2020 media planner · over 10 years, imna has been providing readers in asia practical solutions...

International Metalworking News for Asia

One Brand that can provide you with

multiple channels to reach the Metalworking community

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2020 Media Planner

www.industrysourcing.cn ｜ www. Industrysourcing.com｜ www.ringierevents.cn ｜ www.ringierevents.com

Events – Direct marketing – Print – Social media – Mobile – Content marketing

2020 Multi Media Platforms that cover the Metalworking market in Asia

International Metalworking News for Asia enables strong engagement with customers

on a continuous basis by utilizing its deep qualified data bases and leading content that

generates leads, customer engagement and grow your revenues.

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Reach your target audiences in multiple media platforms in formats

that meet different buyer needs at different stages of their buying process.

Information about our mission to provide total and economical solutions that will help the grow

One Brand that can provide you with multiple channels to reach the Metalworking community

Our magazine & media strong points

Print continues to Play an Important Role in Chinawhere access to internet can be limited and print is

still the most effective way to reach customers & hidden decision makers.

Reach your Customers on the Move in China and Worldwide with Showrooms on Industrysourcing –Desktop , Mobile & Apps & WeChat mini program

Digital Direct Marketing –Comprehensive set of flexible tools to reach broad audience as well as

selected sectors and groups

WeChat -Effective Communication to Target Audiences

With 945 million Monthly Active Users, per capita use time 77 min/day.

80% of those users subscribe to Official Account, and more than half of users will

share their article with friends or to WeChat Moments after reading.

Not only do you need to get “social” you have got to get “personal” - small investment in quality Face-to-Face time builds valuable connections.

Content marketing develops the trust, providing the buyer with valued information such as problems solving, case studies, new technology and thought leadership that will help them make the right decision.

6 6 ways we reach

the Metalworking community

Trusted Print Media

Social Media

Digital marketing tools:EDMs, Newsletters, Webinars etc

Content marketing

Business summits and tradeshows

Professional Industry News Website – viewable on any device any platform

Print & digital together are vital for lead generation in 2018 the magazines generated over 65000 product inquiries for advertisers. Combined with online and digital direct marketing services produce quality leads that are measurable and identifiable - A powerful combination

17K – Print Subscribers

27K – eNewsletter Subscribers+

35K – Social Media monthly page views.

9.9 % – Average Open Rate for eNewsletter

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Searchable- Anytime, Anywhere on Any Device

Digital ─ Print ─ Events ─ Webinars ─ Mobile ─ Social ─ Video ─ Content Marketing

Rising industrial manufacturing activities boost market for metalworking tools

Market Introduction

The global market for metalworking machine toolsmanufacturing is expected to reach US$88.2 billionby 2020. South East Asia is among the world’s bestperforming emerging economies. More and moreproduction is being generated here or beingrelocated from other markets into the region. Forthe most part, these trends emerge from theautomotive and automotive supply industries,electronics, shipbuilding and general machineryconstruction. Thanks to respective governmentinfrastructure projects that generate increased needfor specialized machinery and metal parts, SouthEast Asia steadily evolves into becoming an added-value economy. Economic growth in the regionstimulate manufacturing activity and drive sales ofmachine tools for industrial applications.

Emerging economies in the region will attractmetalworking machine tool makers worldwide, withkey investments projected in the following sectors:

• By 2020, Thailand aims to manufacture over3,500,000 units of vehicles to become one of thetop performers in the global automotive market.Meanwhile, Thailand aims to boost the numberof electric cars to 1.2 million and have 690charging stations operating across the country by2036.

• Poised to become a developed nation by 2020,Vietnam is an open economy with trading flow ofUS$340 billion. The government aims theindustry and construction sector to account for30-35% of GDP by 2020, according to thecountry’s new plan for industrial restructuring.

• The government of Singapore expects to greatlyexpand manufacturing output beyond 2020 andis aiming to reach a total manufacturing outputof US$200 billion and total manufacturing value-

added of US$50 billion.

• With its target of becoming a highly developednation by 2025, Indonesia is aiming to bolsterindustrialisation and value addition, as well asexpand its labour-intensive manufacturingindustry as it implements the Master Plan for theAcceleration and Expansion of Indonesia’sEconomic Development (MP3EI).

• Malaysia’s economic growth is set to be healthyand driven by the ongoing mega projects. Amongthe mega projects are the East Coast Rail Link(ECRL) which has been revived and the KlangValley MRT 2 as well the LRT 3 project that wouldbecome the factors underpinning growth overthe long term.

• The Philippines is forecast to become one ofAsia’s trillion-dollar economies by 2032, with percapita GDP reaching around US$8,200. Theelectronics industry remains the largestmerchandise export sector. The government’sambitious infrastructure development program isalso supporting the economic growthmomentum.

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↑People were signing up for the magazineat Ringier’s booth in Southeast Asia.




Multiple delivery channels for the magazine content : Print + E-zines + Apps + Website+ E-newsletters + Social Media + Mobile

Total Readership: 44,800

International Metalworking News for Asia (IMNA)print magazines, digital e-magazines, and fullyinteractive magazine Apps with video links on iTunesand Google Play facilitate technology transfer byproviding readers with industry news and trends. Forover 10 years, IMNA has been providing readers in Asiapractical solutions for improving productivity, reducingcost, and turning innovations into real competitiveadvantages to advance their operations.

These readers depend on IMNA for detailed technicalinformation for real-world applications Metal Cutting,Lasers, Tooling & Workholding, Software & Control,Metrology, Welding and Metal Forming & Fabricationthat can help them develop their business planning andstrategies, product quality, process stability, equipmentreliability, operator safety and business profitability, asthey take advantage of the emerging opportunitiesfrom the Asia region.

Our editorial partners include Ringier’s family ofMetalworking magazines covering the Greater Chinaand a team of authoritative editorial advisorsthroughout South East Asia.

For suppliers, International Metalworking News forAsia is an effective multimedia platform which providesthe latest information on their products and services.Through a dedicated Metalworking vertical, theindustry community can find daily news updates andexclusive online features, videos and reports on majorindustry events – including live updates from tradeshows as they happen – to keep the industry stayinformed. Bi-weekly E-newsletters featuring headlineindustry news, trade show coverage, and analysis andmarket reports keep you linked to the industry withyour latest company information.

APP

Digital Editions include embedded videos and interviews from trade shows and factory visits.

Changing media usage pattern? Your customer is a different media consumer than 5 years ago, not only the media channels they use but the message content that they respond to- our commitment is to ensure that we deliver your message using the communication channels that met their needs - with content that informs - interacts with them and generates a response; From WeChat to Linkedin , Desktop to mobile, Print to video. Print however remains the most trusted medium, enjoying high pass along readership with no gamers to accessing the content.Trending right now? Marketing solutions on Wechat- including live seminars, live video and audio broadcast, article placements and Mini Apps for products and supplier sourcing.

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READERSHIP / BUYER DEMOGRAPHICS

Published 6x a year in English, InternationalMetalworking News for Asia reaches a qualifiedcontrolled readership of 44,800 (includingprint and digital) manufacturing decisionmakers who plan the purchase ofmetalworking, cutting & forming machinery,materials and execute manufacturingstrategies, and plant managers who evaluateand make recommendations. Each subscriptionis requested in writing. Each reader is qualifiedby name, job title and industry and re-qualifiedannually by our call center.In addition an active engaged audiencefollow the various Metalworking social mediachannels on Twitter, facebook, YouTube,LinkedIn , Blogs with an accumulatedmonthly page views of 35,000.

4 main delivery channels for the magazine content

Print: 17,100

Digital: 27,700

TotalReadership

44,800

Apps industrysourcing downloads 109,000+

E-magazine, enewsletters, iPad/iPhone and Android App versions.

Geographic Distribution

Thailand 4230 25%

Vietnam 3560 21%

Malaysia 3105 18%

Indonesia 3018 18%

Singapore 1375 8%

Philippines 584 3%

Taiwan 760 4%

Cambodia/Myanmar/Laos

220 1%

Hong Kong 248 1%

Total 17100 100%

Metalworking Processing

Metal Cutting / Drilling / Boring / Tapping / Sawing 81%

Machining Centers / Milling / Turning 73%

CNC Machine Tools 60%

Industrial Lasers 47%

Surface Finishing / Honing 42%

Robotics 35%

Metal Forming / Fabricating 27%

EDM 18%

Castings 15%

Stamping 10%

Welding 7%

Other Processes 5%

Job Function

Production / Engineering Management 37%

GM / Owner / President 35%

Design, R&D Management 10%

Purchasing Manager 8%

Testing / Inspection / Quality Control Management

7%

Metallurgy 3%

Annual Business Turnover (US$)

0-1 million 3%

1.1-2.5 million 12%

2.6-5 million 34%

5.1-10 million 30%

over 10 million 21%

Note: adds to more than 100% due to multiple responses

Business Function

Auto Parts and Components 21%

Electronics Products 14%

Fabricated / Formed Metal Products 13%

Communication & Computer Equipment 11%

Machinery & Machine Tools 9%

Molds & Dies 7%

Electrical Components 7%

Aerospace 6%

Medical Devices & Components 5%

Importers / Traders / Distributors of Machine Tools / Equipment

3%

Oil and Gas 2%

Instruments, Controls & Related Equipment 2%

Social Media: Facebcok, Twitter, Blogger,

Youtube. Linkedln Followers 6,000+ with an accumulated monthly page views

of 35,000+

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2020 Editorial Calendar

Regular Features

• Boardroom Connection • Industry News• Product Highlights• Buyer Alert

• Business in Asia Pacific - the latest information about business and trade trends in Asia Pacific• Industry News - news on important events, people, companies and industry developments

around the world• Trade Show Update - latest news, onsite interviews and videos, and e-show daily of major trade

events

Online Editorial Features—Daily updates and online exclusives

Editorial content, trade show and conference schedule subject may change without notice.

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ISSUE February April June

Ad Closing Dates December 13, 2019 March 10 April 29

Machine Tools

Creating Machining Centers & Milling Machines Efficiencies (Five-Axis Machining Centers, Horizontal Machining Centers,Vertical Machining Centers)

Turning Machines Tips(Turning Centers, Horizontal, CNC, Turn/Mill Machines, Twin-Spindle/Multi-Turret, Lathes, Vertical Machines)

Managing Turn/Mill & Multitasking Machines(Screw Machines, Twin-Spindle/Multi-Turret)

Lasers & Welding• Keeping up with Fibre Laser• Cutting 3D on a Waterjet

• Material Handling in Laser Cutting• Efficiency in Pipe Welding

• 3-D Laser Cutting Machine• Exploring Laser Welding

Tooling & Work holding

Advanced Cutting Tools (Gear Cutting Tools, Milling Cutters)

Managing Milling Tools (End Mills, Taps, Toolholders)

Preparing your shop for Robots & Automation (Robot Tooling/Grippers, Robot Controllers, Gantry Loaders, Conveyors & Other Part Handling Automation)

Software & Control

Product Lifecycle Management (PLM) / Machining Simulation Software

Manufacturing Engineering Software / Shop Control Systems

3D Machining / Productivity Milling / Cutting

MetrologyCoordinate Measurement Machines(CMM)

3D Laser Scanning & MeasurementSmart Measurement & Inspection/Tool Presetters

Metal Forming Update on Tube Bending Automation When Stamping Makes Sense Realizing Flexibility in Roll Forming

Focus Vietnam Electronics Indonesia Mining & Energy Industry Malaysia Electrical & Electronics

Technology ZoneDigitalization / Industry 4.0 / umati - universal machine tool interface

Robotics and Automation / Smart tools for tomorrow‘s production

Components for flexible automation / IoT

Show Preview -- MetalTech Malaysia (MTM) 2020 MTA Vietnam 2020

Trade Shows

Mar 17-18, ASEAN Automotive & Motorcycle Parts Manufacturing Summit, Vietnam (Ringier Events)May 6-9, iMT Duo 2020, TaipeiMay 13-16, INTERMACH & Subcon 2020, ThailandJun 10-13, MetalTech Malaysia (MTM) 2020, MalaysiaJun 1-2, Automotive & Motorcycle Parts Manufacturing Summit, Poland (Ringier Events)Jun 24-25, Automotive & Motorcycle Parts Manufacturing Summit, India (Ringier Events)

ISSUE January February March April May June

Theme of

Newsletter

Trends in 5-Axis

Machine Tools

Custom Cutting

Tools

Smart Measurement

& Inspection

Latest in Additive

Manufacturing

Tools and Machines

for Making Molds

Laser Cutting

Machines

--Swiss-Style

Machine Tools-- Aluminum Machining --

Automation and

Robotics




2020 Editorial Calendar

Editorial content, trade show and conference schedule subject may change without notice.

For editorial submissions and inquiries, please contact: Kathryn

Email: [email protected]

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Follow me on: Blog: https://metalnewsasia.blogspot.tw/

Facebook: Metal news asia

Twitter: Metal News Asia

Communicate with industry followers on a daily basis!

Website: http://www.industrysourcing.com/metalworking

ISSUE August October December

Ad Closing Dates July 8 August 31 October 20

Metal Cutting

Choosing the right Laser-Waterjet Cutting Machines(Laser Cutting Systems, Plasma Cutting Machines, Laser Marking Systems, Additive Manufacturing)

Grinding Equipment Strategies(Cylindrical OD, Internal Cylindrical, Universal)

Improve EDM Productivity (Wire Type, Ram Type (Die-Sinking) CNC, Small Hole, Tooling)

Lasers & Welding-Laser Tube Cutting-Robotic Welding in the Job Shop

-Cutting 3D on a Plasma Machine-High-powered Laser Cutting

-Using Oxyfuel Cutting-Part Identification / Laser Marking

Tooling & Work holding

Cutting-edge Turning Tools(Boring Tools, Cut-Off Tools/Attachments, Facing Tools/Heads, Threading)

Selecting the Correct Toolholders(Boring Tools, Drills)

Building Stable Workholding(Clamps, Fixturing Systems, Indexers & Rotary Tables)

Software & Control

Digitalization in machine tool manufacturing/Sheet Metal Design / Floor Management Software

Machine Data Acquisition / Automating CAM / CAM with Production Management

Nesting Software Automation / Software for CNC controls

Metrology Shop Floor Gaging Vision Systems in Manufacturing Optical Metrology

Metal Forming Lean Press Brake Strategies Punching Tooling Organization Punch Press Advancements

Focus Philippines Manufacturing Singapore Aerospace Thailand Automobiles & Auto Parts

Technology Zone Additive manufacturing/3D PrintingIntelligent components/ New business models and data security

Outlook 2021: Machine 4.0: Digitalization increases productivity in Asia

Show Preview MTA Hanoi 2020METALEX 2020TMTS 2020

Manufacturing Indonesia 2020

Trade Shows

Jul 7-10, MTA Vietnam 2020 (HCM), VietnamAug, International Metalworking Philippines 2020, PhilippinesAug, TAIROS- Taiwan Automation Intelligence and Robot Show 2020, TaiwanAug 18-19, Smart Factory (Autoparts Manufacturing), Thailand (Ringier Events)Oct, MTA HANOI 2020 , VietnamOct, Industrial Transformation ASIA-PACIFIC 2020, SingaporeOct, METALEX Vietnam 2020 (HCM), VietnamOct 22-23, ASEAN Automotive & Motorcycle Parts Manufacturing Summit, Indonesia (Ringier Events)Nov, METALEX 2020, ThailandNov 10-14, TMTS 2020, TaiwanDec, Manufacturing Indonesia, Jakarta 2020, Indonesia

ISSUE July August September October November December

Theme of Newsletter

Machine ToolPurchasing Trends

PLM SoftwarePLMSoftware

CNC MachineControls

Industry 4.0Implementation

ManufacturingAutomation andRobotics


-- Simulation Software --Managing Cutting Tool Wear

--Outlook 2021: Machine Tool Demand In Asia

Marketing Strategies that Engage the Digital Generation


Digital service- E-newsletter

Scheduled Industry, magazine and e-newsletters targeting specific industries, job functions and decision making responsibilities in

China, S.E.Asia and the Middle East deliver relevant news to industry leaders or engineers throughout the year providing insightful

and valuable content that readers rely on. It brings your message to the place your target audience visits most – their inbox.

Generate immediate response and website traffic by promoting your key products and services by direct communications with your

core target audiences.

International Metalworking For Asia

Auto Manufacturing-metalworking

Language: English, Frequency : 18X, Subscriber: 27,700

* Editorial Calendars are subject to change without prior notice

Language: English, Frequency : 6X, Subscriber: 6,000

ISSUE January March May July September November

Theme of

Newsletter

Robotics &Automation

Industry 4.0Lasers

LightweightingHigh-Speed

Steel DesignAdvances inManufacturing

Assembly TechnologyCutting Tools


Theme of

Newsletter

Trends in 5-Axis

Machine Tools

Custom Cutting

Tools

Smart

Measurement

& Inspection

Latest in Additive

Manufacturing

Tools and Machinesfor Making Molds

Laser CuttingMachines

--Swiss-Style

Machine Tools--

Aluminum

Machining--

3D Laser Scanning& Measurement


Theme of

Newsletter


PLM SoftwarePLMSoftware

CNC MachineControls

Industry 4.0Implementation

ManufacturingAutomation and


--Simulation Software

--Managing Cutting Tool Wear

--Outlook 2021: Machine Tool Demand In Asia

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Metal Cutting Language: English, Frequency : 6X, Subscriber: 10,000

ISSUE February April June August October December

Theme of

Newsletter

Turning hard materials

Industrial Internet of Things

Die & Mold Machining

Laser Cutting Thick Materials

Sawing/State of the Art Milling

Cutting Nonferrous Material


Theme of

Newsletter

*5G in Manufacturing*Metrology for Additive Manufacturing

*Networked programming and simulation*Hybrid additive manufacturing

*Metal additive manufacturing*Intelligent components

*umati –universal machine tool interface*AM Technology Features

*Machine 4.0: Digitalization increases productivity*Composites Additive Manufacturing

*Smart Tools for Tomorrow‘s Production*Design for Additive Manufacturing


Theme of

Newsletter

*Identification and controlling*3D Printing Prototyping

*Flexible automation *Tooling and Large Format Additive Manufacturing

*Machine Learning and AI*Inspection of 3D-Printed Parts

*Data Security*Metal Additive Manufacturing System

*Industrie4.0/IoT*Automated Surface Finishing for 3D Printed Metal Parts

*Seamless data flow through networking*Automation for the Industrialization of AM

Smart Manufacturing Language: English, Frequency: 12X Subscribers: 10,000




Contact us

With over 20 years of professional

experience, Ringier Trade Media Ltd is

constantly striving to create new marketing

opportunities for its partners. By utilizing the

latest technologies and media channels we

provide interactive "peer-to-peer", cross-

platform and multimodal communication.

We offer integrated media strategies to help

you communicate with your customers,

generate sale leads and enhance your brand

value.

For more promotion on global markets, please click here

Ringier Trade Media Ltd

B2B Media

• Magazines - China/S.E. Asia

• Digital Media

• Social Media

• International Media Partners

• Content Marketing

Data Base-Direct Marketing

• 20+Vertical Industries

• 30+ Industry Newsletter

• China + S.E. Asia Markets

• Integrated Media Strategies

Events & PR

• Conferences - China/S.E. Asia

• Webinars

• Innovation Awards

• Custom Events

To learn how you can get more quality sales leads, please email to [email protected] or contact:

Location Name Tel Email

China Maggie Liu +86 20 2885 5256 [email protected]

Hong Kong/ International Mike Hay +852 2369 8788 ext 11 [email protected]

Taiwan Sydney Lai +886 4 2329 7318 [email protected]

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2020 media planner · over 10 years, imna has been providing readers in asia practical solutions...

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