/8 n/a1/6 Vertical n/a 2 1/8 x 4 1/4 n/a

All ads are to scale.

Acceptable File FormatsPDFs are strongly encouraged. Hi-res Illustrator EPS files are also accepted. Ads requiring work to be done by us will incur an additional charge. Ad materials are stored for one year and then deleted.

Preparing native files for printable PDFsMultiple pages need to be submitted as single page files.Artwork must be CMYK, minimum 300 dpi.Files must be flattened (no layers or transparencies).Set bleeds 1/8” beyond trim.DO NOT use stylized fonts.Embed all fonts.Overall density of CMYK colors cannot exceed 300%.Set trim marks with a 12-point offset so the marks don’t overlap the bleed.

Preparing native files for printable Illustrator EPSArtwork must be CMYK, minimum 300 dpi.Files must be flattened (no layers).Set bleeds 1/8” beyond trim.Fonts must be embedded or converted to outlines.Overall density of CMYK colors cannot exceed 300%.Set trim marks so they don’t overlap the bleed.


Submitting Digital FilesUse file names that include the magazine title, issue date, and project name. Ads can be submitted via FTP, a file-sharing service such as Dropbox, or an email to the Production Coordinator.

Uploading to FTPIt’s important that the file is placed in the proper directory. All uploads should be followed by a confirmation phone call or email to the P roduction Coordinator.

Host: ftp://ads.1105media.comUser ID: 1105userPassword: 1105passDirectory: /1105external/production/mobility_managementTip: You’ll need file-sharing software to upload to FTP. One of the most user friendly free programs for Mac and PC is FileZilla:

FileZilla Instructions1. To install, go to https://filezilla-project.org and click on Download FileZilla Client.2. Open FileZilla and enter Host, User Name, Password, and Port 21.3. Click on the Quick Connect button at upper right.4. In the Local Site window on the left, locate and click on the source folder containing the file to be uploaded. Your file will appear in the Filename window below.5. In the window on the right, click on the 1105external folder, click on the production folder, and locate the folder for the magazine.6. Select your file in the Filename window on the left, and drag it to the magazine folder on the right.

ProofsIf a proof is provided, it must be a SWOP proof created from the sup-plied digital file. A laserprint is not SWOP-quality and is not color-accurate. If a SWOP proof is not supplied, we are not responsible for variances between the digital file and final reproduction. Send proofs to:Tess Antonio, Production Coordinator Mobility Management, [issue date]1105 Media, Inc.6300 Canoga Avenue, Suite 1150Woodland Hills, CA 91367 818-814-5371 [email protected]

Additional Advertising Resourceshttps://1105media.com/pages/ad-specs

Magazine Ad Specs

Delivered directly to 12,000+* rehab centers, OTs/PTs, ATPs, and mobility providers• Introduce new products!

Sponsorship Opportunities

Leaderboard - 700 x 90 $765 Banner (top & middle) - 600 x 74 $600Product Gallery $400Ask the Clinician $2,250Video $900

LIMITED SPACE AVAILABLE All ad space is sold on a first-come, first-served basis. Rates are

net and per month.

Product-Focused eMobility

Pediatrics • Power Chairs Cushions • Manual/Ultralights

Sole Sponsorship $1,900Includes: leaderboard, 2 banners

& product gallery

• Receive direct leads from complex rehab/mobility buyers within 5 days with contact name, address and phone number!• Repetitive branding opportunity!


eMobilityNewsletter devoted exclusively to complex rehab & accessibility


Product Gallery includes product name/headline (40 characters maximum), 150x150 image (non-animated, static JPG or GIF, no larger than 20K), product description (60 words or less), and your company name hyperlinked to your website.

Advertiser provides the following for video promotion in newsletter:1) Video title/headline (max 45 characters)2) Text description (max 50 words)3) URL to video (advertiser hosted)4) 300 pixel wide image from the video (max file size 30KB) - Mobility Management adds the video play icon on top of the image.

eMobility Editorial CalendarJanuary 2020January 6 General eMobilityJanuary 16 General eMobilityJanuary 30 General eMobility

February 2020February 6 General eMobilityFebruary 17 Special Focus: Pediatric Seating & MobilityFebruary 24 Marketplace: ISS ExhibitorsFebruary 26 General eMobility

March 2020March 12 General eMobilityMarch 16 Marketplace: ISS ExhibitorsMarch 20 General eMobilityMarch 27 Product Spotlight

April 2020April 2 General eMobilityApril 10 General eMobilityApril 17 General eMobilityApril 24 General eMobilityApril 28 Marketplace: Accessibility

May 2020May 1 General eMobilityMay 8 General eMobilityMay 18 General eMobilityMay 25 General eMobility

June 2020June 4 General eMobilityJune 12 General eMobilityJune 19 Special Focus: Power WheelchairsJune 22 Marketplace: Manual WheelchairsJune 25 General eMobility

July 2020July 2 Product SpotlightJuly 10 General eMobilityJuly 20 General eMobilityJuly 28 General eMobility

August 2020August 4 General eMobilityAugust 13 General eMobilityAugust 21 General eMobilityAugust 26 Marketplace: Power WheelchairsAugust 31 General eMobility

September 2020September 8 General eMobilitySeptember 16 Product SpotlightSeptember 23 Special Focus: Seat CushionsSeptember 30 General eMobility

October 2020October 7 General eMobilityOctober 15 Product SpotlightOctober 21 Marketplace: Senior Mobility October 23 General eMobilityOctober 30 General eMobility

November 2020November 6 General eMobilityNovember 13 General eMobilityNovember 20 Special Focus: Manual Wheelchairs/ Ultralightweight

December 2020December 2 General eMobilityDecember 10 Product SpotlightDecember 17 General eMobility


**Media Owner’s Own Data

*Special Edition e-newsletters are created by 1105 Media and use the MM eMobility e-newsletter template and ad specifications. Not all content can be provided by the sponsor.

Special Edition e-newsletters*


Sponsorship Rate - $2,500 With Q&A with Laurie Watanabe, Mobility Management Editor - $2,750

Launching a new product or service or have a special event to promote? Mobility Management will work in partnership with you to create and deliver your own Special Edition e- newsletter to our 12,000+** complex rehab/mobility buyers. Some sample Special Edition e-newsletter topics to choose from: pediatrics, power wheelchairs, ultralights, seating & positioning, accessibility, cushions.

Benefits of a custom e-newsletter:Sponsor receives all ad messaging:• 700x90 leaderboard (1)• 600x74 banners (2) • Featured Product/Service (150x150 image, 40-character or less headline, 40-60 word summary)

Content:• Sponsor may supply up to 4 pieces of content (40-character or less headline, 40-word or less description, URL that links to the content on sponsor’s website). Content can include: white paper, client- authored/curated article, case study, etc. Materials must be appropriate for MM audience. • Mobility Management must supply at least one editorial story to comply with CAN-SPAM rules. This content is hosted on mobilitymgmt.com.

ROI• Lead report on ads• If sponsor provides content, click-thru report on content

Custom e-mail blast - $2,700Series of 3 or more - $2,400 each

Build stronger customer relationships with a custom e-blast campaign. Deliver relevant product, service or education information to the MM audience and generate leads.

Package includes set-up, one test, e-mail distribution and up to 100 leads. Additional leads may be available at an additional cost.

Custom E-mail Blasts


Materials and Specifications Advertiser provides:• HTML file designed for viewing by various e-mail clients• To comply with CAN-SPAM, HTML must include: - advertiser’s physical address - opt-out link• Images must be hosted by client.• From line: [company name]• Subject line• E-mail address for proofing contact(s)• E-mail addresses for seed list• Signed List Rental Agreement• 2 weeks lead time• Opt-out File/Unsubscribe list — a list of records that have requested to opt out of your promotions (Excel file preferred)

A test message will be sent for your approval. Minor corrections can be made, or you can provide a revised HTML file for the re-test.

CAN-SPAM Requirements The CAN-SPAM Act of 2003 requires that a “Sender” of an e-mail message: Provide an opt-out mechanism by which recipients can request to stop receiving such messages (15 U.S.C §7704 (a) (5)). Refrain from sending messages to such recipients once the opt-out request has been received (15 U.S.C §7704 (a) (4)). Additionally, the Act defines a “Sender” as: “A person who initiates such a message and whose product, service, or Internet web site is advertised or promoted by the message.” (15 U.S.C. §7702 (16) (A)) In the interest of providing robust customer services and in an effort to stringently comply with the law, it is 1105 Media policy to treat both 1105 Media, Inc. and the featured advertis-ing/sponsorship partner as “Senders”. As such, it is 1105 Media policy to:•Include opt-out links for both 1105 Media and the featured advertising/sponsorship partner.•Suppress email addresses from both the 1105 Media opt-out request file and the advertising/sponsorship partner opt-out request file.

Design services are available through the 1105 Media 05 Group. Contact your Integrated Media Consultant for details.

Writing a column for Mobility Management? Will your company be featured in an upcoming CRT Showcase? Will your company be featured in our news section — MM Beat? Your company can get additional marketing exposure with our new eView! MM will e-blast your editorial coverage in the magazine to our unique Mobility Management eletter subscriber database, broadening your reach to 12,000* complex rehab professionals.

eView - $1,400

eView


More e-newsletter Options

Simply send us these four components and we will include you in our next Product Revue e-newsletter. • Product name/headline (40 characters max).• 150x150 image (non-animated, static JPG or GIF, no larger than 20K).• Product description (60 words or less).• Company name and URL. Materials are due on the 15th of the preceding month.

Promote your products or services to 12,000+* rehab centers, OTs/PTs, ATPs, and mobility providers affordably.

Product spot - $500 eachSeries of 4 - $1,850



Quarterly Product Revue e-newsletter

Ask a Clinician

$2,500

Ask a Clinician is a newsletter/website option in which advertisers can tap their clinicians (either on staff or contracted) to answer three questions on a topic that highlights their expertise. Ask a Clinician columns include three questions (100- to 250-word answer per question, 300 to 750 words in total) and a headshot.

Ask a Clinician newsletter sponsors receive all ad messaging: 700x90 leaderboard, 600x74 top banner and featured product (150x150 image, 40-character or less headline, 40-60 word summary).

ISS Online Branding & Lead Generation Package 3 Product Showcases* and 3 rectangles (300 x 250) on mobilitymgmt.com January/February, March, AprilAND 3 banners (600 x 74) on eMobilityJanuary/February, March, April (Optional 3 leaderboards [728x90]) Receive direct leads. $2,600$2,900 with leaderboards

ISS Webinar Package 1 Webinar promoted to MM’s exclusive audience of ATPs/PTs/OTs, RTSs/rehab centers/VAs3 Product Showcases* and 3 rectangles (300 x 250) on mobilitymgmt.com January/February, March, AprilAND 3 banners (600 x 74) on eMobilityJanuary/February, March, April This package includes lead generation with email addresses and a turn-key webinar solution. (We do the work, you collect the leads.) $7,500

Above rates are net and sold as a package only

*Includes product name/headline (40 characters maximum), 150 x 150 image (JPG or GIF, no larger than 20K), product description (approx. 60 words or less), and your company name hyperlinked to your website

ISS Marketing Opportunities


Make the most out of this important complex rehab event with Mobility ManagementBEFORE, DURING & AFTER THE SHOW

Website


Advertising Rates Homepage and run of site (includes consumer section): Leaderboard (4 sponsors) 728 x 90 $725 Rectangle (4 sponsors) 300 x 250 $650 Large Box (4 sponsors) 300 x 400 $725 Specialty Options: Pushdown 970 x 90 $2,200Hover over expansion dimensions 970 x 415

Dog Ear/Peel Back $1,800

Welcome Mat $1,800

Ask the Clinician $2,100

Wallpaper $2,000/ 2 weeks

Embedded Video on Homepage $1,250 Positioned prominently on the homepage and includes promotion in our e-newsletter, eMobility

Video Package $2,000

Native Advertising (2 positions) $2,100/mo. $3,000/2 mo.

Product Options:

Product Showcase on the Home Page $400

ISS Showcase on the Home Page $850/3 mo.

Each includes product name/headline (40 characters maximum), 150 x 150 image (JPG or GIF, no larger than 20K), product description (60 words or less), and your company name hyperlinked to your website.

All rates are net and per month unless otherwise stated.

• Mobile-friendly design

• Top-performing banner sizes & options

• Latest CRT research, legislation & products

• Dedicated consumer section: The Mobility Project

Mobility Management online is designed to give you access to both the complex rehab professional AND the consumer of complex rehab technology. Designed for easy viewing on both desktops and tablets, the site’s features include the latest rehab discoveries, Medicare/Medicaid funding, legislation and public policy, and the latest CRT.

Take command of the screen with wallpaper—a pair of 152 x 600 banners positioned on the left and right sides of the Mobility Management website. The banners move down the screen as viewers scroll for continuous impact. Repeat the same image on both sides, or submit two different banners with a cohesive look.

Rate - $2,000/2 weeks

• Images can be in JPG, GIF or PNG format. • If supplying two different images, please include “left” and “right” in file names. The images must have a cohesive look.

Your pair of ads follows viewers as they scroll!


Specialty Website Options Wallpaper

h h

hh

Let us help you promote your latest video!

Video on mobilitymgmt.com: Your company video placed prominently on mobilitymgmt.com homepage

Video Package: Your video featured in eMobility, prominent homepage place-ment on mobilitymgmt.com AND your video promoted in eMobility


Monthly Rate: $2,200

Specialty Website Options

Increase your impact with this homepage banner!Get viewers to take a second look with our new pushdown banner position. Located directly below the top navigation bar on the Mobility Management homepage, the ad expands when viewers hover over it, increasing visibility and capturing atten-tion.

Dimensions: 970 x 90 (max file size 50K)

Hover Over Expansion Dimensions: 970 x 415 (max file size 200K)

Advertisers have the option to provide a 300 x 50 ad to serve on smaller mobile devices.

Pushdown Ad

Video & Video Package



Newsletter Featured Video

Advertiser provides the following for video promotion in newsletter:

1) Video title/headline (max 45 characters)

2) Text description (max 50 words)

3) URL to video (advertiser hosted)

4) 300 pixels wide image from the video (max file size 30KB)

- 1105 adds the video play icon on top of the image.

Newsletter Video Promotion (Sponsored Content)

Advertiser provides the following for video promotion in newsletter:


2) Text description (max 50 words)

3) URL to video (advertiser hosted)

Home Page Sponsored Video

Advertiser provides the following for video promotion on the home page:


2) Text description (max 120 characters)

3) Video (option 1: hosted OR option 2: static image that links to your video)

1. Video that is hosted and plays directly on the home page specs:

o MP4, MOV, VPAID, MP3

o 720p is standard (Video will display in a 650x400 pixels space or smaller)

o 1 MB max size

o :15 to :60 second video

o Audio MUST be user initiated

2. Static Image of video that links to your video hosted on your website:

o URL to video (advertiser hosted – can be a YouTube or Vimeo page)

o Static image 650 pixels wide image from the video (max file size 30KB)

- 1105 adds the video play icon on top of the image.

h

h

Your Powerful Tool for Generating Quality Sales LeadsOur turnkey webinar solution is a cost-effective way to drive awareness and generate leads.

Stand out as a thought leader in the complex rehab or HME industry by delivering a professional-quality educational presentation. Gain access to busy industry professionals through our easy online access and on-demand replay of your event. This combination is an effective way to get the valuable time and attention of our audience and an efficient way to generate valuable customer leads. Webinars are one hour long and include 45 minutes for you to present and 15 minutes to engage in a Q&A session with the attendees.

Custom WebinarSingle-sponsored, customer-supplied webinar $5,500Single-sponsored, speaker-supplied webinar $6,500 Video add-on $350 ea. (max of three)Video copy of your webinar $500 Editorial WebinarsCo-sponsored, HMEB/MM-supplied webinar content. This webinar is promoted in the very same fashion as a custom webinar. Single sponsorship $3,000Exclusive sponsorship $5,500

Sponsorship includes: • Development of registration page, event console, market-

ing, lead collection and reporting • Lead generation including full contact details and demo-

graphics on all registrants • Comprehensive event promotion on our websites, newsletters and through social media • Logo and sponsorship acknowledged in promotions to

targeted HMEB and MM subscribers • Prominent branding on attendee webinar console and

promotions • Dedicated production coordinator and operator- assisted

call for the live event • Q&A during the presentation and optional real-time

polling • Reminder e-mails prior to webinar and thank-you e-mails

after the event • Three-month on-demand archive for ease of access

Webinars


Each podcast creates a marketing experiencefor your company by featuring up to a 30-minuteconversation with Laurie Watanabe, executive editor,and a representative from your company. Topicscan be clinical, funding or specific to pediatrics,positioning, consumer advocacy, complex rehabtechnology, or what’s on your CEO’s mind. Alsoincluded in your podcast is a brief companymarketing message.

Your podcast will be featured in a MobilityManagement news article, marketed to our CRTprofessional database, promoted on our websiteand eMobility, featured on social media andiTunes/Apple, Google play/podcasts and Stitcher.

Sponsoring a podcast by Mobility Management is a unique way to engage the complex rehab community and your prospects.


Podcasts

Podcast Sponsorship: $2,750Series of three: $2,500/eachViewpoint: $1,500

The complex rehab industry wants podcasts!

We have already reached out to the complex rehab audience. 75.45% of respondents to our survey currently listen to podcasts, and 97.27% said they would be interested in Mobility Management produced podcasts on CRT topics.

Take your Mobility Management podcast sponsorship even further with Viewpoint, a graphically engaging PDF containing a Q&A version of the interview. The Viewpoint is a value-add extension for a single podcast that includes: • One email promotion blast• One set of retargeting banners• A 300x250 website banner that will run for one month • Two 600x74 enewslettter banners (scheduled based on availability) You have the option of creating the website banner, retargeting banner, and enewsletter banner, or using ones that we supply based on a template.

Now you can draw more attention to your brand by running sponsored content embedded in must-read mobilitymgmt.com articles & eMobility!

Complex rehab professionals rely on mobilitymgmt.com & eMobility to keep up with important industry news, trends and research.

Your Sponsored Content box on mobilitymgmt.com will link to your provided article.PLUS• Roadblocked 728x90 leaderboard and 300x400 skyscraper ads on your content page• Your Sponsored Content box promoted in 2 eMobility newsletters Only 2 positions available per month!$2,100/month$3,000/2 months

Put your education, research or case studies in front of thousands of complex rehab professionals with our sponsored content!


Specialty Website Options Native Advertising

h

hh

h

Here’s your chance for your new technology to be recognized by the complex rehab and mobility professionals and consumers!


Mobility Product Awards

Gait TrainersHandcyclesHandrimsJoysticks & Proportional AccessoriesLift ChairsLiftsLifts, Vertical PlatformMolded Seating SystemsPositioningPressure Mapping Systems Ramps, autoRamps, homeScootersScooter AccessoriesSeat Cushions

SAMPLE AWARD CATEGORIES

Armrests & Arm SupportsAutomotive, adaptedAutomotive, seating systemsBackrests & Back SupportsBath SafetyBatteries & AccessoriesCar SeatsChairs, activityComputer SoftwareDoor OpenersDriving Controls, proportionalDriving Controls, switchElectronicsElevatorsExercise EquipmentFootplates & Footrests

Seating SystemsStanding FramesStanding WheelchairsStrollersTilt & Recline, ManualTilt & Recline, PowerTiresTransfer EquipmentTrikes, AdaptiveUrological SuppliesWheelchair AccessoriesWheelchairs, PowerWheelchairs, Manual/ Lightweight/StandardWheelchairs, Ultralightweight (K0005)Wheels

Winners Benefits:

Winners in each category receive great publicity, including:

• recognition and award at ISS• use of the Mobility Management Mobility Product Award logo for one year on all ads, social media, and marketing materials• recognition in Mobility Management marketing, promotions and social media• editorial coverage, both online and in print and special advertising rates in the August issue of Mobility Management

Website Banner Ad Specs1105 Media Ad Serving Platform is Google Ad Manager 360 (formerly DFP Premium) Standard Image Files Acceptable files include PNG, JPG, GIF (includes animated GIF). Maximum file size 80K. Click-thru URL advertisers are responsible for maintaining a working URL., which must be supplied with image file. Click rates are not guaranteed.HTML5 Acceptable up to 100KAd design and development guidance can be found here: https://www.iab.com/guidelines/html5-for-digital-advertising-guidance-for-ad-designers-creative-technologists/ Third-party ad serving We accept all third-party ad serving, but impressions are counted and invoices are issued based on our ad serving system, DoubleClick DFP. 15-20% impression tracking discrepancy may be expected. All formats will be considered and require extra processing time for testing and implementation. If possible, please submit a test third-party ad. When submitting third-party tags, please make sure they are secured (https).PlacementBanners are run-of-site. Targeted ads are subject to availability. Contact your account representative for more information. Special banner specifications Initial Load: The file size should be maximum 80K. Subsequent Load: The file size should be between 70-80K.Number of Subsequent Loads: 1-2 In-banner Video: We can accommodate as long as it fits into the max 80K file size.Special Frame Requirements: None, but must follow our specs & file size. Max Animation Time: 10-15 secondsFPS (frames per second): 20-25 (max 30) Max Number of Loops: 3-5 times (or more if it fits into max 80K file size)Max Uninitiated Video Length: None if it fits into max 80K file size Concurrent Video/Animation: 25-30 secondsAudio Initiation After Expansion: User controlled with click Expandable Hotspot Limitation: No limitations

Banner Sponsorship - 40K maximum file size E-news Info Center - 300x250Large Right Box - 300x250Large Square - 300x300Top - 468x60Bottom - 468x60Click-thru URLNew Product - 40K maximum file size 150x150 image (.jpg or .gif), Headline: 55 characters max, Body text: 40-60 words, Click-thru URL Headline55 characters max, including spaces. If no headline is provided, the company name will show, as listed on the insertion order. Click-thru URL Advertisers are responsible for maintaining a working URL. Click rates are not guaranteed. URL should be limited to 250 characters. Acceptable Files Static GIF or JPG files All website and e-news creative is due 5 business days prior to launch. Please submit materials to Cynthia Zegarra at [email protected]. Phone: 818-814-5355

E-news Banner Ad Specs


2020media planner - mobility management · needs of complex rehab technology providers, atps, ots...

Documents