2020 b2 award winners - ana
TRANSCRIPT
2 2020 ANA B2 Awards ana.net/b2b
BizMark
2020 TOP AWARD WINNERS
B2B Small Agency of the Year
GOLD
SILVER
BRONZE
B2B Midsize Agency of the Year
GOLD
SILVER
BRONZE
B2B Large Agency of the Year
GOLD
SILVER
BRONZE
3 2020 ANA B2 Awards ana.net/b2b
Green Dot Agency – Deloitte
The Hatch – Cisco
2020 TOP AWARD WINNERS
B2B In-House Agency of the Year
Chris Shuptrine Vice President of Marketing, Adzerk
Richard HepworthPresident, Trelleborg Marine and Infrastructure Agency Partner: Stein IAS
Russ Findlay President, Global Chief Marketing Officer, Hiscox Agency Partner: gyro New York
B2B Corporate Marketer of the Year
SMALL
LARGE
SMALL
MIDSIZE
LARGE
4 2020 ANA B2 Awards ana.net/b2b
GOLD SILVER BRONZE
ABM: The Complete Picture
Broadridge
BizMark
Citrix - The Power of Three
Citrix
Transmission
Powering Partnerships
Hitachi Vantara
twogether
The Studio Launch
Coldwell Banker Coldwell Banker’s in-house creative agency
Save Creative Soul
Stein IAS
—
gyro Executive Breakfast Pop-up Series
gyro
—
How GE Appliances Leveraged
DialogTech’s AI-Powered Conversation
Intelligence to Drive Appointments
GE Appliances
DAC
Content Marketing has an ROI
Problem, and Artificial Intelligence (AI)
Can Change That
inPowered
—
Reputation.com’s 2019 Auto
Reputation Report Points to Reputation
Management as Key to Excellent
Customer Experience, Revenue Growth
Reputation.com—
Disney “Dark Ride” Virtual Reality
Experience
Boehringer Ingelheim
gyro New York
CES 2019
Deloitte—
Campaign Brand/Company Agency/Agencies
2020 GENERAL CATEGORY WINNERS
Account Based Marketing
Ageny Promotion
Artificial Intelligence/
Machine Learning
Augmented Virtual Reality —
GOLD SILVER BRONZE
SILVER BRONZE
GOLD SILVER BRONZE
BRONZE
5 2020 ANA B2 Awards ana.net/b2b
GOLD SILVER BRONZE
Brand Identity “The Caring Gene®”: Building demand
for careers in long-term care.
Iroquois Healthcare Association, Inc. Mower
—
Marvin
VSA Partners
Raise the game. Be Monumental.
Monumental Sports & Entertainment Brandpie
Brand Purpose The Unseen Ballet
Dell Technologies
VMLY&R
Code & Response IBM Originals
—
Social Determinants of Health PwC —
Broadcast Advertising
Grainger Ranger Radio
Grainger gyro
Insperity “People Are More Than Just Numbers
Insperity
gyro
Save the Day Business Programs
SDG&E
MeadsDurket
Content Marketing: Omni-Channel
Content ProgramBrighthouse Financial Insights Panel
Brighthouse Financial BBH NY
2019 FIS Readiness Report
FIS
—
HPE at the 2019 Grand Prix
Hewlett Packard Enterprise
Digitas, Edelman & GMR Marketing
Content Marketing: Book or eBook
Content Marketing - Warehouse
Automation Whitepaper
Equipment Depot —
Hidden Advantage eBook
Panduit Nelson Schmidt Inc.
Fender Performance
Trelleborg
Stein IAS
GOLD SILVER BRONZE
SILVER BRONZESILVER
GOLD SILVER BRONZE
GOLD SILVER BRONZE
6 2020 ANA B2 Awards ana.net/b2b
Macro Horizons: A Podcast on
Global Trends in Fixed Income
BMO Capital Markets
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Hiscox Side Hustle to Small Business Podcast
Hiscox
—
Corn Revolution Podcast
Pioneer Bader Rutter
Video series celebrate engineering
accomplishments — and the brand behind them
HEIDENHAIN
LoSasso
The 7 Strengths of Stone: Test Series
ROCKWOOL
TRUE
Video Series: How Big Trends
Affect Business Insurance
Travelers
Digitas
Intel Hoobox - What if a smile
could move a wheelchair?
Intel Doremus
Knauf Kup
Knauf Insulation North American
Legacy Marketing
Get Tax Ready: Your Guide to
Tax Season Planning
SmartVault —
Cisco Retains Customers for Life
Cisco
—
Coldwell Banker Clients for Life
Coldwell Banker —
Get Tax Ready: Your Guide to
Tax Season Planning
SmartVault —
On The Move Magazine
Honeywell Intelligrated
TriComB2B
The Compass Magazine
VAX VacationAccess
Revmade
Content Marketing: Magazine
(Print or Digital)
Content Marketing: Podcast
Content Marketing: Video (Short Form)
Customer Experience
Customer Retention
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SILVER BRONZE
GOLD SILVER BRONZE
GOLD SILVER BRONZE
GOLD SILVER BRONZE
GOLD SILVER BRONZE
7 2020 ANA B2 Awards ana.net/b2b
Nutanix – We Challenge You
Nutanix
Transmission
2019 New-to-Brand Direct Mail
Phillips 66
9thWonder
Reinvigorating Cross-Sell with Email
First Midwest Bank
—
Hydrogen - The Next Step in Energy Evolution
Mitsubishi Heavy Industries Europe
Edelman Business Marketing,
a unit of Edelman
Mitsubishi Heavy Industries Oil & Gas
Demand Generation
Mitsubishi Heavy Industries Oil & Gas
Edelman Business Marketing,
a unit of Edelman
The World’s Smoothest Business Traveller
Click Travel TRUE
Ingenuity4 the win
Covance
Stein IAS
Active Fixed Income, hiding in plain sight
Vanguard
Huge and Media Kitchen
Kearney Global Corporate Re-brand
A.T. Kearney
Siegel+Gale
Becoming “United. Inspired.”
Epiroc USA
Performance Marketing
Save Creative Soul
Stein IAS
—
The Unseen Ballet
Dell Technologies
VMLY&R
Mail’s Bright Journey
United States Postal Service
MRM
Univision Upfront 2019
Univision Communications Inc. —
Knock Their Socks Off
Syncsort (with partner Radius8) BizMark
Direct Response Marketing: Direct Mail
Direct Response Marketing:
Display Advertising
Employer Branding
Event Marketing: Proprietary Company Event, Single/Series
GOLD SILVER BRONZE
GOLD SILVER BRONZE
GOLD SILVER BRONZE
GOLD SILVER BRONZE
GOLD SILVER BRONZE
8 2020 ANA B2 Awards ana.net/b2b
Empowering Experience
Danfoss Power Solutions
Stein IAS
Dell Client Solutions Group at
Dell Technologies World 2019
Dell Technologies
3D Exhibits
Carestream Dental, The Story Behind
The Smile @ The 2019 IDS Show
Carestream Dental Germany GmbH
Mower
Wanderlust – Where to?
Derse
—
Radius targeting to niche audiences
Nationwide
UM
The Power to Do More Documentary
Corteva
Bader Rutter
Get to the Points marketing campaign
Nationwide
Nationwide’s iNHouse creative team
Pitch to Win
Nationwide
iNHouse Marketing Group, Nationwide
Hitachi at RSNA 2019
Hitachi Healthcare Americas
3D Exhibits
Stories of Ambition
JLL
gyro
Social Determinants of Health
PwC
—
Digital Marketing Transformation Framework
Stein IAS—
The Greatest Story Never Told
Honeywell MRM
Code and Response: Call for Code IBM Developer Marketing
—
The Creators Class Lipton
PepsiCo Content Studio
Event Marketing: Trade Show Exhibit
Event Marketing: Trade Show
Marketing Program
Incentive Marketing
Innovation
Integrated Marketing Communications: Large Enterprise
GOLD SILVER BRONZE
GOLD SILVER BRONZE
GOLD BRONZE
GOLD SILVER BRONZE
GOLD SILVER BRONZE
BRONZE
9 2020 ANA B2 Awards ana.net/b2b
Momentum, NC
Economic Development Partnership of North Carolina
Mythic
“The Caring Gene®”: Building Demand
for Careers in Long-Term Care.
Iroquois Healthcare Association, Inc. Mower
Define Your More
Wisconsin Economic Development Corporation
Nelson Schmidt
Wisconsin Dairy Farmer “Power of Promotion”
Communications
Dairy Farmers of Wisconsin
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Propelling A Startup Into A $100,000,000
DTC Lending Brand
Lendly
DRUM Agency
Real Estate Agent Campaign
Unison
Pragmatic Communications
Gallagher Human Resources & Compensation
Consulting practice “The Skills to Create
a Masterpiece” Thought Leadership Campaign
Gallagher Human Resources & Compensation Consulting practice
ER Marketing
Nutanix – We Challenge You
Nutanix
Transmission
Ingenuity4 the Win
Covance
Stein IAS
True To Your Work
Panasonic
MRM
2019 New-to-Brand Lead Generation Campaign
Phillips 66
9thWonder
The New Way Forward
Flexport Retina
“The Caring Gene®”: Building Demand
for Careers in Long-Term Care.
Iroquois Healthcare Association, Inc. Mower
2020 Vision: Your Prescription for Success
SmartVault —
Friend or Foe Lead Gen
Panduit Nelson Schmidt Inc.
Integrated Marketing Communications: Midsize Business
Integrated Marketing Communications:
Small Business
Lead Generation: C-Level
Lead Generation: Large Enterprise
Lead Generation: Small/Medium
Business
GOLD SILVER BRONZE
GOLD SILVER BRONZE
SILVER BRONZE
GOLD SILVER BRONZE
GOLD SILVER BRONZE
BRONZE
10 2020 ANA B2 Awards ana.net/b2b
The New Way Forward
Flexport Retina
Protect, Enhance, and Amplify the
Goldman Sachs Brand
Goldman Sachs
The Media Kitchen
Ingenuity4 the Win
Covance
Stein IAS
Assess to Progress
ETS TOEIC
Stein IAS
Intel AI-Generated Out-of-Home
Intel Corporation
Doremus
Start with People: Going Beyond the Card
Mastercard
McCann New York
“Let’s Go”
TripActions
Circus Maximus
Print Manifesto
Conscious Advertising Network
gyro
Friend or Foe Print
Panduit Nelson Schmidt Inc.
Project Minimize
USG Boral gyro
Peninsula: You do your thing.
We’ll take care of your HR.
Peninsula HR
TRUE
Media Planning: $1 Million–$5 Million
Budget
Media Planning: Over $5 Million
Budget
Media Planning: Under $1 Million
Budget
Out-of-Home Advertising
Print Advertising
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BRONZE
BRONZE
SILVER BRONZE
GOLD BRONZE
GOLD SILVER BRONZE
BRONZE
BRONZE
11 2020 ANA B2 Awards ana.net/b2b
The Complete Picture
Broadridge
BizMark
The Unseen Ballet
Dell Technologies
VMLY&R
Internet for the Future
Cisco Systems, Inc. The Hatch, Cisco
Achieving Dramatic Earned Media Results
for an Existing Property
Deloitte
Brodeur Partners
Start with People: Going Beyond the Card
Mastercard
McCann New York
SafeTug 360⁰ Experience
Trelleborg
Stein IAS
Coldwell Banker Listing Concierge
Coldwell Banker Realty
—
Empowering Business Insurance Field Teams
to Engage Brokers & Customers via Social
Travelers Insurance
—
Independent Agent Page Addition
to Nationwide Locator
Nationwide
—
Pioneering New Tech Activations on LinkedIn
J.P. Morgan
—
LinkedIn’s Social-First Approach to Engaging
Influencers & Audiences Alike
TopRank Marketing
The 7 Strengths of Stone: Test Series
ROCKWOOL
TRUE
5G Readiness Assessment Tool
Verizon
MRM
Product Launch or Relaunch
Public Relations
Sales Enablement
Search Marketing
Social Media
— —
GOLD SILVER BRONZE
GOLD SILVER BRONZE
GOLD SILVER BRONZE
SILVER
GOLD SILVER BRONZE
12 2020 ANA B2 Awards ana.net/b2b
USGA Connected Course Pebble Beach
Cisco Systems, Inc. Global Sponsorships, Cisco
Digital Media Trends Survey, 13th Edition
Deloitte
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IDEAL Partnership with Wrigley Field
IDEAL INDUSTRIES, INC. (Electrical and Infrastructure Businesses)
Schafer Condon Carter
Hiscox Side Hustle to Small Business
Hiscox
—
—
TD Ameritrade
Home Team Sports, a Division of Fox Sports
Social Determinants of Health
PwC
—
2020 Vision: Your Prescription for Success
SmartVault —
Boston Regional Marketing Campaign
Wells Fargo
OMD
DuPont Water Solutions Website Redesign
DuPont SCHERMER
Bringing to Life One Pentair
Pentair —
RapidScale. Raise Your Expectations.
RapidScale
9thWonder Agency
Business Transformation
& Web Experience Project
Insight
Raise the game. Be Monumental.
Monumental Sports & Entertainment Brandpie
Transforming Standard Textile’s Website
to Enable Business Growth
Standard Textile
Mower
World of Zekelman
Zekelman Industries
The Mx Group
Sponsorship Program
Thought Leadership
Web Presence: Microsite or
Landing Page
Web Presence: Website Over $100k
Web Presence: Website under $100k
GOLD SILVER
GOLD SILVER BRONZE
SILVER
GOLD SILVER BRONZE
GOLD SILVER BRONZE
GOLD SILVER BRONZE