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THE SUN RISE OF RXGOLF EYEWEAR TEES UP

THE DOMINANT STYLE, COLOR AND TECH TRENDING IN EYEWEAR TODAY IS MEN’S EYEWEAR. AND… THOSE MEN ARE RADICALLY INDEPENDENT.

THE DOMINANT STYLE,

BON VIVANT TRISTAN FROM OGI EYEWEAR

54 • October 2016 20/20

S T Y L E F E A T U R E | It’s a Guy Thing |

Exclusive Men’s Club

Be it metal on the lower rim or even no lower rim at

all, men wrote the original rules of engaging when it comes to the clubman/

clubmaster style of eyewear.

From top: CLUB LEVEL DESIGNS 9192 from Silver Dollar Optical;

SEVENTY ONE Cabrini from A&A Optical;

HENDON LA from Oliver Peoples; EVATIK 9133

from WestGroupe

W H A T ’ S N E X TN E W L I N E S

W H A T ’ S N E X TN E W L I N E S

98 • October 2016 20/20

Marcolin USA unveils new Gant Eyewear optical styles from its fall/winter 2016 collection. The frames are an elegant selection of contemporary and fashionable styles mixed with timeless classics, creating a diverse collection for both men and women. Inspired by vintage accents and traditional shapes, each frame delivers

a tasteful design that is sophisticated and modern. Women are offered an eye-catching assortment of color palettes

including black, champagne and tortoise, which can be seen in style 4059. Men can also experiment with color with style 3122. The deep rectangular frames

are available in light blue and tortoise colorations, showcasing the frame’s

handcrafted silhouette and trendy design.

—Emily Belfi ore

PHILOSOPHY: “The Gant Eyewear collection is an extension of the brand’s deep heritage and authenticity, reflecting its American casualwear origins infused with European taste,” says Fabrizio Gamberini, Marcolin USA Eyewear Corp. CEO. “The core of its roots is expressed in the details of each frame, highlighted by advanced lens technology, high-quality materials and easy-to-wear silhouettes, characterized by a vintage appeal and casual aesthetic.”

MARKETING: Merchandising materials include countercards, posters, logo blocks and an eight-place display.

PRICE POINT: $$$

CONTACT: For additional information, contact Marcolin USA, (800) 345-8482; website: us.marcolin.com

MARCOLIN USA: Gant Eyewear

WestGroupe unveils the fall 2016 KliiK denmark optical collection. The new frame styles revolve around the trendy themes of modern textures and classic-inspired shapes, creating a bold assortment of frames. The 562 style presents a fresh take on the clubmaster shape using semi-rimless frames and a contrasting color palette. The textured pattern adds elements of depth and sophistication, offering a modern and smart optical look. KliiK denmark also features a number of playful frames, including the marbled 564 style. Made from handmade acetate and designed to fl atter most face shapes, these square frames are stylish and available in a number of vibrant colorings includingash, indigo, berry, camel black and blue green. —Emily Belfi ore

PHILOSOPHY: “The KliiK denmark fall 2016 collection is a true blend of what’s hot in eyewear and in fashion. Our color palette and patterns were inspired by the fall fashion runways, but our overall designs focus on the key trends in eyewear,” says Beverly Suliteanu, vice president of product development at WestGroupe. “The new fall KliiK—released for both men and women—includes slimmer and sleeker profiles, retro and vintage detailing, and a mix of modern and vintage eyewear while continuing to maintain our focus on consumers who require a smaller fit frame.”

MARKETING: Merchandising materials include countercards, a banner, brand brochure, brand video, name plate, five-place display and mirror.

PRICE POINT: $$$ to $$$$$

CONTACT: For additional information, contact WestGroupe, (855) 455-0042; website: www.westgroupe.com KLIIK DENMARK 564

WESTGROUPE: Kliik Denmark Collection

women. I

areincluding seen in style 4059color with style 3122. The

arean

GANT 3122

GANT 4059

KLIIK DENMARK 562