2020 medical physics - wiley online library · elekta. iba dosimetrygmbh. lap of america. current...

2 019 M E D I C A L PH Y S I C S M E D I A G U I D E | 1

2020Medical PhysicsMedia Guide

44%

35%

1%20% Doctorate 44%

Master's 35%

Bachelor's 1%

Not reported 20%

73%

18%

3%

3%

2%

2%Radiation Oncology 73%

Diagnostic Radiology 18%

Nuclear Medicine 3%

Health Physics 3%

MRI 2%

Engineering 2%

2 | 2020 MEDICAL PHYSICS MEDIA GUIDE

The Official Voice of the AAPM

Total AAPM Members: 8,270+

GEOGRAPHIC DISTRIBUTION

Medical Physics focuses on radiation therapy and diagnostic imaging, and publishes groundbreaking research, reviews, short technical reports, and book reviews, as well as abstracts from the AAPM Annual Meeting. Additionally, regular features like Point/ Counterpoint discussions of controversial issues and Vision 20/20 papers deliver devoted readers each and every issue.

Medical physicists are associated with hospitals, clinics, universities, and research centers. They are active in and essential to disciplines suchas:

PRIMARY SPECIALT Y

• Diagnostic Radiology• Therapeutic Radiology• Nuclear Medicine• Imaging Technology• Ultrasound

• Cardiology• Oncology• Radiation Protection• Computer Applications in

Medicine & Biology

ACADEMIC DEGREE

• Radiobiology & Immunology

All members of AAPM receive the Journal as part of their membership benefits. Readers paycloseattention to the advertisements appearing in print and online. The majority of readers haveresponsibilityfor technology purchases and all have a keeninterestin new products and technologies. If your marketing goal is to reach the medical physicist professional, Medical Physics offers you a powerful and cost efficient communications vehicle.

2018 Impact Factor:3.177

ISI Ranking 2018: 35/129 (Radiology, Nuclear Medicine & Medical Imaging)

87%

7%8%

Americas87%EMEA 7%

APAC 8%

32020 MEDICAL PHYSICS MEDIA GUIDE |

Multiple Opportunities for Exposure

In Print

Print circulation:3,800 average subscribers

Issues per year: 12

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Cover Tips, a bold, attention

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Bellybands guarantee exposure of your message – it’s the first thing readers see.

Online

Digital circulation:4,200 average digital subscribers

Avg. weekly article downloads: 3,500

Avg. monthly unique visits:1,194,571

Banner Ads available in differentsizes

and formats.

Issue Alerts deploy bi-monthly to

approximately 8,270 recipients

with measurableresults.

PDF Full Page Ads as either the cover or last page of every article downloaded within a given week.Approximately 4,000 articles are downloaded per week.aapm.onlinelibrary.wiley.com is the web home for Medical Physics and numerous unique sponsorship opportunities for reaching the market.

AAPM Annual Meeting

AAPM2020, the AAPM 62st Annual Meeting in Vancouver British Columbia, Canada from July 12 –16, 2020, is the place where the world’s medical physicists come together. The single largest event in the medical physics industry attended by thousands of professionals.

Meeting Website offering banner ad opportunities, checkit out: https://w3.aapm.org/ meetings/2019AM/

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Current Sponsors:

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https://w3.aapm.org/meetings/2018AM/



Full Page Bleed

8.5” Wx11.25”H

Full Page Non-Bleed

7” W x9.75” H

Print Display Advertising

In Print

Your message in

Medical Physics reaches

3,800 buyers and key

influencers in the

radiation therapy and

diagnostic imaging

marketplace. The

Journal provides

timely and important

peer-reviewed

content that helps its

readers gain a deeper

understanding of the

new developments andinnovative solutions

driving the profession

forward and ultimately

improving patient care

and safety and medical

outcomes.

Editor-in-Chief:Jeffrey F. Williamson

Issue Closing DatesVol/ Issue

Issue Date

Closing Date

Materials Due

Inserts Due

46:1 January 12/7/19 12/27/19 1/5/20

46:2 February 1/8/20 1/30/20 2/6/20

46:3 March 2/5/20 2/28/20 3/6/20

46:4 April 3/7/20 3/30/20 4/5/20

46:5 May 4/6/20 4/29/20 5/6/20

46:6 June 5/9/20 6/2/20 6/7/20

46:7 July 6/6/20 6/29/20 7/5/20

46:8 August 7/8/20 7/31/20 8/6/20

46:9 September 8/8/20 8/31/20 9/6/20

46:10 October 9/6/20 9/29/20 10/5/20

46:11 November 10/8/20 10/30/20 11/6/20

46:12 December 11/7/20 11/30/20 12/6/20

Cancellations not accepted after the closing date.

2020 Display Advertising RatesAd Size 1x 6x 12x 24x

Full Page B/W $2,010 $1,880 $1,795 $1,715

Half Page B/W $1,510 $1,325 $1,250 $1,195

Premium PositionsCover 2, Cover 3, Cover 4 , and Opposite of Table of Contents, Masthead

Ad Size 1x 6x 12x 24x

Full -C $4,514 $4,338 $4,223 $4,115

Color Rates4/Color: $1,800 – In addition to the earned B/W rate:

Inserts10% additional – Charged at B/W rate (plus insert charge) if

furnished ready for binding.

Earned Rates:Earned page rate is

determined by the number of

insertions per year in Medical

Physics (e.g., 4 half pages

plus 2 full pages earn the 6x

rate). Free pages do not count

toward frequency.

Advertising Policy: Advertisements are subject

to approval by the society

(AAPM) and/or the Editorial

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Print Specifications

Publication trim size: 8.25” x 10.875”

o

Paper Stock: 50 lb. coated

Halftone Screen: 133

Type of Binding: Perfect

For details on print advertising specifications, contact: [email protected]

7” W x5” H

Half PageVertical3.5” W x

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Half Page Horizontal

Two-Page Spread Bleed17”W x 11.25” H

mailto:[email protected]

Ad Materials: Cover Tips

Capture reader’s attention before they open the journal. With our Cover Tips, your ad message is attached to the front cover of the journal. It can’t be missed!

2020 price per issue:$5,000Dimensions: 7” W x 5” H

Please supply your creative in the proper sizes. Contact youraccount manager with any questions you may have.

Belly Bands

For high impact and exclusive placement, Medical Physics now offers a Belly Band. Wrap the issue with your ad message for a total awareness building effect.

2020 price per issue:$5,000Dimensions: 18.25” W x 4.25” H

Properly sized, high

resolution (300dpi) PDF

files, CMYK mode, with all

fonts embedded and all

transparencies flattened.

Please contact Print Ad

Traffic at: PrintAdTraffic@

wiley.com with questions.

For insert/outsert admaterial:Please contact:

Lisa George,

Account Manager

Sheridan

69 Lyme Road

Hanover, NH 03755

[email protected]

603-653-7231

Bonus DistributionJune Issue: AAPM 62ndAnnual Meeting in Vancouver,British Columbia Canada from July12–16, 2020

August Issue: ASTRO 61stAnnual Meeting from

October 25-28, 2020

November Issue:

RSNA Radiological Society ofNorth America 2020Meeting in Chicago fromNovember 29–December 4,2020




MPU

MPU

Online Opportunities

Web Banner Advertising:Medical Physics is published on the Wiley Online

Library, one of the world’s most heavily

trafficked online resources for scientific, medical

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www.aapm.onlinelibrary.wiley.com

Ad banners are available in 2 configurations,

Leaderboard and MPU. Please contact your

account manager for specific targetingopportunities.Leaderboard:

MPU Banner:$80 (cpm monthly)300 x 250 px

$80 (cpm monthly)728 x 90 px

LEADERBOARD

Issue AlertsReach Medical Physics subscribers who opt-in for

our bi-monthly Issue Alerts, a preview of upcoming

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Measurable results:We take the guesswork out of your online advertising

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MPU BannerTop Sponsorposition$ 3,020 per issue

MPU Banner Middle Sponsor position$ 2,175 per issue

CPM: cost per thousand impressions

Web Banner Ad Specifications• Leaderboard dimensions: 728 x 90 pixels• MPU dimensions: 300 x 250 pixels• Accepted formats: GIF, JPG, PNG, HTML5 (site served & 3rd party)• File size: 200 KB max• Click-through URLs required• All artwork subject to review by publisher prior to placement.• Rich media creatives also accepted• Max frame rate is 24 FPS, max looping is 3• Audio must be user intiated• Max animation length 15 seconds• Controls: ”Close X: play, pause, rewind, volume, font 16pt

For detailed digital advertising specifications,

visit: https://goo.gl/mQJHjV

MPU BannerBottomSponsor position$ 1,400 per issue

Issue Alert Specifications:• MPU ad units: 300 x 250 pixels (GIF, JPG, PNG) No

animation• Accepted formats: GIF, JPG, PNG No3rd party tags

accepted• File size: 200 KB max• Click-through URLs required• All artwork subject to review by publisher prior to

placement.

MPU

MPU

http://www.aapm.onlinelibrary.wiley.com/


ePDF Article AdvertisingDeliver your marketing message with full page

advertisement either on the cover or the last page

added to each article downloaded from Medical Physics within a given week. The journal gets an

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2020 rate:

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Last page ad:$1,245 per week

Limited availability -

Act now.

AAPM Annual Meeting Advertising

AAPM Annual Meeting WebsiteAAPM 2020 Annual Meeting website banner ads deliver your message before, during and after the Annual Meeting, with measurable results, w3.aapm.org/meetings/2019AM/

2 ad positions available Square ads300 x 250 pixels

2020 rate: $4,690/yr

Conference Program AdvertisingPlace your ad message in front of conference attendees optimizing your show investment. Contact your account manager for details.

Same print rates and specifications apply. Refer to page 4.

ePDF Article Ad Specifications• ePDF ad unit: 1237 x 1631 pixels, static JPG• 150 dots per inch, max file size 999 KB• Click-through URLs required, 3rd party click

tracker accepted

ePDF COVER



New Online Opportunities for 2020

Webinars

Deliver your innovative position, improve your

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New Online Opportunities for 2020

Med Phys Quiz

Engage with your target audience with an

advertisement in the new Med Phys Quiz.

Med Phys Quiz gives Medical Physics and

Journal of Applied Clinical Medical Physics

readers a chance to test their knowledge

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2 ad positions available

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Sponsored Videos

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Best of Medical Physics Issue

Sponsor the Best of Medical Physics Issue in March

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2020 Rate: $5,000 per sponsorship



Recruitment

The Wiley Job Network is a global resource for employers seeking highly qualified candidates in numerous fields and specialties.

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CO NT A CT U S

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Stephen D. JezzardDirector, Medical & Healthcare,

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Europe:

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RECRUITMENTKristin McCarthy Account Manager (978) 609-4215

E: [email protected]

REPRINTS

Dave SurdelDirector – Reprint Sales, Americas

P: 781-388-8343E: [email protected]







2020 MEDICAL PHYSICS MEDIA GUIDE | 9

Wiley is a world leading publisher of academic, scientific and professional information, and the world’s largest society journal publisher. Wiley has a rich source of essential content, including a large portfolio of peer-reviewed journals serving the knowledge ecosystem in science and engineering.

We develop unique, custom projects, linked to our massivecollection of scholarly publications on Wiley Online Library,a global resource that includes over 4 millionarticlesfrom 1,500 journals. Through our extensive range of professional publications, we support your marketing and customer engagement strategies, and maximize the impact of your brand.

2020 medical physics - wiley online library · elekta. iba dosimetrygmbh. lap of america. current...

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