2019 press kit - imats make-up artists, exhibitors and ... · the international make-up artist...

CONTACT: EMILY WYANT | [email protected] D: 360.882.3488 ext. 102 M: 213.479.0421

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WHO WE ARE OUR MISSIONThrough two major components—Make-Up Artist magazine and the International Make-Up Artist Trade Show (IMATS)— KEY PUBLISHING GROUP brings creative people closer together through information, networking and global events. We are progressive, inclusive and committed to celebrating artistry and education.

We believe that dynamic brands deserve custom solutions and approach our partnership holistically.

THE FIRST of its kind, IMATS and Make-Up Artist magazine are the industry’s go-to sources for complete information about practical make-up effects and beauty make-ups. With engaging onstage education, product launches, how-tos, photo stories and features on industry leaders, IMATS and Make-Up Artist are sources for creative inspiration and education.

Both the magazine and trade show create a community where make-up professionals can share their knowledge and inspire innovation and change.

S E R V I N G M A K E - U P P R O F E S S I O N A L S S I N C E 19 9 6 .


WHAT WE DO: MAKE-UP ARTIST MAGAZINEFirst published in 1996, Make-Up Artist has reached a global au-dience of professionals as well as those just starting their careers. The magazine highlights make-up artistry in film, TV, theater and print while informing and inspiring new and established artists around the world.

EDUCATION + INNOVATION

These are the keys to Make-Up Artist content. On this basis, our editorial focus is on:

Inspiration: Capturing the details, beauty and originality of work by cutting-edge make-up artists

Education: Sharing the knowledge and experience of the indus-try’s top talent

Productivity: Reporting on techniques, tools and products

Collaboration: Creating community by working with make-up artists and companies around the world



WHAT WE DO: IMATS

The International Make-Up Artist Trade Show is the world’s larg-est celebration of make-up artistry. Thousands of make-up artists, vendors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (includ-ing Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a Make-up Museum and the popular Battle of the Brushes, a global student make-up competition.

Established in 1997 by Emmy award-winning make-up artist Michael Key, IMATS has inspired other events but remains a staple in the industry. Like Make-Up Artist magazine, IMATS continues to educate and connect make-up artists and enthusiasts from around the world.

The show is held six times annually—in Los Angeles; New York; London; Toronto; Vancouver, British Columbia; and Atlanta.

BATTLE OF THE BRUSHES

Battle of the Brushes is an international student make-up compe-tition held at IMATS in each city. Kicking off in 1998, the compe-tition is an opportunity to shine a light on up-and-coming talent from make-up schools across the globe. Featuring two catego-ries—character/prosthetics and beauty/fantasy—16 competitors go head-to-head for a chance to win cash and prizes, along with the opportunity for their work to be seen onstage, in the pages of Make-Up Artist magazine and across IMATS social media chan-nels and the website. Past competitors have gone on to work for high-profile productions including: Game of Thrones, Pirates of the Caribbean, Alice in Wonderland, Maleficent and many more.

PRESENTS:

THANK YOU TO

OUR SHOW

SPONSORS

B AT T L E O F T H E B R U S H E S B E A U T Y / FA N TA S Y S P O N S O R :

G O L D S P O N S O R :

D I A M O N D S P O N S O R :

P R O D U C E D BY

SATURDAY

SUNDAYFR IDAY

10:45 AM

Make-Up Artist magazine presentsMIMI CHOI

Surreal Make-up IllusionsAPEX ROOM

Bdellium Tools presentsTHOMAS SURPRENANT

Dr. Jekyll & Mr. HydeCLUB

ROOM

11:00 AM

Make-Up Artist magazine presentsLAN NGUYEN-GREALIS

Make-up With ColorIMATS STAGE

Kryolan presentsDANNY DEFREITAS

Celebrity Glow Up

OPEN FORUM STAGE

12:00 PM

Kat Von D Beauty presentsSTEFFANIE STRAZZERE

Nature-Inspired Texture HacksAPEX ROOM

Rodial presentsJON RUMMINS

Rodial IconsCLUB

ROOM

12:15 PM

Make-Up Artist magazine presentsMIKE HILL

Interview With Michael Key

OPEN FORUM STAGE

M.i.A by einat dan presents EINAT DAN

Bling Bling Face for FashionIMATS STAGE

1:45 PM

Urban Decay presentsDANIELLE ROBERTS

Trend Authority and UD HacksAPEXROOM

Make-Up Artist magazine presentsDENISE AND JANICE TUNNELL

Clean Beauty Tips and Techniques for Women of Color

CLUB ROOM

2:00 PM

Kat Von D Beauty presentsLEAH CARMICHAELBeauty Foundations:Complexion + Brow

IMATS STAGE

Make-Up Artist magazine presentsDONALD MOWAT

Interview With Joe Nazzaro

OPEN FORUM STAGE

3:15 PM

Make-Up Artist magazine presentsBATTLE OF THE BRUSHES:

CHARACTER/PROSTHETIC AWARDS SHOW

IMATS STAGE

3:45 Make up Factory presents

DIEGO SCHOBER#TheNextMakeupArtist Grand Finale

APEX ROOM

4:00 PM

Make-Up Artist magazine presentsCRAIG REARDON

Interview With Michael Key

OPEN FORUM STAGE

NYX Professional Makeup presentsPATRICK TA

Textures and TonesIMATS STAGE

Make-Up Artist magazine presentsKATE WALKER

When Flaws Are Perfect ImperfectionsCLUB

ROOM

10:00 AM - 2:00 PM EMILY CLAYTONPunk Beauty

MAKE-UP ARTIST MAGAZINE BOOTH

#417

11:45 AM - 3:45 PM MIMI CHOI Surreal Make-up Illusions


#417

10:45 AM

Make-Up Artist magazine presentsKAREN YIU

The Magical Asian BeautyCLUB

ROOM

NARS presentsJANE RICHARDSON

The Beauty Industry and MeAPEXROOM

11:00 AM

Make-Up Artist magazine presentsDON LANNING Making Monsters

IMATS STAGE

Make-Up Artist magazine presentsSTEVE JOHNSON

Rubberhead: Volume II preview

OPEN FORUM STAGE

12:00 PM

Make-Up Artist magazine presentsBRIAN KINNEY

A Pinch of Rubber, A Dash of PaintAPEX ROOM

12:15 PM

M·A·C Pro presentsTERRY BARBER

DirectionsIMATS STAGE

Kryolan presentsPAUL MERCHANT Color with Pigments

OPEN FORUM

1:45PM

Make-Up Artist magazine presentsPATRICIA L. TERRY, GARY CHRISTENSEN & MORE Leading Ladies Speak Out

APEX ROOM

Toni Malt Academy presentsTONI MALT

Editorial Beauty Techniques on Ethnic SkinCLUB

ROOM

2:00 PM

Make-Up Artist magazine presentsNEILL GORTON, ROB MAYOR &

REBECCA BUTTERWORTH Master Coloring and Finishing Prosthetic

Make-ups

OPEN FORUMSTAGE

Make-Up Artist magazine presentsROQUE COZZETTE

Business of Beauty, Color and PhotographyIMATS STAGE

3:15 PM

Make-Up Artist magazine presentsBATTLE OF THE BRUSHES:

BEAUTY/FANTASY AWARDS SHOW

IMATS STAGE

3:45 PM

Make-Up Artist magazine presentsSIÂN RICHARDS

Painting With Light: Illuminating the Skin When the Director of Photography

Doesn’t!

OPEN FORUM STAGE

4:00 PM

Make-Up Artist magazine presentsSARAH JAGGER

Fresh, Clean Make-up: How to Adapt for Commercial and Editorial

IMATS STAGE

10:00 AM - 3:00 PM MONA TURNBULL Amphibian Man Body Painting


#417

SCHEDULE SUBJECT TO CHANGE. FOR THE MOST UP-TO-DATE INFORMATION,

VISIT IMATS.NET

3:00PM

Make-Up Artist magazine presentsMIMI CHOI

Surreal Make-up Illusions

MAKE-UP ARTIST MAGAZINE

BOOTH #417

4:00 PM

Make-Up Artist magazine presentsDAVID MALINOWSKI Darkest Hour Discussion

OPEN FORUM STAGE

5:00 PM

Kat Von D Beauty presentsKELSEYANNA FITZPATRICK

24 Hour Super Brow Art PerformanceCLUB ROOM

O P E N FO RU M S TA G EEXHIBITORS AND FLOOR PLAN

A.I. Studiosaifxstudios.com 315

Artist of Makeup - Zukreat Cosmeticsartistofmakeup.com

211

Arts University Bournemouthaub.ac.uk

708

Ash Cosmeticsashcosmetics.com 523

backstageshop.co.uk 213

Bdellium Toolsbdelliumtools.com 303

BECTUbectu.org.uk 405

Ben Nye Makeupbennye.com 217

Bentley Advanced Materialsbenam.co.uk

403

blinc inc.blincinc.com 514

Bliss Beauty Internationalblissbeautyint.com

416

Brushstroke Make-up and Hair Schoolbrushstroke.co.uk

718

Dashbomrdashbo.com 201

da Vinci Makeup Brushes DEFET GmbHdavinci-makeupbrushes.com

606

Diamond X Hollywoodilluminated-mirrors.uk.com

415

Donna Bella New Look New Youdonnabella.co.uk

400

Eldora False Eyelasheseldorashop.co.uk

802

Embryolisseembryolisse.co.uk 505

Face Laceface-lace.com 515

Get-Set-Go-Bagsget-set-go-bags.com 404

Gorton Studiogortonstudio.co.uk 210

Graftobian Europegraftobianeurope.com 503

GURU Makeup Emporiumgurumakeupemporium.com

401

Hakuhodohakuhodousa.com 703

House of GlamDolls Chromawheelsnjinter.com

622

INGLOTinglotuk.com 603

Kat Von D Beautykatvondbeauty.com 805

Kingston Collegekingston-college.ac.uk 604

Kryolan Professional Make-upkryolan.com

711

Lash Unlimitedlashunlimited.com 317

Lit Cosmeticslitcosmetics.com 408

Love Makeup / Make-Up Atelier Parislove-makeup.co.uk

511

M·A·C Cosmeticsmaccosmetics.com 611

The Makeup Armourythemakeuparmoury.com 801

Make-Up Artist magazine / IMATS Storemakeupmag.com / imats.net

417

Make-Up Artist magazine Photo Booth

422

Make up Factorywww.makeupfactory.de 517

MAKE UP FOR EVER Parismakeupforever.fr

411

METAMORPHOSESmetamake-up.com 700

M.i.A. by einat daneinatdan.com 504

Mistair Airbrush Make-upmistair.com

414

Mouldlife Ltd.mouldlife.co.uk 203

Nanshy Makeup Brushes & Toolsnanshy.com

314

NARSnarscosmetics.co.uk 707

Neill's Materialsneillsmaterials.co.uk 207

NYX Professional Makeupnyxcosmetics.co.uk

811

OPV Beautyopvbeauty.com 402

PAMpreciousaboutmakeup.com 311

Peaches & Creamfabulousmakeup.co.uk 418

PS Composites LTDps-composites.com 111

REVOLUTION BEAUTYtambeauty.com 717

RLG Cosmeticsrlgcosmetics.com 614

Rodialrodial.co.uk 406

Royal & Langnickel Brush Mfg.royalbrush.com

501

Screenface Londonscreenface.co.uk 301

Siân Richards Londonlondonbrushcompany.com 800A

S.K.A. Cosmetics & Aestheticssophinakhan.com

312

Stargazerstargazer-products.com 617

TILT Professional Makeuptiltmakeup.com

701

Toni Malt Academytonimalt.com 305

Too Facedtoofaced.com 507

Treasure House of Makeuptreasurehouseofmakeup.co.uk

601

University Centre Somersetsomerset.ac.uk

309

University of Boltonbolton.ac.uk 619

Urban Decayurbandecay.co.uk 407

VELOURvelourlashes.com 609

West Thames Collegewest-thames.ac.uk 204

ZÜCAzuca-europe.com 800



WHAT WE DO: PRO ARTIST RELATIONSOur Pro Artist Relations team connects artists with brands in the industry through a series of Artistry Unlocked events, IMATS education and demos, Make-Up Artist magazine Pro-Card memberships, film screenings and annual Emmy, Hollywood and BAFTA celebrations.

AUGUST 8, 20186 P.M. - 9 P.M.$45 - $55SHOUT HOUSE210 SE MADISON ST., #11PORTLAND, OR

P O R T L A N D

M A K E - U P A R T I S T M A G A Z I N E P R E S E N T S

MAKEUPMAG.COM/EDU



OUR INFLUENCETogether, Make-Up Artist magazine and IMATS has uniquely positioned itself as a leader in the robustly creative field of make-up. Among pros and enthusiasts alike, these two widely enjoyed platforms have become more than an experience, more than industry standard—they have become tradition.

Because of the trust we created in the make-up industry we are a critical voice, inspiring professionals, department heads, union leaders, academy members, educators, students and enthusiasts across more than 70 countries.

We reach them through our website, our magazine, via email, through our social media outlets and at our events.

“For me, IMATS is what started my career and helped me connect to so many incredible and talented make-up artists.”

—ANNA DALMAU FORCANOFull-time make-up professional and former IMATS Battle of the Brushes winner

“I remember when I was 22 years old picking up my first copy of the magazine at Cinema Secrets retail store, looking through the pages filled with interviews of new amazing artists, the best products, tips, industry news and events.. I thought , I wished that someday I would be in a place (in my life, with my artistry) where I could be “good enough” to grace the pages of this magazine. For artists young and old, Make-Up Artist magazine is a source of monthly inspiration, education, it is a must have!

Thank you for turning that dream into a reality.”

—SHANNA CISTULLIArtist featured in Issue 133

“This is surreal. And I’m bawling right now as I’m writing this. Never in a million years did I think this would ever happen. It feels like yesterday when I would borrow Make-Up Artist magazine from others or stop into a store to read it because I couldn’t afford to buy it in my early years. I would read through the pages about the work and careers of so many Makeup Masters and Icons from motion picture,TV, print, theatre and fashion. Their talent and sto-ries inspired me greatly. I just never imagined that 18 years later I would be on this magazines cover. I never get nervous while I’m on set but on this day I was very nervous. I wasn’t sure that I was worthy of being on the cover and I explain more about that and a lot more in the interview and story inside the issue. Thank you @michaelkeyreal and @makeupartistmag for this honor ... “

—MARIO DEDIVANOVICCelebrity make-up artist Quote pulled from his official Instagram feed



AUDIENCE BREAKDOWN

36,773 17,246 32,087YEARLY ATTENDANCE

WORLDWIDEMAGAZINE

DISTRIBUTION*MAKE-UP ARTIST MAGAZINE

PRO CARDS ISSUED

312,995 69,165 9,057IMATS.NET AVERAGE MONTHLY

PAGE VIEWS**MAKEUPMAG.COM

AVERAGE MONTHLY PAGE VIEWS**

SCHOOL DIRECTORY AVERAGE MONTHLY

PAGE VIEWS*

735,170 394,000 79,400FACEBOOK FOLLOWERS INSTAGRAM FOLLOWERS TWITTER FOLLOWERS

123,556EMAIL

SUBSCRIBERS

*Issues 129 - 134**Source Google Analytics

January 2018 - November 2018



MAKE-UP ARTIST MAGAZINE’S 2019 EDITORIAL CALENDAR

2019 RATES

ADVERTISING SPECS

ISSUE THEME ART ON SALE

#135 DEC./JAN. COLLABORATION 11/15 12/10

#136 FEB./MARCH EDUCATION & JOBS 12/31 2/8

#137 APRIL/MAY ART & DESIGN 2/18 3/29

#138 JUNE/JULY EMMY CONSIDERATION 5/6 6/14

#139 AUG./SEPT. PRODUCTS & TOOLS 6/24 8/2

#140 OCT./NOV. MAKE-UP AROUND THE WORLD 8/26 10/9

#141 DEC./JAN. OSCAR WATCH 10/28 12/13

AD SIZE X1 X3 X6INSIDE FRONT COVER SPREAD $6,200 $5,800 $5,200

BACK COVER $5,200 $4,800 $4,000

INSIDE BACK COVER $3,500 $3,200 $2,900

2-PAGE SPREAD $5,200 $4,800 $4,000

FULL PAGE $2,500 $2,200 $1,900

1/2 PAGE $1,800 $1,600 $1,400

300 DPIPDF-X1A File Format

Placement: All ads should be designed for a right-page placement.

Full-Page Spreadwith Bleed

Live 15.75” x 9.375”Trim 16.75” x 10.875”

Bleed 17” x 11.125

Full Page with Bleed

Live 7” x 9.375”

Trim 8.375” x 10.875”

Bleed 8.65” x 11.125”

1/2-Page Hori-zontal

7.5” x 5”

INSPIRING PROFESSIONALS, DEPARTMENT HEADS, UNION LEADERS, ACADEMY MEMBERS, EDUCATORS, STUDENTS AND

ENTHUSIASTS ACROSS 70 COUNTRIES.

“Michael Key’s beautifully written and illustrated magazine

has enhanced the prestige of the make-up profession and

the knowledge and inspiration of every make-up artist reader,

myself included.”

—DICK SMITHOscar-Winning Make-up Artist



WEB & SOCIAL MEDIA ADVERTISING

WEB ADS X1 X3 X6RUN-OF-SITE - ALL SIZES $600 $550 $475

BANNER + MID 728x90 $400 $375 $350

SQUARE 300x250 $350 $325 $300

SOCIAL MEDIASPONSORED FACEBOOK POST $350 $300 $250

SPONSORED INSTAGRAM POST $350 $300 $250

SPONSORED TWITTER POST $350 $300 $250

2019 RATES

A GO-TO RESOURCE FOR OVER 382,160 MONTHLY VISITORS & 1.2M FOLLOWERS*An immediate resource for industry news, online-only articles and 20 years of inspiration, our websites and social media channels

draw the attendtion of key decision makers in the motion picture, television, theater and print industries, as well as IMATS attendees, enthusiasts, and prospective students deciding how to move their make-up careers forward.

DIGITAL BUNDLEPROMOTION ACROSS

IMATS + MAKE-UP ARTIST MAGAZINE’S WEBSITES AND SOCIAL MEDIA PLATFORMS

3 SPONSORED SOCIAL MEDIA POSTS** +

2 MONTHS RUN-OF-SITE WEB ADS ACROSS IMATS.NET AND MAKEUPMAG.COM

ONLY $1,500 ($750 SAVINGS!)*Source Google Analytics January 2018 - November 2018 / Combined Facebook, Instagram, and

Twitter Followers (IMATS + Make-Up Artist Magazine November 2018

**Subject to availability. Social Media account, platform, and dates determined on advertising con-tract. Social media copy and imagery subject to approval by KPG media before posting.



EVENTS

IMATS 2019

LOS ANGELES JAN. 11-13TH

ATTENDEES 10,000

NEW YORKAPRIL 12-14TH

ATTENDEES 9,500

LONDON MAY 17-19TH

ATTENDEES 5,500

TORONTOSEPT. 28-29TH

ATTENDEES 4,000

ATLANTANOV 15-17TH* ATTENDEES 3,000

2019 AWARDS SCHEDULE

HOLLYWOOD AWARDS CELEBRATIONJANUARY 7, 2019 LOS ANGELESGUESTS: 100

BAFTA AWARDS FEBUARY 8, 2019LONDONGUESTS: 200

EMMY’S AWARD CELBRATIONSEPTEMBER 7, 2019LOS ANGELESGUESTS: 250

ARTISTRY UNLOCKED 2019 TOUR DATES

SEATTLE FEBRUARY

DALLAS MARCH

LOS ANGELES APRIL

LONDON MAY

PHOENIX JUNE

LAS VEGAS JUNE

HOUSTON JULY

CHICAGO AUGUST

WASHINGTON D.C. AUGUST

VANCOUVER B.C. OCTOBER

ATLANTA NOVEMBER

*2019 DATES SUBJECT TO CHANGE



LE T ’S CONNEC T

EMILY WYANTSENIOR SALES EXECUTIVE

360.882.3488 EXT. 102 | [email protected]

2019 press kit - imats make-up artists, exhibitors and ... · the international make-up artist...

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