· 2020-05-21 · economic d evelopment division . office of th e c rty manage r . city of...

EcONOMIC D EVELOPMENT DIVISION Office of th e C rty Manage r

CITY OF PASADENA

NOTICE OF SPECIAL MEETING

OF THE ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE

MAY21,2020

PUBLIC MEETING: 4:30P.M.

PASADENA CITY HALL, COUNCIL CHAMBER

100 NORTH GARFIELD A VENUE, ROOM S249

I HEREBY CERTIFY that this notice, in its entirety, was posted on the Internet at www.citvofpasadcna.nctlcommissions/city-councilcconomic-dcvclopmcnt-tcchnology/ and on the Council Chamber Bulletin Board, Room S249 and the Bulletin Board in the rotunda area, City Hall, I 00 North Garfield Avenue, and a copy was distributed to Central Library for posting this 20th day of May, 2020, by 4:30p.m., and that copies hereof were faxed, emailcd or delivered to each member of the City Council and to each local newspaper of general circulation, radio or television station requesting notice in writing, all of which recipients are identified on the distribution list set forth herein bel~

t/l)?= Anashe Davoodian, Posting Secretary Economic Development and Technology Committee

DISTRIBUTION: City Council Los Angeles Times City Manager Pasadena Journal City Attorney Pasadena Now Public Information Officer Pasadena Star News Pasadena Weekly La Opinion Pasadena Independent

To request meeting materials in alternative formats or other disability-related modifications

or accommodations necessary to facilitate meeting participation. please contact the

City Clerk 's Office as soon as possible at (626) 744-4124 or [email protected]/.

Language translation services may be requested with 24-hour advance notice. Habra servicio de interpretacion disponible para est as juntas 1/amando a/

(626) 744-4124 par lo menos con 24 horas de anticipacion.

100 North Ga rfield Avenue; 4th Floor · Pasa den a, CA 9 1101 172 6 (626) 744 4660 Fax (626) 744 4 773 www cttyofpasadena net

https://www.cityofpasadena.net/commissions/city-council-economic-development-technology/mailto:[email protected]://www.cityofpasadena.net/commissions/city-council-economic-development-technology/

AGENDA

ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE

SPECIAL MEETING NOTICE

MAY21, 2020

PUBLIC MEETING 4:30 P.M.

MEMBERS

Victor Gordo, Chair, District 5

Tyron Hampton, District 1

Steve Madison, District 6

Andy Wilson, District 7

STAFF Eric Duyshart, Economic Development Manager

Lisa Hosey, Assistant City Attorney

Sandra Robles, Recording Secretary

MISSION STATEMENT The City of Pasadena is dedicated to delivering exemplary municipal services, responsive to our

entire community and consistent

with our histmy, culture and unique character.

To request meeting materials in alternative formats or other disability-related modifications or accommodations necessary to facilitate meeting participation, please contact/he City Clerk's

Office as soon as possible at (626) 744-4124 or [email protected].

Language translation services are available for this meeting by calling (626) 744-4124 at least 24 hours in advance.

Habra servicio de interpretacion disponible para est as juntas llamando al (626) 744-4124 por lo menos con 24 horas de anticipaci6n.

Items on the agenda may not be called in order listed

Agendas and supporting documents are available on the Internet at https:l/www.citvofj?asadena_nellcommissions/citv-council-economic-development-lechnologyl

Materials related to an item on this Agenda submitted to the Economic Development and Technology Committee a(ter distribution ofthe agenda packet are available for public

inspection in the City Clerk's Office at 100 N Garfield Avenue, Room S-228, Pasadena, during normal business hours.

https://www.cityofpasadena.net/commissions/city-council-economic-development-technology/https://www.cityofpasadena.net/commissions/city-council-economic-development-technology/

PURSUANT TO EXECUTIVE ORDER N-29-20 ISSUED BY

GOVERNOR GAVIN NEWSOM ON MARCH 17, 2020, THE FOLLOWING

MEETING WILL TAKE PLACE SOLELY BY

TELECONFERENCENIDEOCONFERENCE.

TO ACCESS THE MEETING:

Livestream of the Committee meeting with captioning is available at

http://www.pasadenamedia.org and at

http :1/pasadena. granicus.com/MediaPlayer. php?publish id=9

Members of the public may participate electronically in the open session portion of the meeting as follows:

1. By submitting public comment of any length to [email protected] prior to 2 p.m. the day of the meeting. Please be aware that, while these comments will be provided to the Members of the Body and will become part ofthe meeting record, they will not be read aloud.

2. After 2 p.m., and during the meeting; members of the public may submit up to 200 words regarding items on the agenda to https://www.cityofpasadena.net/commissions/public-comment.

Ifyou want your 200 word comment to be read aloud during the agenda item, please indicate so at the bottom of the link above. This will serve as your public comment card for the item. The Body reserves the right to summarize comrnents if necessary for the orderly and timely flow of the meeting. All comments in their entirety will become part of the meeting record. ·

3. If assistance is needed by phone, please call the City Clerk's Office at: (626) 744-4124.

IF YOU NEED A REASONABLE MODIFICATION OR ACCOMMODATION PURSUANT TO

THE AMERICANS WITH DISABILITIES ACT

BEC'AUSE YOU ARE UNABLE TO PARTICIPATE ELECTRONICALLY AS SET FORTH

ABOVE, CONTACT THE CITY CLERK'S OFFICE

AS SOONAS POSSIBLE AT (626) 744-4124 OR CITYCLERK(a),CITYOFPASADENA.NET

Public Comments will be limited to matters on this agenda.

https://www.pasadenamedia.org/http://pasadena.granicus.com/MediaPlayer.php?publish_id=9https://www.cityofpasadena.net/commissions/public-commenthttps://www.pasadenamedia.org/http://pasadena.granicus.com/MediaPlayer.php?publish_id=9https://www.cityofpasadena.net/commissions/public-comment

E CONO M IC D EVELO PM E N T D IVISION

Ojjtce . of t he C tt y M a n age r

CITY OF PASADENA, NOTICE OF SPECIAL MEETING

THE ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE

THURSDAY, MAY 21, 2020

NOTICE IS HEREBY GIVEN that a special meeting of the Economic Development and Technology Committee will occur on Thursday, May 21, 2020 at 4:30 p.m.

NOTE TO PUBLIC: Public Comment will be limited to matters on this special meeting agenda.

1. ROLLCALL

2. MINUTES:

A. OCTOBER 24, 20 19* E. FEBRUARY 18, 2020*

B. NOVEMBER 19, 2019* F. MARCH 17, 2020*

C. DECEMBER 17, 2019* G. APRIL 21, 2020*

D. JANUARY 21, 2020*

3. CONSIDERATION OF:

A. CITY EFFORTS TO SUPPORT RE-OPENING OF LOCAL BUSINESSES

B. SIT-DOWN, OUTDOOR DINING

C. BUSINESS GRANTS*

D. BUSINESS OUTREACH DISCUSSION*

*Attachment

100 North Garfield Avenue, 4th Floor · Pasaden a, CA 91101 1726 ( 626) 744 4660 Fax (626) 744 4773 www cJtyofpasadena net

POSTING STATEMENT: I hereby certify that this notice, in its entirety, was posted on the Council Chamber Bulletin Board, Room S249, 1 00 North Garfield Avenue, and a copy was given to the Main Library for posting on this 201h day of May, 2020, by 4:30 p.m., and that copies hereof were faxed or personally delivered to each member ofthe City Council and to each local newspaper ofgeneral circulation, radio or television station requesting notice in writing all ofwhich recipients are identified on the distribution list set forth herein below.

Victor Gordo, Chair Economic Development and Technology Committee

Distribution: City Council, City Manager, City Attorney, City Clerk, Assistant City Manager, Pasadena Weekly, Star News, La Opinion, Los Angeles Times, Pasadena Journal, PUSD

CITY OF PASADENA


MINUTES

PASADENA CITY HALL

100 NORTH GARFIELD AVENUE

COUNCIL CONFERENCE ROOM- S246

OCTOBER 24, 2019

SPECIAL MEETING

OPENING The Chair called the special meeting of the Economic Development and Technology Committee to order at 6:19p.m.

ROLL CALL: Councilmember Victor Gordo, Chair Vice Mayor Tyron Hampton Councilmember Steve Madison

Staff: Councilmember Andy Wilson (Absent)

Eric Duyshart, Economic Development Manager Lisa Hosey, Assistant City Attorney Bill Huang, Director of Housing Jim Wong, Senior Project Manager Sandra Robles, Recording Secretary

APPROVAL OF MINUTES It was moved by Vice Mayor Hampton, seconded by Councilmember Madison, to approve the minutes of September 17, 2019 and October 15, 2019 (cancelled), as submitted. (Motion unanimously carried) (Absent: Councilmember Wilson)

ACTION ITEMS APPROVAL OF THE KEY BUSINESS TERMS OF AN AFFORDABLE HOUSING LOAN AGREEMENT WITH CNS LA VILLA LAKE, LLC AND A BUDGET AMENDMENT FOR FUNDING IN AN AMOUNT NOT-TOEXCEED $580,000 FOR THE REHABILITATION OF THE LA VILLA LAKE PROJECT AT 1070 N. LAKE AVENUE

Bill Huang, Director of Housing, provided introductory comments, and Jim Wong, Senior Project Manager, provided a PowerPoint presentation on the item, and responded to questions.

The Committee spoke in favor of the staff recommendation; and thanked the community, staff and the property owner for working together to develop a project that preserves affordable housing for seniors.

The following individuals spoke in favor of the staff recommendation and/or provided comments on the item:

Prof. Julianna Delgado, representing Bungalow Heaven Peggy Renner, Pasadena resident Ari Chaet, Pasadena resident Dawn O'Keeffe, Pasadena resident

Shawn Boyd, representing Affordable Housing Access, Inc. (developer), provided information related to the current lease and future leases for the proposed development.

01 10/24/2019

ADJOURNMENT:

Following discussion, it was moved by Councilmember Madison, seconded by Vice Mayor Hampton, to approve the staff recommendation, and forward the item to the City Council for consideration. (Motion unanimously carried) (Absent: Councilmember Wilson)

APPROVAL OF SECOND AMENDMENT TO CITY AGREEMENT NO. 31111 WITH HHP-DECKER, LLC AND BUDGET AMENDMENT FOR ADDITIONAL FUNDING IN THE AMOUNT OF $50,000 FOR THE DECKER HOUSE RENOVATION (TOTALING $2,914,273 FOR THE DECKER COURT PROJECT) AT 1661 N. FAIR OAKS AVENUE

Bill Huang, Director of Housing, summarized the staff report and responded to questions.

Following discussion, it was moved by Councilmember Madison, seconded by Vice Mayor Hampton, to approve the staff recommendation, and forward the item to the City Council for consideration. (Motion unanimously carried) (Absent: Councilmember Wilson)

On the order of the Chair, the special meeting of the Economic Development and Technology Committee was adjourned at 6:50p.m.

ATTEST:

VICTOR GORDO, Chair Economic Development and Technology Committee

Sandra S. Robles Recording Secretary

02 10/24/2019

CITY OF PASADENA


OPENING

ROLL CALL:

Staff:

PUBLIC COMMENT

ACTION ITEMS

Vice Mayor Hampton arrived at 5:55p.m.

MINUTES

PASADENA CITY HALL


COUNCIL CONFERENCE ROOM - S246

NOVEMBER 19,2019

The Chair called the meeting of the Economic Development and Technology Committee to order at 5:50p.m.

Councilmember Victor Gordo, Chair Vice Mayor Tyron Hampton (Arrived at 5:55p.m.) Councilmember Steve Madison Councilmember Andy Wilson

Eric Duyshart, Economic Development Manager Lisa Hosey, Assistant City Attorney Bill Huang, Director of Housing Jim Wong, Senior Project Manager Sandra Robles, Recording Secretary

No one appeared for public comment.

APPROVAL OF THE KEY BUSINESS TERMS OF AN AFFORDABLE HOUSING LOAN AGREEMENT WITH THE SALVATION ARMY AND A BUDGET AMENDMENT FOR FUNDING IN AN AMOUNT NOT-TOEXCEED $1,000,000 FOR THE DEVELOPMENT OF A 66-UNIT PERMANENT SUPPORTIVE HOUSING PROJECT AT 1000 E. WALNUT STREET

Bill Huang, Director of Housing, provided introductory comments, and Jim Wong, Senior Project Manager, provided a PowerPoint presentation on the item, and jointly, responded to questions. Jerry Hill and Captain Terry Masango, representing the Salvation Army, responded to questions related to the proposed project supportive housing units, the project's Conditional Use Permit process, the management company that will manage the completed project, and social services to be provided on site.

Councilmember Wilson asked staff to provide additional information (in a table format) of the City's affordable housing projects inventory with information on the loan agreements, subsidies and terms of each project.

Vice Mayor Hampton requested that staff expedite the permitting process of the proposed project, suggesting implementing a "fast track" process to ensure the project is completed in a timely fashion.

The Chair stated the following for the record, "People keep saying that Marv's Place is in District 2, but it's in District 5." He spoke on the need for the project's management company to provide assurances to avoid loitering in front of the proposed project building, and that the residents will comply with management company's regulations. He asked staff to include in the staff report how the developer and staff plan to address community concerns related to public intoxication in front of the building,

11/19/2019 01

ADJOURNMENT:

and loitering. The Chair strongly encouraged the developer to stay within the City's code compliance related to property land use.

The following individuals spoke in favor of the staff recommendation:

Jill Shook, Greater Pasadena Affordable Housing Group {GPAHG) Anthony Manousos, GPAHG

The Committee vigorously voiced support of the staff recommendation and the motion to forward the item to the City Council for consideration.

Following discussion, it was moved by Committee Chair Gordo, seconded by Councilmember Madison, to approve the staff recommendation, and forward the item to the City Council for consideration. (Motion unanimously carried) (Absent: None)

On the order of the Chair, the regular meeting of the Economic Development and Technology Committee was adjourned at 6:32 p.m.

ATTEST:



02 11/19/2019

CITY OF PASADENA ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE

CITY HALL


CITY HALL COUNCIL CHAMBERS ROOM- S249

DECEMBER 17, 2019

MEETING

The meeting of the Economic Development and Technology Committee scheduled for Tuesday, December 17, 2019, at 5:30p.m., was cancelled as ordered on December 10, 2019, and posted.


ATTEST:


12/17/2019


CITY HALL



JANUARY 21, 2020

REGULAR MEETING

The regular meeting of the Economic Development and Technology Committee scheduled for Tuesday, January 21, 2020, at 5:30 p.m., was cancelled as ordered on January 14, 2020, and posted.


ATTEST:


01/21/2020


CITY HALL



FEBRUARY 18, 2020

REGULAR MEETING

The regular meeting of the Economic Development and Technology Committee scheduled for Tuesday, February 18, 2020. at 5:30 p.m., was cancelled as ordered on February 5, 2020, and posted.


ATTEST:


02/18/2020


CITY HALL



MARCH 17, 2020

REGULAR MEETING

The regular meeting of the Economic Development and Technology Committee scheduled for Tuesday, March 17, 2020, at 5:30p.m., was cancelled as ordered on March 12, 2020, and posted.


ATTEST:


03/12/2020

CITY OF PASADENA


CITY HALL



APRIL 21, 2020

REGULAR MEETING

The regular meeting of the Economic Development and Technology Committee scheduled for Tuesday, April 21, 2020, at 5:30 p.m., was cancelled as ordered on April 15, 2020, and posted.


ATTEST:


04/21/2020

MEMORANDUM

TO: Economic Development and Technology Committee

FROM: David M. Reyes, Director of Planning and Community Development Department

DATE: May 21, 2020

SUBJECT: Partnering with Local Businesses in the Transition to Re-opening During the COVID-19 Pandemic

The purpose of this memo is to advise the Economic Development and Technology Committee on potential efforts the City can make in order to support the re-opening of local businesses in response to the COVID-19 pandemic. This memo identifies three general areas that the City can assist with in order to ease the transition to re-opening, and lists specific interventions within each of these areas that can be further studied and presented to the Committee and/or City Council.

BACKGROUND

COVID-19 has had profound impacts not only on public health, but also on the economy at every scale ranging from local to global. Locally in Pasadena, the measures taken to protect public health have resulted in most businesses having to cease operating completely or significantly scale back their services. As public health officials and other decision-makers move toward a gradual reopening of various business sectors, it is the City's desire to work in partnership with our local business community to assist them in the transition to reopening in a manner than is both safe and economically viable.

POTENTIAL CITY EFFORTS

Code Requirements and other Regulations There are a variety of municipal code provisions that can be modified in order to make it easier for businesses, particularly restaurants, to re-open in modified format and remain in compliance with public health regulations as they may be modified throughout the re-opening stages. These include the following:

1. Number of Parking Spaces. Existing code requires 10 off-street parking spaces be provided per 1,000 square feet of gross restaurant floor area, including any outdoor dining areas not located in the public right-of-way (e.g. sidewalks). This means that if an existing restaurant were seeking to provide additional dining area in an adjacent vacant building or convert private parking areas to outdoor dining, they would need to provide additional off-street parking spaces for those expansions. This provision can be amended to waive additional parking requirements for the temporary expansion of existing restaurant uses in order to facilitate more spread out seating arrangements to comply with social distancing guidelines.

2. Use of Parking Spaces. Parking spaces that are necessary to satisfy the parking

requirements of a given use must be maintained and used to provide parking for that

use. This provision can be amended to allow required parking spaces to be used for

other uses besides parking, such as outdoor dining space for restaurants.

3. Alcohol CUP Discontinuance. A Conditional Use Permit (CUP) is required in order for a business or restaurant to sell alcohol. If an approved CUP is discontinued for no more than 12 months, a new business may utilize that CUP to sell alcohol within the guidelines of the original approval (conditions of approval). If the discontinuance exceeds 12 months, the new business must apply for a new alcohol CUP. This provision can be extended by six months or more in order to provide a longer window of time for a new business to take over a discontinued business' alcohol CUP and begin operating much more quickly, rather than going through the application process for a new CUP.

4. Outdoor Alcohol Service. The municipal code imposes a number of standards on serving alcohol in sidewalk dining areas, including a requirement that the business possess a valid on-sale alcoholic beverage license from the California Department of Alcoholic Beverage Control (ABC) and that the premises of that license include the dimensions of the sidewalk area. In response to COVID-19, ABC has temporarily suspended enforcement of prohibitions on expanding the licensed footprint for alcohol sales, thus allowing existing ABC licensees to expand the area of alcohol sales to new outdoor dining areas. At the local level, other municipal code standards on sidewalk dining alcohol service can be suspended or reduced in order to allow expansion of the outdoor dining premises where alcohol is served.

5. Walk-Up Window CUP. The City's zoning code currently requires that restaurants with walk-up windows must obtain a CUP in commercial and industrial zoning districts, as well as throughout the Central District, East Colorado, East Pasadena, and Lincoln Avenue Specific Plans and portions of the Fair Oaks/Orange Grove and West Gateway Specific Plans. This requirement can be temporarily eliminated in order to accommodate alternative business models for restaurants that either cannot open for in-person dining or are severely limited in available space to provide in-person dining while adhering to social distancing protocols.

6. Banners. The zoning code allows one banner sign per building frontage in the Central District Specific Plan as well as the CG, CL, CO, and IG zoning districts only. These banner signs are allowed only on a temporary basis for up to a total of 90 days in a calendar year subject to Zoning Administrator approval. The banner signs are also limited in size, height, and duration. In light of rapidly changing public health protocols, waiving the approval requirements and potentially some of the size, height, and duration requirements, would grant businesses the flexibility to advertise their modified services as they may change from time to time and attract more customers.

7. A-Frame Signs. The municipal code currently prohibits the use of A-frame and other foldable signs anywhere in the City, including on sidewalks and other public right-of-way. This prohibition can be temporarily suspended to allow A-frame signs that advertise a business or restaurant to passers-by, provided that adequate access is maintained in the public right-of-way pursuant to ADA regulations.

Economic Development and Technology Committee Page 2 May 20, 2020

Processes Certain processes can also be re-examined and shortened, streamlined, or eliminated altogether in order to facilitate rapid approvals. These include:

1. Alcohol CUPs. Currently, a CUP is required to allow both on- and off-site sale of alcohol, including in conjunction with a restaurant. An Alcohol CUP must be reviewed by staff and ultimately approved by the Hearing Officer at a public hearing with public noticing requirements, and is subject to appeal to the Board of Zoning Appeals. This process typically takes between three to six months. In order to facilitate faster opening of restaurants that wish to serve alcohol, this CUP requirement may be modified or waived in favor of an administrative process in which an approval may be granted by staff subject to certain operating standards that would mitigate impacts similar to the typical conditions of approval imposed through the CUP process.

2. Expedited Building Permits for Tenant Improvements. For businesses seeking to make physical modifications or alterations to the interior of existing buildings, a building permit is required. Often the plan check for these types of tenant improvements are sent to outside consultants for the City for plan checking, which can add time to the process. The process for plan check and permit issuance can be expedited by keeping the review process "in-house" and not sending them to outside consultants, and given higher priority specifically for restaurants seeking to make tenant improvements to accommodate more spread out dining areas in compliance with public health orders.

3. Design Review. Design review is typically required for alterations to the exterior of buildings, including signage. The review authority varies between the Director of Planning and Community Development and the Design Commission based on the size, scope, location, and historic significance of the building in question. The majority of smaller-scale exterior changes .for restaurant buildings and sign age fall within the review authority of the Director, and an expedited design review process can be implemented for those types of review. Another option is to extend the Director's review authority to larger buildings instead of the Design Commission in order to expedite the approval process for restaurants.

4. Coordinated Inspections. After an applicant obtains building permits for tenant improvements or other modifications, there are typically a variety of inspections that must occur at various points in time during construction. These inspections also vary across departments, including Building & Safety, Fire, and in the case of restaurants, Health. One way to expedite the inspection process is to establish a coordinated Building, Fire, and Health inspection option so that all relevant departments can be aligned in their corrections and approvals, leading to faster openings.

5. Self-Certification. As the Public Health Officer issues new orders or amends/revises existing orders, specific protocols will also be in place regulating the operation of various types of businesses, including restaurants. There will be a need to verify that businesses are aware of these protocols and are adhering to them in order to allow safe re-opening and peace of mind for employees and customers. In order to speed up that process, an online self-certification tool can be made available to businesses to access the applicable protocols and certify that they are aware of them and adhering to them. These protocols can also be required to be posted on-site and regular enforcemenVinspection can occur when necessary.


Fees As businesses are confronted with major losses in revenue and added costs to adhere to public health guidelines, various City fees can be reduced or waived to offset these impacts. The following table identifies some of the more common fees that might apply to a restaurant business:

Fee Amount Sidewalk Dining Public Works:

Application (Occupancy): $217.78 Annual Renewal Processing: $224.87

Business License Tax General Business: $75.00 annually, plus $15.00 for each employee in excess of 1

Business with Take-Out Service: $155.98 annually, plus $31.20 for each employee in excess of 1

Service Business: $75.00 plus $15.00 for each employee in excess of one

Banners/Temporary SiQns

$26

Fire Inspection $123.00 per hour, 1-hour minimum, billed in 15-minute increments

Food Sanitation Inspections & Permits for Restaurants

0-10 seats: $659.00 11-30 seats: $845.00 31-60 seats: $975.00 61-100 seats: $1,094.00 101-150 seats: $1,386.00 151-200 seats: $1 ,413.00 201-400 seats: $1,547.00 More than 400 seats: $1,756

Environmental Health Plan Check & Inspection Fees for Restaurants

0-60 seats: $904.00 61 or more seats: $1,360.00 Simple remodel (Less than 300 square feet): $325.00

NEXT STEPS

Staff is prepared to discuss these efforts and any others that may be recommended by the Committee and take direction from the Committee on which steps to pursue for further analysis for a more robust presentation to the City Council.


5/21/2020

> > STAGE3: STAGE4: Higher-risk End of Stay workplaces Home Order

Soft opening Adaptand reopen Reopen areas of May 8 for movie theaters. highest risk: e.g. curbside retail , religious services. Concents. car dealership

&more conventions, showrooms,

personal & hosplt sports arenas. and golf a!lly services.

1

COUNTIES SEEKING VARIANCE

Amador County Napa County

Butte County Nevada County

Calaveras County Placer County

Colusa County Plumas County

Del Norte County San Benito County

El Dorado County Shasta County

Glenn County Sierra County

Humboldt County Siskiyou County

lnyo County Tehama County

Lassen County Trinity County

Mariposa County Tuolumne County

Merced County Yuba-Sutter County

Modoc County

4 PAfADENA

5/21/2020

2

5/21/2020

NOT PERMITTED NOW

Not Permitted in Stage 2

Personal services (ex. nail salons, tattoo parlors, gyms and fitness studios)

Entertainment venues (ex. movie theaters, gambling, and arcade venues)

Indoor museums, kids museums and gallery spaces, zoos and libraries

Community centers, including public pools, playgrounds, and picnic areas

Limited-capacity religious services and cultural ceremonies

Nightclubs

Concert venues/Festivals

Live audience sports

Hotels/lodging for leisure and tourism- non-essential t ravel

Higher Education

PAfADENA

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::.::;;.:!:...":.'::.:::7' ""''"--··• .-.--'-· - ,--~.-

Assisting Local Businesses

Code Requirements/Regulations 1. Eliminate or reduce number of off-street parking spaces for expansion of

existing restaurants (outdoor dining) or establishment of new

2. Use existing parking areas for new outdoor dining opportunities

3. Extend time period for a new business to take over an existing Alcohol

CUP from 12 months to 18 months or more

4. Suspend or reduce standards on outdoor alcohol service consistent with

State ABC actions

8 PAfADENA

4

5/21/2020


Process 1. Modify or waive CUP process for alcohol sales to allow staff-level review

and faster processing time.

2. Streamline plan check for restaurant tenant improvement permits and maintain in-house plan check

3. Expedite staff level design review for exterior modifications and signage for restaurants and/or grant staff level review for larger projects

10 PA.J'ADENA

5

5/21/2020


Fees

• Waive or reduce fees applicable to businesses and restaurants: > Sidewalk Dining

> Business License Tax

> Banners/Temporary Signs

> Fire and Health Inspection

12 PAJ'ADENA

6

5/21/2020

ALL RETAIL NOW OPEN FOR CURBSIDE PICKUP ONLY ®"

(bce pl for indoor shopp ing cente n & mallt) Customers may not Preorder and prepay

CALL OR VISIT STORE WEBSITE enter the store . by phone or internet, if possible.FOR ORDERS & HOURS

, f!J -=n t~-t PICKUP CURBSIDE Stay 6 feet away from • Jn.store pic.kupo are nat pe~iHedr other customers and staffw • Please wear cloth foce covenngs "" as much as possible . 61

a t ell times -~1t Use cloth face covering

while you ore here.

ItlS>I Stay home if you are

sick with a cough or fever.

LtJ 0

~ Clean your hands with

soap and water or hand

sanitizer after contact

with frequently

touched surfaces.

7

5/21/2020

OUTDOOR DINING

EDTECH

May 21 , 2020

WOUTDOOR DINING Plann1ng & Community Development Department

• Where are we now

• What opportunities exist to help re-open while following anticipated sit-down guidelines

• Sidewalks

• Alleys

• Parking lots

• Streets/Parklets

2

1

5/21/2020

I) STAGE 2- AS OF 5.20.20

Planning & Community Development Department

Early Stage 2: California is now open with modifications.

Curbside Retail Office-based businesses (telework

Manufacturers strongly encouraged)

Logistics Select services (car washes, pet grooming, and landscape gardening)

Childcare for those outside the essential workforce

Outdoor museums, and gallery spaces and other public spaces with modifications.

Expanded Stage 2 with Attestation: Counties with variation attestation may open these sectors more rapidly, according to their county-specific plan for modification.

•Destination retail (retail stores), including shopping malls and swap meets

•Dine-in restaurants (bars or gaming areas, are not permitted in Stage 2) 3

·Schools with modifications

WCOUNTIES SEEKING VARIANCE Planning & Community Development Department

Amador County Napa County

Butte County Nevada County

Calaveras County Placer County

Colusa County Plumas County

Del Norte County San Benito County

El Dorado County Shasta County

Glenn County Sierra County

Humboldt County Siskiyou County

lnyo County Tehama County

Lassen County Trinity County

Mariposa County Tuolumne County

Merced County Yuba-Sutter County

Modoc County

4

2

5/21/2020

I NOT PERMITTED NOW Planning & Community Development Department

Not Permitted in Stage 2

• Personal services (ex. nail salons, tattoo parlors, gyms and fitness studios)

Entertainment venues (ex. movie theaters, gambling, and arcade venues)

Indoor museums, kids museums and gallery spaces, zoos and libraries

• Community centers, including public pools, playgrounds, and picnic areas

Limited-capacity religious services and cultural ceremonies

Nightclubs

• Concert venues/Festivals

Live audience sports

• Hotels/lodging for leisure and tourism - non-essential travel

• Higher Education

5

~OUTDOOR DINING Plann ing & Community Development Department

As we continue to expand our stay-at-home orders we must seek to ensure the safety of workers and the public. Draft Guidelines for sit-down dining include consideration of: • Physical distancing to the maximum extent possible;

• Use of face coverings by employees and

customers/patrons when applicable;

• Frequent handwashing and regular cleaning and

disinfection;

• Employee training 6

3

5/21/2020

~OUTDOOR DINING

Planning & Community Development Department

• Physical distancing requirements may impede the successful re-opening of many restaurants.

• Therefore additional outdoor opportunities may be needed to help restaurants succeed

NOT ALL RESTAURANTS WILL BENEFIT 7

~SIDEWALKS Plann ing & Community Development Department

Program Exists • ADA Compliance

• Insurance Needed

Changes Needed • Eliminate Fees

• Eliminate Parking

• Serve Alcohol

• Expedited Process

6

4

5/21/2020

• Do not require parking

• EnsureADA

• Investment in furniture, plants

• Allow multiple users

I DINING ON PRIVATE PROPERTY Planning & Community Development Department

Opportunities Parking Lot

Adjacent Property

ABC New Temporary Catering Permit

Administratively Modify CUP Standards

Modify Parking Regulations

Require Plan 10

5

5/21/2020

'

[I PARKING LOTS Planning & Community Development Department

11

[I STREET CLOSURES Plann ing & Community Development Department

The Department of Transportation (DOT) has considered how outdoor dining can be accommodated and what considerations need to be made in relation to the surrounding street network.

DOT has reviewed two options of repurposing streets for the use of restaurant dining.

1. Full Street Closure- long term and short term duration

2. Parklets (the use of on-street parking spaces, elevated to the height of the curb)

12

6

5/21/2020

fij STREET CLOSURES Plann1ng & Community Development Department

Full street closures provide for streets to be closed to all vehicular traffic, but open to pedestrian and bicycle traffic. This would allow businesses to have additional space for outdoor dining .

Street closures could occur on a long-term (over a month) or a short-term (weekends only) basis. Additionally, based on other factors, the closure could be all-day or limited to certain hours (i.e. 1 Dam -1 Opm) to accommodate commercial loading.

13

I STREET CLOSURES Plann ing & Commun1ty Development Department

Ideal locations for long-term street clos.ures would be streets that have no driveway access for multiple blocks (i.e. 2-4 block spans).

Streets without driveways are least likely to have vehicular access impacts. Many streets without driveways have access to off-street parking or loading from side, parallel streets or alleys.

14

7

5/21/2020

fil PARKLETS Planning & Community Development Department

Parklets Parklets are an extension of the sidewalk to provide more space for people by using the parking lane adjacent to the curb. The parklet would extend out from the sidewalk at the same level , typically up to eight feet.

The parklet would allow for seating and a buffer between the parklet and travel lane. Larger parklets would require removal of travellane(s).

15

~ PARKLETS Plannmg & Community Development Department

Some impacts to consider when installing parklets:

• Impact to curb-side parking spaces

• Transit services

• Potential removal of a travel lane to allow for larger parklets

• Potential drainage impacts

16

8

I

5/21/2020

NEXT STEPS Planning & Community Development Department

SEEK DIRECTION FROM COUNCIL

· Continue to collect public and stakeholder feedback

Streamline Sidewalk/Alley Dining Guidelines

· Identify available City resources

· Identify appropriate areas to implement

· Develop traffic control plans

· Refine and roll out communications plan

· Evaluate and amend program as needed

Re-evaluate needs as City progresses through Stages 2 through 4 of recovery 11

9

MEMORANDUM

DATE: May 21, 2020

TO: Economic Development and Technology Committee

FROM: Eric Duyshart, Economic Development Manager ~D, ~ SUBJECT: Business Grants

The Covid-1 9 Stay-at-Home order has created a significant impact on the economy. Storefront retail and restaurant establishments have been particularly hard hit. Although Federal and State economic recovery plans have included support for the business community and employees, the lasting impacts of the virus will be severe.

In an effort to augment support for the business community at the local level, some cities initiate small grants programs. At the May 21, 2020 Edtech meeting, the Chamber of Commerce and the Pasadena Community Foundation will present an outline of their proposal for a local grant program. As part of that presentation, staff will be available to provide supplemental information for the discussion.

To date, City Council has authorized over $1.2 million in general fund dollars to local meal programs and the alternative care facility at the convention Center as part of the local Covid-1 9 response, along with $11.4 million in utility rebates.

For Discussion

Concept Prepared by:

Pasadena Chamber of Commerce

and

Pasadena Community Foundation

Proposal/Brief Outline of Pasadena Storefront Small Business Relief Fund:

This process is based on the collaborative program being launch in Monterey between the City of Monterey, the Monterey Community Foundation and the Monterey Chamber of Commerce.

1. Funding from the City of Pasadena· ($1 million) and potential for additional funds

through private fundraising will be given to the COVID-19 Storefront Small Business

Relief Fund established at the Pasadena Community Foundation (PCF)

2. Grants of $10,000 to storefront small businesses in Pasadena will be awarded from the Fund. Eligibility and criteria to be finalized but include the following:

a. Must have employed (pre-Covid-19) 1-25 employees b. Must demonstrate need c. Must have been in business in Pasadena for at least two years d. Must operate out of a street-level storefront e. Must be for-profit business f. Must be locally owned (not part of a national or regional chain and not a franchise)

3. Businesses seeking support will submit an application online through the Pasadena Community Foundation's grant application portal.

4. Committee of evaluators will be recruited a. Panel of five evaluators will consist of bankers, attorneys and other financial professionals (working or retired) with expertise in small business and small business financing. Evaluators will represent the diversity of the Pasadena business community. One may be a member of the Board of the Chamber of Commerce and one may be a member of the Board of the Pasadena Community Foundation.

i. Evaluators who have any conflicts will recuse themselves from evaluating any business or owner/operator they recognize or have a relationship with either professional or personal. ii. Evaluators will score 30 to 50 applicants, depending on volume of applications. iii. Number of evaluators will be dependent on volume of applications.

b. Panel will give a numeric score to each applicant based on a metric provided.

Panel may also provide comments on each applicant's viability, need and intangibles such as enthusiasm for business, vision for the future, uniqueness of place in the market and more. c. City staff, staff of the Chamber and Foundation staff may advise the evaluation committee(s) but not score applicants.

5. Pasadena Community Foundation's online portal allows for blind judging of applications.

6. Applicants with the highest scores will receive grants. Discussion among evaluators may be required if applicants that may warrant grants are close in scoring.

7. Grants will be awarded as funds are available and applicants deemed qualified remain.

8. PCF will transfer funds raised to Pasadena Chamber of Commerce. Grant checks will be issued to businesses by Pasadena Chamber of Commerce.

9. Unused funds, if any, will be returned to the City of Pasadena.

5/21/2020

Covid-19 - Economic Rel ief

Business Grants Discussion

Item 3C

May21,2019 .

l~·'?:.. i ~ ;, . , ,

' A>

5/21/2020

~ Small Business at Risk- LA County

Retail Trade

Arts, Entertainment, and Recreation

Accommodation and Food Services

Other Services (except Public Administration)

Construction

Manufacturing

Wholesale Trade

Transportation and Warehousing

Total Jobs in LA County: 4 .5 m illion

High Risk Job Share:

45.9%

3

WDramatic Sales Declines BUSINESS CHANGE fR0~11·1ARCII CHANGE FRO I~ /;PR IL 2019

Total retail and food services · ·16.4%

:,: .Clolhing and clothing arcesS

I

5/21/2020

WUnemployment -Los Angeles County

14 -24%?

14%

12%

Q)

10% tY "' c Q) 8% E >. 0 6%c. E Qj

5 4%

2%

·~

4.9% 2006 4.4%

1990 1995

2010 11. 8 %

Recessi o n

2 0 17 4.4%

2000 2005 2010 2015 2020

~

llli7a1 ~

Initial funding for meals for vulnerable population

Alternate Care Facility at

PCOC (Not to exceed)

Second funding for meals for vulnerable population

Extend weekend meal program at PUSD sites (6 weeks)

Utility Rebates

$150,000

$700,000

$200,000

$158,100

$11,400,000 $ 12,608,1 00

6

3

5/21/2020

il Business Grants

• Business Grant Proposal

• Paul Little, President and CEO

Pasadena Chamber of Commerce

• Jennifer DeVoll, President & CEO

Pasadena Community Foundation

7

il Chamber and PCF Grant Concept

Proposal/Brief Outline of Pasadena Storefront Small Business Relief Fund

This process is based on the collaborative program being launch in Monterey between the City of Monterey, the Monterey Community Foundation and the Monterey Chamber of Commerce.

• 1. Funding from the City of Pasadena ($1 million) and potential for additional funds

through private fundraising will be given to the COVID-19 Storefront Small Business

• Relief Fund established at the Pasadena Community Foundation (PCF)

8

4

5/21/2020

~ Chamber and PCF Grant Concept

2. Grants of $10,000 to storefront small businesses in Pasadena will be awarded from the

Fund. Eligibility and criteria to be finalized but include the following :

a. Must have employed (pre-Covid-19) 1-25 employees

b. Must demonstrate need

c. Must have been in business in Pasadena for at least two years

d. Must operate out of a street-level storefront

e. Must be for-profit business

f. Must be locally owned (not part of a national or regional chain and not a

franchise)

9


3. Businesses seeking support will submit an application online through the Pasadena

Community Foundation's grant application portal.

4. Committee of evaluators will be recruited

a. Panel of five evaluators will consist of bankers, attorneys and other financial

professionals (working or retired) with expertise in small business and small

business financing. Evaluators will represent the diversity of the Pasadena

business community. One may be a member of the Board of the Chamber of

Commerce and one may be a member of the Board of the Pasadena Community Foundation.

Strict Rules to eliminate business and other conflicts of interest.

10

5

5/21/2020


5. Pasadena Community Foundation's online portal allows for blind judging of applications.

6. Applicants with the highest scores will receive grants. Discussion among evaluators may

be required if applicants that may warrant grants are close in scoring .

7. Grants will be awarded as funds are available and applicants deemed qualified remain .

8. PCF will transfer funds raised to Pasadena Chamber of Commerce. Grant checks will be

issued to businesses by Pasadena Chamber of Commerce.

9. Unused funds, if any, will be returned to the City of Pasadena.

11

• CDBG information

12

6

5/21/2020

~ CDBG-CV Business Grant Program

CDBG programs that assist businesses offer two different options:

Low/Moderate Income Job Reporting Requirements

•!• Business must retain/create one FTE position for one year Requires submission of quarterly payroll reports

•!• FTE must be filled by a low/moderate income person Income documentation must be collected from employee prior to hire

•!• Grants from $15k to $30K

OR Low/Moderate Income Limited Clientele Reporting Requirements

•!• Business must be a micro-enterprise 5 employees or less including the owner(s)

•!• Business owners must meet low/moderate income limits Income documentation must be collected from owner(s)

•!• Grants from $5k - $1 Ok

13

ARE YOU A BUSUJESS WITH 5 OR FEW ER EMPLOYEES?

YOU r>'IAY BE ELIGIBLE TO RECEr\IE UP TO $5,000 IN GRAtJT FUiiD .

Business!ReliefGrant

7

5/21/2020

• Other Cities:

15

Mi] City of Arcadia

• The City of Arcadia is using Community Development Block Grant funds to create Arcadia Works!, providing $5,000 grants awarded on a lottery basis to all qualified applicants.

• the program uses CDBGs,

• no more than 50 employees;

• have a bona fide ground-floor commercial

• The $245,000 program includes $180,000 in new CDBG-CV funding authorized by the CARES Act.

16

8

5/21/2020

~Berkeley

• Business continuity grants of up to $10,000

• 50 or fewer employees. The Fund announced its first grant awards on April 28

• 352 business grants totaling $965,999

• 47 arts organizations grants totaling $790,445.

• Public contributions to the Fund had reached $842,000 by April 24.

• The City to include in COVID-19 related cost reimbursement through vehicles available from the Federal and State Government.

17

~ El Monte

• $10,000 grants to local businesses

• fewer than 20 employees

• City expects to award approximately 55 grants.

• funded by CDBG funds the City received via the CARES Act,

18

9

5/21/2020

WManhattan Beach

• a private fund

• grants of $5,000-$20,000 to downtown and North Manhattan businesses affected by the COVID-19 pandemic.

• The fund is capitalized by private contributionsand, in just its first few days, had raised $350,000 and received 21 applications.

• The program is being administered by One20ne USA Foundation , a nonprofit organization that pairs donors and grant recipients.

19

WSanta Clara

• $500,000 grant program

• program offers $5,000 grants for essential businesses and $10,000 for non-essential businesses,

• grants awarded on a first-come, first-served basis.

• 25 full-time employees or less

• operate out of a physical

• Chains are not eligible. The program received more than 250 applications on its first day of operation.

20

10

5/21/2020

~ City of Los Angeles

• Total pool of $11 M.

• Combination of Enterprise funds, CDBG and Reserve Funds .

• $5,000-$20,000

• Grants and Loans

• 1 00 or fewer employees

• For-profit and tax exempt

• 149funded

21

• Economic Development Administration CARES ACT Summary and Requirements

22

11

5/21/2020

~ Economic Development Administration Mal Economic Adjustment Assistance Program

• Economic Development Administration (EDA) is an agency within the U.S. Department of Commerce that provides an impact by helping to make it easier for businesses to start and grow in the United States.

• EDA works hand-in-hand with local economic development partners to advance their locally-developed projects; projects that are tied to their region's long-term, sustainable economic development strategy.

• The CARES Act provided $1.4 B to EDA for the Economic Adjustment Assistance Program.

• Applications are accepted on a rolling basis.

• Funds are available until September 2022.

~ Economic Development Administration llliial Economic Adjustment Assistance Program

• Grants support: construction and non-construction activities (including infrastructure, design and engineering, technical assistance, economic recovery strategies.

• Provide resources that help communities experiencing or anticipating economic dislocations to plan and implement specific solutions to leverage their existing regional economic advantages to support economic development and job creation.

• EDA anticipates making 3,000 grants with average grant award of $500,000. Generally, 20% match required , in kind permitted.

• Collaboration with similar industry sectors is encouraged .

12

5/21/2020

~ Eligible activities include:

• Economic recovery planning and technical assistance strategies to address economic dislocations caused by the coronavirus pandemic.

• Preparing or updating resil iency plans to respond to future pandemics.

• Constructing public works and facilities that will support economic recovery, including the deployment of broadband for purposes including supporting telehealth and remote learning for job skills .

25

~ Preliminary Concept for Grant

• Develop recovery plans and marketing strategies to attract visitors to Pasadena and into local hotels, districts, restaurants, and retail.

• Fund strategic outdoor events at City spaces: Civic Center/Pasadena Convention Center/Rose Bowl Stadium.

• Implement physical improvements to streets that will increase capacity for outdoor dining.

• The project, will bolster Pasadena's tourism economy, save jobs and bring back hundreds of laid off and furloughed J,lospitality workers.

13

5/21/2020

• End

27

~ What criteria are used in determining which flliia1 projects receive EAA grants?

• The ability of the proposed project to realistically achieve

the desired results and catalyze additional resources.

• The ability of a project to start quickly and create jobs fast.

• The extent to which the project will enable the community/region to become more diversified and more economically prosperous.

• The relative economic distress of the region .

• The comparative feasibility of the applicant to achieve the outcomes identified in the application .

28

14

5/21/2020

29

15

MEMORANDUM

DATE: May 21,2020

TO:

FROM:

Economic Development and Technology Committee //

Eric Duyshart, Economic Development Manager 1.,.;.., {)1A,--. SUBJECT: Business Outreach Discussion

As Covid-19 health restrictions are modified and businesses are allowed to reopen in phases, City Hall will continue efforts to share information with business representatives. Since the start of the pandemic, direct em ails, social media, newsletters, webinars, and other communication channels have been used to communicate with the business community.

As new policy considerations are being discussed, it will be important for staff to maintain a dialogue with the business community. As guidelines emerge from State, County and City Health officials, outreach is expected to occur in both large group formats as well as smaller, informal meetings with business sector representatives. While the most immediate effort has focused on retail and restaurants, additional meetings will be scheduled with the following sectors:

• Business in traditional office space

• Personal care

• Manufacturing/R&D

• Medical/Dental offices

• Education

• Tourism/Entertainment

For the larger group formats, Staff intends to hold a webinar-style Zoom meeting with opportunities for Q&A within the next two weeks for each ofthese sectors. For the smaller, informal industry working group meetings, staff intends to gather 8-10 representative from each sector to meet with staff and 1-2 Edtech members. The purpose of these smaller group meetings is to understand common topics and unique issues within each sector. Current plans assume these meetings will take place in a video teleconference manner.

5/21/2020

Covid-19 Economic Recovery

Business Outreach Framework

Item 30

May 21, 2019

WContext

• Maintain a dialogue with the business community during Covid-19 economic recovery.

• Large Zoom formats to help disseminate information "Business Briefings"

• Smaller, informal meetings with business sector representatives (working groups)

2

1

5/21/2020

~ Outreach - Individual Sector Meetings

General Information " Business Briefings" - bigger groups

• Restaurants (May 14, May 20) Again in June

• Retail (May 14, May 21) Again in June

• Business in traditional office space May 27- 11 :OOa0 0 0

• Personal care May 28- 11 :OOa0 0 0

• Manufacturing/R&D May 29- 11 :OOa0 00

• Medical/Dental offices (Early June)

• Education (May 15) Again in June

• Tourism/Entertainment (Early June)

~ Upcoming Sector "Business Briefings"

CITY BUSINESS RESOURCES GUIDANCE & SUPPORTo

A Business Briefings

4

2

5/21/2020

a , ~1'£~-

5/21/2020

WJ Context

• Mairtain c; d1a!ogue vvith the busit ess CCJ'mnuni:v during ~Oilid···i 9 economic rec0 .''-:t y.

• Smaller, informal meetings with business sector representatives (working groups)

> 8-10 invited business representatives

> 1-2 Edtech Committee representatives

> 3-4 city staff

> 60-90 minutes

7

~ Outreach -Working Group Meetings

Dialogue with smaller working groups.

• Restaurants (Council Members? TBD- After Edtech)

• Retail (TBD- After Edtech)

• Business in traditional office space (TBD- After Edtech)

• Personal care (TBD -After Edtech)

• Manufacturing/R&D (TBD- After Edtech)

• Medical/Dental offices (TBD -After Edtech)

• Education (May 15) Again in June

• Tourism/Entertainment (TBD- After Edtech)

4

The Arts Leaders of Pasadena

May 18th, 2020

Pasadena, CA

To the Esteemed Members of the Pasadena City Council,

We write to you on behalf of a coalition of the nonprofit arts and culture organizations across Pasadena listed below. Thank you for your efforts to support Pasadenans during this crisis. We appreciate the council's creativity in looking for ways to keep small businesses afloat

in Pasadena.

A suggestion was floated last week that involved using funds designated for public art to support private for-profit businesses in the city. We are very enthusiastic supporters of small businesses in Pasadena--in fact, we are also small businesses in Pasadena who employ Pasadenans and serve Pasadenans. We have been directly affected by the economic downturn--most or all of our income has dried up, and the foundations who fund our charitable work have seen their funds cut by a third. Most of the federal relief funds of the CARES Act have not reached Pasadena nonprofits, and many donors focus their gifts during crises on health charities, leaving very little room for arts organizations to thrive.

We are writing today with the following requests for consideration if the Council should consider using any public arts fund:

•Ideally, the fund should remain intact to serve its mission of enabling the creation of significant works of public art. •If any part of the public arts fund is to be used for economic stimulus, it should go exclusively to Pasadena arts organizations.

Pasadena's arts orgs serve Pasadenans, and are on the frontline of serving Pasadena's

youth, low-income, senior, and other marginalized populations. It is our pleasure and honor to serve our neighbors. Thank you for your consideration.

The Arts Leaders of Pasadena Include (on this page and next): A Noise Within - Managing Director Michael Bateman About Productions- Producing Artistic Director Theresa Chavez The Armory Center for the Arts - Executive Director Leslie Ito ArtCenter- Williamson Gallery Director Stephen Nowlin

5/21/2020 ITEM 3A

The Arts Leaders of Pasadena

Boston Court Theater- Managing Director Cheryl Rizzo Fulcrum Arts - Executive Director Robert Crouch Lineage Performing Arts Center- Executive Director Brian Elerding Lightbringer Project- Managing Director Patricia Hurley Parson's Nose Theatre - Artistic Director Lance Davis The Pasadena Conservatory of Music - Executive Director Stephen McCurry Pasadena Heritage - Executive Director Susan Mossman Pasadena Museum of History- Executive Director Jeanette O'Malley Pasadena Playhouse - Producing Artistic Director Danny Feldman Pasadena Society of Artists - President Victor Picou Side Street Projects - Executive Director Emily Hopkins

Robles, Sandra

From: Val SklarRobinson Sent: Thursday, May 21, 2020 11:25 AM To: Robles, Sandra Subject: Letter to the City for 5/21/20 Economic Dev Meeting Attachments: 200519 UPDATED guidelines Hot Yoga Pasadena.docx; 200521 Letter to our city.docx;

200519 Letters from our community that Original Hot Yoga is essential.docx

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Please see my attached information to send to the city today. 1. Letter to the Economic Development committee to make Hot Yoga Pasadena essential to physical and mental health, as well as my plans for a safe and responsible opening updated since the last submission 2. A compilation of almost 20 letters written to you from my committee saying why their yoga practice is essential to their physical and mental health. 3. A forward thinking letter addressing the future impact to business and landlords of commercial rent as this crisis continues the next year to 18 months or beyond.

Thanks so much for your service

Val Sklar Robinson owner, Hot Yoga Pasadena Anyone can feel great and live better by practicing our Hot Yoga and Pilates classes because they are specifically designed to eliminate stress and build strength in your mind and body. www.hotyogapasadena.com

5/21/2020 ITEM 3A

Hot Yoga Pasadena

2089 E Colorado Blvd.

Pasadena,Ca.91107

[email protected]

PLAN TO RE-OPEN-Update, 5/19/20

Hot Yoga Pasadena has offered yoga and wellness in Pasadena for over 20 years. Classes at Hot Yoga

Pasadena provide essential health, well ness and stress relief to our community. We hope to be able to

provide these services to our community as part of a successful re-opening of the Pasadena and California

economy.

Although these measures present significant challenges to the financial viability of our small business, we are

committed to reopening Hot Yoga Pasadena in a way that is safe and responsible. We want to do our part to

help Pasadena and the state of California to fight Covid-19, so that these guidelines can one day be relaxed in

the future and we can remain financially viable, providing stability for ourselves, our employees and our

community. I am also requesting to open as part of an essential business that offers essential physical and

mental health to our community at 25% capacity, or 15 students in a 1700 square foot yoga room, assuring

well more than the 6 foot social distancing requirement.

I am respectfully asking to be included in the conversation as things progress and the early part of Phase 2 is

being implemented by our Governor, so that yoga studios can stay in business during all the coming phases

and beyond. Hot Yoga Pasadena is also in contact with several front line providers to offer free classes to

stretch and strengthen and relieve stress for those not familiar with yoga. We believe we can be ready to

institute all necessary safety and signage measures to open to our Step 1 proposal between June 15th and July

Pt, 2020.

Thank you for your time and consideration and for sharing other local regulations we will need. (Signage etc)

I look forward to working with you as part of a safe and well thought out opening strategy.

Respectfully

Val Sklar Robinson

Owner, Hot Yoga Pasadena,

Serving Pasadena and improving thousands of lives for over 20 years!

1. Entering the studio

• Front door and studio door open to allow a no touch sign in process

• Clients invited in one at a time for check in and to maintain social distancing.

• Masks worn by all clients in the Lobby and restrooms or any common areas outside the

yoga room.

mailto:[email protected]

c. Step 3. 26 yoga students, 1 teacher( This will stay until social distancing regulations

change)

• people going to assigned pre-measured spaces) Students will all sign and agree to new

procedures before returning to assure compliance with all safety measures

• The teacher will also stay in their teaching spot that maintains the 6 foot social distance.

• Teacher will not move or touch students

• There is no equipment to share or rent at Hot Yoga Pasadena

5. Common Spaces

• Properly manage egress and ingress to maximize social distancing space

• All students will pre-register, and enter a no touch check in.

• Verbal check in as one student at a time enters, teacher will do check in behind desk

maintaining social distance.

• Visually mark off social distancing spaces in common areas: Ex: front lobby, restrooms.

• No desk transactions, all purchasing done in advance online.

• NO rentals of any kind. All yoga students must bring their own Mat, Towel and water

bottle and pre purchase a new mat and towel if needed.

6. Contract Tracing

Should the need arise for contract tracing:

• Hot Yoga Pasadena will maintain participation lists for each class

• Maintain records of when employees are in the studio

To: City of Pasadena Mayor, City Counce!, Economic Development committee

From: Val Sklar Robinson, Owner Hot Yoga Pasadena

RE: Commercial Rent Negotiations and a balanced conversation around opening and entering the world

in the near future

To whom it may concern at the City Of Pasadena, including Eric Duyshart, Ying-Ying Goh, Terry Tornek,

Victor Gordo and more,

I know that we are all living in a very challenging time trying to balance the health of our citizens and

the devastation of our economy. I also realize we live under the rules of our Governor. That doesn't

mean it is not time to start a 2 part conversation around both health and the economy of our great city.

There are 2 very polarizing sides to this pandemic playing out in the media and our state and country,

neither of which is practical, realistic or sustainable. On the left, there is a desire to lockdown until there

is a vaccine and let government take care of us. I believe government has a big role to help us through

this crisis, but they can't solve all the problems we will face.

On the other side, there is also a very irresponsible view from the other side that sees this virus as a

hoax and has no respect for the greater health of our citizens with a "liberate" (pick a city or state)

mentality that is absurd.

1 believe, and believe many others in our community believe, that there is a balanced path forward in

the middle that Dr. David Katz, has been speaking about both in his NY Times Op-Ed March 20th 2020

and on other TV shows that should be addressed and discussed. In his approach, you protect those

most at risk. You start to let low risk people out in the world with social distancing and other safety

protocols. This is a reasonable approach, not a political one. The virus exists, and what we should be looking at is harm minimization. There is also another very devastating outcome of a long sustained

shut down that is beyond the economic devastation, and that is the complete societal collapse and ruin

which is also devastating to our health and future.

I am closely watching the numbers in Pasadena and have for weeks. The REALITY of our numbers is

this, on most days without much variation, 72-75% of the cases in Pasadena come from long term care

facilities. (LTCF) 88-89% of the deaths come from LTCF with a median age of 84. As reported today in

Pasadena now, The deaths raise the total number of local deaths to 77. The dead ranged from 49 to 102, and all had underlying health conditions. The longer you prevent people from going to yoga, pilates, and other physical ways that people keep themselves healthy, the more people you put in the category of underlying health conditions. The 3 biggest factors I have read that cause complications and increase the chance of death are: obesity, heart disease and high blood pressure. All of these are helped by practicing yoga at my studio, and other fitness studios in our community.

We all did our part to flatten the curve, it is time to let people out in the world so folks can stay

healthy, earn and income, feed their families and stay healthy enough to fight the virus if/when they get

it.

So in addition to my petition to the city to open as an essential business for physical and mental health,

the city needs to start discussing mandating landlords to negotiate with their tenants and leases due to

the State and Local mandates to either stay closed or operate and greatly reduced capacities. I

appreciate that the city is creating a fund to offer some assistance to local businesses, but we are

looking at a 12-18 month or more limitation on our businesses, and for those·of us who want to stay in

business and offer our services to our community for years to come, should have the option to pay

reduced rent and have rent FORGIVENESS. I am sure you know the state of California has a bill called SB

939 being discussed that would achieve this. But if the state can't do it, the city CAN AND SHOULD. This

is wrong to put so much burden on your businesses to try to adapt and keep employees while somehow

paying rent that they can't earn through government ordered shut downs. I implore Pasadena to pass

such a law if the state of California is not able to.

In conclusion, I am not asking to rush my opening. As I stated in my letter to the city today, I am

working on finalizing my safety and cleaning protocols to hope to open mid-June or early July. I believe

we can operate a safe environment and do our part to keep Pasadena healthy. I realize that we may

have to close again if someone turns out to have come with the virus or if anyone catches the virus. This

is the reality of what we are living in.

In real conclusion, we are allowing essential businesses to open and sadly and tragically, an employee

of Whole Foods recently died. That is devastating, but Whole Foods is still open and allowed to operate

and our citizens can still go to grocery stores, Target, Home Depot and others, so they should be able to

go to their fitness locations, hair salons and personal care businesses if their clients and owners realize

that this virus exists, and as long as we are doing all we can to mitigate the risk and continue protecting

those most vulnerable, that this is the best path forward for all. Thanks for considering all of my points

above and addressing them.

Respectfully

Val Sklar Robinson

Owner, of Hot Yoga Pasadena (Improving the physical and mental health of our community for over 20

years)

Local Pasadena resident for over 20 years

contact: [email protected]


Letters from our community that Original Hot Yoga is essential!

Kerri Abernathy, LMFT #90409 (626) 807-3536 • [email protected] Tax ID#: 47-5494415

May 19, 2020 To whom it may concern: I'm writing in support of reopening Hot Yoga Pasadena on 2089 East Colorado Blvd in Pasadena. I started at HYP on May 18, 2016, in hopes to to help my chronic knee pain. I injured my knees from overtraining for triathlons throughout the years and at 40 years old was unable to walk up and down stairs without the assistance of a handrail. I had previously gone to physical therapy, platelet-rich plasma (PRP) therapy, acupuncture, and other therapies that I had tried over the years- nothing helped. I noticed a difference in my knees after only three sessions of hot yoga and within a month I was able, and am currently still able, to walk up and down stairs with no assistance from a handrail. This truly felt like a miracle. In addition to hot yoga treating many other aches and pains, the biggest difference in my life was how hot yoga helps and treats my chronic migraines that I have had since my mid 20s. Similar to my knee pain, I have sought every treatment and therapy possible to stop my migraines. The only thing that seems to continuously and effectively treat my migraines is hot yoga. Since the studio has been closed and my family has adhered to the stay-at-home orders, I have approximately 3-5 migraines per week. I still continue to do Hot Yoga Pasadena's Zoom classes at home, but the Zoom classes in my cold home, unfortunately, do not alleviate my migraines. I am also a licensed marriage and family therapist and could easily write another letter on all the benefits of hot yoga for mental health. There are plenty of existing studies that link significant mental health improvements with yoga. I recommend hot yoga to all my clients as a way to treat their anxiety and depression naturally. For me personally, hot yoga is my number one tool to help stabilize my mental health. Hot Yoga Pasadena is an essential business. Hot Yoga Pasadena is a medical necessity, not only for me but others I know who practice at the studio. Please consider allowing this essential business to reopen as soon as possible. Sincerely,

Kerri Abernathy 101 West Bonita Avenue, Sierra Madre, California 91 024[s}~J 626-807-3536 1 arborhousefriends.com

kathy bubash Tue, May 19, 8:52 PM (1 0 hours ago)

to me

Dear Val,

In support of Hot Yoga Pasadena opening as soon as possible after the COVID-19 lockdown, I consider your yoga classes to greatly improve and are essential to my health.

http:arborhousefriends.commailto:[email protected]

I originally decided to take your yoga classes because working at a computer for 45 years had definitely Affected my lower back and caused extreme tightness and pain in my shoulders and neck. I continue to take the classes because the yoga greatly relieves and improves the pain, and helps to improve my posture and well-being. And I must say that for the many years I've taken the hot yoga classes, I have not been sick even once, and even now (knock on wood) have not contracted the CO VI D-19 virus. I am hoping that the hot yoga exercises have improved my immune system. Being the owner and operator, I know you & your instructors will open the studio ethically and with great safety & concern for the students' health.

Best regards, kathy

May 19, 2020

Val SklarRobinson Hot Yoga Pasadena Pasadena,Ca.91107

Dear Val, I would like to express my appreciation for working hard to reopen the studio at Hot Yoga Pasadena. The original hot yoga is such a unique exercise. It helps practitioners connect their body and mind to improve the blood flows within their body. The intense exercise concentrates on working at every body tissues and joints and therefore relief our aches and pains.

I have been practicing hot yoga for the last 8 years and I am pretty healthy. I am always wondering what my health condition would be for a 55 years old lady, if I have not been practicing Hot Yoga. Just like everyone else, my life is full of challenging between work, family and among other responsibilities. However, I always am looking forward to my yoga classes because it makes me feel amazing after the class and gives a good, deep sleep at night. So, Hot Yoga gives me the energy to face the challenges, stress and life.

It seems to me that COVID-19 has damaged the economy, mental health and hope for many communities. The reopening of Hot Yoga will help us dealing with the mental health issues, then we will be at a better position to work on restoring economy and hope. Of course, the safety of all teachers and the practitioners are important, I am sure that Hot Yoga Pasadena will doing everything according the CDC health and safety guidelines.

Sincerely,

13Wt}t;N~

Rachel Mendoza


to me

I have been attending Hot Yoga since 2011, been at Pasadena since 2015/2016 and still attending. I belong to a 12th step group and attend therapy for depression. This yoga has aided me in my mental strengthening and given me the meditation needed for mental health.

In addition I am a 50 year-old Hispanic woman who tends to gain weight in my middle area which is not good for physical health. Hot Yoga is the one exercise that allows me to keep my waistline trim and my tummy flat. I plan to maintain this practice throughout my life.

I have been to other studios and trust that Val would maintain a clean and healthy environment for her students. She has always has integrity with regard to running this studio which is why I stay. I don't have a desire to run out and visit other businesses but I believe this studio will be safe and clean and care for its patrons.

Thank you, Rachel Mendoza

Javier Alvarez 9:42AM (52 minutes ago)

to me

My name is Javier Alvarez. I have been practicing at Hot Yoga Pasadena for 5+ years now. Prior to joining the studio I suffered from many issues such as constant migraines, anxiety attacks, and back pain to name a few. After 3 to 4 months of practicing 3 times per week I noticed my migraines had gone away and my anxiety attacks were becoming fewer. My core became stronger and back pain lessened. This studio has been a god send to me.

This past year I have developed a acute arthritis in both knees that required cortisone shots to enable me to get around. With hot yoga practice I was able to get the pain and inflammation under control. These last few months I have had my knee pain come back to the point where I may need to get cortisone shots again. I would prefer to manage the inflammation and pain through natural means which is what hot yoga does. I have also noticed I am starting to get headaches, although not migraines, more frequently now. I am worried that is it only a matter of time before they become migraines again. I urge you to allow the studio to reopen so that we can get our health back. Thank you for your time

Javier Alvarez To whom this may concern,


I'm writing this email to voice my support for Hot Yoga Pasadena as a business that

should be opened up in the next phase.

I also understand the extremely complex job that you, as a city have in watching out for

the welfare of the citizens of Pasadena. This is a situation which is unprecedented in

our lifetime and there is no playbook to go off-of. ·

My wife and I have been going to Hot Yoga Pasadena for the past five years and are firm believers in the benefits that yoga provides.

Below are some points that I believe in and would like to share with you.

1 -Physical- Yoga and Pilates both keep your body strong & active.

2- Mental- Yoga and Pilates have calming effects.

3 - Emotional -They keep you balanced and in a good place.

4 - Community - Val Sklar Robinson has put a lot of time and energy into building an

amazing community of people that all support and respect each other. In turn we want

to share great energy and support to others.

I hope this helps as you move forward in your decision, please take care and stay

healthy.

Thanks.

Kevin Fahey 818-634-3472

ERIN ALBITZ 8:48AM (1 hour ago)

to me

Practicing at home has made me realize how crucial it is to have access to the studio. The combination of heat, humidity and the connection of shared energy from fellow yogis. That sense of community and support that results from a shared experience is part of the benefit of hot yoga.

This yoga changed my life: The series, which provides a level of strength and fitness unlike anything else I've tried; the mental stillness that I can't manage with any other regimen (which is especially important now, with extra work stress, political divisiveness and a general uncertainty about the future); and the feeling of belonging that I'm missing now more than ever.

It's scary to think of coming back. But there's risk all around us. To me, Hot Yoga Pasadena is more essential than a haircut. It's more important than being able to buy a new outfit. And certainly more of a priority than being able to eat at a restaurant. It's my health and wellbeing, and that of others whom I care about. I will happily don a mask for class to protect my fellow practitioners. I trust Val and her staff to keep my safety as a priority, and hope HYP can open again soon.

B Ishida

Hi Val,

Doing yoga at home is okay, but I really need the heat to help with my ability to stay limber and flexible. During these last 8 weeks, I have felt my body get tighter and tighter. The hot yoga also helps me sleep better because I get more of a workout. I am having a hard time sleeping through the night these days due to all the stress, and hot yoga really helps. In addition, the hot pilates classes in studio are an essential complement to the hot yoga. Doing them at home is a stop gap measure, but in studio one just works harder. Please consider the hot yoga studio as an essential place for the physical, psychological and emotional well-being of its patrons.

Just a note to let you know how important hot yoga is to my health. It really makes a difference in how I feel. It reduces stress, improves my range of motion and helps keep my weight down.

Since the studio closed due to the virus, I have gained 15 lbs. and my range of motion has decreased even though I have been doing the virtual classes on zoom three time a week. The heat from the studio make a huge difference.

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