2020 online media kit - working mother2020 online media kit impression guarantees must be...
TRANSCRIPT
For over 40 years, Working Mother has served
as mentor, role model and advocate for the country’s over
24 million moms who balance work and family. Through our
website, magazine, research, social networks and engaging conferences, Working Mother
provides its readers with the support, solutions and
strategies they need to succeed — both at work
and at home.
2020 ONLIN E MEDIA KI T
2020 ONLINE MEDIA KIT
JANUARYFEBRUARY
MARCH• NAFE Top Companies for Executive Women
• Finding Camps
• Easy, Hearty Recipes
• Easter Crafts, Decorations and Recipes
• What Moms Want for Valentine's Day
APRILMAY JUNE
• Working Mother Best Companies for Multicultural Women
• Most Powerful Moms
• Mother’s Day Gift Guide
• What Moms Want for Mother’s Day
• Graduation Gift Guide
• Father’s Day Gift Guide
JULYAUGUST
SEPTEMBER• Working Mother Best Law Firms for Women
• Diversity Best Practices Inclusion Index
• Summer Travel Ideas
• Back to School Survival Tips
• Back to School Humor
• Easy School Lunch Ideas
OCTOBERNOVEMBER DECEMBER
• Working Mother 100 Best Companies
• Working Mothers of the Year
• Best Companies for Dads
• Top Wealth Advisor Moms
• Halloween Decorations, Crafts and Recipes
• Thanksgiving Decorations, Crafts and Recipes
• Holiday Gift Guides, Decorations, Crafts and Recipes
• Best New Baby Products Coming in 2021
ONLINE EDIT CALENDAR
*all content subject to change
2020 ONLINE MEDIA KIT
AUDIENCE SNAPSHOT
Gender %
Women 97
Men 3
Age %18 – 34 12
25 – 44 55
25 – 49 70
18 – 49 70
25 – 54 85
50+ 27
Median Age 43
Multicultural %
Multicultural 28
HHI
Median HHI $125,000
Education %
Graduated College + 84
Employment %
Total Employed 85
Full-time 77
Part-time 8
Professional/Managerial 88
Marital status %
Married 74
Single 8
Wid/Sep/Div/Other 15
Children in HH %
Any Kids < 18 77
Kids < 6 60
Kids 6 –11 60
Kids 12 –17 31
Avg Number of Children in HH 2
Residence %
Own Primary Residence 61.2
Workingmother.com Traffic
Monthly Unique Visitors 1,600,000
Average Time Spent 9 Minutes
Source: Google Analytics June - August 3 month avg, 2019 Working Mother Audience Survey
2020 ONLINE MEDIA KIT
ONLINE AD SPECS
Standard Guidelines
These guidelines are consistent with the Interactive Advertising Bureau specifications (www.iab.net) • DoubleClick is used to serve all Bonnier Corp
advertisements • There is a 48 hour turn around time once all creatives are submitted to Online Advertising Operations • All ad units must launch a new browser window when clicked on • All static ads types are accepted (.jpg, .gif, .html, HTML5) • Max initial load file size should not exceed 200k
Below is a list of the most commonly used third party vendors. For a complete list of approved vendors please contact the Ad Ops team.
Third Party Specifications
• Third Party tags should be served via JavaScript Ad calls, not iframes
• Audio needs be user initiated with a clearly recognizable on/off button
• All floating ad units should have a clearly recognizable close button
• Max initial load file size should not exceed 200K• Additional polite download should not exceed 80K • Frame rate per second should not exceed 18fps • Animation length should not exceed 15 seconds
Expanding Ads
Most Common Ad Unit sizes: 728x90, 300x250, 300x600, 970x90
Expanded Dimension: 728x270, 550x250, 480x600, 600x600, 970x250
Mouse Over/Mouse Off• Ad should expand upon mouse over or click on expand button • Ad should retract upon mouse off or clicking a close button • If the ad expands with user click, the panel still must
retract when mouse is removed • Any sound should be user initiated by click, not mouse over
HTML5 Creative Specifications
• HTML5 creatives should be delivered as either a stand alone HTML5 file with all assets hosted by the advertiser, or an HTML5 zipped bundle
• If you are using Google Web Designer to create your ad, be sure to select “DoubleClick” as the environment• Set creative dimensions in your HTML file with the size meta tag:
<meta name=”ad.size” content=”width=[x], height=[y]”>.
• All HTML5 creative must use click tags to define click-through URLs for each exit on the creative. Hardcoded click URLs will prevent DFP from being able to track and report on clicks.
Here’s an example of a click tag inserted into an HTML document: <html> <head> <meta name=”ad.size” content=”width=300,height=250”> <script type=”text/javascript”> var clickTag = “http://www.google.com”; </script> </head> [The rest of your creative code goes here.] </html>
Your creative must use the click tag variable as the click-through URL:
<a href=”javascript:window.open(window.clickTag)”> <img src=”images/dclk.png” border=0> </a>
Send materials to Kylie Woodward
Campaign and Sponsorship Manager
2020 ONLINE MEDIA KIT
DEDICATED E- BLAST
Take your promotion a step
further with a Working Mother
customized, dedicated e-blast.
The content and design are based
on your advertising needs and are
solely dedicated to your company
and brand messaging.
Advertiser Benefits: • Reach approximately 70,000*
opt-in readers with each mailing
• Exclusive ownership of e-blast content
* opt-in numbers are subject to change
Timing + Availability:• Available weekly
on Monday, Wednesday and Friday• Offered on a first-come, first
served basis
Materials:• Subject line • Layered PSD file or HTML file of
e-mail design • Click through URL
Materials due 2 weeks before deployment date to [email protected]
728 x 90 Footer Banner
300 x 250 Medium
Rectangle
Advertiser Benefits: • Reach approximately 90,000*
opt-in readers with each mailing
• Drive traffic to your website
• Generate sales with a special
offer or discount
* opt-in numbers are subject to change
Opportunity: Roadblock giving your brand 100% SOV
within e-newsletter with 300x250 me-
dium rectangle, 728x90 footer bannerand
promotional space
Timing + Availability:• Available bi-weekly on Tuesdays
and Thursdays
• Offered on a first-come, first-served
basis
Materials:• 300x250 and 728x90 ad units
FORMAT: static .jpg /.gif
FILE SIZE: max 40K
2020 ONLINE MEDIA KIT
SPONSORED E-NEWSLETTER
Materials due 2 weeks before deployment date to [email protected]
Working Mother’s twice-weekly
e-newsletter highlights content
from workingmother.com. Align
your brand with our editorial
features and create brand
synergy with clickable ad units
within the e-newsletter.
2020 ONLINE MEDIA KIT
Impression guarantees must be reconfirmed prior to final
commitment. Actual impression guar-antees will be provided upon program comitment. Impressions guaranteed
for overall campaign, not by line item. Sponsorship
impressions valid 6 weeks from proposal date.
Rates/CPM’s are valid based on total
commitment level.
Workingmother.com editorial coverage, timing and
inventory subject to change. All con-cepts are the property of
workingmother.com, subject to change, final editorial
approval, and are available on a first-come, first-served basis (Signed
Insertion Order).
Net costs DO NOT include rich media
serving fees.
2-4 business days are required from
receipt of IO/creative to campaign launch.
See Workingmother.com T&C’s for
cancellation policy.
FOR ALL ONLINE ADVERTISING INQUIRIES, PLEASE CONTACT: Olivia Kopchik • Associate Publisher • 212-219-7464 • [email protected]
TERMS & CONDITIONS