2020 Exhibitor Welcome

JANUARY 24 – 26, 2020

2 2019 TRAVEL SHOW // OVERVIEW

Source: Internal Data 2019

Now entering its 17th year, The New York Times Travel Show 2020, scheduled for January 24–26, 2020, at the Jacob K. Javits Convention Center in New York City, is the destination for the travel industry to meet and for travel enthusiasts to explore global and domestic destinations. The 2019 show brought together 35,568 participants including 11,750 travel trade and 23,800 consumer travelers with 747 exhibiting organizations from 176 countries. Supported by more than 40 industry and media sponsors, plus 1,221 accredited media journalists from around the world, The New York Times Travel Show attendees have the opportunity to get a closer look at domestic and international hot spots, familiar favorites and those under-the-radar escapes.

Event Overview

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Who Attends Travel professionals (travel agents, meeting planners, hotels, airlines, consortiums, line agents, home-based agents, agency owners) across the U.S. attend an exclusive trade-only day on Friday, January 24. Travel industry professionals have access to an extensive education program, a Travel Industry Conference, exclusive viewing of the exhibition, an international networking reception and tremendous business opportunities. The Trade Day is a forum for an expected 11,750+ travel professionals to: • Discover new ideas to stay competitive • Hear from industry leaders • Network with peers • See the latest destinations and hot spots from over 700 exhibitors • Conduct and negotiate business deals Consumer attendees represent a high demographic from the tristate area who are seeking information about trips they are interested in taking and deals. Consumer days are January 25–26, however, historically thousands of travel professionals attend these days as well. Over 23,800 expected consumers can: • Visit with 747 exhibitors from 176 countries • View performance stages, wine and food tastings, and culinary

presentations from around the world • Attend seminars with featured speakers • Meet one on one with travel experts

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2020 TRAVEL SHOW // ATTENDEES

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Who Exhibits

2020 Show Early Bird Discount Booth Packages start at $3,990 and includes : • One (1) 6' draped table • Carpeting • Pipe and drape back wall and side railing • Two (2) chairs • Wastebasket • 7" x 44" black and white identification sign Promotion as part of your booth package includes: • 2" x 2" ad in the Show Program Guide (1 ad per contract – if received by December 3, 2019) • Organization name and description listed on show website • Show-only trip package/product discounts listed on show website • 100 electronic consumer expo-only attendee passes • X Press Connect Lead Retrieval Starting June 29, 2019, rates will increase to $4,200 per 100 sq. ft. for the first two booths and $3,900 for each additional booth.

The only Trade and Consumer Travel Show in North America where BOTH trade (including speakers and media) and consumer attendees are badged.

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2020 TRAVEL SHOW // EXHIBITORS

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Record 2019 Attendance

TOTAL 2019 ATTENDANCE •  Total Attendance: 35,568

—  Trade Attendance: 10,535 —  Consumer Attendance: 23,812 —  Media/Press Attendance: 1,221

747 TOTAL EXHIBITORS International Tourist Boards 125 Domestic Tourist Boards/CVB’s 92 Hotels 119 Tour Operators and Cruises 274 Associations 14 Transportation 41 Media Outlets 13 Products and Service Providers 69

•Over 65,000 trade and consumer leads generated via the online lead retrieval service by exhibitors.

•The 747 exhibitors estimate approximately $6.5 million in revenue as a result of their participation in the show

2020 TRAVEL SHOW // FACTS & NUMBERS

Source: 2019 Internal Data

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Our Attendees TRADE ATTENDEES •  11,756 Travel Professionals in attendance including:

—  5,569 travel agents —  The volume of business represented by attending travel agents estimated

to be a record $4.9 billion —  1,221 accredited media journalists from around the world

CONSUMER ATTENDEES •  23,812 consumer travelers, the highest attendance in show history:

—  Consumers attending will spend an estimated record $107 million on travel in 2019.

—  Exhibitors selling travel trips reported they are expecting to generate $6.5 million in revenue from consumer traveler attendees.

—  An affluent, educated audience comprised of tech-savvy travelers, millennials, families and baby boomers.

—  27% of attendees are millennials; and 29% are baby boomers —  Approximately 96% of attendees agree the show achieved their goals of

gathering trip information, learning from travel experts and booking trips —  Almost 90% have a college degree or higher

2020 TRAVEL SHOW // ATTENDEES

Source: 2019 Internal Data

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Seminar Highlights

FOCUS CONFERENCES The Travel Industry Conference (for trade only) topics: •  Focus on Adventure •  Focus on Africa •  Focus on All-Inclusive Resorts •  Focus on Asia •  Focus on Cruising •  Focus on Cuba •  Focus on Culinary Tourism •  Focus on Destination Weddings and Honeymoons •  Focus on Europe •  Focus on Family Travel •  Focus on Latin America •  Focus on L.G.B.T.Q. •  Focus on Luxury •  Focus on the Caribbean •  Focus on the Middle East and North Africa •  Focus on Spa and Wellness •  Focus on Tours •  Focus on Travel Bloggers •  Focus on Travel Media •  Focus on Young Travel Professionals •  Business Series – New in 2019 •  Luncheon and Keynote Address •  Exhibit Hall Open for Trade Only

2020 TRAVEL SHOW // SEMINARS

2019 SPEAKERS AND TALENT Seminar and stage talent featured the following: •  Padma Lakshmi •  Phil Rosenthal •  Pauline Frommer •  Samantha Brown •  Andy Steves •  Jada Yuan – The New York Times 52 Places traveler •  Lucas Peterson •  Dylan Thuras •  Seth Kugal •  Amy Virshup •  Dan Saltzstein •  Tara Parker-Pope •  Shivani Vora •  Emily Weinstein •  Broadway Cast of “Waitress”

The New York Travel Show includes a diverse offering of informational sessions, speakers and talent. 2019 highlights included the following:

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8 2020 TRAVEL SHOW // MEDIA OUTREACH

Media Outreach The Travel Show received widespread coverage, with more than 100+ press pickups in 2019 from consumer and trade media, including:

•  The New York Times •  Forbes Magazine •  The Travel Channel •  Time Out New York •  Travel Market Report •  TravelPulse •  FOX 5 “Good Day New York” •  Travel Weekly •  Out Traveler •  Biz Bash •  Insider Travel Report •  Just Grubbin’

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Promotional Benefits

PRINT AD HIGHLIGHTS •  30 show ads ran in The New York Times newspaper •  340,000 copies of show guide were inserted in The New York

Times on Sunday, January 20, 2019 •  15,000 bonus copies distributed on-site to show attendees EXTERNAL MARKETING •  Grub Street •  New York Magazine •  Vulture •  The Cut •  Passport Magazine CONSUMER PRINT •  Full-page 4-color advertisement in The New York Times

Magazine

Receive additional promotional value with your participation at The New York Times Travel Show.

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2020 TRAVEL SHOW // PROMOTIONAL BENEFITS

E-NEWSLETTER AD HIGHLIGHTS Twenty promotional e-newsletters were sent from November 2018–January 2019. Highlights included: •  New York Times Travel section subscriber list: 328,000 •  New York Times acquisition list: 94,000 •  Great Getaways list: 400,000 •  Times Journeys list: 32,000 •  Travel Show 2019 Consumer List: 39,039 •  New York TimesTalks: 85,000 •  Outreach by Industry and Media Sponsors totaling 2.5 million.

10 2020 TRAVEL SHOW // SPONSORS

Our 2019 Proud Sponsors

11 2020 TRAVEL SHOW // SPONSORS

Our 2019 Proud Sponsors

Website: http://nyttravelshow.com/ Facebook: https://www.facebook.com/nyttravelshow Twitter: http://twitter.com/#!/NYTTravelShow Contact the Sales Team: 203-622-7081; nytts@mse-management.com For speaking opportunities: nytts-speaking@mse-management.com