2020 partnerships€¦ · sunday 30 april and sunday 18 june heraldsun.com.au 953,000 weekly...
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2020 PARTNERSHIPS
TRUFFLE MELBOURNE
trufflemelbourne @trufflemelb
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THE WORLD’S TASTIEST GAME OF HIDE & SEEK RETURNS
The Truffle Melbourne festival program has become a much anticipated event in Melbourne’s culinary calendar
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WHY PARTNER OR EXHIBIT IN 2020?• The largest truffle celebration outside Europe
• Four months brand exposure from May to end August
• Be part of an extensive PR, social media and marketing campaign
• Grow your sales and engagement – most partners rebook each year
• Connect with a rapidly growing, loyal and appreciative audience
• Join other leading brands. The City of Melbourne returns as a major partner
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ALIGN YOUR BRAND WITH ONE OF AUSTRALIA’S MOST UNIQUE FOOD & EXPERIENCES PROGRAM
The program generates huge interest, and you’ll be closely supported by:
• Our people: we work closely with you to deliver your partnership objectives
• Over 80 events, right through winter, ensure ongoing engagement
• Join the City of Melbourne, Visit Victoria, Queen Victoria Market, Moro Oil, Mazda, Truffle Paddock and other leading brands
• More than $1.5M in national media exposure
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SOCIAL292,000Facebook impressions
27,000Engagements across Facebook and Instagram
309,000Instagram impressions
Partnering with Truffle Melbourne gives you access to:
• Our passionate and highly engaged social media following of 10,000+
• Dedicated posts about your brand and upcoming events via Facebook and Instagram stories
• A wide audience, from fine dining connoisseurs, to foodies and enthusiastic event goers
• Opportunities for cross promotion through our network of key stakeholders to promote your venue, people, products or services
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wineselectors.com.au
wineselectors.com.au
Sunday30AprilandSunday18June
heraldsun.com.au953,000weeklyreaders
theweeklyreview.com.au
Wednesday14June
June2017
broadsheet.com.au
Sunday10June
theage.com.auOver200,000readers
PR AND EMAIL MARKETINGOur program grabs front pages – over $1.5+M in earned media
Partnering with Truffle Melbourne gives you access to:
• A huge following for the free festival weekend (40+K last year)
• Database of 4000 engaged food lovers from Victoria and beyond
• Weekly/fortnightly email blasts during truffle season
• Regular promotion of upcoming truffle calendar events
• Opportunities for brand features
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2020 PROGRAM SUMMARYQueen Vic Market, free weekend Saturday 20 – Sunday 21 June 2020
Truffle hunts Early June to end August 2020
Hunts Regional hunts, June, July & August
Dining events Through June, July and August
Pop Up Store, Queen Vic Market Late May to end August
Up to date details at trufflemelbourne.com
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Guy Grossi Celebrity Chef
PARTNERSHIP OPTIONS• Become a program, category or specific event sponsor – join our other
main event partners
• Exhibit at the Queen Vic Market weekend
• Host a dining program event – our 2019 events attracted target numbers during the winter low season
• Feature “truffle on your menu” through a social media & PR partnership
• Work with us to develop a bespoke B2C or B2B event
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[email protected] | 0408 176 617 | trufflemelbourne.com
JOIN US IN 2020!
trufflemelbourne @trufflemelb