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2019 REPORT
MARCH 5, 6 & 7, 2019 Centro Citibanamex, Mexico City
ELA is an active and multidisciplinary
community of light enthusiasts in permanent
interaction, who focus their efforts in an annual
hub of innovation, experiences and knowledge to
spread and fortify the lighting culture in Mexico.
Discover more
The ELA Expo Lighting America logo is a trademark of RELX Intellectual Properties SA and is used under license.
ATTENDEES WHO VISITED #ELA2019?
During three days exhibitor brands,
designers, planners, engineers, specialists,
and countless enthusiasts gathered together to
enrich their knowledge and inspire new
creations.
ATTENDEES WHO VISITED #ELA2019?
PER SEGMENT
32% Distribution
of lighting and
electric materials
18%
Architecture and
Engineering
17% Interior
and Lighting
Design
1% Others
7% Production and
manufacturing
8% Real estate
construction and
management
8% Industry
services
8% Hospitality and
retail
PER DUTY
PERFORMED
11,500 attendees
20%
Directors,
CEO’s and
Presidents
42% Others 25% of attendees have a
budget for construction
and renewals over
USD$100,000.
19% Owners and
independent
professionals
18% Planners,
designers and/or
specification
specialists
56% are decision makers
and 39% make
recommendations and
specifications
98% are national attendees
from all the states of the
republic, the remaining
attendees come from 14
different countries.
13% Baby Boomers 22% Generation X 52% Millennials PER GENERATION
SPECIALIZED COMMUNICATIONS
ELA is a comprehensive platform that enables the creation
and strengthening of relationships among the most
representative lighting players in Mexico. Thus, we have
created specialized communications channels that enable us to
integrate a solid and attentive community that constantly
searches for updated information.
SOCIAL MEDIA
Our community keeps up to date with
differentiated information from
participating brands, experts and
specialized media that collaborates with
us in each of our social networks.
+47,000
followers
SPECIALIZED COMMUNICATIONS
Website
42,000
visitors
Blog
12,000
readers
App
4,818
sessions
#SHARELIGHT
Our monthly newsletter
offers in each issue the latest
information on solutions,
projects and events of interest
for lighting enthusiast.
MATCHMAKING
Custom recommendations
for attendees delivered
through e-mail, which
connects them directly with
the exhibitors that offer
specific solutions to their
requirements.
EXHIBITORS BRANDS AND ALLIANCES
109 exhibitors
32 sponsors
Alliances
Educational
partners
EDUCATIONAL PROGRAM
LIGHT TALKS
We have created a solid educational
program of conferences that address
the most attractive subject matters
and the industry’s need for knowledge.
• 11 master conferences
• 3 keynote conferences
• 14 speakers
• 12 brands
LIGHTROOM LAB
A joint initiative by lightroom.lighting
and Expo Lighting America. In this
edition we worked with 30 graduate
students in a workshop about
circadian lighting and microelectronics.
WORKSHOPS
Jointly with brands and institutions,
we offered a wide selection of
specialized practical workshops.
• 45 workshops
• 9 brands
INTERACTIVE AREAS
ELA SHOWROOM
ELA Showroom is a collaborative
area that brings together the talent of
young local designers with the
experience and innovation from the
best lighting brands in Mexico. This
area is available 365 days a year
through our Virtual Showroom.
In collaboration with:
New Virtual Showroom
ELA CONNECT
The meeting point in Expo
Lighting America. Our lounge area is
designed to help attendees meet in
a more relaxed setting with other
lighting enthusiasts.
Designed by:
INTERACTIVE AREAS
ELA DARKROOM
A pavilion made up of dark
galleries that exhibit artistic works
developed by emerging talents.
Exhibited works:
• Ápice (Apex) | Quarso
• Dancing with Strangers | CENTRO
• Electroluminiscencia colectiva
(Collective Electroluminescence) |
Iluminación Viviente
Discover more
ACCESS TUNNEL
The Expo Lighting America
access is embellished every year
with innovative dynamic
lighting proposals.
Designed by:
INTERACTIVE AREAS
DECOR LIGHTING
PAVILION
Brings together the top
decorative lighting and design
brands, that exalt spaces with their
aesthetics, and comply with the
strictest technical specifications.
MEDIA CENTER
Brings together a select group of
specialized lighting, design and
architecture media. It is a meeting
point for our exhibitors, speakers
and visitors that gathers the
associated media and their
editorial offer through materials that
attendees may consult and take with
them.
Designed by:
NEW!
NEW
INITIATIVES IN 2019
In Expo Lighting America we
work all year round to develop
new ways to bring the industry
players closer.
These are the programs and
activities that we premiered
in this edition.
BRIGHT MEETINGS
You will meet your match here! This
program consists of introductory
sessions between exhibiting brands
and specification specialists from
the retail, hospitality, architecture,
interior design, construction and
project development industries.
14 brands held 156 business
appointments with over 20
qualified buyers who participated
in this first edition of the program.
NEW
INITIATIVES
IN 2019
NEW!
SMART PAVILION
Brings together companies, initiatives,
solutions, specialists and projects
centered around the possibilities of
smart solutions that interact with
lighting.
NEW!
NEW TALENTS
Discover talented independent
designers and young firms, as
well as newly established companies
and brands associated with the
different segments of the lighting
market.
INSIGHTS & INSPIRATION OUR TRENDS BOOK
The fourth volume of this editorial
proposal collects the ideas of a
considerable group of enthusiasts of
the culture of light: professionals,
opinion leaders, emerging
talents, and other important
spokespersons in the lighting industry
in Mexico and the world.
LIGHT FOR HUMANS 2020 TOPICS
NEXT EDITION
FEBRUARY 25, 26 & 27, 2020 Centro Citibanamex, Mexico City
Our 2020 topics joins the
global resonance of the
industry that acknowledges the
relevance of lighting for life
itself, and the great
responsibility it entails.
Biodynamic lighting is an
experimental field that has plenty of
areas of opportunity. The basic
premise is accepting that the sunlight
cycle has a close relationship with living
organisms.
Advances in circadian biology have
caused human centric lighting to
be regarded as a necessity in the
development of products, and not
merely a marketing justification.
2019 REPORT
MARCH 5, 6 & 7, 2019 Centro Citibanamex, Mexico City
Discover more
CONTACT US
USA & Canada
Luis González-Rico
+1 203 840 5888
Italy
Camilla Lanza
+39 04 7322 3077
Spain & Portugal
Celine Mendes
+34 64 6206 037
China & Hong Kong
Yiling (Lynn) Ni
+86 10 5933 9225
Taiwan
Irene Liu
+88 62 2598 2630
Rest of the world
Mónica Reyes
+52 55 8852 6192
The ELA Expo Lighting America logo is a trademark of RELX Intellectual Properties SA and is used under license .