Emerging  CR  Issues  Ini%al  Perspec%ves  |  14  May  2012  

This  is  an  overview  of  the  of  some  issues    on  different  companies’  Corporate  Responsibility    

radars  to  s;mulate  discussion  

Context   Emerging  CR  Issues    

Key  Resource  Constraints  

Lease  Everything   Less  Energy  

Richer  Poorer  

Less  Variety  

Water  Management      

Almost  Zero  Waste    

Local  Foods  

Migra@on  Magnets  

Social  NGOs  

Data  Security  

Planetary  Stress  

Net  Posi@ve  Impact  

Privacy  Backlash  

Cri@cal  Dependency  Ra@os   Healthcare  vs  Sickcare  

We  will  see  economic,  physical  and  poli;cal  shortages  of  key  materials  that  will  result  in  major  changes  in  perspec;ves  –  of  

governments,  companies  and  many  an  individual    

Key  Resource  Constraints   Emerging  CR  Issues    

Escala;ng  waste  produc;on  and  new  aFtudes,  approaches,  regula;on  and  business  models  lead  many  to  aim  for  an  almost  zero  waste  society  by  increasingly  seeing  waste  as  a  key  resource  

Almost  Zero  Waste    

Emerging  CR  Issues  

All  consumers  are  incen;vised  to  use  significantly    less  energy  as  escala;ng  growth  in  carbon  emissions    

forces  leading  suppliers  to  change  their  business  models  

Less  Energy   Emerging  CR  Issues  

Advanced  water  purifica;on,  irriga;on  and  desalina;on    all  combine  to  help  communi;es  and  companies  to  beLer    

manage  the  escala;ng  supply  /  demand  imbalance  

Water  Management      

Emerging  CR  Issues  

Widening  differences  in  wealth  between  and  within    urban  and  rural  communi;es  extends  the  gap  between    rich  and  poor  -­‐  but  they  increasingly  need  each  other  

Richer  Poorer   Emerging  CR  Issues    

Rising  sustainability  impera;ves,  new  business  models  and  increasing  cost  of  ownership  shiQ  the  balance  from    

ownership  to  access  and  we  all  prefer  to  rent  than  buy    

Lease  Everything   Emerging  CR  Issues    

The  future  is  one  of  reduced  choice  but  not  less  interest    as  retailers  provide  an  increasingly  edited  porRolio  of  products  

through  more  efficient  and  personalised  channels  

Less  Variety   Emerging  CR  Issues  

Increased  transparency  on  food  availability,  eco-­‐literacy  and    concerns  around  security  and  land  use  accelerate  mass  

consump;on  of  locally  grown  and  processed  foods  

Local  Foods   Emerging  CR  Issues  

As  sickcare  dominates  healthcare  budgets,  some  companies  shiQ  from  simply  encouraging  employee  wellness  to  having  to  directly  cover  the  cost  of  their  employees  lifestyle  driven  chronic  diseases  

Healthcare  vs.  Sickcare   Emerging  CR  Issues  

50%  plus  dependency  ra;os  hit  key  markets  and  force  major  realignment  of  some  government  financing  priori;es  towards  

greater  healthcare  and  less  infrastructure  investment    

Cri;cal  Dependency  Ra;os   Emerging  CR  Issues  

Immigra;on  is  part  of  economic  development  strategies    and,  especially  in  low  fer;lity  economies,  na;ons  posi;on  

themselves  to  aLract  the  most  beneficial  migrants  

Migra;on  Magnets   Emerging  CR  Issues    

Mayors  lead  bold  ini;a;ves  to  place  their  ci;es  at  the  forefront  ahead  of  many  countries  and  the  C400  becomes  more  influen;al  

than  the  G20  as  City  States  set  the  global  standards  

Mega  City  States    

Emerging  CR  Issues  

Increased  loss  of  faith  in  ins;tu;ons  to  drive  change  coupled  with  social  networking  leads  to  rapid  mobilisa;on  of  people  around  specific  issues  and  the  rise  of  new,  more  influen;al  Social  NGOs    

Social  NGOs   Emerging  CR  Issues  

All  data  held  electronically  will  be  treated  as  being  in  the  public  domain  -­‐  the  wise  CEO  will  retain  control  of  the  company’s  vital  

data  and  key  discussions  will  be  one-­‐on-­‐one  and  in  person    

Data  Security   Emerging  CR  Issues  

In  a  smarter,  more  connected  world,  responsibili;es  for  data  management  will  blur  between  the  individual,  companies  and  

society  as  privacy  boundaries  are  consistently  pushed    

Privacy  Backlash   Emerging  CR  Issues  

As  more  planetary  boundaries  are  evidently  exceeded  the  irreversible  shiQ  of  the  overall  ecosystem  at  last  acts  as  the  

catalyst  for  change  -­‐  but  not  via  global  coordina;on    

Planetary  Stress   Emerging  CR  Issues  

Making  an  overall  posi;ve  impact  on  society  and  the  environment  becomes  a  dis;nc;ve  capability  for  many  and  a  

source  of  consumer  facing  differen;a;on  for  some  

Net  Posi;ve  Impact   Emerging  CR  Issues    

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