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securitycanada.com

AlbertaEdmonton, Alberta

May 6, 2020

EastLaval, QuebecApril 22, 2020

OttawaOttawa, Ontario

May 27, 2020

AtlanticMoncton, New Brunswick

September 16, 2020

WestRichmond, British Columbia

June 17, 2020

CentralToronto, Ontario

October 21 – 22, 2020

CANADA’S LARGEST SECURITY SHOWS

2020 Sponsorship & Advertising Prospectus

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Join Us In 2020Let’s face it, if you want to meet and surpass your sales goals in 2020 and beyond, you have to get your products and services in front of the right decision-makers at the right time. With 74% of security professionals ONLY attending Security Canada Trade Shows, our trade shows are simply the best place for you to do business.

Exhibitors return to our trade shows annually to connect with businesses and professionals from every corner of the country, highlight innovations, build powerful relationships and, ultimately, achieve their business goals. Each of our six trade shows are strategically placed in a top market where businesses are invested in being the best and working with the best.

We hope you’ll join us as we work to build a strong, more prosperous security sector. Review the prospectus and let us know how we can help you make 2020 your best year yet.

Steve Basnett, CEM Director, Trade Shows and Events

CANASA is a forum of relevance for anyone in this industry. Direct interaction with the manufacturer, networking with alliances and industry leaders or keeping up to date with new technologies and security compliancies is essential for anyone involved in this trade and CANASA is our forum for the Security Industry.

Gordon Legace, RCDD, GBS Communications Inc.

High quality attendees with whom you can have great interaction and conversations

James Letkovsky, CPP ADT Security Canada

Security Canada Central is an excellent event, with a large variety of attendees. Well worth exhibiting.

Mike Polo, Hall Telecommunications Supply Ltd.

I felt the show was valuable to meet and get knowledge of products I will be dealing with. The vendors were great to deal with and made some valuable contacts to help my business out.

Kevin Lonestar Security Systems Inc.

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Tap Into Canada’s Leading MarketsSecurity Canada Trade Shows are held in six powerhouse markets at the forefront of the Canadian security industry. Spanning key cities from east to west, these markets are home to thriving businesses and leading professionals that want to remain ahead of the curve--and they do it by attending our trade shows. Exhibit at one or all six of our trade shows to meet them face-to-face.

Table of ContentsCanada’s Premier Security Industry Experience ..........................................................................................................................3

Buyer Profile ............................................................................................................................................................................................3

Who Attends? ..........................................................................................................................................................................................4

Sponsorship Package Options ..........................................................................................................................................................8

Advertising Opportunities .................................................................................................................................................................. 11

Security Canada East .......................................................................................................................................................................... 13

Security Canada Alberta .................................................................................................................................................................... 15

Security Canada Ottawa .....................................................................................................................................................................17

Security Canada West ........................................................................................................................................................................ 19

Security Canada Atlantic .................................................................................................................................................................... 21

Security Canada Central ...................................................................................................................................................................23

Exposition Rules and Regulations .................................................................................................................................................26

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What To Expect: The Security Canada Trade Show ExperienceEveryone will be here. You should be, too.Security Canada Trade Shows are the most-attended events for security professionals nationwide. In fact, 7 out of 10 ONLY come to our shows. If you want to gain visibility and connect with these decision-makers, this is the place to be.

Buyer ProfileWho will be stopping by your booth?Security Canada Trade Shows draw professionals and companies from every corner of the country and across all buying segments, giving you the opportunity to connect with influential decision-makers at every level. Among our attendees, 27% are business owners/business executives; 20% are sales and marketing professionals, 18% are technicians and installers and more than 64% work with alarm companies, distributors and system integrators. Plus, 1 in 4 plan to spend more than $500,000 on security equipment in the coming year.

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Security Canada Attendees, By The NumbersWhat They Do

Law Enforcement/Public Safety 2.0%

Educator/Student 1.8%

Facility/Loss Prevention 2.2%

Security Guard 1.0%

Operations/Personnel/Management 14.2%

Other 6.4%

Security Management/IT (CSO) 8.2%

Technician/Installer 17.7%

Sales/Marketing 19.9%

Owner/Management/Senior Executive 26.6%

16.0%$50,000 -$99,999

14.2%$200,000 -$499,999

13.1%$100,000 -$199,999

$500,000 +25.5%

31.2%$0 - $49,999

Equipment Purchase Company Type

74% don’t attendany other major security show

1.2% Monitoring Station

2.0% Locksmith

3.2% Guard Service/Alarm Response/Private Investigator

6.9% Systems Architects & Engineers/Consultants

6.7% Private Sector/Retail/Corporate End-User

7.4% AHJ/Government/Law Enforcement/Crown Corporation

27.3% Systems Integrator

17.6% Alarm Company

19.2% Security Products and Services/Distributors/Manufacturers/Agents

8.5% Other

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All The Corporate End Users Are Here.Come, meet the country’s top security professionals, and be a part of Canada’s most comprehensive security showcases. We’re waiting for you.407 ETRAECOMAir CanadaAlberta Energy RegulatorAlberta Health Services, Protective ServicesAlgonquin College ACOVAmbassador BridgeAmerican Iron and MetalApotexArt Gallery of HamiltonAurora CannabisB.C. Institute of TechnologyBanque NationaleBaycrest Health SciencesBayerBC GovernmentBC HousingBC Liquor Distribution BranchBell Aliant Regional CommunicationsBell CanadaBell MobilityBombardierBrookfieldBruce Power Inc.Buffalo City MissionBureau De La Sécurité Privée Du QuébecCadillac FairviewCanada Border Services AgencyCanada Computers & ElectronicsCanada Post CorporationCanadian Armed ForcesCanadian Heritage / Patrimoine canadienCanadian Nuclear LabsCanadian Tire CorporationCarleton UniversityCasino de MontrealCBREChilliwack School District #33CIBCCisco JasperCISO (Criminal Intelligence Service Ontario)CitiCity of BramptonCity of Calgary – Corporate SecurityCity of Cote Saint-LucCity of EdmontonCity of GuelphCity of HamiltonCity of KingstonCity of KitchenerCity of LavalCity of LondonCity of MarkhamCity of MississaugaCity of MontrealCity of OttawaCity of PickeringCity of Quinte West

City of TorontoCity of VaughanCity of WindsorCN RailCN TowerCogecoCollins AerospaceConestoga CollegeContavaCornerstone Housing for WomenCorrectional Service CanadaCouncil Of Great Lakes GovenorsCourytard Marriott Toronto AirportCriminal Intelligence Service OntarioCustomized MedicalDB SchenkerDe Beers GroupDefence Construction CanadaDellDeloitteDepartment of Fisheries and OceansDepartment of JusticeDepartment of National DefenceDesjardins, Inc.DeslauriersDHLDistrict School Board of NiagaraDpt. of Canadian HeritageDurham CollegeDurham Regional Police ServiceDurnergyEdmonton – Public SchoolsEdmonton Police ServiceEdmonton Transit ServiceElectrical BusinessEllisDonEmergency ManagementENERGI Fenestration SolutionsEquinixFallsview CasinoFCA Insurance BrokersFedExFirma Foreign ExchangeFour Seasons Hotels & ResortsFraser Health AuthorityFreedom 55 FinancialFriday Harbour ResortGateway Casinos and EntertainmentGeneral CableGeorge Brown CollegeGiant Tiger Stores LimitedGoogleGovernment Of AlbertaGovernment Of Alberta – Sheriffs Technical ServicesGovernment Of British Columbia, Gaming Enforcement Branch

Government of CanadaGrand and ToyGrand Prix Du CanadaGrand River HospitalGranite ClubGreat LivingGreater Toronto Airports AuthorityGrenke LeasingGuelph Hydro Electric Systems Inc.GWL Realty AdvisorsHalifax Port AuthorityHalifax Regional MunicipalityHalifax Regional Water CommissionHalton District School BoardHalton Regional Police ServiceHamilton Police ServiceHamilton Public LibraryHealth CanadaHealth Canada LibraryHealthcare of Ontario Pension PlanHome Improvement RetailingHondaHoneywellHoule ElectricHouse of Commons SecurityHubbell CanadaHumber CollegeHushmailHusky Injection Molding Systems Ltd.Hydro OneHydro One NetworksHydro OttawaHydro-QuebecIBM Canada Ltd.Indigo Books & Music Inc.Ingram MicroInternational Trade AdministrationIrving Oil Security ServicesIrving Shipbuilding Inc.Irving TissueIvanhoe CambridgeJD Irving, LimitedJehovah’s WitnessesJohnson Controls Canada LPJTsocialKia Sudbury MotorKiddeKuehne + Nagel Ltd.Labatt Breweries of CanadaLCBO-Resource ProtectionLegislative Assembly of New BrunswickLibrary and Archives CanadaLoblaw Companies Ltd.London District Catholic School BoardLongo’sLoto QuebecLumen

ManulifeMaple Lodge FarmsMarriott HotelsMaRS Discovery DistrictMaster Lock CanadaMastermind ToysMerchant Treasury Services Inc.MetrolinxMicrosoft Canada Inc.Ministry of Community Safety and Correctional ServicesMinistry of FinanceMinistry of Interior of QatarMinistry of Public Safety & Emergency PreparednessMississauga Executive CentreMLSENEC Corporation of AmericaNerds On SiteNetAppNew Brunswick PowerNiagara CasinosNiagara RegionNiagara Regional Police ServiceNorth Bay Regional Health CentreNorth York General HospitalNova Scotia Liquor CorporationOffice Max / Grand & ToyOffice of the Auditor General of CanadaOntario GovernmentOntario Lottery and GamingOntario Parliament EducationOntario Power GenerationOntario Provincial PoliceOntario Shores Centre for Mental Health SciencesOrngeOttawa Police ServiceOttawa-Carleton District School BoardOxford PropertiesPark Plaza Toronto AirportParl DiplomacyPathway CommunicationsPeel District School BoardPeel Regional PolicePlan GroupPremium RentalsPrimusPublic Prosecution Services of CanadaPublic Safety & Emergency Preparedness Canada (PSEPC)Public Service Commission of CanadaPublic Services and Procurement CanadaPublic Works & Government Services CanadaPurolator CanadaQuincaillerie Richelieu Ltée/Richelieu Hardware

RBCRegion of Durham Paramedic ServiceRegion of WaterlooRegion of YorkRegional Municipality Of DurhamRegional Municipality of NiagaraReichman Senior HousingReitmans (Canada) Ltd.Revenu QuébecRidley CollegeRiver Cree Resort & CasinoRogers CommunicationsRolls-Royce Canada LimitéeRoyal Canadian LegionRoyal Canadian Mounted PoliceRoyal Ontario MuseumRyerson UniversitySAFRANSaint Mary’s UniversitySan Diego State UniversityScholastic CanadaScotiabankSecurite Publique et Protection Civil du CanadaSenate of CanadaService de police de LavalSheraton Centre TorontoSheraton HotelsSheridan CollegeShoppers Drug MartSiemensSimplexGrinnellSir Sandford Fleming CollegeSNC Lavalin Inc.SobeysSociété Des Alcools Du Québec (SAQ)Société Transport de MontréalSpectrum BrandsSprintSt. Lawrence SeawaySTANLEY BLACK & DECKER CANADA CORPORATEStarwood Hotels and ResortsStatistics CanadaStornoway Diamond CorporationSûreté du QuébecTD BankTELUSThe District of Thunder Bay Social Services Adminstration BoardThe Hospital for Sick ChildrenOntario Association of Chiefs of PoliceThe Ottawa HospitalThe Regional Municiaplity of YorkThe Regional Municipality Of York – Property Services Branch

The Senate Of Canada – Senate Protective ServiceThe SourceThe University of British ColumbiaThomson TerminalsTim HortonsTint Master of Canada Inc.Toronto Catholic District School BoardToronto Community HousingToronto District School BoardToronto Pearson International AirportToronto Police ServiceToronto Transit CommissionToronto ZooTown of CaledonTown Of HampsteadTransport CanadaTransport RobertTrillium Health PartnersTrinity College SchoolUnitel Communications Inc.Unity Health TorontoUniversity Health NetworkUniversity of British ColumbiaUniversity of GuelphUniversity of TorontoUniversity of Western OntarioUpper Canada District School BoardUpper Grand District School BoardVancouver AquariumVancouver Community CollegeVancouver General HospitalVancouver International Airport AuthorityVeteran Affairs CanadaVille de GatineauVille De LavalVille De MontréalVille De Montréal, arrondissement LachineVille De Mtl, Dir. Des Immeubles, Div. De La SecuriteVille de TerrebonneWaterloo Regional PoliceWaypoint Centre for Mental Health CareWestern UniversityWindsor PoliceWoodbine EntertainmentWorld Vison CanadaYork Catholic District School BoardYork Region TransitYork Regional PoliceYork UniversityYour CaledonYVR – Vancouver International Airport

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Security Canada Sponsorship Package OptionsExhibitors, sponsors and advertisers return to Security Canada Trade Shows year after year for our proven ability to deliver value and results. Strategically located in six major markets and drawing attendees from every corner of the country — 74% of whom ONLY attend our trade shows — there’s simply no better place to connect with the professionals who will help grow your business.

Pre-show

At the show

Post show

Value Added

Minimum investment $25,000 $15,000 $10,000 $5,000 $1,000

$20,000 $12,000 $8,000 $4,000 N/A

Logo on the SC website*

Logo on email communications*

Logo on direct mail communications*

Social media promotion of sponsorship ahead of each trade show

Inclusion in pre-show email to all prospective attendees spotlighting sponsors

Inclusion in post show email to all registered attendees spotlighting sponsors

Web ad on SC Website for 3 months

Premiere positioning on CANASA websitefor 3 months

Premiere positioning on CANASA monthly enewsletter for 3 months

Web ad on SC home page

Included a-la-carte sponsorshipopportunities (based on availability)

Logo on sponsorship acknowledgment signage - sized to sponsorship level*

Logo in show guide - sized to sponsorship level*

Social media promotion of sponsorship at each trade show

Sponsorship level Platinum Diamond Gold Silver Bronze

Sponsorship type National National National National Event

*Sized to selected sponsorship level(National or Event).

Please note that priority is given to the previous year’s sponsors and national sponsors, until January 31st, 2020. National sponsors must exhibit at a minimum of five Security Canada Trade Shows.

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À La Carte Sponsorship Opportunities

$3,950 $2,950 $2,950 $3,950 $2,950 $5,950 $20,000

À la carte sponsorship SCE SCAlb SCO SCW SCA SCC All Shows

Digital Advertising PackageYour digital ad will be added to the Security Canada website and every Security Canada promotional email (to prospect attendees)

Six individual trade show sponsorships or one sponsorship that includes all six trade trade shows are available.

$1,000 $500 $500 $1,000 $500 $2,500 $4,000

Included $20,000Lanyards(includes 5/8” lanyard with double bulldog clip & safety)Give your company and brand some very high profile visibility by sponsoring the lanyards that are handed out to all Security Canada Trade Show participants.

One sponsorship is available and includes all six trade shows.

Included $20,000

$8,000

Bag stands at the entrance(includes supply of bags 15”(h) x 12”(w) x 4”(d), 1 colour)Sponsorship of Security Canada Trade Show bags, handed to all participants at the entrance to the show floor, provides excellent positioning of your company and brand.

One sponsorship is available and includes all six trade shows.

Sponsorship of pre-show plenary session(includes breakfast for attendees)Showcase your brand’s leadership around key security issues, presented by high-profile keynote speakers over breakfast, prior to the trade show opening.

$4,000(x2)

$3,500

$2,500

Two sponsorship opportunities are available for SCC.

Aisle signsYour company name and logo will be displayed on each of the aisles at SCC and on signs suspended over the show. SCC trade show sponsorship.

IncludedName badgesGain premium visibility with your logo digitally printed in colour on all name badges. One sponsorship is available and includes all six trade shows.

$4,000Included

One sponsorship is available and includes all six trade shows.

Hanging banners(includes production and hanging of 10 ft x 3 ft banner)Hang your message where all can see it. Multiple hanging banner opportunities are available

SCC trade show sponsorship.

$2,500

SCC trade show sponsorship.

Floor matsYour logo digitally printed in colour on 16-square foot mats at the show entrance. Production and installation included.

$2,500

SCC trade show sponsorship.

$2,500

SCC trade show sponsorship.

Flag banners(supplied by sponsor)The self-supporting 7’x 3’ flag banners will be positioned in the registration area. Flag banner must be supplied by sponsor.

Six individual trade show sponsorships or one sponsorship that includes all six trade trade shows are available.

Registration kioskYour logo on front registration counter.

Show floor planDisplay your logo on the floor plan of each Security Canada Show Guide, handed to all attendees and displayed at the trade show entrance.

Sponsorship of education flash stageYour logo at Security Canada Central’s Education Flash Stage. One sponsorship is available at the Central show.

$2,000

SCC trade show sponsorship.

Parking area shuttleSponsor the shuttle bus that brings attendees to the show from the parking area. One sponsorship is available at the Central show.

Please note that priority is given to the previous year’s sponsors and national sponsors, until January 31st, 2020. National sponsors must exhibit at a minimum of five Security Canada Trade Shows.

Please note, Exhibitors are welcome to provide their own promotional items. Prices will be adjusted accordingly.

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Sponsorship Request FormPlease indicate your choice by checking the box of the sponsorship opportunity you are interested in and we will do our utmost to accommodate your request. Please note that priority is given to the previous year’s sponsors and national sponsors, until January 31st, 2020. National sponsors must exhibit at a minimum of five Security Canada Trade Shows to be eligible for national sponsorship.

$25,000$15,000$10,000$5,000

Sponsorship Packages

$3,950 $2,950 $2,950 $3,950 $2,950 $5,950 $20,000

À la carte sponsorship SCE SCAlb SCO SCW SCA SCC All Shows

Digital Advertising Package

Included $20,000Lanyards

Diamond

Platinum (includes $20,000 in a-la-carte sponsorship)

Gold

(includes $12,000 in a-la-carte sponsorship)

Silver

(includes $8,000 in a-la-carte sponsorship)

(includes $4,000 in a-la-carte sponsorship)

Type Sponsorship Selection

$1,000Bronze

$4,000(x2)

$1,000 $500 $500 $1,000 $500 $2,500 $4,000Flag banners

Included $8,000Name badges

Included $4,000Show floor plan

Included $20,000Bag stands at the entrance(includes supply of bags 15”(h) x 12”(w) x 4”(d), 1 colour)

(includes supply of bags 15”(h) x 12”(w) x 4”(d), 1 colour)Sponsorship of pre-show plenary session

$3,500Aisle signs

$2,000Parking area shuttle

$2,500Floor mats

$2,500Registration kiosk on front registration counter

$2,500Sponsorship of education flash stage

$2,500Hanging banners(includes production and hanging of 10 ft x 3 ft banner)

(supplied by sponsor)

Please note: Sponsorships will not be confirmed until full payment has been received. One of our representatives will contact you to confirm your choice, finalize sponsorship arrangements and issue an invoice.

Company Name: Company Address:

Contact Name: Contact Title:

Contact Email: Contact Phone:

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Show Guide Advertising

Digital Advertising

(Subject to availability)

(Subject to availability)

Unit Specs SCE SCAlb SCO SCW SCA SCC All Shows

Logo with Exhibitor Listing0.5" - 1.0" wide Depending on logo proportions

$99 $99 $99 $99 $99 $99 $500

Full page ad1/2 page

(horizontal) adInside Front Cover

(IFC) adInside Back Cover

(IBC) adOutside Back Cover

(OBC) ad

$1,800 $1,000 $2,000 $2,000 $2,150

Unit Specs SCE SCAlb SCO SCW SCA SCC

$395per month

$395per month

$295per month

$295per month

$295per month

$595per month

Banner ad on Security Canada Website (minimum 2 months)

Banner ad on Security Canada Promotional Email to Registered Attendees (minimum 2 e-blasts)

Banner ad on CANASA.org

Web Hyperlink with Exhibitor Listing

300px × 250px

$395per month

$395per month

$295per month

$295per month

$295per month

$595per month

600px × 100px

Banner ad on Security Canada Promotional Email to Prospect Attendees (minimum 2 e-blasts)

$495 per month (minimum 2 months)470px × 78px

$495 per month (minimum 2 months)470px × 78px

Box ad on CANASA.org $395 per month (minimum 2 months)200px × 200px

$395per month

$395per month

$295per month

$295per month

$295per month

$595per month

600px × 100px

Banner ad on CANASA Monthly e-newsletter

$9975px × 100pxDepending on

logo proportions

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Talk to us!We can help develop the right brand exposure opportunity at any Security Canada event, or at all six. Contact: Steve Basnett, CEM at (905) 513-0622 x 224 or 1 (800) 538-9919 x 224 or sbasnett@canasa.org.

Show Guide AdvertisingSecurity Canada Central Guide ONLY

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Advertising Order FormPlease complete and submit the following form together with your ad selections on the previous page.

Exhibitor: Contact:

Address: City:

Province: Postal code:

Telephone: Fax:

Email:

Payment enclosed for $

Charge my: Visa American Express MasterCard

Card #: Expiry date:

Card holder name:

Signature:

Date:

(must be signed to be valid)

Ad cost $

Sub-total $

=

HST 13% $

× 13%

Total $

=

Need help? Talk to us!

We can help develop the right brand exposure opportunity at any Security Canada event, or at all six.

Contact Steve Basnett CEM at (905) 513-0622 x 224 or 1 (800) 538-9919 x 224 orsbasnett@canasa.org.

Canadian Security Association 50 Acadia Avenue, Suite 201, Markham, ON L3R 0B3Tel: (905) 513-0622 | Toll Free: 1 (800) 538-9919 Fax: (905) 513-0624 | web: www.canasa.org

Electronic files: Mac or PC-based. Acceptable software includes: Adobe InDesign, Adobe Photoshop, Adobe Illustrator. All images must be high resolution, 300 dpi or better. All fonts must be included or embedded. All ads are in full colour.

Add .125" of bleed around the outside of ads.

Deadline: Friday, August 21, 2020

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Thank You To Our 2019 Security Canada Trade Show Sponsors