2020 retail rate book

389 Meadow Street, Waterbury, Connecticut 06722PHONE: 203-574-3636 FAX: 203-574-1960

HOURS: Mon-Fri 8:30am - 5:00pm, CLOSED Saturday & Sunday

2

48.8%51.6%46.1%

66.5%22.8%25.3%56.7%52.5%64.6%

53.8%54.9%45.1%42.8%

41.4%51.5%57.8%42.6%

49.7%47.4%46.8%

62.9%57.3%40.9%42.1%46.9%40.2%

The Republican-American has a rich history of providing the best local news and advertising coverage of Greater Waterbury and Northwest Connecticut.Located midway between Boston and New York, our market is at the crossroads of New England. Waterbury itself sits at the intersection of two of the state’s busiest throughways... Interstate 84 and Route 8 (one of Connecticut’s primary North/South highways). The area is only a short drive from other major cities such as Danbury, New Haven, Bridgeport and Hartford.We invite you to incorporate the many advertising products and services we offer to help you achieve your business goals in today’s competitive and ever-changing marketplace.

How to Read Profiles: The total population in the Republican-American trade area is reflected under ‘Demographics’ and all information in the first two columns is read vertically. For example, there are 186,076 adults who are male and they represent 50.1% of the market. For all audience measures the numbers and percentages read horizontally. For example, 27,730 males, or 14.9% of males in the market visited rep-am.com in a 30-day period. The ‘Integrated Newspapers Audience’ represents the net reach of Republican-American printed newspaper and rep-am.com over a 7-day period. The ‘Weekly Cume’ columns reflect the net reach obtained via five daily and one Sunday Republican newspapers.Source: Scarborough PRIME Lingo--Profile ReportMarket/Release: Hartford, CT 2014 Release 2 Total (Aug 2013-Jul 2014)Base: Republican-American Zip Code Trade Area Projected: 371,431 Respondents: 413

Total AdultsMaleFemaleAge12-2425-3435-4445-5455-6465 & OlderEducationNon-HS GraduateHS GraduateSome CollegeCollage GraduateEmploymentFull-TimePart-TimeUnemployedChildren Present in HomeOwn or Rent ResidenceHome OwnerRenterOtherHousehold IncomeUnder $35,000$35,000 to $49,000$50,000 or more$75,000 or more$100,000 or more$150,000 or more

181,44495,93085,514

33,62411,01016,78440,24033,09746,689

10,73581,38843,32643,995

74,19129,99277,23151,835

119,90551,36110,178

50,64941,09189,73464,97346,23923,458

371,431186,076185,355

50,59748,23066,23170,96463,00072,319

19,954148,182100,518102,777

179,09858,691133,642121,619

241,407108,25721,767

80,48571,691219,255114,26398,48858,312

100%50.1%49.9%

13.6%13.0%17.9%19.1%17.0%19.5%

5.4%

39.9%27.1%27.7%

48.2%15.8%36.0%32.7%

65.0%29.1%5.9%

21.7%19.3%59.0%41.5%26.5%15.7%

Total % Past 7 Days Reach Visitors Reach

191,12198,60496,513

35,79511,01022,28444,13732,20646,689

10,73582,29850,96451,124

81,79535,15578,17158,838

130,59054,35310,178

50,64941,091103,41172,79149,45626,122

52.5%53.0%52.1%

70.7%22.8%33.6%62.2%55.9%64.6%

53.8%55.5%50.7%49.7%

45.7%59.9%58.5%48.4%

54.1%50.2%46.8%

62.9%57.3%47.2%47.2%50.2%44.8%

58,87127,73031,141

3,4148,22216,20917,2168,5195,291

2,11812,65719,39424,207

32,77813,16412,92923,585

37,45220,658

851

8,17712,80037,89427,20116,00011,187

15.8%14.9%16.8%

6.7%17.0%24.4%24.3%13.5%7.3%

10.6%8.5%

19.3%24.0%

18.3%22.4%9.7%

19.4%

15.5%19.0%3.9%

10.2%17.9%17.3%17.6%16.2%19.2%

our reach and readership

Readers Reach

REP-AM.COMDEMOGRAPHICS REPUBLICAN-AMERICAN READERSHIP WEEKLY CUME

INTEGRATED NEWSPAPER AUDIENCE

3

Select your ad size based on your unique campaign or business needs.

Determine your annual spending level

Choose your weekly publishing frequency

1

2

3

awareness

dominance

breakthrough

impact

three easy steps

advertising with us is as simple as...

...with our new modular sizesThe Republican-American has joined the ranks of many national newspapers in converting

to modular advertising units. By employing modular sizing, we will no longer sell ads by column or inch, but rather by logical portions, such as full, half, quarter, eighth, etc.

Our aim is to provide the same standardized sizes and target opportunities found in other media.

DOLLAR VOLUME CONTRACTS. YOUR INVESTMENT. YOUR SOLUTIONS.

This gives you the opportunity and flexibility to utilize the products and services that best providesolutions to your advertising needs. You get powerful exposure delivering powerful results.

In addition to the opportunities listed below, you will also have access to special rates depending on your Dollar Volume Contract.

ONE CONTRACT. CUSTOMIZED OPTIONS.

Planning• Helps you plan your overall budget

• All products count toward your overall investmentCost Efficiency

• Rate benefits in any product you buy now and in the future• Flexible opportunities to target your customers with precision

Increased Frequency• Easy to increase your frequency and gain exposure in a multitude of products

Ad Units Greater Than a Half Page Ad Units Between a Quarter & Half Page

Ad Units Between an Eighth & Quarter Page Ad Units Under an Eighth Page

4

rates & sizes

Select your broadsheet ad size1

AWARENESS Ad Units are designed for advertisers seeking to maximize long-term awareness and reach. These units are ideal for businesses where top-of-mind awareness is critical in a short decision-making period. The abbreviated ad content allows limited copy changes and is designed to create a compelling call to action. For best results, Awareness Ad Units should run 4-7 times in a 7-day period. Suggested for: Repair & Service, Restaurants, Notices.

1/12 PAGE2 col x 5

1/16 PAGE V1 col x 7.5

1/16 PAGE H3 col x 2.5

1/24 PAGE V 1 col x 5

1/24 PAGE H2 col x 2.5

1/48 PAGE1 col x 2.5

DOMINANCE Ad Units are designed for advertisers seeking maximum visibility within the newspaper and on the page. These units are ideal for announcing unique events, reinforcing marketplace status or driving maximum response in a short time. Be sure your ad copy is well organized and easy to follow. For best results, Dominance Ad Units should run 2-3 times in a 7-day period.

Suggested for: Huge Announcements, Big Sales, Direct Response, Grand Openings.

FULL PAGE6 col x 20

BREAKTHROUGH Ad Units are designed for advertisers seeking to optimize reach and frequency. These units are ideal for building and maintaining awareness. These units provide sufficient space for a complete message at low cost for consistent response. For best results, Breakthrough Ad Units should run 3-5 times in a 7-day period. Suggested for: Image Branding, Small Business: Health Care.

1/4 PAGE V3 col x 10

1/4 PAGE H4 col x 7.5

5/24 PAGE5 col x 5

3/16 PAGE 3 col x 7.5

1/6 PAGE V2 col x 10

1/6 PAGE H4 col x 5

1/8 PAGE V2 col x 7.5

1/8 PAGE S3 col x 5

IMPACT Ad Units are designed for advertisers seeking balance between page dominance and frequency. These units offer ample message space at a price that allows a more frequent run schedule. Ideal for announcing events, branding and defining your market niche, these units encourage sustained customer response over time. For best results, Impact Ad units should run 2-4 times in a 7-day period. Suggested for: Seminars, Merchandising, Events.

$2061.65

$1054.57

$356.20 $267.42 $267.42 $178.64 $178.64 $89.41

$1054.57 $881.51 $794.98 $708.09 $708.09 $532.68 $532.68

$3885.84

$2061.65 $1732.44 $1732.44 $1396.02M-TU-SA

M-TU-SA

M-TU-SA

M-TU-SA

W-F

W-F

W-F

W-F

THU-SU

THU-SU

THU-SU

THU-SU

$2169.95

$1109.97

$374.91 $281.47 $281.47 $188.02 $188.02 $94.11

$1109.97 $927.82 $836.74 $745.28 $745.28 $560.67 $560.67

$4089.96

$2169.95 $1823.44 $1823.44 $1469.36$2560.74

$1309.86

$442.43 $332.16 $332.16 $221.89 $221.89 $111.06

$1309.86 $1094.91 $987.43 $879.50 $879.50 $661.64 $661.64

$4826.52

$2560.74 $2151.82 $2151.82 $1733.97

1/2 PAGE V3 col x 20

1/2 PAGE H6 col x 10

5/12 PAGE V4 col x 12.5

5/12 PAGE H 5 col x 10

1/3 PAGE4 col x 10

awareness

dominance

breakthrough

impact

5

rates & sizes

Determine your annual spending level

Choose your weekly publication frequency

2

3

Frequency discount applies to all ads that are part of the package. All ads must run within 6 days of initial ad. No copy changes are allowed. All packages are pre-sold; Advertiser must agree to the package when the order is placed.

Commitment Level

$2,500$3,750$5,650

No. of Insertions 234

No. of Insertions 567

% Discount off Each Ad10%15%20%

% Discount off Each Ad25%30%35%

Commitment Level

$42,750$64,100$96,150

Commitment Level

$8,450$12,700$19,000$28,500

Commitment Level

$144,200$216,250$324,400

% Discount off Base Rate

10%10.75%11.5%

% Discount off Base Rate

15.25%16%

16.75%

% Discount off Base Rate

12.25%13%

13.75%14.5%

% Discount off Base Rate

17.5%18.25%

19%

Add colorHelp your ad jump off the page by

adding color for an additional upcharge

PROCESS COLOR - add 15%Premiums applied to the cost of the ad. Minimum cost: $25

Print Plus AdvertisingDirect Marketing Program

impact

7

target your market

country life COUNTRY LIFE offers a snapshot of the people, places and events that define country living. Whether your interest lies in nature walks, learning about antiques, gardening or reading about accomplishments of friends and neighbors, Country Life is your source for community happenings and current events.Reaching readers every Thursday by a combination of In-Paper andTMC mailing to the towns of...

weekend extraWEEKEND EXTRA is a weekly publication mailed directly to residents on Thursdays in 14 zip codes throughout 8 towns and contains an assortment of stories and photos from Waterbury, Watertown, Wolcott, Naugatuck, Beacon Falls, Middlebury, Pros-pect & Oakville.Reaching readers every Thursday by U.S. mail.

• Bantam• Bethlehem• Bridgewater• Litchfield• Middlebury• Morris• New Milford• New Preston• Oxford• Roxbury• Southbury• South Britain• Thomaston• Warren• Washington• Washington Depot• Watertown• Woodbury

TOTAL CIRCULATION: 25,585

FULL PAGE6 col x 20

1/2 PAGE V3 col x 20

1/4 PAGE V3 col x 10

1/4 PAGE H4 col x 7.5

5/24 PAGE 5 col x 5

3/16 PAGE 3 col x 7.5

1/6 PAGE V 2 col x 10

1/6 PAGE V 4 col x 5

1/8 PAGE V 2 col x 7.5

1/8 PAGE H 3 col x 5

1/8 PAGE S 6 col x 2.5

1/12 PAGE2 col x 5

1/16 PAGE V1 col x 7.5

1/16 PAGE H3 col x 2.5

1/24 PAGE V1 col x 5

1/24 PAGE H2 col x 2.5

1/48 PAGE V1 col x 2.5

1/2 PAGE H6 col x 20

5/12 PAGE V4 col x 12.5

5/12 PAGE H5 col x 10

1/3 PAGE4 col x 10dominance

breakthrough

$1008.00

$300.51

$102.90 N/A $77.41 N/A $51.77 N/A

$300.51 $252.26 $227.75 $203.07 $203.07 $153.41 $153.41 $153.41

$573.30 $573.30 $486.15 $486.15 $394.80COUNTRY LIFE

COUNTRY LIFE

COUNTRY LIFE

COUNTRY LIFEWEEKEND EXTRA

WEEKEND EXTRA

WEEKEND EXTRA

WEEKEND EXTRA$955.20

$284.77

$97.51 $73.36 $73.36 $49.05 $49.05 $24.61

$284.77 $239.05 $215.82 $192.43 $192.43 $145.37 $145.37 $145.37

$543.27 $543.27 $460.69 $460.69 $374.12

awareness

BRIDGEWATER

NEW MILFORD citizen’s news CITIZEN’S NEWS is a weekly newspaper delivered each Friday via the US Postal Service serving the towns of Beacon Falls, Prospect and Naugatuck. This area is fast becoming a major bedroom community for commuters who work from Stamford to Hartford. Market your business or services by using a publication that provides award-winning news coverage.

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CITIZEN’S NEWS CITIZEN’S NEWS$900.75 $508.62 $508.62 $424.90 $424.90 $340.70

CITIZEN’S NEWS $275.06 $275.06 $239.54 $215.82 $194.32 $194.32 $145.89 $145.89 $145.87

CITIZEN’S NEWS $100.04 $80.00 $80.00 $50.00 $50.00 $30.00

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digital advertising

AD SIZE

AD SIZE

AD SIZE

AD SIZE

AD UNIT

OPEN RATE

OPEN RATE

OPEN RATE

PIXEL DIMENSIONS

12 MO. COMMIT

12 MO. COMMIT

12 MO. COMMIT

MAX FILE SIZE

3 MO. COMMIT

3 MO. COMMIT

13 WEEK WEEK COMMITMENT

3 MO. COMMIT

FILE FORMATS**

Leaderboard & Mobile

$900

$750

$750

$600

$525

$375

$125 per insertion

GIF, JPG, PNGGIF, JPG, PNGGIF, JPG, PNGGIF, JPG, PNG

Leaderboard

Leaderboard

Leaderboard Push & Mobile

Leaderboard

LeaderboardLeaderboard Push

$10

$500

$250

728 X 90728 X 300

$8

$400

$150 per insertion

$200

$5

$250

$125

Rectangle

Rectangle

Rectangle

Rectangle

$10

$500

$250

300 X 250

$8

$400

$200

$5

$250

$125

40K

40K30K

Mobile

Mobile

Mobile

Mobile

$10

$500

$250

320 X 50

$8

$400

$200

$5

$250

$125

90K

With 2.2 million monthly Page Views* and over 440,377 Unique Users*, the Republican-American’s website is the area’s leading source of

digital news and information, serving upper New Haven and Litchfield counties. Readership that expands to New York, Massachusetts and beyond,

enjoy award-winning journalism, from area news to high school sports, entertainment information to blogs, as well as shopping, contests and more.

Find us online at rep-am.com*Source - Google Analytics - 3 month average, August - October 2018

NET CPMS ROS DIGITAL CAMPAIGNS

$1 cpm surcharge for content targeting or ATF placement$2 cpm surcharge for pushdown (Leaderboards & Super Leaderboards only).

50K IMPRESSIONS PER MONTH - ROS, NO PUSHDOWN

REP-AM HOMEPAGE (100% SOV ATF, Sold by the day of week, 13 week commitment)

25K IMPRESSIONS PER MONTH - ROS, NO PUSHDOWN

SOCIAL MARKETPLACE

AUDIENCE EXTENSION

PRINT2WEB

AD SPECS

DESKTOP/MOBILE COMBO - 75K IMPRESSIONS

25K Mobile & 50K Desktop ROS Impressions - With Pushdown

OPEN RATE

OPEN RATE

12 MO. COMMIT

12 MO. COMMIT

3 MO. COMMIT

3 MO. COMMIT

25K Mobile & 50K Desktop ROS Impressions - Without Pushdown

Make your print ad digital. Print ad appears in the newspaper ads widget on our websites (RA, CN, & SS) for 7 days for only $10. Ensure that your print ads get complete coverage by adding our Print2Web digital solution.

Targeted banner ad campaigns to local readers on National sitesReach local readers on national websites that fit your ideal customer profile through our Targeted Banner Campaign program. Ads are seen locally (by zip code), and can be targeted by content, demographics and user behaviors to reach your optimal target audience. Let us design a customer campaign for you!

Share your business’ social media posts with Citizens News, Step Saver Observer and Republican American audiences - $89 per month with 12 month commitment.

3rd Party Ad Tags accepted. Must be DFP compatible.

LEADERBOARD728 X 90

RECTANGLE300 X 250

MOBILE320 X 50

MONTHLY MINIMUM IMPRESSIONS• 50,000 on Rep-am.com desktop (Note, campaigns that run 10+ days to promote an event have a 25,000 impression minimum)

LEADERBOARDPUSHDOWN

728 X 300

SOCIAL MARKETPLACEWIDGET

7

Email Blasts $300

9

productionPREPRINTED INSERTS

Use the Republican-American to distribute your pre-printed brochures or flyers.

We will deliver your pre-printed advertising message to all of Greater Waterbury and Northwest Connecticut or just a few zip codes. You choose the day and the ZIP codes, and we will deliver your message

to our subscribers and singlecopy purchasers.

SPECIFICATIONS

Verify all requests for less than full run with your Account Executive.

Minimum charge of $400 for preprints distributed. Consult your Account Executive for details.Catabooks, odd sizes, cards, envelopes, abnormally large preprints, multiple signature preprints, etc. must be submitted for acceptance and price quote.Preprints accepted in tabloid sizes to a maximum of 10 3/4” x 12” overall and standard sizes up to a maxi-mum of 12” x 10 3/4” overall. Tabloids accepted in minimum sizes 5” x 7” without calipers, 9” x 7” with calipers, maximum half tab 7” x 10” (70 square inches). Half Tab rate determined by dividing number of pages by 2 then apply to page rate (minimum 4 pages). Single sheet standard preprint must be quarter folded in order to have sufficient body to accommodate the inserter. All folds must be along the long dimension. Single sheet inserts must be printed on a minimum of 70 lb. stock paper.“Supplement to” and date lines on pre-printed inserts are preferred, but optional.

Pre-print inserts carrying a postal indicia are not accepted for distribution in the Republican-American.

POLICY

All preprints accepted subject to approval of the publisher.All advertisements subject to publisher’s revision or approval. The publisher reserves the right to cancel any advertisement at any time.Insertion orders or contracts containing liability dis-claimers are not accepted. Agencies are held responsible for payment of invoices for advertising placed by them on their behalf or on behalf of their clients. In lieu of agency’s liability, written documentation must be provided by the advertiser assuming responsibility for payment.

NEWSPAPER MEASUREMENTS

COLUMN WIDTHS

SIZE SIZE

BROADSHEET Full Page TABLOID Full PageBROADSHEET Double Truck TABLOID Double Truck

WIDTH WIDTH

10.875” X 20” 9” X 10.5”6 522.625” X 20” 19.5” X 10.5”13 11

DEPTH DEPTHCOLUMNS COLUMNS

SIZE1 Column ...................... 1.625”2 Column ............................. 3.5”

5 Column .................................. 9”3 Column ....................... 5.3438”6 Column ...................... 10.875”4 Column ...................... 7.1875”

WIDTH WIDTHWIDTH SIZESIZE

PDF FORMATTING REQUIREMENTS

For best results, Adobe Acrobat Distiller should be used to create PDF files. Do not use the “Save as PDF” option in your creation software.

IMPORTANT: Save the original ad file as an EPS, then distill the EPS file DOWNto Acrobat version 4.0 using the following settings:

GENERAL Window: • ACROBAT 4.0 Compatibility • Optimize PDF • Resolution 1200 dpi • Binding Left COLOR Window: • Convert all colors to CMYK ADVANCED Window: • Resize Page and Center Artwork for EPS files • Process DSCCOMPRESSION Window: Do not check any compression options.FONT Window: • Embed All Fonts • Subset All Embedded Fonts below 100%

At your request, we can e-mail our Distiller job options settings file(REP-AM.joboptions) to you. It contains the required settings listed above.

To use, place it in your Acrobat folder / Distiller folder / Settings folder. When you re-launch Adobe Acrobat Distiller, choose “REP-AM” from the Job Options drop-down menu before distilling your ad. Contact your Account

Executive for more information on this available option.

IMPORTANT: Four-color process ads should be distilled as CMYK composite files. Do not use RGB or SPOT colors, as they will not separate correctly.

EMAIL REQUIREMENTS

The maximum file size of ads transmitted via e-mail is 10MB. A Self-extracting compression software should be used on files larger than 10MB. All components of the ad should be placed in a single folder and compressed for e-mail travel.

Our E-mail address is: admail@rep-am.com

DESIGN SERVICESOur experienced team can assist you in the creation of your advertising campaign,

including layout and design. This is a free service.TEARSHEETS

Day of publication tearsheets are available, provided requests are made in advance of ad publication. Additional charges may be incurred for repeat requests for tearsheets.

great reasons to use preprints

REACH...No other advertising vehicle has the reach of a newspaper. Nationally, nearly 105 million adults read a newspaper in print or online on an aver-age weekday and more than 111 million on Sunday. 7 in 10 adults read the newspaper or visit a newspaper website in an average week (Scarborough research).QUALITY...People who are typically labeled upscale... meaning upper income, higher education, professional or managerial occupations all count themselves as newspaper readers.IMMEDIATE...Newspaper advertising is among the fastest forms of advertising with extremely short dead-lines that allow for Ads to be created and published in a matter of days.

ELECTRONIC GUIDELINESElectronic ads must be submitted according to published ad copy deadlines. Whether you are Macintosh-based or PC-based, a PDF file is the preferred format for reproduction. We will only accept non-PDF formats meeting the requirements outlined below.

NON-PDF REQUIREMENTSCREATION SOFTWARE must be from the following list of cross-platform software:

Electronic Ads should include all Postscript fonts (printer & screen) on your CD. True Type fonts are not acceptable. Artwork/images must be placed in the electronic file for position and also saved separately on your CD. Images should either be TIFF or EPS files. REMEMBER: Fonts within EPS files should also be included. A proof of the ad is required for reference. Since some PC-based fonts are not compatible on our Macintosh-based platform, some fonts may be substituted when necessary.IMAGES should be scanned at no more than 100 line screen with a resolution of 200 dpi and saved as TIFF files. Images with clipping paths must be saved as EPS files. Black & White images should be saved as grayscale. Color images and duotones should be saved in CYMK mode. We can provide you with a US INK CMYK profile to use with Adobe Photoshop. For best reproduction save your color images using this profile. Contact your Sales Rep for more information on this available option. Please notify us if your images do not meet these requirements, as we may be able to make adjustments prior to publication. We cannot be held responsible for reproduction of images that do not meet these requirements. For best results, we suggest supplying original and/or electronic photographs/images. Our imaging department will scan, format and tone them. Materials to be scanned must be supplied in the form of prints no larger than 8”x10”.KEYSTROKING must be supplied in Microsoft Word only, and will be reformatted by us when building your ad. A printout of the ad is required for reference.

• Multi-Ad Creator 7.0 or lower• Adobe Illustrator 13.0 or lower• Adobe Photoshop 10.0 or lower

• Quark Xpress 7.0 or lower• Adobe Acrobat 9.0 or lower

8

10

preprinted insertsPOLICY... continued

The publisher reserves the right to adjust the rates stipulated herein at any time upon notice in writing.The Republican-American shall not be responsible for the omission, in whole or in part, of any advertisement or for any typographical or other error. The Republican-American’s liability shall be limited to the amount paid by the advertiser for the first insertion only. In no event shall the newspaper be liable for consequential damages of any kind.The advertiser or agency submitting an order for advertisements which contain incorrect rates or conditions is notified that such advertising will be inserted and charged at the regular schedule of rates and conditions.Political advertising must be paid in advance of publication.Please consult an Advertising Manager for policies applicable to political advertising.DELIVERY

ALL PREPRINTED INSERT DELIVERY Must be delivered to:WATERBURY Republican-American 1860 Main StreetSpringfield, MA 01102-2350

BILLS OF LADING must clearly note WATERBURY Republican-American and QUANTITY of shipment.TMC Inserts must be skidded separately.

DEADLINES

Insert orders must be received at least 14 days prior to insertion date. Preprinted inserts must be received 10 days in advance of distribution date.

DELIVERY HOURS

Monday-Friday, 7AM to 5PM.There is no weekend receiving.

Advance deadlines generally apply to major holidays and Sundays following major holidays for preprint reservations and delivery. There are mechanical limitations on the number of inserts which can be distributed on some holidays. Preference is givento full run orders. Please consult your Account Executive for details.

TOTAL MARKET COVERAGECPM Preprint delivery to non-subscribers

$44$49$54$59$60$61$62$63$64$65$67$70$73$75

$82.28$86.44$88.51$91.63$93.71$95.78$99.49$101.42$103.64$104.68

$48$53.50

$59$64.50$65.60$66.70$67.80$69.90

$70$71.10$73.30$76.60$78.80

$81$88.72$93.30$95.58$97.86$100.14$102.43$106.12$108.20$110.28$112.36

open

open

single4681012141618202428323640444852566468727680

single4681012141618202428323640444852566468727680

single2 4 6 8 101214161820222426283234363840

single2 4 6 8 101214161820222426283234363840

tab

tab

std

std

$42.20$47.35$52.49$57.63$58.66$59.69$60.72$61.74$62.77$63.80$65.85$68.94$72.03$74.08

$82$86$88$91$93$94

$98.50$100.50$102.50$103.50

$46.32$51.98$57.63$63.28$64.42$65.55$66.68$67.81$68.94$70.08$72.34$75.73$77.99$80.26$88.20$92.60$94.80

$97$99.20$101.40$104.90$106.90$108.90$110.90

6-11x

6-11x

$39.91$44.76$49.63$54.48$55.44$56.42$57.39$58.36$59.34$60.31$62.24$65.16$67.10$69.05$76.64$80.55$81.85$84.45$86.40$88.35$93.84$100.50$97.75$98.73

$43.82$49.13$54.48$59.82$60.88$61.95$63.03$64.10$65.16$66.23$68.37$71.56$73.72$75.85$83.67$87.96$90.11$92.26$94.40$96.55$100.10$102.05

$104$105.96

12-23x

12-23x

$38.54$43.13$47.72$52.30$53.22$54.14$55.06$55.97$57.16$58.07$59.91$62.66$64.50$66.33$70.43$74.08$75.91$77.73$79.56$81.39$87.64$89.46$91.29$92.20

$42.21$47.26$53.34$57.35$58.36$59.38$60.38$61.39$62.66$63.67$65.69$68.72$70.74$72.76$78.05$82.07$84.07$86.07$88.09$90.09$93.48$95.31$97.13$98.96

24-35x

24-35x

$35.60$39.82$44.04$48.26$49.12$49.96$50.80$51.64$52.75$53.59$55.28$57.81$59.51$61.19$66.17$69.43$71.20$72.89$74.57$76.25$81.15$82.83$84.51$85.35

$39.98$43.62$48.26$52.91$53.84$54.77$55.70$56.63$57.81$58.75$60.61$63.39$65.10$67.11$72.21$75.91$77.77$79.62$81.45$83.31$86.53$88.21$89.88$91.57

36-47x

36-47x

$32.15$35.95$39.75$43.55$44.31$45.07$45.83$46.59$47.60$48.36$49.88$52.16$54.44$55.96$60.98$64.02$65.54$67.82$69.34$70.86$73.88$75.40$76.92$77.68

$35.19$39.37$43.55$47.73$48.57$49.40$50.24$51.07$52.16

$53$54.67$57.18$58.85$60.52$65.69$69.04$70.71$72.38$74.05$75.72$78.74$80.26$81.78$83.30

48-74x

48-74x

$30.30$33.90$37.50$41.10$41.82$42.54$43.26$43.98$44.95$45.67$47.11$49.27$50.71$52.15$56.84$59.72$61.16$62.60$64.04$65.48$69.86$71.30$72.74$73.46

$33.18$37.14$41.10$45.06$45.85$46.64$47.44$48.23$49.27$50.06$51.65$54.02$55.61$57.19$62.02$65.19$66.78$68.36$69.94$71.53$74.47$75.91$77.35$78.79

75-89x

75-89x

$28.30$31.65

$35$38.35$39.02$39.69$40.36$41.03$41.95$42.62$43.96$45.97$47.31$48.65$53.24$55.92$57.26$58.60$59.94$61.28$65.46$66.80$68.14$68.81

$30.98$34.67$38.35$42.04$42.77$43.51$44.25$44.98$45.97$46.71$48.18$50.39$51.87$53.34$58.06$61.01$62.49$63.96$65.43$66.91$69.75$71.09$72.43$73.77

90+x

90+x

TAB SIZE

2

8

16

24

32

40

4

12

20

28

36

44

SOLO: Postage plus additional $25 per thousand. Higher rates may apply for pieces printed on heavy stock.

OPEN

40

72

81

102

118

136

35.20

63.36

71.28

89.76

103.84

119.68

37.20

66.96

75.33

94.86

109.74

126.48

69

75

94

109

127

145

60.72

66

82.72

95.92

111.76

127.60

64.17

69.75

87.42

101.37

118.11

134.85

6X 48X

/

/

full

run

part

run

Don’t have inserts printed? We can print and insert them for you. For just pennies per household, we can design, print and deliver your message through the Republican-American*,

Citizen’s News, and Step Saver publications.

9

PART RUN RATES APPLY TO INSERT DISTRIBUTION 95% OF AAM AUDIT

11

COMMISSION & TERMSRetail Advertising is non-commissionable. All accounts are due and payable by the end of the month in which the billing is made. A finance charge of 1.5% per month will be charged on all balances remaining unpaid by the end of the following month in which billing is made. Accounts more than 90 days will be subject to cash with order terms and referral for collection.

GENERAL POLICYAll advertisements subject to publisher’s revision or approval. The publisher re-serves the right to reject or cancel any advertising at any time. The Newspaper deals directly and individually with its local advertisers and does not accept local brokered advertising. Insertion orders or contracts containing liability disclaimers are not accepted. Agencies are held responsible for payment of invoices for advertising placed by them on their behalf or on behalf of their clients. In lieu of agency’s liability, written documentation must be provided by the advertiser assuming responsibility for payment. The publisher reserves the right to adjust the rates stipulated herein at any time upon notice in writing. The Republican-American shall not be responsible for the omission, in whole or in part, of any advertisement or for any typographical or other error. The Republican-American’s liability shall be limited to the amount paid by the advertiser for the first insertion only. In no event shall the newspaper be liable for consequential damages of any kind. The word “Advertisement” to indicate paid advertising will be printed across the top of each column of any advertising simulating reading matter.The Republican-American will attempt to accommodate an advertiser’s request for advertising position whenever possible. However, all copy is accepted with the understanding that it will run ROP if a position request cannot be fulfilled. When orders are forwarded by an Advertiser or its Agency that contain incorrect rates or conditions, the advertising will be inserted and charged at the correct rate in force as provided in the Newspaper’s published rate information and in accordance with the conditions contained in Advertiser’s contract.Advertising canceled past the published deadline is subject to being billed 50% of the reserved ad space. Advertising layouts and copy prepared by employees of the Republican-American are the property of the Republican-American and cannot be reproduced in other media without the express written consent of the Republican-American.Political advertising must be paid in advance of publication. Please consult the advertising managers for policies applicable to political advertising. Holiday Rates apply on New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Christmas.

ADVERTISING SALES DEADLINESARTS & COMMUNITY RATES

A courtesy rate discount is offered when applicable to area churches, charitable organizations, non-profit museums, arts, fraternal and civic organizations for

advertising of the organization’s programming and or public service activity for non-commercial oriented advertising. Requires prior approval. 501c designation required.

Discount also applies to Birthday and In-Memoriam notices. CLASSIFIED RATES

For Classified rates, specifications and requirements, please contact theClassified Advertising Department at (203) 574-3616.

PREMIER POSITIONINGFor Front Page Strip Ad rates, specifications and requirements, please contact your

Retail Account Executive. Revenue Contract Discounts apply.AD NOTES

A sticky back message placed right on the front page of the newspaper.AD NOTES are the first thing the reader sees... grabbing immediate attentionby providing high visibility and impact. Contact your Retail Account Executive

for rates and details. Revenue Contract Discounts apply.CO-OP SERVICES

The Republican-American subscribes to ReCAS, a Co-Op service allowing the news-paper to assist retailers in the recovery and application of advertising funds

offered by manufacturers of products. Ask your Account Executive for more information.

MARKET RESEARCHWe have conducted independent market research studies for many years.

This research provides information about demographics and adult purchasing, lifestyle and readership behavior. Please contact your Account Executive

for a free custom presentation.CIRCULATION

Established 1844. Published mornings and Sundays, except Christmas Day. Member Audit Bureau of Circulation. Contact your Account

Executive for current AAM report or Publisher’s Interim Statement.

DAY

DAY

ANNUAL FREQUENCY

REP-AM REVENUE LEVEL

ANNUAL FREQUENCYCITIZEN’S NEWS

PREPRINT ANNUAL FREQUENCY

ROP REVENUE LEVEL

ROP REVENUE LEVEL

PUBLICATION

FEATURE

DEADLINE TIMEMonday

Sunday

Tuesday

ThursdayWednesday

6 36$2,500

$2,500+

$28,500+

$28,500

6

12 48$5,650

$8,450+

$64,100+

$64,100

132652

24 75$12,700 $144,20036 90$28,500 $324,400

75 $144,20048 $64,100

90 $324,400

FridaySaturday

Every Day

TuesdayWednesdayThursdayThursdayThursdayThursday

FridaySaturdaySaturdaySunday

Sunday

Republican-AmericanRepublican-AmericanRepublican-AmericanRepublican-American

Accent WeekendCountry Life

Weekend ExtraRepublican-AmericanRepublican-American

Home/Real EstateSunday Republican

Arts & Entertainment/ Pets PageCommentary, Travel, Weddings

Wednesday Prior

Accent, Arts & Entertainment, Books, Business News, Commentary, Comics, Health, Marriages, Pets & Puzzles, Social Moments, Theater, TelevisionAccent Health

Country Life, Accent Weekend (Tabloid)Accent Food

Religion PageTravel & Outdoors, Home/Real Estate, WheelsAccent, Annie’s Mailbox, Business, Classifieds, Comics, Crossword/Jumble, Horoscope, People, Television

Thursday PriorFriday Prior

Monday PriorMonday Prior

Wednesday, 8 Days PriorWednesday, 8 Days Prior

Tuesday PriorWednesday PriorWednesday PriorWednesday Prior

Friday, 9 Days Prior

5PM5PM5PM5PM5PM5PM5PM5PM5PM5PM5PM

5PM

SPECIAL FEATURES/PAGES

REPUBLICAN-AMERICAN NON-MODULAR BASE RATES

CONTRACT ADVERTISER CITIZEN’S NEWS COURTESY RATES

PREPRINT CONTRACT ADVERTISER COURTESY ROP RATES

REVENUE CONTRACT ADVERTISER COURTESY ROP RATES

general information

COMMISSION & TERMSRetail Advertising is non-commissionable. All accounts are due and payable by theend of the month in which the billing is made. A finance charge of 11⁄2 % permonth will be charged on all balances remaining unpaid by the end of the follow-ing month in which billing is made. Accounts more than 90 days will be subject tocash with order terms and referral for collection.

GENERAL POLICYAll advertisements subject to publisher’s revision or approval. The publisher re-serves the right to reject or cancel any advertising at any time. The Newspaperdeals directly and individually with its local advertisers and does not accept localbrokered advertising. Insertion orders or contracts containing liability disclaimers are not accepted. Agen-cies are held responsible for payment of invoices for advertising placed by them ontheir behalf or on behalf of their clients. In lieu of agency’s liability, written documenta-tion must be provided by the advertiser assuming responsibility for payment. The publisher reserves the right to adjust the rates stipulated herein at any timeupon notice in writing. The Republican-American shall not be responsible for theomission, in whole or in part, of any advertisement or for any typographical orother error. The Republican-American’s liability shall be limited to the amountpaid by the advertiser for the first insertion only. In no event shall the newspaperbe liable for consequential damages of any kind. The word “Advertisement” to indicate paid advertising will be printed across thetop of each column of any advertising simulating reading matter.The Republican-American will attempt to accommodate an advertiser’s requestfor advertising position whenever possible. However, all copy is accepted with theunderstanding that it will run ROP if a position request cannot be fulfilled. When orders are forwarded by an Advertiser or its Agency that contain incor-rect rates or conditions, the advertising will be inserted and charged at the cor-rect rate in force as provided in the Newspaper’s published rate information and in accordance with the conditions contained in Advertiser’s contract.Advertising cancelled past the published deadline is subject to being billed 50% of the reserved ad space. Advertising layouts and copy prepared by employeesof the Republican-American are the property of the Republican-American andcannot be reproduced in other media without the express written consent ofthe Republican-American.Political advertising must be paid in advance of publication. Please consult the advertising managers for policies applicable to political advertising. Holiday Rates apply on New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Christmas.

ADVERTISING SALES DEADLINESDAY PUBLICATION DEADLINE TIME

Monday Republican-American Wednesday Prior 5PM

Tuesday Republican-American Thursday Prior 5PM

Wednesday Republican-American Friday Prior 5PM

Thursday Republican-American Monday Prior 5PM

Thursday Accent Weekend Monday Prior 5PM

Thursday Country Life Wednesday, 8 Days Prior 5PM

Thursday Weekend Extra Thursday, 7 Days Prior 5PM

Friday Republican-American Tuesday Prior 5PM

Saturday Republican-American Wednesday Prior 5PM

Saturday Home/Real Estate Wednesday Prior 5PM

Sunday Sunday Republican Wednesday Prior 5PM

Sunday Arts & Entertainment/Pets Page Friday, 9 Days Prior 5PMCommentary, Travel, Weddings

SPECIAL FEATURES/PAGESDAY FEATURE

Sunday Accent, Arts & Entertainment, Books, Business News,Commentary, Comics, Health, Marriages, Pets & Puzzles,RepAm.Jobs Recruitment, Social Moments, Theater, Television

Tuesday Accent HealthWednesday Accent FoodThursday Country Life, Accent Weekend (Tabloid)

Friday Religion PageSaturday Travel & Outdoors, Home/Real Estate, Wheels

Every Day Accent, Annie’s Mailbox, Business, Classifieds, Comics, Crossword/Jumble, Horoscope, People,Television

REPUBLICAN-AMERICAN NON-MODULAR BASE RATESREPUBLICAN-AMERICAN DISPLAY PER COLUMN INCH

Monday, Tuesday, Saturday $37.78Wednesday, Friday $39.76Thursday, Sunday $46.93

Country Life $11.03

REPUBLICAN-AMERICAN DISPLAY PER COLUMN INCH

Final Edition $29.82North Edition $10.34Metro Edition $19.89

Suburban Edition $11.93Litchfield Edition $9.94

PREPRINT CONTRACT ADVERTISER REVENUE CONTRACT ADVERTISERCOURTESY ROP RATES COURTESY ROP RATES

ANNUAL ROP ROP PREPRINTFREQUENCY REVENUE LEVEL REVENUE LEVEL ANNUAL FREQUENCY

6 $2,500 $28,500 36

12 $5,650 $64,100 48

24 $12,700 $144,200 75

36 $28,500 $324,400 90

48 $64,100

75 $144,200

90 $324,400

CONTRACT ADVERTISER COMMUNITY NEWSPAPER COURTESY RATESREP-AM ROP ANNUAL FREQUENCY

REVENUE LEVEL STEP SAVER/CITIZENS NEWS HERITAGE VILLAGER$2,500+ 6 6$8,450+ 13 6

$28,500+ 26 12$64,100+ 52 24

ARTS & COMMUNITY RATESA courtesy rate discount is offered when applicable to area churches, charitable

organizations, non-profit museums, arts, fraternal and civic organizations for advertisingof the organization’s programming and or public service activity for non-commercial

oriented advertising. Requires prior approval. 501c designation required.Discount also applies to Birthday and In-Memoriam notices.

CLASSIFIED RATESFor Classified rates, specifications and requirements, please contact the

Classified Advertising Department at (203) 574-3616.

PREMIER POSITIONINGFor Front Page Strip Ad rates, specifications and requirements, please contact

your Retail Account Executive. Revenue Contract Discounts apply.

AD NOTESA sticky back message placed right on the front page of the newspaper.

AD NOTES are the first thing the reader sees... grabbing immediate attentionby providing high visibility and impact. Contact your Retail Account Executive

for rates and details. Revenue Contract Discounts apply.

CO-OP SERVICESThe Republican-American subscribes to ReCAS, a Co-Op service allowing the news-paper to assist retailers in the recovery and application of advertising funds offered by manufacturers of products. Ask your Account Executive for more information.

MARKET RESEARCHWe have conducted independent market research studies for many years.

This research provides information about demographics and adult purchasing,lifestyle and readership behavior. Please contact your Account Executive

for a free custom presentation.

CIRCULATIONEstablished 1844. Published mornings and Sundays, except Christmas Day. Member Audit Bureau of Circulation. Contact your Account Executive for current ABC report or Publisher’s Interim Statement.

10

RATE CARD:RATE CARD 3/27/17 9:59 AM Page 10

general information

REPUBLICAN-AMERICAN DISPLAY PER COLUMN INCH

Monday, Tuesday, SaturdayWednesday, FridayThursday, Sunday

Country Life

$37.78$39.46$46.93$11.03

Weekend Xtra $10.45

10

12

who we are

Since 1844, the Republican American has been providing a rich history of the best and most trusted local news and advertising coverage of

Greater Waterbury and Northwestern Connecticut.

OUR TRUSTED LOCAL MEDIA BRANDS

William B. PapePRESIDENT & PUBLISHER203-574-3636 ext 1650

Ed WintersCIRCULATION DIRECTOR203-574-3636 ext 1395 ewinters@rep-am.com

Anne KarolyiMANAGING EDITOR203-574-3636 ext 1492akarolyi@rep-am.com

Susan E. SpranoADVERTISING DIRECTOR203-574-3636 ext 1111 ssprano@rep-am.com

Ask about advertising opportunities

in our Citizen’s News publication!

A weekly newspaper delivered each Friday via the US Postal Service serving the towns of Beacon Falls, Prospect and Naugatuck. This area is fast becoming a major bedroom community for commuters who work from Stamford to Hartford. Market your business or services by using a publication that provides award-winning news coverage.

11