2020 taipei - roc-taiwan.org...of the taipei city brand with city imagery, and develop the taipei...
TRANSCRIPT
![Page 1: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/1.jpg)
1
2020Taipei
Lantern Festival
![Page 2: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/2.jpg)
Combine the special characteristics of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City -tourism milestone event.
Synthesize old and new, developing Taipei City distinctiveness, bringing innovation to a traditional celebration while honoring the creativity and inheritance of Taipei’s culture.
Vision
TAIPEILantern Festival
![Page 3: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/3.jpg)
3
All-New “Taipei Lantern Festival” Twin Key Venues : in Zhonghua Rd. area, creating new Western
District Gateway tourism highlight+ Nangang East District Gateway Project
![Page 4: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/4.jpg)
Attraction of civic organization sponsorship for Festival Lantern Float Parade.
Strengthening of international exchange, and creation of Asian nighttime tourism spectacle.
4
All-New “Taipei Lantern Festival”
![Page 5: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/5.jpg)
5
Time and Venue
Feb. 8 (Sat.)
Feb. 16 (Sun.), 2020
Taipei Travel Plaza, North Gate, 1 Sec., Zhonghua Rd. (Zhongxiao W. Rd. to Guiyang St.) and XimendingCommercial District in Taipei City
Nangang East District Gateway Project
TAIPEI Lantern Festival
![Page 6: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/6.jpg)
Opening Ceremony Main Theme Lantern (Main
Exhibition/Performance Area) Lantern Festival Float Parade Lantern Festival Display Areas Lantern Riddle Activities Street Artist Shows
Related Activities
![Page 7: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/7.jpg)
① International / Corporation Lantern Districts
2020 International Lantern Zone
& Festival Float Parade – Special Notes
Lantern Base Dimensions: Length 6.3±0.1 meters, width 1.8±0.1 meters, height 0.9 meters, total lantern height (including base) not to exceed 4 meters.
DOIT will provide lantern base service provision free of charge (including power supply), and light box with Chinese and English description. (Chinese and English decoration explanations must be provided by the organization making the lantern.)
![Page 8: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/8.jpg)
8
2019 International Lantern Zone
Japan/ChibaJapan/Hirosaki
![Page 9: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/9.jpg)
9
2019 International Lantern Zone
Japan/Mazuyama
![Page 10: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/10.jpg)
10
2019 International Lantern Zone
China/Shanghai
![Page 11: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/11.jpg)
11
2019 International Lantern Zone
Belize
![Page 12: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/12.jpg)
12
2019 International Lantern Zone
Saint Kitts and Nevis
![Page 13: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/13.jpg)
13
2019 International Lantern Zone
Taipei European School
![Page 14: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/14.jpg)
Float Dimensions: Total length 4.8 meters, total width 2 meters,total height 3.5 meters (within).
2020 International Lantern Zone
& Festival Float Parade – Special Notes
② Festival Float Parade
![Page 15: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/15.jpg)
Float Dimensions: Total
length 4.8 meters, total
width 2 meters, total
height 3.5 meters
(within).
To be staged on single day in February 2020. (date to be determined) In addition to the street parade, groups can coordinate with
schedules of international performance groups in Taipei during period, staging other multi-attraction stage-performance times.
2020 International Lantern Zone
& Festival Float Parade – Special Notes③ Float Parade Performances
![Page 16: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/16.jpg)
2020 International Lantern Zone
& Festival Float Parade – Special Notes
DOIT can provide assistance to participation organizations in the following areas: Recommendations on makers of festival lantern bases and
festival floats. Provision of promotional publicity for your organization. Provision of 1 Lantern Festival booth for use
by your organization.
![Page 17: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/17.jpg)
Benefits Assessment
Marketing through large number of events/ activities, at the same time promoting organization.
During course of event, over million visitors in 2018 and 2019.
Respective output value for 2018 and 2019 Lantern Festival events was approximately NT$900 million (US$30 million)
![Page 18: 2020 Taipei - roc-taiwan.org...of the Taipei City brand with city imagery, and develop the Taipei Lantern Festival into a Taipei City - tourism milestone event. Synthesize old and](https://reader034.vdocuments.us/reader034/viewer/2022051511/600aa7c31c301104a20e2e58/html5/thumbnails/18.jpg)
2020 TAIPEI
Lantern
FestivalThank you for your attention
See You in Taipei