2020 media kit...2020 media kit health • family • heroes • humor • home • foodreader’s...

2020 Media KitHealth • Family • Heroes • Humor • Home • Food

Reader’s Digest offers a unique stream of advice, stories, humor, and user-generated content that connects on a personal level with a rapidly growing audience of readers. Why? Because our content has the unusual power to inspire,

inform and entertain across multiple generations, reinforce optimism and belief in the human

spirit, communicate plainly but intelligently and help people get healthier, smarter and happier.

SOURCE: comScore Multiplatform 12-month average ending Sept. 2019; MRI Spring

Trusted Brands We partner with IPSOS, to

recognize the most trusted brands in 20 Health &

Wellness categories and 20 Home & Family categories

and publish the winners in a cross-platform program.

Health & Wellness: March issueHome & Family: October issue

Reader’s Digest Published 10x a yearCirculation 3MM Audience 17.1MM

RD Large Print An over-sized,

easy-to-read formatCirculation 300k Audience 1.5MM

Video Branded & custom videos on RD.com

RD.com Original curated & user-generated contentRD.com 8.4MM

Social Media Engaged communities

across platformsFacebook 3.1MM

Instagram 181k

Newsletters Daily, weekly & monthly newslettersMonthly Circulation 21MM

Brand Map

Nicest Place in America Our UGC contest to find the

Nicest Place In America—a community where neighbors are

helping each other out and people are doing good.

Kick Off: May issueWinner Reveal: November issue

TheNICEST

PLACES inAMERICA

2020

FEBWhat Pets Know• Food on Your Plate Chocolate• Health Facts About Tears• Feature Outrageous Moments

that Changed History• How to Stop Procrastinating

(About Those New Year’s Resolutions!)

Print Close: 11.11.19On Sale: 1.21.20

MAR Should You Trust Your Doctor? PLUS Trusted Brands in Health & Wellness• Food on Your Plate Pork• Pet Feature The Horse Who

Trots the Air• Feature You Be the Judge:

Outrageous Decisions!


APR Funniest Jokes Ever • Feature Unsolved Murders

that Shocked the Nation• Food on Your Plate

Citrus Fruits• Health Fix Your Back Pain


MAY How the Internet is Spying on You• Food on Your Plate Butter• From The Healthy They

Cured Their Own Diseases• Feature Feel Happier Today!


JUN Overcome Any Pain or Health Challenge INCLUDING Heart Disease, Cancer & More• Food on Your Plate Tuna• Feature Weird and Wonderful

Inventions• How to Manage Your

Passwords


JUL /AUG Get a Healthy Home• Food Feature America’s Best

Grilling!• Food on Your Plate

Tomatoes• Health Symptoms Solved!

Medical Mysteries That Stumped Doctors

• Photo Contest


SEPT Build a Stronger Brain and Memory• Food on Your Plate Almonds

and Almond Milk• From The Healthy Ultimate

Supplement Guide• Feature Secrets and Lies

That are Harming Your Life


OCT Extraordinary Uses for Ordinary Things PLUS Trusted Brands in Home & Family• Food on Your Plate

Mushrooms• Health Your Body Without

Sugar, Salt, Sex, Sleep & More• Feature 10-Minute Fixes That

Improve Your Life


NOV Nicest Places in America• Special Report The Best of

Rural America• Food on Your Plate Teas• Health Prepare for Cold and

Flu Season


DEC/JAN Chain Store Shopping Secrets• Food on Your Plate Onions


MATERIALS DUE 7 DAYS AFTER CLOSE • Editorial content subject to change

IN EVERY ISSUE Health & Medical News (3+ pages) Pet Tips • The Food on Your Plate (3 pages)

4 TIMES A YEAR Pet Features • Healthy Home Features

EVERY OTHER ISSUE Health Feature

2020 Edit Calendar

Digital Audience

RD SOCIAL MEDIA

RD.com delivers a rich pipeline of original, curated and user-

generated content. Consumers look to our site for the trusted advice

and solutions to keep them living fulfilling, happy and healthy lives.

DIGITAL CAPABILITIESTargeting • Native Integration • High-Impact Units

Channel Sponsorships • Custom Video

RD.COM

75%YOY Growth in

Page Views

8.4MMUniques

181kInstagram Followers

3.1MMFacebook

Fans

SOURCE: comScore Multiplatform 12-month average ending Sept. 2019

SOURCE MRI Spring 2019; COMP SET Better Homes & Gardens, Family Circle, Good Housekeeping, Health, Oprah, Prevention, Woman’s Day, Women’s Health

REACH

17.1MMAudience

3MMRate Base

ENGAGEMENT

51Minutes Spent

with Each Issue 34 Avg. Comp Set

#1in the

Comp Set

OUR READERS

59Median Age

$65kMedian HHI

63%Women

Consumers seek out our magazine for content that makes them feel

good and makes them feel smart — from a simple and heartwarming story to a giggle-inducing joke.

Simply put, Reader’s Digest is where America goes to get happy.

Print Audience

OUR UGC CONTEST TO FIND THE Nicest Place In America—a town,

neighborhood, or community where neighbors are helping each other out and people are doing good.

We’ll put out a call for entries and Americans answer with essays

and videos sharing what made their communities an inspiration.

From the nominated communities to the final winning town, our

“Nicest Place In America” program is a year-long movement of “nice”

that spans across RD.com, as our November cover story, across social media and in the press. What’s nicer than that?

AS THE ESTABLISHED AUTHORITY on trust, we’ll again team up with global market research

company, IPSOS, to survey 3,500 American adults and ask them

to name the brands they trust most across 40+ categories.

This year, Trusted Brands will be bigger than ever as we celebrate

the country’s most trusted products in two categories that are important

to our readers: Health & Wellness and Home & Family. This year-long franchise will put a spotlight on the

unsung products that keep millions of Americans living well and that make family life easier, safer, and tastier.

TheNICEST

PLACES inAMERICA

2020

Signature Programs

Health & Wellness: March issueHome & Family: October issue

Kick Off: May issueWinner Reveal: November issue

Rate CardReader’s Digest

Rate Base: 3,000,000RD Large Print

National Circ: 300,000

Regional and Demographic options are available upon request

Full Page $79,990

½ Page $49,990

⅔ Page $53,354

⅓ Page $26,661

Full Page $27,030

½ Page $16,890

⅔ Page $18,020

⅓ Page $9,010

Full Page $67,990

½ Page $42,490

⅔ Page $45,237

⅓ Page $22,664

Full Page $22,980

½ Page $14,360

⅔ Page $15,320

⅓ Page $7,660

Cover 2 $95,990

Cover 3 $91,990

Cover 4 $103,990

Cover 2 $32,440

Cover 3 $31,080

Cover 4 $35,140

4-Color 4-Color

Black & White

Black & White

Covers Covers

Gross Rate Gross Rate



Contact your account manager for details orJohn Boland Chief Revenue Officer T 646.518.4252 E [email protected]

Closing & On Sale Dates

Space Ad Materials Newsstand Close Due On Sale

FEB 11.11.19 11.15.19 1.21.20

MAR 12.9.19 12.13.19 2.18.20

APR 1.13.20 1.17.20 3.17.20

MAY 2.17.20 2.21.20 4.21.20

JUN 3.16.20 3.20.20 5.19.20

JUL/AUG 4.13.20 4.17.20 6.16.20

SEP 6.5.20 6.12.20 8.11.20

OCT 7.20.20 7.24.20 9.22.20

NOV 8.14.20 8.21.20 10.20.20

DEC/JAN 9.21.20 9.25.20 11.24.20

Space Ad Materials Newsstand Close Due On Sale

FEB 11.18.19 11.26.19 1.28.20

MAR 12.23.19 1.7.20 2.25.20

APR 1.27.20 2.4.20 3.24.20

MAY 2.24.20 3.3.20 4.21.20

JUN 3.23.20 3.30.20 5.19.20

JUL/AUG 4.24.20 5.1.20 6.23.20

SEP 6.15.20 6.22.20 8.11.20

OCT 7.27.20 8.4.20 9.22.20

NOV 8.17.20 8.24.20 10.20.20

DEC/JAN 9.28.20 10.6.20 11.24.20

Reader’s DigestClosing & On Sale Dates

RD Large PrintClosing & On Sale Dates

Ad Size Bleed Trim Live

Full Page 5.437” x 7.5” 5.187” x 7.25” 4.687” x 6.75”

½ Horizontal 5.437” x 3.75” 5.187” x 3.5” 4.687” x 3”

½ Vertical 2.687” x 7.5” 2.437” x 7.25” 1.937” x 6.75”

Spread 10.625” x 7.5” 10.375” x 7.25” 9.875” x 6.75”

½ Horizontal Spread 10.625” x 3.75” 10.375” x 3.5” 9.875” x 3”

Ad Size Bleed Trim Live

Full Page 7.75” x 10.75” 7.5” x 10.5” 7” x 10”

½ Horizontal 7.75” x 5.375” 7.5” x 5.125” 7” x 4.625”

½ Vertical 3.875” x 10.75” 3.625” x 10.5” 3.125” x 10”

Spread 15.25” x 10.75” 15” x 10.5” 14.5” x 10”

Ad Portal Informationhttps://tmbi.sendmyad.com• Create an account or log in if an account

is already established• Select “Send Files”• Select - Publication (i.e. Reader’s Digest)• Select - Issue (i.e. February/March 2020)• Do not use dashes, underscores or apostrophes

when typing the name of your ad• We cannot guarantee perfect alignment of type

or image across gutter on a spread ad

Digital File Requirements• The required file format is PDF/X-1a 2001 (vector) 300 dpi.

• All supplied PDF/X-1a files must be CMYK. No spot colors. All fonts and images should be embedded. Do not apply style attributes to basic fonts.

• For instructions on how to create a PDF/X-1a go to – https://tmbi.sendmyad.com – under HOME - select DASHBOARD – select VIEW FAQs.

• Trusted Media Brands, Inc. utilizes Virtual Proofing technology. A hard copy proof is no longer required. If you opt to use a SWOP proof for your internal color approval render at 100% of size.

For more information or production questions, please contact: Leslie Kogan Senior Production Manager T 914.244.5433 E [email protected]

Print Ad SpecsReader’s Digest

Reader’s Digest Large Print

All files must be supplied as PDF/X-1a (prepressure.com/pdf/basics/pdfx-1a). You must include trim box data when creating layout document. It’s your responsibility to download and review the preflight report and approve your uploaded file.

Because the dimensions of the tablet are proportionally similar to those of the print edition, it can be relatively easy to resize the native layout files you use to create print ads. If you choose to do this, please bear in mind that all of the images placed in these files must be of a sufficiently high resolution to remain at 300 dpi when enlarged. For example, a TIFF file placed in the print layout must retain a 300 dpi resolution after the layout is enlarged for the tablet version of your ad. Also, you must proof your ad on screen with the RGB color space applied prior to submitting to ensure that any shift in color is acceptable.

Static AdsA static Tablet advertisement requires a single file, created with the following specifications:iPad (Hi Def) Page Dimensions (Trim Size): 1536 pixels (w) x 2048 pixels (h), vertical orientation onlyFile Resolution: 300 ppi (264 minimum)File Format: PDF without transparency, all fonts embedded. The PDF/X-1a specification can be used with modification for RGB color space (see below)Color Space: RGBBleed: NoneSuggested Margin (for optimum display of ad content):iPad: 36 pixels

Submission InformationUpload your ad to the Reader’s Digest ad portal: https://tmbi.sendmyad.com

• Upload a zipped file of PDFs to Enhanced for Tablet

• Upload a zipped file of JPGs to Designed for Tablet

For interactive ads, please ask your sales representative for more information.

Tablet Specs

2020 media kit...2020 media kit health • family • heroes • humor • home • foodreader’s...

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