2020 Cal ifornia cyber innovat ion challenge

Marketing Toolkit

This document includes assets, language, and guidelines to assist you in the promotion of your partnership with the California Cyber Innovation Challenge.

• Terminology and naming conventions• California Cyber Innovation Challenge messaging• California Cyber Innovation Challenge description• California Cyber Innovation Challenge Logos• California Cyber Innovation Challenge Social media posts• Additional details and resources

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Brand gu idel ines and market ing toolk it

T h e C a l P o l y N a m e

Cal poly brand gu idel ines

C o m p e t i t i o n N a m e

L o c a t i o n

The Cal Poly brand starts with the consistent, confident use of our university’s name. The preferred name is: Cal Poly or California Polytechnic State University

The event’s proper name is the California Cyber Innovation Challenge (CCIC)

For naming options, please use: Cal Poly in San Luis Obispo or Cal Poly, San Luis Obispo, CA.

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Use of the Competition Name

• Correct: Cal Poly’s California Cyber Innovation Challenge 2020• Correct: California Cyber Innovation Challenge (CCIC)• Correct: CCIC only after a reference to the event’s proper name referenced above

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Terminology and naming convent ions

Space, satellites and cybersecurity are currently at the national forefront of discussions. In today’s global economy, there are more satellites in orbit than ever before. From intelligence gathering, weather and GPS, satellites provide communications and information to people through our devices connected to the Internet of Things. The commercialization of space increases cybersecurity concerns for both the public and private sectors.

For the fourth year in a row, Cal Poly’s California Cybersecurity Institute will host the California Cyber Innovation Challenge (CCIC) June 27-28, 2020. The CCIC is the cybersecurity championship for the state of California. The CCIC 2020 consists of teams from both middle and high school. The 2020 competition will feature a live-immersive environment at Cal Poly’s digital range located at Camp San Luis Obispo, California. Students will respond to a fictional storyline of a satellite that was hacked and falls to Earth. Students will engage in multiple hands-on, space-themed set designs to solve the cyber mystery of how the satellite was hacked.

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messaging

Sponsor and Volunteer Announcement of Participation

[Partner Name] is proud to support the 2020 California Cyber Innovation Challenge.

For the fourth year in a row, Cal Poly’s California Cybersecurity Institute will host the California Cyber Innovation Challenge (CCIC) June 27-28, 2020. The CCIC is the cybersecurity championship for the state of California. The CCIC 2020 consists of teams from both middle and high school. The 2020 challenge will feature a live-immersive environment at Cal Poly’s digital range located at Camp San Luis Obispo, California. Students will respond to a fictional storyline of a satellite that was hacked and falls to Earth. Students will engage in multiple hands-on, space-themed set designs to solve the cyber mystery of how the satellite was hacked.

To learn more about this competition, please visit. https://cci.calpoly.edu/events/ccic/2020

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Event descr ipt ion FOR SPONSORS

LinkedIn

• For the fourth year in a row, Cal Poly’s California Cybersecurity Institute will host the California Cyber Innovation Challenge (CCIC) June 26-28, 2020. The CCIC is the cybersecurity championship for the State of California. https://youtu.be/SICER8c6NYU #cybersecurity

• ”Mission Control – We Have a Problem!” Are you ready for the California Cyber Innovation Challenge 2020! https://youtu.be/SICER8c6NYU

• The Convergence of Space, Cybersecurity, and IoT. Get Ready for the California Cyber Innovation Challenge in June. Learn more at https://cci.calpoly.edu/events/ccic/2020

• 2020 California Cyber Innovation Challenge – State of CA students will learn about the convergence of space, cybersecurity, and IoT. https://cci.calpoly.edu/events/ccic/2020

• The 2020 competition will feature a live-immersive environment at Cal Poly’s California Cybersecurity Institute located at Camp San Luis Obispo, CA. Students will engage in multiple hands-on, space-themed set designs to solve the cyber mystery of how the satellite was hacked https://youtu.be/SICER8c6NYU

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Soc ial Media Market ingSocial Hashtag: #CalPolyCCIC

LinkedIn

• Over 240 students are competing at the Cal Poly’s California Cyber Innovation Challenge 2020. To learn more about this event, please contact jbaker30@calpoly.edu

• The California Cyber Innovation Challenge exposes students to a career in space, cybersecurity, and satellites, as well as provides them the opportunity to interact with industry leaders and learn how one’s life may be transformed by technology. https://cci.calpoly.edu/cyber-space-week

• Cal Poly does not charge students or their school systems to participate in the California Cyber Innovation Challenge , which allows all communities in the State of California to participate in this event. To support this event through a donation, please contact jbaker30@calpoly.edu

• Please connect and share information on the competition with Cal Poly’s Cyber Institute’s Linked IN page at https://www.linkedin.com/in/cal-poly-california-cybersecurity-institute-971494165/

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Soc ial Media Market ingSocial Hashtag: #CalPolyCCIC

facebook

• For the fourth year in a row, Cal Poly’s California Cybersecurity Institute will host the California Cyber Innovation Challenge (CCIC) June 26-28, 2020. The CCIC is the cybersecurity championship for the State of California. https://youtu.be/SICER8c6NYU

• ”Mission Control – We Have a Problem” Are you ready for the California Cyber Innovation Challenge 2020! https://youtu.be/SICER8c6NYU

• The Convergence of Space, Cybersecurity, and IoT. Get Ready for the California Cyber Innovation Challenge in June. Learn more at https://cci.calpoly.edu/events/ccic/2020

• 2020 California Cyber Innovation Challenge – State of CA students will learn about the convergence of space, cybersecurity, and IoT. https://cci.calpoly.edu/events/ccic/2020

• The 2020 competition will feature a live-immersive environment at Cal Poly’s California Cybersecurity Institute located at Camp San Luis Obispo, CA. Students will engage in multiple hands-on, space-themed set designs to solve the cyber mystery of how the satellite was hacked https://youtu.be/SICER8c6NYU

•

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Soc ial Media Market ingSocial Hashtag: #CalPolyCCIC

facebook

• Over 240 students are competing at the Cal Poly’s California Cyber Innovation Challenge 2020. To learn more about this event, please jbaker30@calpoly.edu

• The California Cyber Innovation Challenge exposes students to a career in space, cybersecurity, and satellites, as well as provides them the opportunity to interact with industry leaders and learn how one’s life may be transformed by technology. https://cci.calpoly.edu/cyber-space-week

• Cal Poly does not charge students or their school systems to participate in the California Cyber Innovation Challenge , which allows all communities in the State of California to participate in this event. https://youtu.be/SICER8c6NYU

• Please connect and share information on the event with Cal Poly’s Cyber Institute’s facebook page at https://www.facebook.com/CalPolyCCI/

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Soc ial Media Market ingSocial Hashtag: #CalPolyCCIC

Twitter

• For the fourth year in a row, @CalPoly @CalPolyCCI will host the California Cyber Innovation Challenge (CCIC) June 26-28, 2020. The CCIC is the cybersecurity championship for the State of California. https://youtu.be/SICER8c6NYU

• ”Mission Control – We Have a Problem” Are you ready for the California Cyber Innovation Challenge 2020! https://youtu.be/SICER8c6NYU

• The Convergence of Space, Cybersecurity, and IoT. Get Ready for the California Cyber Innovation Challenge in June. Learn more at https://cci.calpoly.edu/events/ccic/2020

• 2020 California Cyber Innovation Challenge – State of CA students will learn about the convergence of space, cybersecurity, and IoT. https://cci.calpoly.edu/events/ccic/2020

• The 2020 competition will feature a live-immersive environment at @CalPoly @CalPolyCCI located at Camp San Luis Obispo, CA. Students will engage in multiple hands-on, space-themed set designs to solve the cyber mystery of how the satellite was hacked https://youtu.be/SICER8c6NYU

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Soc ial Media Market ing@CalPoly / @CalPolyCCI

Twitter

• Over 240 students are competing in the State of CA’s cybersecurity championship @CalPoly @CalPolyCCI CCIC 2020. To learn more about this event, please jbaker30@calpoly.edu

• The California Cyber Innovation Challenge exposes students to a career in space, cybersecurity, and satellites, as well as provides them the opportunity to interact with industry leaders and learn how one’s life may be transformed by technology. https://cci.calpoly.edu/cyber-space-week

• @CalPoly does not charge students or their school systems to participate in the CCIC, which allows all communities in the State of California to participate in this event. https://youtu.be/SICER8c6NYU

• Please connect, follow, and share information on the event from Cal Poly’s Cyber Institute’s Twitter Page at https://twitter.com/CalPolyCCI

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Soc ial Media Market ing@CalPoly / @CalPolyCCI

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logo

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Soc ial Media Banner

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Addit ional Deta ils & Resources

CCIC 2020June 27-28, 2020Cal Poly – San Luis Obispo, CA

Attendee CostFree to attend for State of CA middle and high school students

Website & Registrationhttps://cci.calpoly.edu/ccic-2020

CCIC 2020 Promo Video

https://youtu.be/SICER8c6NYU

CommunicationsJimmy Baker– (805) 756-2948 jbaker30@calpoly.edu

Coaches Corner https://cci.calpoly.edu/coaches-corner

Student’s Corner https://cci.calpoly.edu/students-corner

Media Kit https://cci.calpoly.edu/media-and-press-kit

Teaching Californians to Protect California

The California Cybersecurity Institute is a robust, multi-agency effort to protect California from future cyber threats through training and research for government, academia, military, law enforcement, first responders and private entities.

As an extension of Cal Poly’s Cybersecurity Center, the the California Cybersecurity Institute aims to educate the next generation cyber workforce and provide faculty and students with a new, hands-on research and learning environment. The California Cybersecurity Institute serves as an extended Learn by Doing space for Cal Poly students to explore new cyber technologies and train and test tactics side by side with law enforcement professionals and cyberforensics experts. The program helps shape California’s cyber standards and practices by offering an environment for cyberdefense innovation through advanced study and basic and applied research on emerging issues and technical challenges. Learn more at http://www.cci.calpoly.edu/

Cal ifornia cybersecurity inst itute

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