2020 STATE OF UTAH CULTURE REPORTMeasuring the impact of Utah's cultural industry on our state's economy, academics, and quality of life

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CO-PUBLISHERS

A UTAH KNOWN NATIONALLY FOR ITS WIDE BREADTH OF CULTURES WHERE PUBLIC ANDPRIVATE INVESTMENT

IN AND EQUITABLE ACCESS TO ARTS AND CULTURAL OPPORTUNITIES ARE PRIORITIZEDAND VALUED.V

ISION

VALUES

MISSION

UTAH CULTURAL ALLIANCE FOUNDATION (501c3)

UTAH CULTURAL ALLIANCE (501c4 )

Beesley Foundation

SPONSORS

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ECONOMIC IMPACTMunicipal Investment , Regional Impact , F i lm Industry , Tourism,Histor ic Preservat ion

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WELCOMEIntroductions & Definit ions 3

COMMUNITY IMPACTPubl ic Art , Education, Heri tage & Arts , Utah Humanit ies ,Librar ies, Museums

10I.D.E.A.Inclusion, Diversity , Equity , Accessibi l i ty 15COVID-19Impact & Response 16CONCLUSIONWhere to go From Here 18SOURCES, SPONSORS &MEMBERS 19

Crystal Young-Otterstrom - Executive DirectorKylie Howard - Operations Director

Ernesto Balderas - Communications DirectorRuth White - Outreach Director

UCA STAFF:

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DEFINITIONS

NONP

ROFIT

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FOR-PROFITS

Museums

Arts & Performing Organizations

Film

LibrariesGalleries

Recording Studios Heritage Sites

ArchivesIndividual CreativesTheatres JournalismDesign

EntertainmentPhotographyUniversitiesLive Events

INDIVIDUALS

Zoos

Botanical

INTRODUCTION

Utah has the THIRD highest cultural participation among adults in the nationand is in the TOP TEN for visiting cultural sites and reading literature.

The National Endowment for the Arts’ 2017 Arts Participation Report found thatUTAH CREATES THE MOST ART IN THE NATION

UTAH IS #1 IN ART CREATION NATIONALLY

67% Attend Visual or Performing Arts Events

54% Personally Perform or Create Art

75% Consume Art Via Electronic Media

3.206 Million Residents

UTAH IS #3 IN LIVE EVENT ATTENDANCE NATIONALLY

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155,551 $4.8 Billion

$15.2 Billion$264.3 Million

EMPLOYED UTAHNS IN EARNINGS

NONPROFIT REVENUE GROSS SALES

2018 NUMBERS

$7.2 Billion 4% Growth

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Utah’s cultural organizations foster thrivingcommunities by improving long-term physical andemotional health and enhancing our quality of life.

Long-term and sustainable investment in Utah’scultural industries directly and positively impactUtah’s economy.

The cultural industry serves as a core component ofthe tourism, leisure, hospitality, and recreationindustries that, together, directly benefit and developUtah’s economy.

A strong and enduring life-long cultural educationprovides critical 21 century skills that allowindividuals to better communicate, collaborate, andcreatively problem solve.

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Why should municipalities consider implementing a RAPTax? According to various national studies, municipalitieswith vibrant cultural communities see an increase in propertyvalue, residents, tourism, an influx of businesses (employeeswant to live/work in exciting places), increase in tax revenue,as well as benefits to K-12 education.

WANT TO SEE WHAT A RAP TAX CAN BRING TO YOUR COMMUNITY?

RAP TAXES IN 7 COUNTIES & 32 CITIES FY 2020 GENERATED: $54,802,850

Price

Salina

Cache Duchesne

Salt Lake Summit Uintah

Washington Weber

American Fork Aurora Blanding

Bountiful Brian Head Cedar City

Cedar Hills Centerfield Centerville

Clearfield Fairview Farmington

Garden City Green River Gunnison

Monticello North Salt Lake Orem Payson

Provo Redmond Richfield Roosevelt

Spanish Fork Syracuse Tooele City

Helper Layton Lindon Mayfield Moab

Vineyard West Bountiful

Woods Cross

Property Value Tourism

Businesses

Residents

Tax RevenueK-12 Education Betterment

Tax Revenue Residents

Tourism

VibrancyCommunity Engagement

Civic Engagement

Property Value

Quality of LifeHealth

Education

Health

Health

Business

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CTCULTURAL INDUSTRY IMPACT

COMMUNITIES WITH A VIBRANT CULTURAL INDUSTRY EXPERIENCE ECONOMIC PROSPERITY.

ARTS & ENTERTAINMENT IS THE #1 FACTOR KEEPING COMPANIES IN SLC

RURAL COMMUNITIES benefit significantly from the cultural industry. Our businesses bringtourism, create jobs, and bring communities together. While cultural employment per capita tendsto boost overall employment, this effect is felt the strongest in rural communities.

The Utah Shakespeare Festival, Southern Utah Museum of Art, Orchestra of Southern Utah, andmany artists call Iron County home.

2017 2018

50,82

0

52,77

3

Residents

1,430

1,343

Jobs$1

3.6 M

illion

$12.9

Milli

onCreative Industry

Earnings

$35.5

Milli

on

$32.2

Milli

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Creative IndustrySales

Iron County Cultural Industry Data

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CTRURAL & URBAN IMPACT

0 2,500 5,000 7,500 10,000 12,500

FY 2018 (18 Projects)

FY 2019 (19 Projects)

FY 2020 (19 Projects)

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UTAH'S FILM INCENTIVE PROGRAM BRINGS FILM PRODUCTIONS TO UTAH. THERETURN ON INVESTMENT IS MONUMENTAL AND IS SPENT ACROSS THE STATE.

75,000,000

50,000,000

25,000,000

0 FY 2018 FY 2019 FY 2020

For every $1.00 spent in Film Incentives, $14.20 is pushed back intoUtah's Economy.

For every $1 Million spent inFilm Incentives, 830 Utahnsare employed.

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While Utah is known for its outdoor visitation,CULTURAL TOURISM is a strong factor in tourismgrowth. 19% of visitors chose to vacation in Utahfor entertainment, historic, and cultural interest.

Visitor spending in Utah has increased an averageof 5.1% annually over the past 5 years. Between2015 and 2019, tourism spending for museums,historical sites, zoos, and parks grew by 63.5%while performing arts spending grew by 13.5%.

Visitors motivated by historic interest representedthe second-highest average spend per visitor:$863. Only those visiting state and national parksspent more per trip. Entertainment visitors spentan average of $639 per trip and cultural visitorsspent an average of $455 per trip.

The UTAH HISTORIC PRESERVATION TAX CREDIT, a 20% credit, used for individual homesand residential property, generated the following economic activity between 2017-2019:

$15 Million is spent and anaverage of 11.1 jobs arecreated

294 projects spending a totalof $53.8 Million

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HISTORIC PRESERVATION

AN INVESTMENT IN THE CULTURAL INDUSTRY ISAN INVESTMENT IN UTAH'S COMMUNITIES

"Quality of life matters more now than it ever has before. As people continue to work fromhome, they're going to look around for quality of life opportunities to enrich their lives. Lovefor arts and culture are part of who we are as Utahns. Yes, this industry strengthens ourstate’s economic health but the contribution to our state’s quality of life cannot besurpassed.”

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THE OUTDOORS IS YOUR FREE MUSEUMPublic art is art in public places and readily accessible to all. The creation of public art canbe a key factor in establishing a unique and culturally vibrant place which as demonstratedon page 9, attracts visitors. Creating civic icons and transforming our public places andartworks acts as a catalyst for community regeneration.

WANT TO SEE WHAT PUBLIC ART CAN BRING TO YOUR COMMUNITY?

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7.5

5

2.5

0 LANGUAGE ARTS MATH SCIENCE

UTAH SAGE TEST SCORE AVERAGE INCREASE 2013-2017

3.85

1.18

5.83

3.53

6.27

2.96

BTSALPSchool

Non BTSALPSchool

Students who receive early music training show higher executive functionalityenabling them to quickly process and retain information, regulate behaviors, makegood choices, problem solve, plan, and adjust to changing mental demands. Similarresults have been found in many other traditional forms of cultural engagement.

n, and adjust to changing mental demands. Similarother traditional forms of cultural engagement.

CULTURAL EDUCATION ISN'T AUXILIARY EDUCATION, IT SHAPES STUDENTS TO BECONTRIBUTING COMMUNITY MEMBERS AND ENHANCES ALL OTHER LEARNING.

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Businesses grow through investment. Because a strong cultural industry is the Utah way, the Utahlegislature and Utah's cultural industry have worked together to invest in this industry by investing in Arts& Museums Sustainability Grants, distributed by Utah Division of Arts & Museums (UA&M). This shiftfrom individual line items gives all cultural nonprofits a fair shake at state investment, be they rural orurban, large or small.

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UTAH HUMANITIES SERVES 151,463 UTAHNS ANNUALLYTHROUGH OVER 1,192 EVENTS AND

HAS A MEDIA/WEB AUDIENCE OF 3,292,778

The humanities focus on how people experience and document their world, and they help usunderstand the meaning of all human expression such as literature, history, art, and thought.The humanities can connect us to ourselves and each other in deeply meaningful ways. UtahHumanities puts ideas into action through four program centers and a number of specialprojects.

DEPARTMENT OF HERITAGE & ARTS

UTAH HUMANITIES

UTAH'S LIBRARIES

“Community libraries are the first introduction to the arts and humanities and growing up in a rural area, the books were the equalizer. Libraries are equalizers.”

0%

75%

50%

25%

0%

UTAH HAS MORE THAN 350 MUSEUMS. 71% ARE NONPROFIT AND 60% ARE LOCATED RURALLY

IncreasedHealth

& Wellbeing

IncreasedInterculturalCompetence

ContinuedEducation &Engagement

StrengthenedRelationships

94% 100% 100% 91%

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MUSEUMS

In an effort to present the comprehensive story of all Utahns, organizations across the cultural industry,including Utah Cultural Alliance (UCA), have strategically enacted INCLUSION, DIVERSITY, EQUITY, andACCESSIBILITY work.

OUR AREAS OF FOCUS INCLUDE:

INCL

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IVER

SITY

, EQU

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ACC

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Y

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DIVERSITYVibrant diverse organizations can be found throughout Utah. These organizations tell the story of ALLUtahn's and enhance community's heritage and sense of self. A couple of our favorites are Artes de Mexicoen Utah and Project Success Coalition.

THE LEISURE & HOSPITALITY INDUSTRY REPORTED A LOSS OF $70,580,061

THE CULTURAL INDUSTRY REPORTED A LOSS OF $76,592,582

TICKET ROLLOVER INTO 2021: $17,239,220

$29.75 MILLION IN RELIEF FUNDING

UTAH'S CULTURAL INDUSTRY IS ALIVE BECAUSE OF THESE VITAL SHOTS IN THE ARM

THANK YOU TO THE UTAH LEGISLATURE AND THE ABOVE-MENTIONED MUNICIPALGOVERNMENTS FOR KEEPING ARTS AND CULTURE ALIVE

THANK YOU TO THE DEPARTMENT OF HEALTH FOR HELPING US SAFELY SERVE UTAHNS

THANK YOU

0 5,000 10,000 15,000 20,000 25,000

CULTURAL INDUSTRY JOBS AFFECTED BY COVID-19

ESTIMATED LOSS OF 22,000

3,303

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THE NOW PLAYING IN UTAH CAMPAIGN, AS PART OF BROADER IN UTAHBRANDING, ENCOURAGES UTAHNS TO SAFELY REENGAGE WITH THE CULTURALINDUSTRY AMIDST THE PANDEMIC.

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3.2 million pageviews1.4 million unique users8,000 events14 calendars powered by NPU

ANNUAL STATISTICSArtistsPublic ArtsPodcastsDiscounts

EventsOrganizationsVenuesStories

SEARCH FEATURES

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THE FINANCE COMMITTEE OF THE UTAHECONOMIC RESPONSE TASK FORCE RECOMMENDED THE FOLLOWING INITIATIVESTO HELP THE CULTURAL INDUSTRY RECOVER:

Direct federal recovery fundingtoward Utah’s cultural and artsorganizations. The Legislature andGovernor could set aside $50million for the arts under the state’s$1.5 billion CARES package.

Implement a statewide .001% salestax benefiting arts and culturalorganizations and ruralcommunities’ recreationaldevelopment, i.e. a statewide "RAP"tax (recreation, arts, and parks).

CONCLUSION

PATH FORWARD

ENDNOTES & PHOTO CREDITS

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WESTAF'S CULTURAL VITALITY SUITE Industry (NAICS) Codes

Creative Occupations (SOC) Codes

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ORGANIZATIONAL MEMBERSAlf Engen Ski MuseumAlta Arts CenterAmerican West Symphony and Chorus of SandyArt AccessArtes de México en UtahArtist of Utah / 15 Bytes Arts to ZionArtspaceAspen WindsBad Dog ArtsBeethoven Festival Park CityBetter Days 2020Bountiful/Davis Art CenterBrigham City MuseumsBrolly ArtsCache Valley Center for the ArtsCaribbean Nightingale LLCCedar City Arts CouncilCenter for Documentary Expression and ArtCenterPoint Legacy TheatreChamber Orchestra OgdenChildren's Media Workshop WorldChoral Arts Society of UtahClever Octopus Inc.Craft Lake CityDave Thompson Financial AdvisorsDiscovery Gateway Children's MuseumDowntown Alliance & The BLOCKSDUP McQuarrie Memorial MuseumEccles Community Art Center Eccles Art CenterEgyptian Theatre FoundationEngAGE UtahEntrada InstituteEpicenterExcellence in the CommunityFotoFly City LLCGina Bachauer International Piano FoundationHale Center Theater (Orem)Hale Centre Theatre (Sandy)Heart & Soul

Hutchings MuseumInspire Choral ArtsJeana NeuJordan Youth ChoirKensington Theatre CompanyLeave Home BookingLindquist College of Arts & Humanities at

Weber State UniversityLyric Repertory CompanyLyrical Opera TheatreMagicSpace Entertainment /

Broadway Across America - UtahMoab Arts CouncilMoab Folk FestivalMoab Music FestivalMotion Picture Association of UtahMurray City Cultural ArtsNatural History Museum of UtahNEXT EnsembleNitya Nritya FoundationNonProfit Legal Association of UtahNOVA Chamber MusicOgden Downtown AllianceOgden First / O1ARTSOgden Friends of Acoustic MusicOgden Musical TheatreOn Pitch Performing Arts Inc.Onstage OgdenPark City Summit County Arts CouncilParker TheatrePilar Pobil Legacy FoundationPioneer Craft HousePreservation UtahProject SuccessRed Butte GardenRepertory Dance Theater Ririe-Woodbury Dance CompanySackerson Theatre Co.Salt Contemporary DanceSalt Lake Acting Company

Salt Lake Choral Artists ReederSalt Lake City Arts CouncilSalt Lake City Public LibrarySalt Lake County Arts & CultureSalt Lake Film SocietySalt Lake Gallery StrollSB DanceSCERA Center for the ArtsSilver Reef Foundation, Inc.SLAM SLCSalt Lake County Zoo Arts & Parks SONDERimmersiveSouth Jordan Arts CouncilSouth Salt Lake Arts CouncilSUU Arts Administration ProgramSouthwest SymphonySpringville Museum of ArtSpy HopSri Sri Radha Krishna Temple Spanish ForkSt. George Children's MuseumSt. George Dinosaur Discovery Site at Johnson FarmStory CrossroadsSuzuki Strings Cedar CityTanner Dance Program at the University of UtahThe Battalion Drum and Bugle Corps The Madeleine Festival & Eccles Organ FestivalThe MonarchThe Mundi ProjectThe Old House at Center and MainThe Peregrine HouseTooele Valley Youth SymphonyTorrey House PressTree of Utah Momen Foundation, IncTreehouse Children's MuseumTreeUtahTuacahn Center for the ArtsUmbrella TheaterUniversity of Utah College of Fine ArtsUniversity of Utah Department of TheatreUtah Arts Alliance

Utah Chamber ArtistsUtah Council for Citizen DiplomacyUtah Department of Heritage & ArtsUtah Division of Arts & MuseumsUtah Festival Opera and Musical TheatreUtah Film CenterUtah Film CommissionUtah Film MakersUtah HumanitiesUtah Library AssociationUtah Metropolitan BalletUtah Museum of Contemporary Art Utah Museum of Fine ArtsUtah Museums AssociationUtah Music Educators AssociationUtah Nonprofits AssociationUtah Shakespeare FestivalUtah Symphony | Utah OperaUtah Women Artists ExhibitionUtahPresentsWest Valley Center West Works Theatre Witness Music

THANK YOU TO OUR DONORS & MEMBERS WHO MAKETHIS REPORT POSSIBLE

A. Scott AndersonJosh Kanter Family FoundationJane & Tami MarquardtMary McCartheyAmy OglesbyJonathan & Tina RugaSpencer Stokes & Adam Kolowich

Tika BeardShannon BeltVictoria BournsJennifer Dailey-ProvostNorman EmersonSusan GagnierLucinda KindredTaylor KnuthSteven LabrumR. Scott PhillipsJames ReesRuth White

Cameron ArchibaldCynthia Bell-SnowDanielle BendinelliTyler BloomquistNancy BoskoffSusan BoskoffCynthia BuckinghamMolly CannonJustin ChouinardHavilah ClarkeErika CohnPatrick de FreitasManuel DelgadoDebbie DittonErnie DooseEmma DugalDerek DyerSusi Feltch-Malohifo'ouSusan F. FlemingJuliann FritzKathleen GardnerDon Gomes

100 CLUB MEMBERS

40 CLUB MEMBERS

10 CLUB MEMBERSHolly GuntherKaren HaleAnn HanniballPaul HillPat HolmesHolly HolstBrooke HorejsiKaren HorneTerri HrechkosyPatrick HubleyKirk HuffakerScott HuntsmanMarian InghamAmir JacksonJeff KempTheresa KingNelson KnightKaren KwanKim LambertKathryn LindquistBecca LloydEmily Loughlin

Jill LoveShari LyonCody McCartheyAlice McHughMariah MellusMary MigliorelliJonathan & Janilee MilesJames MorgeseSara NealTheresa OttesonAdam OverackerJen Parsons-SoranVictoria Petro-EschlerKat PotterKirstin RoperEmily SpencerDiana Major SpencerTammy SpicerAlice SteinerDan TooneRita WrightHiram Walter YoungCrystal Young-Otterstrom

Kathy DavisBeatrix GeeCarmen Hall

STUDENT MEMBERSLeAnne HodgesSara KenrickLaurie Larson

Tong LiuKatie StraderCarly Taylor

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THANK YOU TO OUR SPONSORS ANDPARTNERS FOR THEIR GENEROUS SUPPORT

BeesleyFoundation SP

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