2019 multimedia planner · 2019. 4. 4. · red river valley sportsmen’s boat, camping &...

Simple, effective advertising solutions.Explore our products and how you can get your brand in front of our highly engaged, passionate audience.

2019 MULTIMEDIA PLANNER

Why advertise with us? powerful publishing = better advertising

• We deliver ads to those most likely to purchase your product or service• We use a frequency level large enough to give you results, but not so big that you waste your budget• Weofferafullrangeofmarketingandadvertisingsolutionstofityourneeds

With several products working together, you have the ability to reach a mass market (over1.4millionengagedmonthlyreaders)ortargetspecificregions. The strongest way to achieve your marketing goals and build optimum top-of-mind awareness is to build a strong media mix. Our Total In-Network Audience is broken out in the following fashion:

AUDIENCE

696,000+Monthly Newspaper Readers

400,000+Monthly page Views

232,000+PaidHouseholds.State-specific,Outdoor-focused,paid products. All products delivered through the USPS and publish either weekly (Minnesota) or bi-weekly (WI, IL, MI, OH, PA, NY) 150,000+monthlyuniquevistors.State-specific,Outdoor-focused, news content driven website

Partnership with over 25 radio stations throughout Minnesota and Wisconsin broadcasting “Outdoor News Radio” and/or “NewsFromTheOutdoors”eachweekontheLearfieldRadioNetwork

Over 148,000 opt-in subscribers receiving weekly “Outdoor News E-Newsletter as well as individual direct messages from our partners

Between Facebook, Twitter, lnstagram, Snapchat, Pinterest, and more, our audience is seeking out our content and interaction more today than ever

The annual March event draws a highly engaged audience of outdoor enthusiasts from the entire upper Midwest region. The event takes place at the Coliseum at the Minnesota State Fairgrounds

100,000+Weekly Radio Listeners

148,000+Email Opt-In Subscribers

108,500+Followers on Social Media

14,000+Attendees at the MN Deer &

Turkey Classic

OVER 1.4MILLION!!

AUDIENCEAGE 26%

45%29%

96%MALE

40%HOUSEHOLD INCOME OVER $75,000/YR

53%56%COLLEGE EDUCATED

OR HIGHERCHILDREN IN HOUSEHOLD

98% HUNT ANNUALLY 92% FISH ANNUALLY75% PLAN ON PURCHASING A FIREARM OR HUNTING EQUIPMENT IN THE NEXT YEAR95% HUNT WHITETAIL DEER61% HUNT TURKEY63% HAVE TRAVELED TO OTHER STATES OR COUNTRIES TO HUNT

93% PLAN TO SPEND $ ON FISHING EQUIPMENT IN THE NEXT YEAR56% FISH 21 DAYS OR MORE PER FISHING SEASON52% ARE ICE ANGLERS77% HAVE TRAVELED TO OTHER STATES OR COUNTRIES TO FISH

PRINT SOLUTIONS

FISHING & HUNTING PUBLICATIONSTHAT DOMINATE THE GREAT LAKES STATES

Over 6

96,00

0

Reader

s!

PUBLICATIONS PRINT SOLUTIONS

MINNESOTAFounded in 1968Total Circulation 52,215Total Readership 156,645Frequency/year 52x

WISCONSINFounded in 1994Total Circulation 54,331Total Readership 162,993Frequency/year 26x

MICHIGANFounded in 2000Total Circulation 22,231Total Readership 66,693Frequency/year 26x

PENNSYLVANIAFounded in 2004Total Circulation 37,019Total Readership 111,057Frequency/year 26x

NEW YORKFounded in 2005Total Circulation 32,917Total Readership 98,751Frequency/year 26x

OHIOFounded in 2006Total Circulation 19,779Total Readership 59,337Frequency/year 26x

ILLINOISFounded in 2008Total Circulation 13,702Total Readership 41,106Frequency/year 26x

TOTALSTotal Circulation 232,194Total Readership 696,582

“With Outdoor News, we can target avid anglers in Michigan, Minnesota, Wisconsin, and other northern tier states with a very targeted message. Be it new tackle for walleye and trout season open-ings, a new Tranx for muskie fishing, or just the right reel for clear water smallmouth action – the frequency and reach of the various state editions lets us talk to anglers at the right times. Plus our efforts from the corporate side compliments the advertising done by retailers in those states.Additionally, the editorial strength of Outdoor News really makes it a must read for anglers and hunters alike. Fresh, current content – and solid writing – plus from being on the business side of the fishing industry, we appreciate their efforts in letting readers know about new tackle.”

- John Mazurkiewicz Catalyst Marketing

DISPLAY RATES (NET)PRINT SOLUTIONS

For additional advertising specs and policies please go to www.OutdoorNews.com/Advertise

** Non-Modular sizes priced at column inch rate of next larger modular size ad

COLOR CHARGES

AD SIZES

BUSINESS CARD –18’”AD

QUARTER PAGE – FULL PG. AD

COLOR CHARGES ARE PER PUBLICATION

FULL COLOR

$150

$375

SPOT COLOR

$150

$150

MULTI-STATE DISCOUNTSTWO STATES 5% DISCOUNT

THREE STATES 10% DISCOUNT

FOUR OR MORE 15% DISCOUNT STATES

Discounts apply to same size ad.Does not apply to color.

DISPLAY AD DIMENSIONS PRINT SOLUTIONS

• Non-Modular sizes priced at column inch rate of next larger modular ad size• Please contact your Sales Representative for details

PRODUCTION DEPARTMENTCONTACT INFORMATION: • Ad Production Supervisor: Cindy Rosin Phone: 763-398-3462 Toll Free: 800-535-5191 Email: [email protected] Fax: 763-546-5913

For additional advertising specs and policies please go to www.OutdoorNews.com/Advertise

2”AD/1x2..............................................................1.866x2BIZ CARD...................................................................3.9x26”AD/2x3.................................................................3.9x38”AD/2x4................... Mag. 1/8 Page .....................3.9x410” AD/2x5..............................................................3.9x512”AD/2x6..................Mag. 1/4 Page .....................3.9x618” AD/3x6..........................................................5.933x6QUARTER PAGE (H)......Mag. 1/2 Page ..................7.967x5QUARTER PAGE (V)...................................................3.9x1024” AD/3x8..........................................................5.933x830”AD/3x10.............. Mag. 2/3 Page ................5.933x10HALF PAGE (H)...........................................................10x8HALF PAGE (V).............Mag. Full Page .................7.967x10FULL PAGE................................................................10x16

AD SIZES IN INCHES

FRONT PAGE ADS! PRINT SOLUTIONS

Minnesota – Wisconsin – Michigan – Pennsylvania - New York – Ohio - Illinois

We can adhere a 3” x 3” “Sticky Note” to the front page of all home delivery and single copy Outdoor News publications on any given week to help promote your product

or service.

Put your message on the Front Page of Outdoor News with a Sticky Note!

Be the ONLY AD ON THE FRONT PAGE!

Pricing available for a limited time. Limited to one sticky note per issue.Contact your Sales Rep for details.

Put your message on the

FRONT PAGE!!

WI MN PA NY MI OH ILDISTRIBUTION 48,000 48,000 34,000 29,000 20,000 18,000 13,000STICKY NOTE VALUE $2,475 $2,300 $2,200 $2,100 $1,300 $1,275 $1,200

18” AD VALUE $455 $455 $308 $308 $279 $279 $270

TOTAL VALUE $2,930 $2,755 $2,508 $2,408 $1,579 $1,554 $1,470

TOTAL COST $2,475 $2,300 $2,200 $2,100 $1,300 $1,275 $1,200

MINNESOTA

Minnesota Sportsmen’s, Boat, Camping & Vacation Show Jan. 10-13, 2019Minneapolis Boat Show Jan. 24-27, 2019St. Cloud Sportsmen’s Show Feb. 9-10, 2019Duluth Boat, Sports & Travel Show Feb. 13-17, 2019Red River Valley Sportsmen’s Boat, Camping & Vacation Show Feb. 28-Mar. 3, 2019Outdoor News Deer & Turkey Classic March 8-10, 201987th Annual Northwest Sportshow March 21-24, 2019Game Fair - Week 1 (Show Program) Aug. 9-11, 2019Game Fair - Week 2 Aug. 16-18, 2019Minnesota State Fair - Week 1 Aug. 22-Sept. 2, 2019Minnesota State Fair - Week 2 Aug. 22-Sept. 2, 2019Saint Paul Ice Fishing, Snowmobile and Winter Sport Show Dec. 6-8, 2019Arrowhead Ice Fishing and Winter Show Dec. 13-15, 2019 WISCONSINCentral Wisconsin Deer & Hunting Expo Feb. 8-10, 2019Milwaukee Muskie Expo Feb. 15-17, 2019Wisconsin Fishing Expo (Show Program) Feb. 22-24, 2019Wisconsin State Hunting Expo Feb. 22-24, 2019Milwaukee Journal Sentinel Sports Show March 6-8, 2019Wisconsin Deer and Turkey Expo March 29-31, 2019Deer Fest August 2-4, 2019 MICHIGANUltimate Fishing Show - Detroit Jan. 10-13, 2019Huntin’ Time Expo Jan. 25-27, 2019Birch Run Hunting & Fishing Expo Feb. 8-10, 2019 Michigan Deer & Turkey Expo Mar. 8-10, 2019 46th Annual Outdoorama Feb. 28-Mar. 3, 201974th Annual Ultimate Sport Show Grand Rapids March 14-17, 2019

PENNSYLVANIA Early Bird Sport Expo Jan. 24-27, 2019Great American Outdoor Show Feb. 2-10, 2019Allegheny Sport, Travel, and Outdoor Show Feb. 15-17, 2019Jaffa Outdoor Show Feb. 22-24, 2019Erie Sport & Travel Expo March 1-3, 2019Pennsylvania Great Outdoors Elk Expo August 17-18, 2019

NEW YORKNew York Sportsman’s Expo Jan. 25-27, 2019 Central New York Sportsman Show Feb. 2, 2019Adirondack Outdoorsman Show Feb. 9-10, 2019New York Farm Show Feb. 21-23, 2019World Fishing & Outdoor Exposition Feb. 28-Mar. 3, 2019 Western NY Outdoor Sport & Travel Expo March 7-10, 2019The Big East Camping & Outdoor Sport Show March 22-24, 2019 Syracuse Gun Show April 13-14, 2019Empire State Farm Days August 6-8, 2019 New York State Woodsmen’s Field Days August 16-18, 2019New York State Fair Aug. 21-Sept. 2, 2019

OHIO Cincinnati Travel, Sports & Boat Show Jan. 18-20 & 23-27, 2019 Northeast Ohio Sportsmans Show Jan. 17-19, 2019Columbus Fishing Expo (Show Program) Feb. 8-10, 2019 Ohio Deer & Turkey Expo March 15-17, 2019 Akron-Canton Hunting & Fishing Show March 23-24, 2019Deerassic Deer Classic & Outdoor Expo August 2-3, 2019

ILLINOIS Chicagoland Fishing Travel & Outdoor Expo Jan. 24-27, 2019Tinley Park Fishing and Outdoor Show Feb. 9-10, 2019National Pheasant Fest & Quail Classic Feb. 22-24, 2019

2019 ENHANCED CIRCULATION PRINT SOLUTIONS

Outdoor News exhibits at all of the largest shows in our market. Over 70 each year. Attheseshowswesignificantlyincreaseourcirculationinordertohandoutcopies to all show attendees. Make sure your ad is part of these Special Show Editions with Enhanced Circulation. Contact your sales representative for details.

DIGITAL SOLUTIONS

Responsive DesignAdvertising changes based on browser window size. Consistent delivery and user experience on Desktop/Tablet/Mobile

Sources: Quantcast web readership report

Display Banners - Standard Package(Includes Mobile Delivery)728x90 ($150), 300x250 ($175), 300x600 ($275) – Monthly ROS Pricing. Add $25/month to target specificstateoradd$75/monthtotargetspecificinterest targets.

OutdoorNews.com

IN-NETWORKEMAIL SOLUTIONS

Featured Product Email –Starts at $50 CPM

minimum send of 5,000 addresses

Exclusive opportunity to feature your product or service to our proprietary, engaged email audience. Include graphics or video to help drive engagement.

Contact your Sales Representative for available dates and details.Outdoor News eNewsletter AdsDrive brand and product awareness when you take advantage of the opportunity to promote your product/service in the weekly Outdoor News eNewsletter. Sent weekly to over 148,000 opt-in recipients. Advertising Options (minimum of a 4-week commitment): • Rectangle (250x220): $50/week • Banner (600x74): $60/week • Commit to 26 weeks: 10% discount • Commit to 52 weeks: 20% discount • You are 6x more likely to get a click-through from an email campaign than you are from a Tweet.

• Email is 40 times more effective at acquiring new customers than Facebook or Twitter.• 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email.• When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.• Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. • 2016 Campaign Monitor

Email MarketingReach your targeted audience with our email marketing solutions platform. You have the ability to target your audience by geographic, demographic, and psychographic targets using our own proprietary email list and/or an extended, expansive email audience of 100% CAN-SPAM compliant opt-in recipients.

eBLAST PINPOINT PROGRAMEMAIL SOLUTIONS

Take your Targeting to the Next Level• Our email Pinpoint Program is designed to help you reach your prospective customers by applying targeted demographics and strategic filters. Our proprietary extended network email delivery system is secure, compliant and based on dynamic database of opt-in records for both business and consumer marketing.• Your email is followed up by a retargeting digital display program which puts your message in front of those in the targeted audience who have taken action on your email. • Each campaign includes full reporting and analytics.

Contact your Sales Representative with questions or for custom pricing

• Detailed lifestyle, interest, behavioral, and psychographic information applied to each record• Extensiveemailverificationandopt-inprocesses• Data refreshed and appended weekly

• Database deconstructed and reconstructed every 90 days• 100% CAN-SPAM compliant• Reachhighlytargeted,specific,“intenders”—thoseconsumers who are ready to buy

The Key to this program: Clean Data and Analytics

Each PINPOINTcampaign is customized

to reach your specifictarget audience.

GROUP eBLAST PROGRAMEMAIL SOLUTIONS

Market your goods and services to our 100% Opt-In, CAN-SPAM

Compliant Email list! • Drive traffic to your website!• Boost your eCommerce!• Build Branding and Awareness!

Each group eBlast will be sent toour entire opt-in list!

(minimum of 148,000 addresses)

Each ad is 504px (7”) x 336px (4.66”)

2018 eBlast Pricing# of Ads Price PerOpen Rate (1X) $1504X $1258X $100

eBlast Send Deadline Total Date Min. Sends

Gear Up For 4/18/19 4/9/19 148,000Fishing OpenerFather’s Day 5/23/19 5/14/19 148,000Gift IdeasOn Target 8/15/19 8/6/19 148,000Archery GearGear Up For 9/26/19 9/17/19 148,000Deer SeasonGear Up For 11/14/19 11/5/19 148,000Ice Season (#1) Cyber Monday 11/21/19 11/11/19 148,000Gift IdeasGear Up For 11/28/19 11/18/19 148,000Ice Season (#2)Last Minute 12/5/19 11/25/19 148,000Gift Ideas

2019 eBlast Schedules

eContests DIGITAL SOLUTIONS

Contest package includes: • Two week contest duration. • Full management and hosting of entry portal and contest elements. • Minimum of 9 contest posts per week on Outdoor News social media channels (over 108,500 followers). • PAID Facebook campaign to targeted audience • Targeted email blast to In-Network Outdoor News email Segment. • Complete .exe importable file of ALL contest entry email addresses to use at your discretion.

Partner Commitment: • Give-away prize package. Minimum of $150 value. • Contest promotion on any marketing assets. • $500 investment

Grow Brand and Product Awareness while GROWING YOUR EMAIL

SUBSCRIBER LIST!

Targeted

eBlast

Customized

Contest Entry

Page

Paid, Targeted

Social Media

Promotion

Native (Sponsored Content)DIGITAL SOLUTIONS

Native (Sponsored Content) Advertising

Base Rate $400/month. Add one or more months for 25% discount.

Content is KING. And for your business it can help tell your story or provide entertainment for your desired audience. No matter how you utilize content you will need distribution models outside of your website or your own social media pages. We place your content in the news feed on Outdoor-News.comwhereitfitsnaturallywithourcontent.Wedistinguish paid content from editorial content so as to not deceive our readers. Your content can also reach an extended, targeted audience in an extended network (ask for pricing). Your campaign package includes a landing page with your own banner ads along with two posts to Outdoor News’over108,000Facebook,Twitter,andInstagramfollowers.

Include: 728x90 and 300x250 banner ads, 15 word introduction, and 300-1,600 (max) word article along with any related images and/or video.Available In-Network as well as

Extended-Network

AUDIENCE EXTENSIONSDIGITAL SOLUTIONS

We have a pretty good idea of what our audience looks like.

We can take all the demographic, geographic, and psychographic data for our print and digital audience and rec-reate an extended digital audience beyond our own products.

This allows you to target and engage with an expanded audience using the tools to reach them at any stage of the consumer cycle to purchase. Ask your sales rep how you can zero in on the right target for your marketing anywhere in the U.S.

Digital Display Native/SponsoredContent

Email Marketing Social MediaMarketing

ODN RadioBROADCAST SOLUTIONS

• Outdoor News Weekly Radio Show • Hour-long format. Weekend programming. Minnesota focused. •MinnesotaLearfieldNetworkstations.HostedbyRobDrieslein •Timelytopicsandfilledwithrelevantguests • 100,000+ weekly listeners. Also podcast through OutdoorNews.com • Special broadcasts (MN Fishing Opener, Gubernatorial Debate, etc.) • Monthly schedules. :30 second spot - $400/month, :60 second spot - $700/month • News From the Outdoors • 2 minute briefs taken from the pages of Outdoor News • Hosted by Tim Lesmeister • 100,000+ listeners hear over 150 airs per month across the network as well as a podcast on OutdoorNews.com •LearfieldRadioNetworkinMinnesotaANDWisconsin • 4 week minimum buy. $120/week

• Two Show Formats

Featuring:ODN Managing Editor

Rob Driesleinand outdoor expertTim Lesmeister

Junior Pro TeamThe Junior Pro Team (JPT) is our program to help ensure the future of outdoor sports by creating a forum and resourceforyouthage18andunderwheretheycanlearnmorefromindustryexperts,findoutaboutthelatest and greatest gear, participate in JPT sponsored and/or endorsed events, win gear through weekly JPT contests, and most importantly learn from each other by sharing photos and videos with the group.

For sponsorship information or for more details on the Junior Pro Team contact Evy Gebhardt (763) 546-4251/[email protected]

OUR PARTNERS Just a few of the brands that trust Outdoor News

2019 multimedia planner · 2019. 4. 4. · red river valley sportsmen’s boat, camping &...

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