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2020 MEDIA KIT

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WHAT’S NEW IN 2020 REACH

In 2019 50 Campfires was acquired by Avid Outdoorsman Media Group. Now, 50 Campfires has access to a media network reaching over 50 million unique users per month! ANALYTICS 50 Campfires upgraded its reporting and analytics to allow for partners to have even greater visibility and control over key performance metrics. CONTENT We’ve continued to deliver only the best and most authentic content to our audience year-over-year. In 2020 we have an even more diverse editorial calendar planned with more partnership opportunities for our brand partners. SALES At 50 Campfires we understand that our best partnerships will deliver meaningful sales results for our partners. We’re launching in-video ecommerce overlays, additional gift guides, email address acquisition tactics, rich ad units, dedicated email blasts, and much more.

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More than 78.8 MILLION American households camp each year

of them camp within a quarter mile of their home or vehicle

Sources: 2019 North American Camping Report

73%

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CAMPING IS A GROWING INDUSTRY

The number of camping households in the U.S. grew by 1.4 million in 2018. And these campers are younger and more diverse than ever before.

Source: 2019 North American Camping Report

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OUTDOOR RECREATION

Nearly all campers say that they leave the campgrounds to participate

in other activit ies

DRIVE HIKE FISH DRINK SWIM

BIKE EAT PLAY ATV BOAT

Source: 2019 North American Camping Report

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50 Campfires is the only media platform in North America that was specifically built for this

HARD TO REACH SEGMENT OF THE CAMPING POPULATION

Through our robust digital ecosystem our content and message reach the emotions, attitudes, and personalities of people who yearn to connect and reconnect with the outdoors.

We understand how to match and align business outcomes by delivering value on our platform for both our partners and our consumer audience. From content development trips around the country to digital campaigns delivering millions of impressions each month.

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3M+MONTHLY

IMPRESSIONS

63%TRAFFIC ORGANIC SEARCH

603KFACEBOOK PAGE LIKES

388KMINUTES

VIEWED ON YOUTUBE MONTHLY

$150K+HHI

54%FEMALE

46%MALE

25-44AGE RANGE

OF AUDIENCE MAJORITY

31% of camping trips are within 50 miles of the home (and 54% are within 100 miles)

Campers like to combine camping with outdoor recreation (hiking, biking, fishing, etc.) and consider it all part of one “activity”

Campers are excited to try new methods of camping, including full-service cabins, "glamping" and van camping

Millennials are the quickest-growing age group of new campers (56%)

52% of campers have children in the household

The most popular activities while camping are (in order) hiking/backpacking, fishing, canoeing/kayaking, sightseeing, visiting historical sights, and biking

3:42AVERAGE SESSION

DURATION

64KEMAIL

SUBSCRIBERS

Source: 2019 North American Camping Report

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THE POWER OF MOM In most families it’s safe to say Mom plays a major role in preparing for camping trips. In many cases, she drives it. This is why we often tailor our message to Mom. 50 Campfires has become an important tool in Mom’s planning process. If she is hopping online to look up camping recipes, gear, or tips for camping with her kids, chances are she’s already spent some time with 50 Campfires.

We celebrate the camping mom.

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DELIVERING VALUE TO OUR PARTNERS As the leading family and recreational camping media platform in North America, 50 campfires is a trusted voice around the campfire. We partner with brands to create fully-integrated digital media campaigns reaching millions of campers with original video production, social media, e-news, display media and authentic editorial.

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IN-FIELD PRODUCT TESTING We know that your best day camping is not defined as how well you slept in your tent – its about the mountains you hike, waterfalls you explore, fish you catch, trails you bike – the adventures you take. Partners of 50 Campfires rely on this team to test their products and provide valuable reviews to the recreational camping audience. The editorial and content team head outdoors weekly to test products and generate content that can be used by our partners across all digital mediums.

ORIGINAL CONTENT

GEAR PACKAGE: $4,500

•  Initial product review, testing and approvals by 50 Campfires editorial team •  In-field product video review production •  Ecommerce overlay in video linking directly back to product website •  Video posted to 50Campfires.com with accompanying written editorial •  Article in “Featured” section of 50Campfires.com homepage for 30 days •  Video posted to the 50 Campfires YouTube channel •  Review sent to 50 Campfires email subscriber base •  Review will be shared via all 50 Campfires social media platforms

NOTE: 50 Campfires reserves the right to refuse any product or brand partner after initial testing. Maintaining our authenticity as a trusted authority for our audience is at the forefront of all we do.

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FIELD TRIP CONTENT SERIES Several times each year, 50 Campfires hits the road to explore a new part of the country… and create boatloads of content tuned directly to the pursuits and passions of the audience. As you might expect, our Field Trips are built around car camping adventures, but take great latitude in accommodations, transportation, and especially attractions. We’re out to discover and share the good times and lasting memories that are the reasons 77 million American households go camping. Field Trips are carefully planned with opportunities to create content with and for our supporting partners. There are meals to cook, trails to hike, campfires to enjoy, nights to sleep, caves to explore, rivers to paddle, and much more… each overflowing with opportunities to document the experience (and the gear used) and share it with the 50 Campfires audience across the digital ecosystem.

ORIGINAL CONTENT

2020 FIELD TRIPS:

March, May and July

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FIELD TRIP CONTENT SERIES ORIGINAL CONTENT

GLAMPER PACKAGE: $12,500 Video Content: All content distributed across 50 Campfires platform (50Campfires.com and social media) •  1 in-field product review •  1 in-field feature product story

Photography Content: •  8-10 retouched images and all raw

photography Advertising: •  ROS banner ads – 30 days •  Dedicated email blast featuring the

product and linking back to the site Social Media: •  Brand featured in 50 Campfires

Facebook Live •  3 dedicated posts across social media

platforms •  Promoted video content

Night in Camp (optional): •  Partner has the option to join the 50

Campfires team on the road and be directly involved with content development

VACATIONER PACKAGE: $8,500 Video Content: All content distributed across 50 Campfires platform (50Campfires.com and social media) •  1 in-field product review •  1 in-field feature product story

Photography Content: •  5-8 retouched images and all raw

photography Advertising: •  Product inclusion in weekly email, with

link leading back to client site Social Media: •  Brand featured in 50 Campfires

Facebook Live •  2 dedicated posts across social media

platforms •  Promoted video content

ROADTRIPPER PACKAGE: $4,500 Video Content: content distributed across 50 Campfires platform (50Campfires.com and social media) •  1 in-field feature product story

Photography Content: •  5-8 retouched images Advertising: •  Product inclusion in weekly email, with

link leading back to client site Social Media: •  Brand featured in 50 Campfires

Facebook Live •  1 dedicated post across social media

platforms

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ULTIMATE GUIDE SERIES Many topics within the outdoor camping space can be confusing. Take lighting for example… what exactly IS a lumen? Why does it matter when selecting gear? Does it differ based on the activity that I’m participating in? These are all great questions! 50 Campfires launched the Ultimate Guide Series in order to help campers understand some of the most fundamental aspects of gear and techniques. This series provides sponsors with a unique opportunity engage with our audience and feature core product benefits in the process.

ORIGINAL CONTENT

PRESENTING SPONSOR: $35,000 •  50 Campfires will research and develop an original content series

featuring one sponsored product category •  Partner brand will be integrated throughout the entire series as the

presenting sponsor and via product placement •  Series of content will be posted to 50Campfires.com •  Content will be place within the “Featured” section of 50Campfires.com

homepage for 30 days •  Ultimate Guide will be distributed to the 50 Campfires audience across

its subscriber base via 1 dedicated email •  50 Campfires will share each piece of series content vial all social media

platforms: Facebook, Instagram, Twitter, YouTube, and Pinterest •  Partner will receive fun of site banner ads on 50Campfires.com (75k

impressions) •  After distribution the Presenting Sponsor will own the rights to all original

content

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PRESENTING SPONSORSHIP: $12,500 •  Client Name, “Amp Your Camp, brought to you

by ________” on all promotional and production elements supporting Amp Your Camp

•  Brand tagged in all posts promoting Amp Your Camp on 50 Campfires social media channels (minimum of 30 posts)

•  4 dedicated Facebook Posts, 4 dedicated Instagram posts (branded and tagged)

•  4 product mentions on Outdoor Facebook Live Show throughout the promotional period

•  1 product given away each week during promotional period (10-weeks)

•  Original video product review •  Share of Voice ad banner impressions on

50Campfires.com in June, July and August

AMP YOUR CAMP Amp Your Camp unveils the best new products for shelter, sleeping, fire-starting, cooking, eating, hiking, playing, and more -- PLUS it gives readers a chance to win them all in weekly drawings. Over the course of the 10-week promotion, hundreds of thousands of avid campers will learn about your products, talk about them, and share them with their friends via social media. This opportunity only comes around once a year for a select group of partners.

SWEEPSTAKES

SUPPORTING SPONSORSHIP: $5,500 •  Supporting sponsor mentions, “…brought to

you by (Presenting Sponsor) and supported by _________” on promotional and production elements supporting Amp Your Camp

•  Brand tagged in promotional posts on social media (minimum of 10 posts)

•  2 dedicated Facebook Posts, 2 dedicated Instagram posts (branded and tagged)

•  2 product mentions on Outdoor Facebook Live Show throughout the promotional period

•  1 product given away each week during promotional period (10-weeks)

•  Original video product review •  Share of Voice ad banner impressions on

50Campfires.com in June, July and August

PARTICIPATING BRANDS: $1,750 •  1 product mention on Outdoor Facebook

Live Show •  1 dedicated Facebook Post, 1 dedicated

Instagram post (branded and tagged) •  1 product given away each week during

promotional period (10-weeks) •  Original written editorial product review •  Share of Voice ad banner impressions on

50Campfires.com in June, July and August

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PARTICIPATING PRODUCT: $2,500 •  50 Campfires will create a sweepstakes promotional page with

rules and a mechanism for entry. Promotional page will include link to partner brand website.

•  Consumers will receive additional entries for social sharing. •  Sweepstakes will be announced to 50 Campfires

audience via 1 email blast to all 50 Campfires subscribers. •  Sweepstakes will be promoted across all 50 Campfires social

media channels via dedicated posts. Partner will be tagged in all posts.

•  Sweepstakes will run for a 7-day period. •  50 Campfires will randomly select winner and provide contact

Information to partner for product fulfillment. •  Partner will receive all contact information for sweepstakes

entrants immediately following the promotional period.

DEDICATED SWEEPSTAKES 50 Campfires is a trusted voice and camping “friend” for a large and ever-growing audience of outdoor enthusiasts. They routinely look to their email subscription for new gear and technologies endorsed by 50 Campfires. Through our weekly dedicated sweepstakes series, we are able to build excitement for your product and deliver important leads for your own email marketing initiatives.

SWEEPSTAKES

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PARTICIPATING PRODUCT: $750 •  Selected product with link to purchase will be featured in

eBlast to 50 Campfires subscriber base •  Product will be featured on 50Campfires.com with link to

purchase •  Gift Guide will be promoted across 50 Campfires social

media network •  Dedicated post across the 50 Campfires social media

network •  Product will be featured on 1 episode of the 50 Campfires

Facebook Live show, link will be included in comments for purchase

MOTHER’S DAY GIFT GUIDE SERIES

Mom’s are incredibly important to 50 Campfires. She spends most of the year preparing for family trips outdoors by packing the food, making sure the kids have their raincoats, preparing the snacks, and planning what comes next after the kids boud out of the car at their final destination. Each year, 50 Campfires publishes a Mother’s Day Gift Guide which is a collection of products that any outdoors mom would love to open on that special Sunday in May.

Father’s Day is a time that brings everything back into perspective to thank that special guy in your life for everything he has done for you throughout the year. From starting fires with rain drenched wood, to roasting the perfect marshmallow, Dad deserves something awesome this Father’s Day. Each year, 50 Campfires sends out a list of products that any outdoor dad would love to get on Father’s Day.

FATHER’S DAY

PARTICIPATING PRODUCT: $750 •  Selected product with link to purchase will be featured in

eBlast to 50 Campfires subscriber base •  Product will be featured on 50Campfires.com with link to

purchase •  Gift Guide will be promoted across 50 Campfires social

media network •  Dedicated post across the 50 Campfires social media

network •  Product will be featured on 1 episode of the 50 Campfires Facebook Live show, link will be included in comments for purchase

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HOWLIN’ BLIZZARD PACKAGE: $2,500 •  Original video product review (in-studio) •  Top-Listed “Featured Item” in 50 Campfires

online Holiday Gift Guide Section includes photo, description, and link

•  Holiday Gift Guide posted on 50Campfires.com and promoted across the network

•  Product featured and tagged in dedicated social media posts across all 50 Campfires platforms

•  Dedicated email blast featuring product and linking back to site

HOLIDAY GIFT GUIDE Each year the 50 Campfires team hangs its stockings by the chimney with care, confident they will be filled with the latest and greatest camping and outdoor equipment. Camping Santa has never let us down. In gratitude, we pull together the 50 Campfires Holiday Gift Guide to assist all of Santa’s helpers in finding the “perfect” gifts for camping families, kids, and friends.

GIFT GUIDE SERIES

BIG FLAKES PACKAGE: $1,250 •  Mid-List feature in 50 Campfires online

Holiday Gift Guide Section includes photo, description, and link

•  Holiday Gift Guide posted on 50Campfires.com and promoted across the network

•  Product featured and tagged in dedicated social media posts across all 50 Campfires platforms

FIRST SNOW PACKAGE: $750 •  Lower-List feature in 50 Campfires online

Holiday Gift Guide Section includes photo, description, and link

•  Holiday Gift Guide posted on 50Campfires.com and promoted across the network

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DEDICATED EMAIL: $2,000/EACH •  Dedicated email will be sent to all 50 Campfires

subscribers during key selected holiday shopping dates. •  Available dates include:

-  Black Friday -  Green Monday -  Free Shipping Day -  Super Saturday

HOLIDAY DEDICATED EMAIL 50 Campfires is offering new opportunities to hit your holiday sales goals by tapping into our devoted audience of over 64k camping enthusiasts with dedicated email campaigns during key shopping periods throughout the holiday season.

GIFT GUIDE SERIES

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50 Campfires has a vast and loyal following on social media. We love to bring our fans news, articles, videos, recommendations, and more. With over 600K followers on Facebook, over 12K on Instagram, and over 820.8k monthly views on Pinterest, social media is a fantastic platform to reach our campers!

ADVERTISING

SOCIAL MEDIA

SOCIAL MEDIA POST PACKAGE: $750/each •  50 Campfires will provide dedicated post across all active social

media platforms •  Partner will provide photo/video, copy suggestion with call-to-action,

and link (non-Instagram) for each post FACEBOOK LIVE EPISODE: $500-750/each •  50 Campfires will collaborate with partner to establish a narrative and

talking points prior to the episode •  Facebook Live episode will be hosted to our audience of over 600k

followers •  Partner will have the opportunity to engage with the audience in real-

time •  Link provided by partner will be included in post •  Option for in-studio or in-field execution

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DEDICATED EMAIL BLAST: $26 CPM To establish direct inbox communication and support lead generation efforts, 50 Campfires Dedicated Email offers advertisers 100% share-of-voice in the messaging and is sent under our brand's template, ensuring recognizability and higher open rates as well as an implied endorsement.

WEEKLY NEWSLETTER 50 Campfires touches base with readers on a weekly basis with a weekly email. We bring promotions, new articles, and tips for to campers. There are two options for advertising within the weekly newsletter. PRODUCT LISTING: $15 CPM Listing consists of a teaser headline (9-12 words) and introduction sentence. Image size is 360x360. AD BANNER: $12 CPM Banner size is 300x250, and links back to the partner website. (Optional size is 600x74, if only one banner runs in the weekly email.)

PRODUCT LISTING

AD BANNER

ADVERTISING

SUBSCRIBER EMAIL

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50Campfires.com serves a destination hub for our audience. There are opportunities for branding on every page of the 50 Campfires website, with three different highly-impactful ad unit sizes.

RUN OF SITE BANNER ADS: $15 CPM Ads will be scheduled with an impression goal in the ad server, and can be served anywhere on the site. Reporting will be provided either weekly or monthly, depending on preference. CUSTOM: 50 Campfires can work with partners to create a custom take-over of a specific category or grouping of content that aligns with your brand. Please contact 50 Campfires for more details and pricing.

ADVERTISING

HIGH-IMPACT DISPLAY

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50 Campfires is excited to bring a new interactive ad to our list of digital offerings. The Sticky Ad rises from the bottom of the page upon load, and stays anchored in place as a user scrolls up and down the page. This is a highly-viewable ad unit that maintains the user’s favorable browsing experience, as it doesn’t obstruct from viewing content. The ad can be closed by clicking on the “X” in the right-hand corner.

RUN OF SITE STICKY AD: $18 CPM Sold as a pair – 728x90 will run on Desktop and Tablet, 320x50 will run on Mobile.

ADVERTISING

INTERACTIVE RICH MEDIA STICKY AD

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DIMENSIONS MAXFILESIZE(KB) FORMATS

728x90 150 GIFJPEGPNG

HTML53rdPartyAd

TagsRGBColor

FormatONLY

300x250 150

160x600 150

320x50(mobileonly) 50

PRODUCT LENGTH AUDIO MAXSIZE FORMATS

In-BannerVideo(300x250) :15or:30 User-initiated

10MB

WebM,MP4,MPEG4,MPG,3GPP,MOV,AVI,MWV,externally-hosted

Pre-RollVideo :15or:30 User-initiated

SyndicatedVideo

:15,:30,orlonger(upto3min.) Varies

PLACEMENT FORMAT DIMENSIONS NOTES

In-EmailBanner GIF,JPEG,PNG 728x90 MustincludelinkingURL

FullEmail HTML 600pxwide,800pxlengthminimum,nomaxlength* Mustincludesubjectline

FullEmail JPEG 600pxwide,800pxlengthminimum,nomaxlength*

MustincludesubjectlineandURLlink

DISPLAY

VIDEO

EMAIL

*For 3rd Party Ad Tags, please include click macro placeholder or clicks will not be counted. *3rd Party Ad Tags are subject to approval

•  Animated GIF’s in email rotate through animation once and then remain static.

•  HTML needs to be coded for compatibility with ALL email servers.

•  Background images will not be accepted as they are not universally supported by all email servers.

•  All images need to be optimized JPEG’s; exception only for logos/icons requiring transparency.*Recommended addition: Pre-header for email body (for email preview, 10 words max length)

•  Please allow 5 business days for processing and scheduling

•  A linking URL must be provided with all creative (exception: HTML5 and 3rd Party Ad Tags)

•  No impolite audio on display ads – audio must be user-initiated

•  Creative Contact: Christina Myers, christina@medialodge.com

ADVERTISING

AD SPECS

THIRD PARTY AD TAG GUIDELINES •  Subject to approval;

click to see list of approved vendors.

•  Not supported in emails and newsletters.

•  Click and impression trackers are accepted and will be implemented whenever possible.

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CONTACT JANA REWEY HUFFMAN Director, Partnership Development 612.616.3686 cell jrewey@50campfires.com CHRISTEN EVERLY Vice President of Sales 612.306.2274 cell christen.everly@outdoors.com 50CAMPFIRES.COM